take your canvas bags
Just tolerate the first 60 seconds of this video, and you'll be thankful. And then you'll want to watch it again and again, and sing along. And maybe work on a dance routine. Yes, it's over a year old - but canvas bags are really important now and Tim Minchin was just ahead of his time back in 2007.
Labels: creativeinspiration, green, viral
posted by darryl ohrt @ 7:43 AM
0 comments
how to make a snowboard video fun
You'd think that just about everything has been done in the world of snowboard videos. And that watching dudes ride rails would get boring after a while.
Mike Benson proves otherwise, and re-imagines the snowboard video by adding a single wonderous effect. Totally, totally awesome.
Labels: action sports, video, viral, youthmarketing
posted by darryl ohrt @ 7:50 AM
0 comments
just when you thought you were tired of engrish...
The makers of I can haz cheezburger bring you Engrish Funny. If you swore that you were over bad english internet jokes, some of these will still make you laugh. Hard. From Adrants.
Labels: ads, creativeinspiration, viral
posted by darryl ohrt @ 8:01 AM
0 comments
those copywriters really know what they're doing.
Send this to your copywriter friend. She'll hug you. (Yes, it's long and in French or something - but you can deal with it. Trust me.) From Mave Gibson, via Facebook.
Labels: copywriting, creativeinspiration, video, viral
posted by darryl ohrt @ 7:00 AM
1 comments
ruby tuesday attempts 'viral'.
Ruby Tuesday has a new online campaign. We're supposed to believe that they've blown up the wrong restaurant, in a publicity stunt gone awry.
Instead, it feels like a 'viral' attempt gone wrong. All of the right ingredients: explosions, humor, video and microsites. But those are just tools. Former Plaid intern Katie says it's lame. I agree.
Here's where they went wrong:
+ The content doesn't seem aimed at a specific audience. Tweens? Twenty somethings? Families? This doesn't seem to speak to any of them directly.
+ What's the message? Anything about the food? Or the dining experience? Is "change" enough to bring me into your restaurant?
+ It's not believable. Or "hilarious" as the YouTube poster suggests. It could have been produced in a manner that left the viewer thinking "is this for real?" (Think of the Burger King campaigns.) Or it could have left the viewers understanding that it wasn't anywhere near real, but actually hilarious. (Think Paris Hilton for prez)
I'm curious to know what Ruby Tuesday has paid for the (currently) 13K views on YouTube. And how this differentiates them from Applebees, TGI Fridays, and BENNIGANS.
Labels: ads, hospitality, viral, yummyfood
posted by darryl ohrt @ 7:15 AM
2 comments
so clean, you can lick it.
Apparently this is a real campaign. I have a hard time watching this. But maybe that's because I'm off a recent tour where we stay in places that I wouldn't even remove socks for fear of the disease-ridden creatures that live on the floor.
But if you enjoy watching girls licking things, and you need a hotel room clean enough to lick - then this campaign is for you.
Labels: ads, hospitality, viral
posted by darryl ohrt @ 8:17 AM
2 comments
incredible idea just waiting for you
AdFreak points to a really sweet idea just waiting for an opportunity.
A choose your own adventure series on YouTube. Watch this one, and you'll get the idea on how this could work. AdFreak is right. This is soooo ripe for a really cool promotion or branding campaign. Let's do it.
Labels: creativeinspiration, video, viral, youtube
posted by darryl ohrt @ 7:21 AM
0 comments
where are they now??
Ever wonder what happened to those people that the internet made famous? Here you go.
Labels: pop culture, viral
posted by darryl ohrt @ 7:11 AM
0 comments
it all starts with a girl.
A super inspiring piece, all about a girl.
Think you don't have a strong enough production budget? Think only irreverent productions go viral? Here's a wonderous example of the most simple production, masterful copy writing and an emotional message coming together to make something beautiful.
From Shari, via Twitter.
Labels: copywriting, nonprofit, video, viral
posted by darryl ohrt @ 7:35 AM
2 comments
what it's like to be struck by lightning
I can't help but play this clip over and over, and laugh at someone who decided to stand on top of a mountain during a thunderstorm. With a video camera. Coworker Sara (who has survived a lightning strike) likely won't find it as comical.
