stuff you can't do on an iphone
To showcase what you might be able to do with the new Motorola Z10 phone, agency Cake has produced a campaign that features a marriage proposal. A proposal shot and edited on the phone.
Oh yeah - the agency says that she said yes. I would assume that she called him to say yes, using a Motorola Z10.
posted by darryl ohrt @ 5:55 AM
0 comments
how not to do social media
Please stop doing YouTube video contests, and pretending that it's a new, or exciting social media campaign. It's old, tired and lame, ok?
The people in those anti-fashion gold jackets have launched a YouTube campaign to show your house, and promote their real estate company. Here's the clincher: You must list your house with them, must include your listing agent in the video, and must shoot the video while the sun is at 43 degrees from the horizon. Yikes.
YouTube contests have become so ho hum that some bloggers even refuse to cover them any more. Amen. Please, please, please hire an agency that uses social media to create your social media campaign for you. Just sayin'.
Labels: ads, social media, youtube
posted by darryl ohrt @ 8:16 AM
2 comments
rick astley to play for the ny mets
This is the very last day to rickroll (explained here) the NY Mets. The Gothamist reports that thousands of people have already written in the famous song on a promotion's entry form to vote for the 8th inning sing-a-long song. You should too. Voting ends at noon today, so hurry it up. Click here for pics of Mets players doing coke with strippers.
Labels: sports marketing, viral, youtube
posted by darryl ohrt @ 7:06 AM
0 comments
fresh video entertainment for media buying geeks
This big ball of cheez is for all of our media buying friends. We suppose they'll be gafawing their way to the copy machine with all of the buzzword rappin' madness. From Adrants.
Labels: adindustry, video, youtube
posted by darryl ohrt @ 8:11 AM
0 comments
having trouble getting started this morning?
This ought to get you moving around the office. It's like the extra caffeinated version of Ronald McDonald.
Labels: creativeinspiration, mashup, video, viral, youtube
posted by darryl ohrt @ 6:09 AM
0 comments
how to produce saving private ryan
How three graphic designers re-created the infamous Saving Private Ryan scene, on a shoe string budget. Technology is wonderous. You can do anything. From Mave Gibson, via Facebook.
Labels: creativeinspiration, film, video, viral, youtube
posted by darryl ohrt @ 7:31 AM
0 comments
a good excuse to cover yourself in cheetos at the office today
MakeTheLogoBigger Bill has discovered the Orange Underground.
An excellent campaign for Cheetos. A really, really excellent campaign. Completely integrated. A Cheetos spot on television (some people still watch it), plus websites and YouTube. Social participation. Really nice job by Goodby Silverstein. This is how we do it, yo.
Labels: ads, social media, youtube, yummyfood
posted by darryl ohrt @ 7:47 AM
0 comments
eating lunch at your desk has never been more fun
You can read blogs, Facebook and Twitter while on conference calls and pretending to pay attention to your boss. But how do you watch podcasts, funny videos, participate in Seesmic or watch other fun stuff that requires video?
I've had this discussion with clients, too - who admit that watching YouTube videos during the day looks bad to coworkers and bosses. (Over here, we encourage it, of course. Especially podcasts like Morgan Webb, above.)
The New York Times writes about what's evolved as a result of this phenomenon...lunch time is the new prime time.
From Michael Coulter, via Facebook.
Labels: seesmic, trends, video, workplace, youtube
posted by darryl ohrt @ 7:46 AM
0 comments
everything about everything about inernet marketing
Here's a massive list of the best internet marketing blog posts. How to do almost anything on almost any social tool. Lots of great reading if you're stuck at the office this week while everyone else is on vacation. They'll come back fatter, and you'll be smarter. (Always better.)
The pic of David Hasselhoff might seem related, but this is a pic that I snapped right as he was jumping onto a social media bandwagon. So it's related, trust me.
Labels: blogging, facebook, google, hacks, self promotion, social media, twitter, web2.0, webdev, youtube
posted by darryl ohrt @ 8:42 PM
0 comments
happy eating holidays
Happy Slip Jingle. I love the cups girl.
