what could bacon do for you?
Bacon. The magical, mystical food that no human can resist. FreshBooks put bacon to work on the streets of Austin, TX at SXSW. To promote their online invoicing product, they got right to the point: Freshbooks can make you bacon.
Forget social media. Or search. Bacon is the new, must-have marketing tool that can sell your product to anyone with a tummy. Yummy. This, and more SXSW fun on the official Brand Flakes for Breakfast SXSW Edition.
Labels: yummyfood
posted by darryl ohrt @ 7:05 AM
4 comments
Thursday, March 04, 2010
how coffee and hockey come together
Here's the perfect convergence of brand power, creating copywriting, awesome execution and great planning. Dunkin Donuts shares a big hello with their Boston Bruin fans. Nice.
posted by darryl ohrt @ 7:26 AM
0 comments
Wednesday, February 24, 2010
snacks you can eat without a tummy
Gusto snacks are so easy and carefree, that you can enjoy them in the most difficult situations. Like if you ever cut your head off, and your body falls out the window. (I know. That always happens when you're starving, doesn't it??)
posted by darryl ohrt @ 7:36 AM
0 comments
Monday, February 22, 2010
a pizza pocket, suitable for framing
Here's all of the ingredients in a ham & cheese Hot Pocket, realized as wonderful typographic artwork. You needed this.
Labels: art, creativeinspiration, typography, yummyfood
posted by darryl ohrt @ 7:25 AM
1 comments
Tuesday, February 09, 2010
don't have a valentine? how about the meter maid?
Skittles has launched a promotion that's asking you to join their "mob the rainbow." A rainbow mob is like a flash mob, only it doesn't necessarily involve showing up to a particular place, and its goal is to spread happy rainbow goodness. (Like a flash mob for lazy people.)
This particular rainbow mob is all about sending some random meter maid a valentine. If we all do it, she'll get a kabillion valentines and be the most loved meter maid in meter maid history. Or, she'll be really freaked out and give us all tickets.
Nice idea, and great tie to the rainbow of deliciousness.
posted by darryl ohrt @ 8:03 AM
0 comments
denny's: the series
After you're done with this morning's free Grand Slam at Denny's, you can enjoy more Denny's internet goodness.
Because many people didn't believe that the chicken takeover of the SuperBowl was enough, they've created more. More chicken videos, served up like a second helping of flapjacks. Or another Moon over Miami. (You can actually call Janeth at Denny's too - which is a nice touch.)
posted by darryl ohrt @ 7:17 AM
1 comments
Thursday, February 04, 2010
everyone loves tasty bagels
Here's another fantastic case study about how a brand has leveraged Facebook to bring customers to their door. It turns out that coupons delivered through Facebook have a much stronger response rate than those old school FSI things.
Tell your boss to allocate 34 kabillion dollars to social media this year.
Labels: facebook, retail, social media, yummyfood
posted by darryl ohrt @ 7:43 AM
2 comments
Wednesday, February 03, 2010
coke creates snowball association
You've probably seen the new Coke spot that features an Olympic inspired snowball fight. In order to take the concept a little further than the tv spot, they created a fictional association called the IFST (International Federation of Snowball Throwing).
Check out SnowballThrowing.com, the official site for IFST, and enjoy comments on the Coke spot, snowball making tips and more. Great extension of the campaign online.
posted by darryl ohrt @ 6:57 AM
1 comments
Thursday, January 28, 2010
rethinking the fast food receipt
Some states (like New York) have already passed legislation that requires fast food businesses to post calorie information next to their food selections.
Small chain Burgerville in Oregon has taken it a step further. When your order is complete, your receipt includes a complete rundown of nutritional information for everything you've ordered. This works perfect in concert with Burgerville's positioning of local ingredients, fresh food and yummy selection.