Labels: photography, viral
posted by darryl ohrt @ 6:33 AM
0 comments
a better candidate for creatives
No matter how many ways you wrap it, these custom videos "to fool your friends" never get tired. This one promotes PalTalk. And the new position I'm seeking. Found at ToddAnd.
posted by darryl ohrt @ 7:43 AM
0 comments
church on wheels
Here's a really cute piece on the moving of a church. It's a few months old, but is getting picked up and buzzed about. John Deere should be all over this. What a spectacular positioning of their brand.
Labels: architecture, automotive, video, viral, youtube
posted by darryl ohrt @ 8:08 AM
4 comments
this would never work with skinny jeans
The latest Levis internet production is out, and it rocks. Gotta love that Levis is letting lose and having fun. It's working.
posted by darryl ohrt @ 7:16 AM
0 comments
it's 12:00. let's dance.
Uniqlo's most recent production UNIQLOCK has just snagged some sweet interactive awards. Yes, like any wonderful apparel piece, it promotes t-shirts. But it also tells time. With rhythm. And dance. It's an incredible production.
Creativity interviews Koichiro Tanaka, the mastermind behind the production about the client, the process and the who what and why.
posted by darryl ohrt @ 8:02 AM
0 comments
ghosts, aliens and doomsday. now all in one easy to find place.
The internet is buzzing about ParaTube, the video sharing site for all things paranormal.
I wanted to share their most watched video with you, by embedding it here. But they don't allow that, without logging in. That's a poor decision by the creators of ParaTube. Sharing is what will make this successful - not forcing user logins.
That aside, there's some fun material here for ghost hunters and sci-fi fans. And for people who believe that it's all going to end in 2012. (The world. Not ParaTube. I'm sure ParaTube will live on through at least the 2020's.)
Labels: social media, video, viral
posted by darryl ohrt @ 7:19 AM
0 comments
cut your gas bill in half
Here's how you can get to work, get to school, and get to the mall without spending even a DOLLAR on gas. Skipping. Yep.
Why not? Everyone who skips always looks pretty happy. I'm going to see if we can do a group skip to Starbucks, later this morning. Maybe we'll wear space helmets and capes, too. Just for fun.
From Irina Slutsky, via Facebook.
Labels: creativeinspiration, viral
posted by darryl ohrt @ 7:28 AM
1 comments
world of wifecraft: marriage counseling 2.0
What if you could use games like World of Warcraft to help you through real life? World of Wifecraft is a guide on how guys addicted to MMORPG's can get along in life. By treating life just like a quest in the game.
Send this clip to the person in your life that's obsessed with World of Warcraft, or other MMORPG's. So funny.
Labels: gaming, pop culture, video, viral
posted by darryl ohrt @ 7:33 AM
2 comments
when employees become talent
Poorly produced national sales meeting videos are the new black. And this gem from the Home Depot kicks ass. From MTLB.
posted by darryl ohrt @ 7:34 AM
1 comments
what happens if your parents meet in the voice studio
Here's what life might be like if your parents were professional voice artists. From AdFreak.
Labels: adindustry, creativeinspiration, viral
posted by darryl ohrt @ 7:02 AM
0 comments
what if life were facebook
What if real life were more like Facebook? From Tim Brunelle, via Twitter.
Labels: facebook, social media, video, viral
posted by darryl ohrt @ 7:22 AM
0 comments
how greenpeace does beauty
Today being "twist on the beauty spots day", I thought you might also enjoy the Greenpeace version of the now classic Dove spot. Saw this on Adverblog, first.
Labels: ads, green, nonprofit, parody, viral
posted by darryl ohrt @ 7:49 AM
0 comments
some people need to shave more than others
Those people at Philips really know how to shave a guy. This is a pretty cool twist on showing product benefits from someone who might know a thing or two about shaving some tough hair.
This is already all over the internets, but I really like The GirlRiot's review of this spot, best.
posted by darryl ohrt @ 7:44 AM
2 comments
that dude's in his undies.
You'll especially appreciate this if you're from Europe. Or South Beach. Or if you're just a dude who likes his banana in a hammock. Oh yeah - or, if you like ice cream.
posted by darryl ohrt @ 7:43 AM
0 comments
who says print is dead?
Totally awesome fun with flipbooks. Outstanding.
posted by darryl ohrt @ 8:16 AM
0 comments
what's new?
At our office, we're always sending each other great internet finds. Like this beauty.