Labels: holiday, video, youtube
posted by darryl ohrt @ 9:58 AM
0 comments
a love letter to the new 30 second spot
Check out this beautiful piece for Converse. A love letter to basketball.
Not knowing anything about team sports, I immediately thought it was a piece for Dwayne Wayne. But it turns out that Dwyane Wade is a different person entirely. But now I know better. And I love basketball just a little more, now. Thanks Converse.
As Bill has accurately pointed out, 2:31 is the new 30 seconds. Awesome. Found on Beyond Madison Avenue.
Labels: ads, sports marketing, video, youtube
posted by darryl ohrt @ 7:30 AM
0 comments
there is absolutely no bubble.
Sweet, bubblicious video.
Labels: technology, trends, video, viral, web2.0, youtube
posted by darryl ohrt @ 7:12 AM
1 comments
you are the future of media distribution.
Duh. In case you didn't already know, consumer generated/distributed media is a really big deal.
A new study from Nokia claims that by 2012, a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups.
In an attempt to coin a new buzz word (cuz we need more of those,) Mark Selby, Vice President, Multimedia for Nokia says that a quarter of media will be ‘Circular’: "The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups - a form of collaborative social
media.”
From Micro Persuasion.
Labels: mobile, social media, trends, tv, video, viral, youthmarketing, youtube
posted by darryl ohrt @ 7:38 AM
0 comments
pope john paul II: new pop star
The Vatican has backed the production of a music video by Simon Boswell, that reportedly will chop the Christmas DVD charts. It's a trip hop video/summation of all things Pope John Paul II. That's right, I said trip hop. He might have been a sweet Pope, but he's not so much of a singer. I'm just sayin'. From Mave, via Facebook.
Labels: youtube
posted by darryl ohrt @ 8:06 AM
0 comments
how much is internet content worth?
Outstanding piece from the writer's strike - from one of the writers on the Daily Show.
Labels: copywriting, tv, youtube
posted by darryl ohrt @ 7:26 AM
0 comments
chipotle shows their user generated goodness
Here's the finalists for the Chipotle user generated spot contest. Makes me hungry. From American Copywriter.
Labels: ads, social media, youthmarketing, youtube, yummyfood
posted by darryl ohrt @ 7:22 AM
0 comments
we didn't start the viral
Do Billy Joel songs annoy you? Me too. Well now you can sing a parodied version of one his silly songs for hours in your head while picturing some of the greatest virals from the last couple of years. From Caffeine Goddess, via Facebook.
Labels: parody, pop culture, social media, viral, youtube
posted by darryl ohrt @ 7:46 AM
3 comments
we write ads, or people die.
Cute. From Ernie Schenck Calls This Advertising?
Labels: adindustry, film, parody, youtube
posted by darryl ohrt @ 7:08 AM
0 comments
everything is miscellaneous
Michael Wesch has a new short film, titled Information R/evolution. Wow. A wonderous summation of how we categorize, read, track and share information.
Labels: blogging, social media, technology, trends, youtube
posted by darryl ohrt @ 7:48 AM
0 comments
a party that sucks
I love everything Diesel. Even when I can't comprehend what's going on in their ads.
posted by darryl ohrt @ 7:47 AM
0 comments
ride the trains or animals will turn on the sexfest
Virgin Trains just launched a really smart - and hilarious campaign to promote their train service. The greener sort of travel.
I was recently meeting with a client who remarked how Virgin is a mondo conglomerate of brands and companies, yet they've managed to stay...Virgin. And this is a great example.
Check out the really funny YouTube video above, and a campaign hub/microsite too. Work is from Glue.
posted by darryl ohrt @ 7:27 AM
0 comments
youtube launches non profit program
Love the YouTube. They just announced a new non-profit program - where non-profits can setup channels, and perform fund raising through Google checkout. Looks like it's open to anyone with a 501(c)(3) status. And FREE.