Want to add them to your store? It's all made possible by a firm called Nutricate. From @katiefritz.
posted by darryl ohrt @ 6:51 AM
0 comments
Monday, January 25, 2010
the best looking arbys ever
Think fast food restaurants can't blend into the neighborhood? Check out this new Arby's in Brooklyn.
They just opened in a landmark building, and have renovated a space to become "one of the most posh and historic restaurant interiors in the city" according to Brownstoner. Proof that your brand experience can bend a little to fit your audience. Even in fast food.
posted by darryl ohrt @ 7:27 AM
0 comments
Thursday, January 21, 2010
magic hat gets magically delicious
Check out some awesome stop motion animation work promoting Magic Hat's new brew called Vinyl, which is apparently produced by green flying pixies. Mmmmmm, tasty. From @tsand.
posted by darryl ohrt @ 7:44 AM
0 comments
Tuesday, January 19, 2010
your coffee is ready
This outdoor piece for McDonalds is a great way to remind customers that there's a hot cup of coffee waiting for them. Or scare them into thinking their bus shelter is on fire.
posted by darryl ohrt @ 8:05 AM
3 comments
the sausage museum is here
We know what you're thinking. "Why are there countless art museums, but no museums devoted to sausage?" Your gristle covered prayers have been answered: A museum is now open in Berlin, dedicated entirely to currywurst.
Jimmy Dean - are you paying attention? Only you could make this happen in the U.S.
Labels: art, creativeinspiration, yummyfood
posted by darryl ohrt @ 7:40 AM
0 comments
Friday, January 15, 2010
facebook: the power of change for small business
Here's a cute story about how Facebook (and more importantly, a retailer's fans) made a difference for a small business. Coffee Labs, a dog friendly emporium in Tarrytown, NY got into trouble with their local health department for being dog friendly.
The business created a fan page for local dog owners to declare their love for the shop. Facebook + cute dogs + coffee = local tv magic. Naturally, this gets picked up by the local news, and before you know it, a local attorney gets involved and writes a waiver for the coffee shop.
Small business, small change, that made a difference in one community. Would your customers come to your rescue?
Labels: facebook, retail, social media, yummyfood
posted by darryl ohrt @ 7:41 AM
0 comments
Thursday, January 14, 2010
how to make a campus of students fall in love with your brand
Absolutely awesome experiential work for Coca Cola. And now it's gone viral, too. This will put a smile of happiness on your face.
Labels: beverage, outdoor, viral, youthmarketing, yummyfood
posted by darryl ohrt @ 7:30 AM
0 comments
Thursday, January 07, 2010
the colonel is here to help your fire department
Who says fast food chains don't care about their communities? KFC has a new promotion for their hot wings that gives cash to cities and fire departments, in exchange for putting the Colonel's face on their fire hydrants. Because you know, the wings are so fiery you'll need something to extinguish the hottness.
Seems like a fun promo where everyone wins. And it's always cool to see that all that chicken is keeping the Colonel alive and kicking, too.
posted by darryl ohrt @ 7:43 AM
1 comments
the old lady behind google
Ever wonder how a search engine works? Like what happens after you press the "enter" button on a Google search? Inside your search looks to answer that question, with a behind the scenes look at your search page.
The effort promotes Weetabix, a UK based food company that makes a bunch of foods that keep you energized, nourished and un-hungry. From @forfeng.
posted by darryl ohrt @ 7:25 AM
0 comments
Monday, January 04, 2010
let's get pizza for lunch.
Dominos Pizza takes the criticism about their pizza head on - and listens. They've reinvented their recipe, have pizza that they say is now awesome, and they're ready to tell the world.
