Brand Flakes for Breakfast - SXSW
Tuesday, March 17, 2009

presenting straight to the brain



One of the best panels that I attended during the conference was geared toward delivering better presentations. The panelists, who are some of the best presenters in the business, discussed how the human brain processes information, and then showed showcased some tips and tricks that you can implement today.

See my raw notes from "Presenting Straight to the Brain" here, and the twitterstream from the presentation here. Awesome learning.

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posted by darryl ohrt @ 9:18 AM   0 comments

Sunday, March 15, 2009

twitter has changed the conference experience



At most of the panels at SXSW, the presenters have created hashtags for people to use with Twitter. This produces a back-channel to the presentation:

+ The audience can share and re-tweet important and relevant quotes
+ The presenters get an immediate sense of what the audience is responding to
+ The audience can tweet questions - without having to walk to the center of the room, and use a microphone (something that I know, I always shy away from.)
+ Everyone can share the tweet stream with their friends, back at home
+ People can continue the discussion long after the panel ended

Here's an example of a stream from one of the panels that I attended: http://search.twitter.com/search?q=whuffie

Awesome!

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posted by darryl ohrt @ 1:03 PM   0 comments

Sunday, March 9, 2008

Super productive Sunday

video

We each attended some interesting panels today. Probably the most controversial of which was Facebook's Mark Zuckerber keynote. As you may know, Mark is pretty shy dude, and not famous for his public speaking skills. So to facilitate a better keynote, SXSW brought in Sarah Lacey, the author of a Newsweek cover article and an upcoming book on Mark, to interview him. (Clip above shows the scene, and Sarah's introdution.)

What started with a single heckler, turned into a full audience slam. Mostly against Sarah Lacey. In her defense, this is a tough crowd. Some of the most intelligent and internet savvy people in the world were in the room. You can read about some of the details on CNet.

The keynote was quickly heard around the world. What started as live chat and Twitter tweets from the ballroom quickly grew into blog posts, podcasts and more. Will surely be the buzz of the internet tomorrow morning.

Dave and I also attended a completely relevant panel on wireframes in the Web 2.0 world. Clearly, as online experiences continue to grow more intense and complicated, it's our job to keep planning, strategy and info architecture up to speed. Things are changing fast, and there's some exciting new methods for doing this well.

We're starting to recognize some SXSW faces, and making new interesting friends. Finding new technologies, new processes, and new partners. Today we made our first visit to the exhibit floor, and got a peak at some of the exhibitors showing. I had an interesting meeting with Ustream, about pushing the limits of streaming video. We're about to do something that hasn't been done very well on the internet this summer, and hope that they'll be an integral part of making that happen. Always pushing limits.

Tonight we're taking it easy. Less beer, no tattoos, and more work. We'll be catching up on things so that we can have an even more productive day tomorrow. That, and Rob's chest is probably still stinging from his Texas tattoo.

Be sure to check our individual Tumblr pages for all of the latest posts, notes from our sessions, and far more detail than we could spill here.

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posted by darryl ohrt @ 9:11 PM   0 comments



Saturday. Lots of learning, listening and internet love.



The daylight hours had the Plaid crew uber productive during Saturday. David, Rob and I spread out and covered a day's worth of panels. Plenty of notes were taken, and you can read the highlights on each of our individual Tumblr pages. (Click the Darryl, David & Rob badges on the right.) Some really great, insightful and informative people.

And then the sun set. What happens in Austin does not stay in Austin. It gets Tweeted. And Tumbled. And blogged. Full Saturday night recap coming soon...

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posted by darryl ohrt @ 10:12 AM   0 comments

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