This is a no-brainer for non-profits, and the coolest thing ever from the GooTube gods. If you're a non-profit, sign up today. (Then call a really cool agency to produce the most awesome internet videos for you.)
Labels: nonprofit, video, youtube
posted by darryl ohrt @ 7:39 AM
0 comments
teachers lose all sense of humor.
A super hilarious new ad for Carl's Jr. has some flat bunned teachers in a tizzy.
Brad Haley, executive vice president of marketing for Carl's Jr., said the ad was designed for the target audience of “young, hungry guys between the ages of 18 and 34 ... it's meant to be funny, silly, interesting and not as a social statement.” Hooray Brad. Sounds like well targeted creative.
Forget the old days of hot for teacher. Now it's "disrespectful and inappropriate."
Labels: ads, youthmarketing, youtube, yummyfood
posted by darryl ohrt @ 7:47 AM
0 comments
sony rolly polly play thing
Sony's got some new rolly polly thing that's part robot, part walkman. Or PS portable. Or football shaped device to control people's minds.
It's interesting, that's for sure. Engadget says it's an audio player. The "leaked," "viral" video is above. Puhleeze. From designboom.
Labels: technology, video, viral, youthmarketing, youtube
posted by darryl ohrt @ 8:01 AM
0 comments
animoto promises the end of slide shows
This is AWESOME. A tool that lets you create your very own videos. You upload your pics, choose some music, and Animoto does the rest. This is really impressive. And fun.
I made the video above in about 60 seconds, using the Flickr photo set of Brian's art project. Animoto did the rest. Sweet mother of Plaid.
Labels: creativeinspiration, video, web2.0, youtube
posted by darryl ohrt @ 7:45 AM
0 comments
superbad promo is super kinda funny
Now I want to go see this movie a little more. Here's a great example of how to use the YouTuberie for online promotion. An interview gone haywire with the actors from the new film Superbad. (May not be safe for your cubicle, if your boss is uptight about the F word. But funny enough to say F it, and play it anyway.)
Side note: the interviewer in this clip is none other than Shaun of the Dead director Edgar Wright. (Eliza, go watch that movie now.)
Labels: ads, film, youthmarketing, youtube
posted by darryl ohrt @ 6:52 AM
0 comments
youtube gets better
Love the YouTube. You know how it's annoying when you upload the video of yourself singing at the office xmas party, and the freeze frame that YouTube chooses has what looks like your head's about to explode?
Now, you can choose your own images for the video thumbnails on YouTube videos. Awesome news for brands the world over. Rejoice in the Tube.
The clip above has nothing to do with this post other than it's on YouTube, and well, Members Only jackets rock out.
Labels: social media, video, youtube
posted by darryl ohrt @ 7:29 AM
0 comments
nbc tries social media. then forgets to update.
To promote the new NBC show Chuck, a new show about a computer geek (modeled after Geek Squad guys, I guess), they've created a dashboard to emulate Chuck's machine.
There are some very good ideas implemented. They've integrated Chuck versions of today's more popular social media tools like delicious, Ning, Twitter and others.
But they seem to have dropped it at that. Chuck's Twitter page seems to be dead, past his initial Twitter, as seen above. Same goes for many of the social sites setup in Chuck's name.
Not sure if the agency is taking a break, if NBC's budget didn't carry this far, or they're just waiting for something...but that's a mistake.
The lesson for businesses here is that if you're going to USE social media, use it. Don't create an empty Second Life presence, an empty Twitter page, or non-active social network page. It would be better not to embrace it at all. Chuck just lost an opportunity to build anticipation for his big debut. Later, Chuck.
Labels: social media, television, twitter, web2.0, youthmarketing, youtube
posted by darryl ohrt @ 7:25 AM
3 comments
be more productive on youtube
So, you don't mind wasting some time at work, watching YouTube videos. But if you spend the entire day watching YouTube, people might notice.
Introducing The Daily Tube. The unofficial best of YouTube. They watch YouTube, so you don't have to. Or so that you can do so more productively. From StartupSquad.
Dramatic Chipmunk clip above is purely for your chipmunkian pleasure.