You've probably seen the ad campaign, which centers around their confidence in the new recipe. This video tells the story in more detail, with actual Dominos employees - and it's so believable that you'll want to order a pizza. Today. From @gangwayadv
posted by darryl ohrt @ 7:50 AM
0 comments
Monday, December 14, 2009
peeps go to washington
There's a Peeps store near Washington DC. An entire store. Devoted to Peeps. Let's hope that you can them pre-aged and slightly stale - at the point they taste the most delicious.
posted by darryl ohrt @ 7:14 AM
0 comments
Friday, November 20, 2009
nothing but sugary goodness
The Cereal Project is your center for everything breakfast. Browse through the sweetalicious package designs, cornball tv spots and loads of other tasty treats. From Flavorwire and @pete_theECA
(Yes, Dinky Donuts was made by Ralston Purina, the same company that's now more famous for Purina Dog Chow. Scrumptious.)
Labels: creativeinspiration, food, package design, pop culture, yummyfood
posted by darryl ohrt @ 7:18 AM
0 comments
greenalicious design that tastes great
Imagine a product design that looks super hot. Then imagine that design could reduce air pollution. And reduce water pollution. And save energy. A product design change that can accomplish all of that?
Meet the "naked" coke can. There are 24 billion coke cans produced every year. That's a lot of Coca Cola red paint. Not only does that create boku waste in manufacturing, but removing the paint adds a step to the recycling process. Eliminate the paint and you reduce manufacturing crap, and make recycling easier.
Gizmodo has all the math proving this is the most awesome greenalicious package redesign ever. Awesomeness times ten.
Labels: beverage, green, productdesign, yummyfood
posted by darryl ohrt @ 7:00 AM
3 comments
Thursday, November 19, 2009
underwater advertising: the next big thing
A couple of weeks ago, a curious story hit Seattle about the Ivars Seafood Restaurant. According to the legend, the restaurant's founder anchored billboards underwater in the Puget Sound, anticipating that in the future, people traveling by submarine would see them.
This week, Ivars raised the billboards. Naturally, the whole thing has been confirmed as a hoax. But a super genius most awesome hoax. Best stunt that we've seen in a long, long, long time.
posted by darryl ohrt @ 7:34 AM
0 comments
Thursday, November 12, 2009
coca cola with velcro
Apparently people in France have a problem holding on to their Coca Cola bottles. So Coke redesigned the packaging with fancy grips, and needed to tell the fashionable people of France about this.
The outdoor bus shelter ads were printed entirely on Velcro, so that they would catch a person's coat, and call attention to the new, better grip for holding. This would be so tempting to throw on a wool coat and jump on the ad all velcro wall style. From Quipsologies.
posted by darryl ohrt @ 7:41 AM
1 comments
Tuesday, November 10, 2009
everything is awesome with fries
Sometimes the simple approach is best. There's wifi at McDonalds.
posted by darryl ohrt @ 7:23 AM
1 comments
Tuesday, November 03, 2009
fighting morning face with kum & go coffee
When we discovered Kum & Go while on tour driving through Missouri and Arkansas, there was some frat boy chuckling about whether the store's name was real or not. It is. Putting that aside, you'll have to appreciate their new promotion about Kum & Go coffee.
Fight Morning Face lets Kum & Go customers upload pics of their grossest, most out of sorts morning face for a chance to win a Kum & Go prize pack. The effort promotes "the cure for morning face," which of course is Kum & Go coffee, Nuclear energy drinks and breakfast sandwiches. Yummy.
posted by darryl ohrt @ 7:38 AM
0 comments
Friday, October 30, 2009
new, older packaging!
Who even knew that there was old Monster Munch packaging?? Well there was. And apparently it was so good that it's better than the new stuff. You've got to dig brands that aren't afraid to have a little fun with their packaging.
Labels: design, package design, yummyfood
posted by darryl ohrt @ 7:41 AM
0 comments
Thursday, October 29, 2009
where's the cap'n??!!!!
While doing some research on a new report from Yale that says sugary cereals advertise more than the healthier ones, I came upon an internet travesty: THEY TOOK DOWN THE CAP'N.
Possibly the tastiest cereal on the entire planet, and Quaker Oats didn't believe him worthy of an interim internet site. How does this happen? Did the Cap'n fall on hard times? Why is he not on Twitter so that we can ask him all of these important questions?
