Brand Flakes for Breakfast - SXSW
Sunday, March 15, 2009

twitter has changed the conference experience



At most of the panels at SXSW, the presenters have created hashtags for people to use with Twitter. This produces a back-channel to the presentation:

+ The audience can share and re-tweet important and relevant quotes
+ The presenters get an immediate sense of what the audience is responding to
+ The audience can tweet questions - without having to walk to the center of the room, and use a microphone (something that I know, I always shy away from.)
+ Everyone can share the tweet stream with their friends, back at home
+ People can continue the discussion long after the panel ended

Here's an example of a stream from one of the panels that I attended: http://search.twitter.com/search?q=whuffie

Awesome!

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