Labels: social media, video, viral, youtube
posted by darryl ohrt @ 7:30 AM
2 comments
powerful new spot
Beautiful spot for Epuron. Always misunderstood. People didn't seem to like me. (Great casting, too.)
posted by darryl ohrt @ 7:04 AM
1 comments
double your non-productive time
Someone's created a place where you can watch two YouTube videos at once. Kind of like a video mashup. Or a video showdown. Or a double-mint waste of time that would otherwise be productive. Enjoy.
Labels: video, web2.0, youtube
posted by darryl ohrt @ 7:33 AM
0 comments
the map of social media
Can't find your way around the social media landscape? How about a map? Someone's created a new world map, based on the population of the major social sites.
While the maker clearly points out that this is "Not a complete survey. Sizes based on most complete information I could find," wouldn't it be amazing if we could get some programming genius to hook this up and make it real? So that land masses grow or shrink based on available stats?
I believe the map has been around for a while, as I couldn't find Twitter or a couple of other newer places. Maybe this is a pre-revolution map.
Labels: facebook, myspace, pop culture, social media, web2.0, youthmarketing, youtube
posted by darryl ohrt @ 7:13 AM
0 comments
stream your youtube clips to your second life house
Don't have time for tv anymore, because you're too busy with your virtual self? Well worry not - because now you can watch tv in Second Life. YouTube TV - (the kind you really want to watch anyway.)
And another fantastic door of opportunity was just busted open for marketers. Yes - YouTube. Not just on iPhones, but but streaming in Second Life, too!
I didn't have time to load Second Life this morning for a snapshot, so I've included a stock shot of Justus' pants. For your enjoyment.
Labels: secondlife, social media, video, web2.0, youtube
posted by darryl ohrt @ 7:23 AM
0 comments
remix your youtube videos
This has ginormous possibilities. YouTube just launched the YouTube Remixer, where you can remix your YouTube videos. We're already incorporating this into a campaign for a client. Users get a real time online editing interface, where they can drag and drop clips into a timeline. YouTube supplies transitions, effects, titles and more fun.
Let the mashups begin. Discovered on Mashable.
Labels: social media, video, web2.0, youthmarketing, youtube
posted by darryl ohrt @ 7:34 AM
0 comments
presidential ad is...art?
Already dreading the onslaught of political ads for the next year and a half? Check out Presidential candidate Mike Gravel's new spot.
Ummm....ok. Is it weird just to be weird? Is there a deeper message? Are there subliminal messages prompting me to buy Pepsi? Regardless, I guess I'd prefer this type of ad over what's sure to come from the rest of the candidates. From AdFreak.
Labels: ads, politics, video, youtube
posted by darryl ohrt @ 7:31 AM
0 comments
Justin.tv...to become youtube live?
Starting July 16, ANYONE can broadcast on Justin.tv. For those not already glued to Justin all day, all the time, Justin's the guy who strapped a camera to his hat, began broadcasting every minute of his life, and never looked back.
Ever wanted to broadcast your life? Here's your chance. Justin is opening up the network. They're adding 30 new channels of people broadcasting their lives between now and the 16th. There's already some fun and interesting people on the new JustinTV channels. And on July 16, they're allowing the public to join the party. I predict even more fun.
Labels: social media, technology, trends, video, web2.0, youthmarketing, youtube
posted by darryl ohrt @ 7:37 AM
1 comments
Facebook and eHarmony's love child
Bear with me here. I wanted to post about a great article in this month's (May) Fast Company all about brand authenticity called Keeping it Real. As luck would have it, that is the ONE story not available on their Web site. WHAT IS on the site is another interesting story about Facebook CEO and rugrat millionaire Mark Zuckerberg and how much he enjoys wearing flip-flops and telling Yahoo to shove its billion bucks. Chock full of hubris-y goodness. In light of that, enjoy this hilarious Facebook parody.
Labels: facebook, parody, social media, web2.0, youtube
posted by Wilson Cleveland @ 5:49 PM
0 comments
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