Please, please, please do everything you can to support the Cap'n. Call Congress. Call our President. Wake up the Quaker Oats marketing department. Introduce them to an agency that would never let this happen. Someone, please do something.
Labels: adindustry, pop culture, youthmarketing, yummyfood
posted by darryl ohrt @ 7:39 AM
0 comments
Monday, October 26, 2009
is your signage true to your brand?
Here's some caffeinated inspiration from Brooklyn's Coffee Den, who's keeping it real with the most awesome street signs.
Does your signage reflect the personality of your brand?
posted by darryl ohrt @ 7:48 AM
0 comments
Friday, October 16, 2009
this week at Plaid
Here's what happened this week at the world's most scrumptious creative agency:
Conn Creatives, a new sweet resource for creative types stuck in CT published a print piece profiling agencies in the state. Naturally, Plaid was one of the shops featured. We're a little miffed that we weren't on the cover, back cover, and center spread, but we'll get over it.
I represented Plaid at the annual Housatonic Valley Cultural Arts fundraising breakfast, and shook hands with a bunch of really cool fine artists, and a couple of people in suits.
It snowed. Yes, that's ridiculous, and that's more proof than ever that Plaid should really be located on the west coast, where everything is perfect all of the time.
We completed our Yahoo Purple Pedals art initiative. Yahoo gave us a sweet purple bike equipped with a camera that auto shoots and uploads photos every 60 seconds. We used it to meet people in our community and ask them "what makes you happy?" See the results in this video, or take a browse through the bike's entire photo stream.
Chris got a haircut.
We were invaded by sickness. Both Steph and Chris were inflicted with a nasty cold that rendered them useless to the world. We blame our high school intern/job shadow, Shane. Because that's what high school kids are best at: spreading germs.
RJ cranked up our convection oven for the first time in a while to make hot, fresh chocolate chip cookies. These are the perfect end of week treat, and make the office smell delicious.
This weekend Plaidsters will mostly be hybernating indoors since it's cold, and planning on raining every second of every day. Hopefully your weekend will be nicer.
Labels: plaid, thisweekatPlaid, yummyfood
posted by darryl ohrt @ 4:34 PM
1 comments
Wednesday, October 07, 2009
burger king in the near future
Burger King is planning a massive overhaul of 12,000 locations worldwide. According to the pics on MSNBC, they're going to be styled in a futuristic way. (That is, if in the future everything is red, white and plastic.)
Let's hope there's free internet on those magical red computer monitors.
Labels: food, interior design, retail, yummyfood
posted by darryl ohrt @ 7:09 AM
0 comments
Thursday, October 01, 2009
coke does consumer contest fresh
Coca Cola has launched a new global casting call searching for people to appear in a new commercial. You only need to record a video of yourself imitating the classic sounds of a glass of Coke being poured.
Details for the contest are being shared by none other than Dusty and Michael (above), the creators of the original/official Coca Cola Facebook fan page. This is a story unto itself, and Coke has come out a winner in the manner in which they handled it. Rather than sending lawyers after Dusty and Michael, they now work in tandem with the duo to produce content for the page that they started.
Even cooler, Coke adds that any videos submitted will be done so under a Creative Commons license, allowing other fans to play, remix and have fun with the submissions. They've setup their contest with all of the tools necessary to create a meme. Grab a glass and bring it on.
posted by darryl ohrt @ 7:45 AM
0 comments
Wednesday, September 30, 2009
letting fans run with your brand
The age of self publishing, brand fandom and yummy food have finally converged.
Cooking With All Things Trader Joe's, a book authored by a fan of the popular grocery store chain was self published, sold over 70,000 copies and inspired other books to follow on the Trader Joe's meme.
While it's not currently available at the store, its existence certainly adds to the brand's cult favored status. (And c'mon Trader Joe: putting this book in your stores could only work to sell more product!!)