And I'm an obnoxious ass-hat, when I receive stuff that I've seen before. I usually hit reply to all and just say "olllllllld." Yeah, I'm a really charming guy like that.
Last night, Rob sent this piece. This is the third time I've seen this, since sometime last year. And it made me realize something pretty cool: Great, timeless entertainment will always feel fresh to those who haven't seen it. Even on the internets.
Even the things that have seen millions of views have only reached a small percentage of the internet audience. And that audience grows a little larger, and a little fresher, every day. Think about how many people in your circle of friends outside of the office still don't know what RickRolling is.
Everything old is new again in a year, on the internet.
So here's to keeping it fun, keeping it fresh, and glorious 1970's fashionistas.
posted by darryl ohrt @ 7:52 AM
1 comments
how to sell a pair of really big jugs
People need to sell their stuff on eBay. There's a lot of other people selling their stuff on eBay. So people need to stand out from other people selling other stuff on eBay. What's a person who's selling stuff supposed to do?
The answer of course, is that you produce a commercial for the stuff you want to sell. And attract lots of attention.
Soon, consumers will hire agencies to produce entire viral campaigns. And toasters and bicycle parts will be sold. The world will be a better place.
Thanks Lia!!
Labels: viral
posted by darryl ohrt @ 7:36 AM
0 comments
rick astley to play for the ny mets
This is the very last day to rickroll (explained here) the NY Mets. The Gothamist reports that thousands of people have already written in the famous song on a promotion's entry form to vote for the 8th inning sing-a-long song. You should too. Voting ends at noon today, so hurry it up. Click here for pics of Mets players doing coke with strippers.
Labels: sports marketing, viral, youtube
posted by darryl ohrt @ 7:06 AM
0 comments
be just like obama
With the new Logobama automated Obama logo maker, anyone can have a winning presidential-candidate-style identity. Just upload your photo, and click your mouse. Presto. You've been Logobama'd! Stylish suits and bowling skills may cost extra. Found first on ToddAnd.
Labels: design, identity, politics, viral
posted by darryl ohrt @ 7:22 AM
0 comments
spend a day and a half exploring the dark knight
Our resident Batman expert, Brian Garofalo points us to the massive online campaign that's been produced for the new Dark Knight release.
You can begin your experience on the I Believe in Harvey Dent site. Which will lead you to a batload of microsites, all produced around characters, brands or themes in the film. Extremely well done.
Here's Brian's list of stuff that you can explore so far:
ibelieveinharveydent.com
ccfabg.org/
gvafoundation.org
gothamcityrail.com
gothamcityclerk.com
trustgarcetti.com
www.clowntravelagency.com (click the envelope then follow the new url:www.acmesecuritysytems.com/delos)
trustgarcetti.com
thegothamtimes.com (click the Gotham Times logo on the paper for the "alternate version")
Yesterday, there was a worldwide scavenger hunt, that even involved phone numbers, voicemail and other goodies. Why work, when you can have fun like this??
Thank Brian for being the ultimate Batgeek.
posted by darryl ohrt @ 8:03 AM
1 comments
viral paintings
If we were one of those massively humongous agencies, with cash flowing out in wheelbarrows, I'd build an art gallery wing off our office, purchase every piece of Jeremiah Palecek's work, and place them on permanent display.
Absolutely amazing. Artwork inspired by internet memes. These need to exist all together, in one place. From Boing Boing.
Labels: art, social media, viral
posted by darryl ohrt @ 8:22 AM
0 comments
what they should be teaching your kids on the soccer field this spring.
When you're on the community field at the beginning of soccer season, watching your little spawn run around cones and play a game of soccer where "both teams win", remember this clip. And show it to your kid to inspire her. Soccer could actually be fun.
From Thought Gadgets, via Make the Logo Bigger.
Labels: sports marketing, video, viral
posted by darryl ohrt @ 7:24 AM
6 comments
having trouble getting started this morning?
This ought to get you moving around the office. It's like the extra caffeinated version of Ronald McDonald.
Labels: creativeinspiration, mashup, video, viral, youtube
posted by darryl ohrt @ 6:09 AM
0 comments
how to produce saving private ryan
How three graphic designers re-created the infamous Saving Private Ryan scene, on a shoe string budget. Technology is wonderous. You can do anything. From Mave Gibson, via Facebook.
