Brand Flakes for Breakfast - SXSW
Sunday, March 9, 2008

Saturday night. Plaid shows Austin how it's done.



It started out pretty innocent, with a cute social hour at the Google party. Met a dude who worked for NASA, and then Stanford. We insulted his intelligence as best we could.

Moved over to the Razorfish party and met up with friends and client Segway to share some Texas tea. (I'm pretty sure that's what they call Shiner beer around here.) Segway turned us on to some of the most Awesome BBQ ever. My lips are still burning and pink, in BBQ delight. See some of the pics on David's Tumblr.

Then we heard about this awesome FrogDesign party, and began our quest. Nobody really knew where it was, exactly - which typically isn't a problem at SXSW - if something's popular, you just follow the migration of people wearing badges through the streets. Only the crowd of people we were following didn't know where they were going either. Everyone was just following everyone else. Through some grit of Austin. Party was found, and it sucked badly. Awesome space, absolutely impossible to get a drink. Lines at the Haunted Mansion at DisneyWorld are shorter.

We all questioned the value of sponsored parties, for brands. Seems like it's grown out of control, and leaving people with more of a negative experience than a positive one.

Left the Frog party and stumbled on the GameTap party. It was there that we discovered the best donut holes ever deep fried in Texas.

One thing led to another, and the next thing I know, Rob's planning on getting a tattoo. Of a Texas star. Of course, we captured the whole thing on video.

Celebratory beers were had. Using Twitter, we found that the cool people were hanging at the Omni Hotel. Too tired to actually use our legs, Rob and I hired a pedicab to take us there. The nearly unbearable hill climbs had us racked with guilt for the unlucky cyclist tasked with transporting our fat asses.

At around 3am, or 2am, (I'm not sure, as things got really confusing with all of the beer and the time change), we called it a night well done.

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