Just another great example of a brand that's building so much love that fans can't keep it to themselves. Can your brand say the same? (And couldn't you really go for some of those Wasabi flavored crunchy snack things right now??)
Labels: branding, publishing, retail, yummyfood
posted by darryl ohrt @ 7:48 AM
0 comments
Monday, September 28, 2009
mmmm. pancakes.
Here's a promo from Hungry Jack that understands that you already have a half used box of pancake mix in your pantry. Called Use Up the Box, the campaign acknowledges that we once bought the product, and encourages you to do creative things with it.
Although the site is a beast of ugliness that was designed by someone who loves 1970's internet style, the concept is nothing short of pancake eating genius.
(Let's have pancakes tomorrow, ok?) From BrandFreak.
posted by darryl ohrt @ 8:19 AM
1 comments
Friday, September 25, 2009
a car with creamy filling and icing on top
If you could drive any car in the world, what would you drive? How about a car with icing on top?
Little Debbie, the sweetest girl on the internet, is looking to give away one million cupcakes. Rather than take the easy way out by sending a truckload to our agency, they've decided to drive a bunch of Little Debbie cars around the U.S. in a cupcake share-a-thon. It's like the Plaid Nation tour, but with cupcakes on board. Yummy.
Labels: plaidsummertour, streetteams, stunts, yummyfood
posted by darryl ohrt @ 7:36 AM
1 comments
Thursday, September 17, 2009
it's man cereal
Being your lovable breakfast morning blog, how could we not report on the re-branding of Wheaties? They've revamped the product to become...Fuel.
Retail Design Diva points out its resemblance to Axe or Tag, the hot girl attraction spray that men love so much. And you do have to admit that amidst the cartoon kaleidoscope of the cereal aisle, this will stand out. Served best with a quarter gallon of gasoline.
posted by darryl ohrt @ 7:22 AM
4 comments
Friday, September 11, 2009
domino's pizza. wherever you want it.
In the Netherlands, Domino's Pizza has installed white doors with a phone number for delivery at various outdoor locations.
So you're sitting in the park getting all hungry from whatever might give you the munchies while in the Netherlands. You call the number and order a large pie. The Domino's dude shows up at the door (a "delivery point") and rings the doorbell so you know he's there.
Genius. Let's put these all along the Appalachian Trail and in the Grand Canyon. ;p
posted by darryl ohrt @ 7:46 AM
0 comments
Thursday, September 03, 2009
time for a masters class in snapple caps
Snapple figures that you've already read and memorized the 672 "real facts" that they launched in the late 90's. So they're about to phase the old facts out, and teach us all new useless stuff.
The original concept according to Bryan Mazur, vp of marketing, was that people would take a gulp of Snapple, read the cap and then relay the bit of info to the person next to them. (Social networking!!)
Naturally, the new facts will be tweeted.
posted by darryl ohrt @ 7:28 AM
0 comments
Wednesday, September 02, 2009
chicken woman laughs at the colonel
Sadly, there's pretty much no such thing as copyright protection for a US brand in China. And so the Chinese chicken woman openly mocks the old Colonel, and sells her fried chicken under the name of “Ji'a'po”.
China's State Administration for Industry & Commerce in China told KFC that Ji'a'po isn't infringing on the chain's intellectual property. As the Retail Design Diva reports, this is just a typical day in China. Yikes.
posted by darryl ohrt @ 7:08 AM
0 comments
Wednesday, August 26, 2009
what's for school lunch?
Ever wonder what school lunch really looks like? What's for School Lunch is a blog dedicated to documenting the photo goodness that is actual school lunch.
That taco salad pictured above looks utterly delicious. ;) Submit your own before you scarf down the meat object. From Coudal.
Labels: creativeinspiration, photography, yummyfood
posted by darryl ohrt @ 7:24 AM
2 comments
Tuesday, August 18, 2009
that cereal you're eating is ALIVE.
