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Tuesday, March 11, 2008
Update: Monday turns into Tuesday. Worked at the convention center until security kicked me out at around 11pm, and then asked my Twitter pals if the hotel, or a party should be next. Twitter friends said party. Duh. Checked the hotel to find that the wifi was sucking bad, so I left to find the party that everyone was tweeting about. (Have I mentioned the awesomeness of Twitter today?) So, off to the Six Lounge. Somehow I convinced the doorman to give me a magic bracelet that allows free drinks. Caught up with friends, met new friends, saw the caveman and Sarah Lacy. Probably not in that order. Headed home too late. Labels: beer, darryl, parties, twitter
posted by darryl ohrt @ 8:26 AM
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Is it Monday already? ![]() We're headed home late tomorrow. On one hand, I can't believe it's almost over. On the other hand, my body says "it's time for a day without alcohol, and with more sleep." Here's some highlights from our Monday at SXSW. As always, check our individual Tumblr pages for even more entertaining and informative action. The Mark Zuckerberg keynote continued to explode all over the internet. Kind of cool to witness this in person. I heard a Twitter rumor that he was going to take an open Q&A at a local restaurant, but was too lazy to leave the convention center and find out if it was for real. Went to some great panels today, and you can read the majority of our notes on our Tumblrs. On the trade show floor, I met with three different providers of streaming video. We've got some cool ideas for clients (and our upcoming tour) that push the limits of what's seemingly possible with live video streams. I'll be anxious to see which vendor can help us achieve our goals. After a day of panels, we headed to the Nuclear Taco event. The word "nuclear" says it all. The "4 bombs out of 5" level of hottness left Rob in tears. Literally. Crying like a little baby girl. He thinks he's all man, because he got a tattoo, but he was brought to his knees by a little tasty taco. After tacos, we headed to 20x2, a show featuring artists, marketing geeks, comedians and others answering the question "What's the Difference?" Some entertaining responses followed. Was cool for a while, until we got bored and moved on. Some Blue Moon beer led to some interesting conversation at the Marriot. An earlier evening, as David, Rob and I all had work (and deadlines!) to attend to. Rob and I are supposed to join a SXSW running group tomorrow, but I also see some parties brewing, on Twitter. Not sure which side of my brain I should listen to... Labels: beer, rob, tumblr, twitter
posted by darryl ohrt @ 11:38 PM
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Rob gets a Texas tattoo Last night, as we're enjoying cold frosties at the GameTap party, Rob just blurts out "I think I'm going to get a tattoo." And he was serious. Rather than talk him out of it, I immediately grabbed the iPhone and Flip video camera, and began documenting his adventure. You'll enjoy my slurred narration and incoherent ramblings that can only be accomplished with the aid of several Shiner beers. (It's a Texas thing, really. I think that's why they all say "Y'all" down here. Because they're drunk on Shiner beer.) You'll also enjoy Rob's bare chest. It's not everyday that you get to see your agency's employees half naked, on video. (Ok, I take that back, in our industry, I guess that's commonplace.) So Rob is bringing a little Texas home. Don't mess with him, if you know what's good for you. I can only imagine what the next few days will bring. I predict that David will get his nose pierced.
posted by darryl ohrt @ 10:28 PM
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Saturday night. Plaid shows Austin how it's done. ![]() It started out pretty innocent, with a cute social hour at the Google party. Met a dude who worked for NASA, and then Stanford. We insulted his intelligence as best we could. Moved over to the Razorfish party and met up with friends and client Segway to share some Texas tea. (I'm pretty sure that's what they call Shiner beer around here.) Segway turned us on to some of the most Awesome BBQ ever. My lips are still burning and pink, in BBQ delight. See some of the pics on David's Tumblr. Then we heard about this awesome FrogDesign party, and began our quest. Nobody really knew where it was, exactly - which typically isn't a problem at SXSW - if something's popular, you just follow the migration of people wearing badges through the streets. Only the crowd of people we were following didn't know where they were going either. Everyone was just following everyone else. Through some grit of Austin. Party was found, and it sucked badly. Awesome space, absolutely impossible to get a drink. Lines at the Haunted Mansion at DisneyWorld are shorter. We all questioned the value of sponsored parties, for brands. Seems like it's grown out of control, and leaving people with more of a negative experience than a positive one. Left the Frog party and stumbled on the GameTap party. It was there that we discovered the best donut holes ever deep fried in Texas. One thing led to another, and the next thing I know, Rob's planning on getting a tattoo. Of a Texas star. Of course, we captured the whole thing on video. Celebratory beers were had. Using Twitter, we found that the cool people were hanging at the Omni Hotel. Too tired to actually use our legs, Rob and I hired a pedicab to take us there. The nearly unbearable hill climbs had us racked with guilt for the unlucky cyclist tasked with transporting our fat asses. At around 3am, or 2am, (I'm not sure, as things got really confusing with all of the beer and the time change), we called it a night well done. Labels: beer, parties, twitter
posted by darryl ohrt @ 11:02 AM
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A fun first day at SXSW ![]() While the morning got us started in crusty underwear from the night before, by early afternoon, our luggage was back in our possession, and we were three fresh smelling handsome men. The ladies of Texas are surely taking notice. We registered for the conference, picked up our swag bags, and kicked into gear. We attended a fun mixer at Six, a pretty cool lounge in town. I met the Seesmic crew (pictured above), which pretty much made my night. Kathy chastised me for lurking more than I'm posting on Seesmic, and I've promised to post more frequently. We also met some dude from Google, and a bunch of other interesting internet workers. I'd like to say that the internet workers are wayyyyy cooler than all of the film geeks. The night ended on a sad note for me, as I dropped my iPhone on a concrete floor. The screen is cracked, and my spacebar doesn't work. Pretty nervous about what the Apple store is going to tell me. I would like to file an official complaint with the Governor of Texas - as it's not as warm as I expected. It's Texas, dammit, and I shouldn't have to wear a jacket here. Tomorrow starts out early for Rob and I, who are running with a SXSW running group. Then a day full of panels kicks off at 10am. We'll be sure to share all the details. Don't forget to check out each of our Tumblr pages. Lots of fun from David, Rob and myself. You can click on the badges in the right column of this page, to visit them now. Bookmark them, and tell all of your friends.
posted by darryl ohrt @ 11:53 PM
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Plaid goes to SXSW! ![]() A few of us (David, Rob and myself) will be attending the interactive portion of the upcoming SXSW interactive conference in Austin, TX. We thought we'd share our exploits with you. We're going to do our best to cover it from a Brand Manager's perspective. So, add the SXSW version of BrandFlakes to your feed reader. Or check back daily for what's happening. If you're also attending, please let us know! We'd love to share a beer with you. You're welcome to contact me directly, at darryl (at) thinkplaid DOT com. Or just sport the official Plaid gang sign (Rob demonstrates, above) at any bar, and they'll automatically bill us for your beer. We're pretty sure that works everywhere across the internet-land. We're also planning to schedule an ooVoo chat once we're there - so that you can join in on the fun. We'll share details as soon as we can. Anyway, if everything goes to plan, we hope to share ideas, new tools and developing trends with you. And drink just a little bit of Lone Star beer. Or whatever they drink in Austin. Don't mess with Texas.
posted by darryl ohrt @ 8:08 PM
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