If you like to think of your breakfast cereal as something living that you eat every day, then you'll love the new campaign for Corn Pops. Guaranteed to scare the kids and frustrate the teens. Everyone else is just a zombie.
posted by darryl ohrt @ 7:36 AM
1 comments
Friday, August 14, 2009
the lazy guy's guide to cooking
Former Plaid intern and Plaid Nation pro driver Ryan Varjas has started a blog. Not about marketing, design, creativity or pop culture. But about cooking. And this looks to be unlike any foodie blog that you've ever encountered.
Lazy Cooking E/Z features golden tips like how to make a can of soup in a cheap motel during the middle of the night, or cooking hot dogs in a toaster.
(So we now know what Ryan was up to while the rest of us were locked in motel rooms editing video, photos and writing blog posts during the Plaid tour.)
Warning: language is not for everyone, so stay away if you don't like f-bombs or drunken shenanigans.
I smell book deal. Or maybe it's just burnt hot dogs.
Labels: blogging, creativeinspiration, yummyfood
posted by darryl ohrt @ 7:23 AM
0 comments
Thursday, August 06, 2009
some people aren't psycho for donuts
Here's another reason to move to the Bay Area: You can order the most deliciously awesome donuts, and have them delivered to your door by a sexy nurse.
Psycho Donuts has attempted to add some excitement to the retail side of the donut business, with a unique retail environment (that includes a padded cell), and hostesses that look like naughty nurses (who also make donut deliveries.)
This upsets some people. And they're organizing protests over at Psycho Donuts. Insane as that sounds, yes - people are protesting donuts.
Mental health professionals are up in arms, and aren't satisfied with just shopping at a more boring donut store. The hoopla is getting Psycho Donuts a ton of publicity. Follow the developments over at the Psycho Donut blog and the psycho donut tweet stream.
We just want to taste the Nilla wafers and donuts combination. Or the bi-polar donut pictured above. Sounds nutty delicious.
Labels: productdesign, retail, yummyfood
posted by darryl ohrt @ 8:02 AM
2 comments
Wednesday, August 05, 2009
change versus consistency
This is a fun comparison of the Pepsi and Coke marks. Not entirely accurate, but pretty funny when put side by side.
posted by darryl ohrt @ 7:42 AM
6 comments
Monday, July 06, 2009
how hardees harnessed the power of holes
You've probably already had a few friends send you a link to the latest Hardees promotion. If you haven't already checked it out, you should.
Neal Stewart points us to a great post about why this is such a successful campaign.
They've hit all of the important points, and created content that engages users at every level:
+ People who only want to watch have plenty to consume
+ People who want to create have opportunities to contribute based on their personal comfort level (write in, video participation, voting, etc)
+ And everyone can share.
Now let's go eat those tasty little holes. Or whatever you want to call them.
Labels: ads, food, social media, viral, yummyfood
posted by darryl ohrt @ 7:11 AM
0 comments
Friday, July 03, 2009
can your brand inspire baked love?
This makes us even more stoked that we're stopping at Threadless while on the PlaidNation tour.
The super cool t-shirt company has started a new promotion: Threadcakes. Cakes inspired by favorite Threadless t-shirts. Start baking now, and you could win sweet prizes!
This is a great idea that leverages the love of the brand and t-shirt art, all while producing loads and loads of great content for friends (and bloggers) to share with the world.
(Anything with baked goodness = immediate win in our book.) Thanks, RJ!
UPDATE:
Threadless fan Chris Cardinal gives us the low down:
Threadcakes is actually not run by Threadless. It's run by a Threadless fan, me, Chris Cardinal. They *are* supplying the prizes, and promoting it, but the website, the concept, the rules, and administration is all me.
(Last time around, they awarded me with a Bestee-a community award-for my efforts, which was quite nice of them.)
But if you're writing about brand stuff, all the more interesting that it's a fan putting this much effort into something than the company itself, no? :-)
We agree - now this is even MORE amazing. A brand so awesome that fans actually organize and implement contests on their behalf!!
posted by darryl ohrt @ 8:48 AM
2 comments
Thursday, July 02, 2009
coke and pepsi fall in love on twitter
After years of sitting side by side on grocery store shelves and 7-11 coolers, you kind of wonder how they didn't fall in love before. It took the magic of social media to bring to opposites together, and romance has blossomed.
Here's how it went down:
Coke sends Pepsi a tweet. Pepsi responds. And then the Twitterverse suggests that they end the war and follow each other. And now Coke follows Pepsi. And Pepsi follow Coke.
World peace is certainly next. Twitter: turning hate into love since 2009.
Labels: pop culture, social media, twitter, yummyfood
posted by darryl ohrt @ 7:36 AM
2 comments
Wednesday, July 01, 2009
what to do with that big jar of pennies
Maybe you've thought about staying at the Standard Hotel, but now there's a reason to eat there, too. The Standard Grill, inside the Standard Hotel, has a floor made from pennies. Finally, our currency system being put to a good use.
Labels: architecture, hospitality, interior design, yummyfood
posted by darryl ohrt @ 7:42 AM
1 comments
Monday, June 29, 2009
mmmm. vegetables.
A trip to the grocery store is almost always a fun adventure in packaging design. NOTCOT explores the beauty of produce food boxes.
Labels: design, package design, retail, yummyfood
posted by darryl ohrt @ 7:33 AM
0 comments
Tuesday, June 23, 2009
i'm about to head out for a dunkin run. need anything?
When I was an intern, we had to memorize coffee orders for the entire team, carry them across a busy Canal Street intersection, and mix the milk and sugar ourselves.
Now, thanks to Dunkin Donuts, your life will be so much easier. Dunkin's new Dunkin Run application (available on the internets AND as an iPhone application) lets you announce to your coworkers that you're about to go on a Dunkin Run. They can submit their orders using the online app. You print out (or send to your mobile) one handy list that you can then hand to the Dunkin Donuts crew.
Everyone gets what they want, and you only have to collect a bunch of money. This is a genius marketing tool. Dunkin understood how people are accessing their products during the workday, and created a tool to make that process easier. Win. Thanks, Justus!
posted by darryl ohrt @ 7:31 AM
2 comments
Tuesday, June 02, 2009
if your ad is really good, people will embrace it
Sometimes great creative transcends a television ad and becomes a part of pop culture. And sometimes it just turns into pure magic. Which is of course what's taking place in this delicious Filet O' Fish fanmercial. Thanks, Dave!
Labels: creativeinspiration, parody, yummyfood
posted by darryl ohrt @ 7:53 AM
0 comments
Friday, May 22, 2009
that potato is my brother
Think potatoes are only for french fries?
Check out the amazing work of Gino Choeiri, who uses the spuds to create portraits. Beautiful and tasty, all at the same time. From MetaFilter.
Labels: art, creativeinspiration, yummyfood
posted by darryl ohrt @ 7:49 AM
0 comments
Thursday, May 21, 2009
don't touch my delicious burrito
Our friends over at Denver Egotist are massive Chipotle fans. And what's not to love? Awesome burritos perfectly wrapped like little silver gifts from the burrito gods.
If you've never eaten at a Chipotle (!!!) you should know that they are famous for their burritos, their burritos are delivered in tightly wrapped foil packages and their past campaigns have celebrated this fact.
Here's where everything gets ugly. Chipotle hired a new ad agency. And a new campaign direction, new logo, and new menus followed (because everyone knows that a logo change drives customers to tacos.) The new campaign is "value" driven, and looks very much like a Taco Bell campaign.
Burrito lovers are pissed. And the Denver Egotist is leading the charge in an anti-campaign. Check it all out at Cheapotle. Wow.
Labels: adindustry, ads, yummyfood
posted by darryl ohrt @ 7:47 AM
4 comments
Tuesday, May 19, 2009
your business card is tasty.
If you're a meat salesman, or a neighborhood postal employee, or someone who just loves meat - then you should have your business cards printed on beef jerky.
If you're every trapped in the mountains with nothing but your business cards, you'll never go hungry. 100% delicious. From Urban Outfitters.
Labels: creativeinspiration, identity, yummyfood
posted by darryl ohrt @ 7:50 AM
1 comments
Monday, May 18, 2009
social media gets sweet
Chocolate. Racing cars. And 12 Seconds video. Three things that you wouldn't normally expect to see together. Here's a cool example of a promotion that partners two brands together with a theme that works for both properties.
The promotion asks "What can you do in 12 seconds?" and is the perfect way to illustrate the power of the 12 Seconds video blogging tool, and the speed of the M&M's racing team. Mmmmm. Candy.
Labels: ads, social media, yummyfood
posted by darryl ohrt @ 7:24 AM
1 comments
Friday, May 15, 2009
most delicious design
Where design meets deliciousness. Glorious cupcakes. Impeccably designed packaging. Amen.
From Quipsologies.
Labels: directmarketing, yummyfood
posted by darryl ohrt @ 7:19 AM
0 comments
vegetarians eat here
Some great outdoor work for a chain of vegetarian restaurants in Switzerland. Tasty.
posted by darryl ohrt @ 7:04 AM
0 comments
Thursday, May 14, 2009
mrs butterworth: we thought that we knew you.
I'm not sure how it's possible that we missed this. Usually, the crew at BrandFlakes is directly tuned to the world of sugary goodness. But somehow, the fact that Mrs. Butterworth has kept her first name a secret has escaped us. And she's launched a contest to see if you know it.
We've spent many late mornings with her, and yet she's never told us. Maybe Aunt Jemima knows. Or maybe you have a better relationship with ole' Butterworth than we do. If she's whispered her name to you during a sugar coated morning meal, now is your time to shine. From BrandFreak.
posted by darryl ohrt @ 8:14 AM
3 comments
Wednesday, May 13, 2009
where to eat before you hug the toilet
Anyone who has ever had to play waitress to the drunk crowd will likely appreciate this spot from Denny's.
It's part of their new new campaign to confirm that Denny's is the place to go after the bars have closed and the joints have been smoked. Sounds real tasty.
Labels: ads, hospitality, yummyfood
posted by darryl ohrt @ 7:32 AM
0 comments
the people under your seat are hungry too.
Ever wonder what happens to the lone fries that fall under your car seat? McDonalds has the answer. Cute.
posted by darryl ohrt @ 7:25 AM
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Friday, May 01, 2009
mmmm. lunchmeat illustration
Something to attempt during lunch today: turn the contents of your sandwich into an illustration.
If It's Hip It's Here has found Sara Illenberger, who can do that, and more. She's got some of the coolest, most unique editorial art that you've seen in a long, long, time. I wonder if her friends call her the lunchmeat lady.
Labels: art, creativeinspiration, yummyfood
posted by darryl ohrt @ 7:23 AM
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Wednesday, April 15, 2009
people at cake make ice cream sweet
We're jealous of Cake. It's not enough that they get to work in an agency named after baked goodness. But they also get to work on the Ben & Jerry's account.
And they've dreamed up a fun ice cream flavor making site for the brand. You get to invent your own flavors, and submit them for consideration. Some lucky flavor maker will even win a boat load of ice cream, and a sweet trip to the Dominican Republic. Sounds like fun. Let's eat.
Lee from Cake gives us a quick update:
MaynardMalone actually produced the campaign site. Cake produced the accompanying webseries, The Scoop.
(Now that's two agencies that get more ice cream than we do.)
posted by darryl ohrt @ 7:55 AM
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