Labels: creativeinspiration, film, video, viral, youtube
posted by darryl ohrt @ 7:31 AM
1 comments
tom cruise silliness more popular than hollywood blockbuster?
Scott over at Idea Grove does some interesting math and concludes that more people have watched the Tom Cruise scientology video than have seen his girl's movie Mad Money, during its opening weekend.
posted by darryl ohrt @ 8:08 AM
0 comments
cloverfield is doing the lost thing
The highly anticipated Cloverfield movie is marketing Lost-style. Not a surprise, since it's a JJ Abrams project (the creator of Lost.)
Three Minds has an excellent run down of what's been released so far, along with links to the secret sites, trailers and more.
This is the future of marketing. Engaging your customers outside of the primary product space. I'm just sayin'.
Labels: branding, film, marketing, pop culture, television, viral
posted by darryl ohrt @ 8:08 AM
1 comments
remember when tv had writers?
Remember when there were new episodes of entertaining shows? Lost is gearing up to air what they have in the can for this season, and their launch campaign is cool.
They've placed billboards in various markets promoting Oceanic Air, the airline from the show. The ads promote the website for Oceanic Air, which has been 'hijacked' by the boyfriend of a stewardess on Flight 815. He leads you to his conspiracy site.
I can't remember the last time that I anxiously anticipated the airing of a tv show - but Lost is working overtime to make that a reality again.
Labels: outdoor, television, tv, viral
posted by darryl ohrt @ 7:27 AM
2 comments
how to produce a whopper freakout
You've seen the Whopper Freakout. Maybe you've wondered how the geniuses over at Crispin, Porter, Bogusky pulled it off. Are all of the people real? Actors?
Turns out they used some actors - but the real people reactions were so much better, they used them instead! Read all about this and more in the cool behind the scenes interview with the director, over at Creativity-Online. (Their site looks like it was hacked late last night - check this link later.)
From SwissMiss (whom I totally have a blog crush on)
Labels: adindustry, viral, yummyfood
posted by darryl ohrt @ 7:36 AM
0 comments
forbes announces their web celeb 25
Forbes just released top 25 web celebrities. BrandFlakes isn't on the list, so I guess the list is a total crock of crap. But if you're into lists, or want to double check your RSS reader, here's some other people you should be monitoring. (All less interesting than us, of course.)
Labels: blogging, pop culture, viral
posted by darryl ohrt @ 7:17 AM
0 comments
an engaging 404 page.
I want to reach out and buy a beer for this 404 page. Maybe hang out with him for a while, and become better friends. You rock, 404 dude.
posted by darryl ohrt @ 7:28 AM
0 comments
the end of the whopper
By now you've probably seen the new BK spots. And maybe you've seen the clips from BK Freakout. And damn - Crispin Porter Bogusky has done it again.
An age old advertising concept - what would the world be like without your product - but realized in a style that only CPB could do.
As Make the Logo Bigger points out, they've managed to create a production that's so engaging, you won't mind spending 7+ minutes watching. A commercial. A 7+ minute long commercial - and you want to send it to your friends. Well done. Flame broiled and well done.
Thanks Justin!
posted by darryl ohrt @ 7:09 AM
0 comments
there is absolutely no bubble.
Sweet, bubblicious video.
Labels: technology, trends, video, viral, web2.0, youtube
posted by darryl ohrt @ 7:12 AM
1 comments
you are the future of media distribution.
Duh. In case you didn't already know, consumer generated/distributed media is a really big deal.
A new study from Nokia claims that by 2012, a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups.
In an attempt to coin a new buzz word (cuz we need more of those,) Mark Selby, Vice President, Multimedia for Nokia says that a quarter of media will be ‘Circular’: "The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups - a form of collaborative social
media.”
From Micro Persuasion.
Labels: mobile, social media, trends, tv, video, viral, youthmarketing, youtube
posted by darryl ohrt @ 7:38 AM
0 comments
it's that time of year again...
Time to Elf Yourself. In case some of your friends didn't get elfed last year, Office Max has re-released and reinvigorated their all-powerful elf maker. Enjoy.
(I have no idea who those elves are, in the screen shot above. But I'm too lazy to make my own. So let's just pretend those are all my friends. That girl in the front is kinda cute, too.) First seen on HowDesign.
posted by darryl ohrt @ 7:45 AM
1 comments
just when you thought all the shaving was done...
Philips Norelco has introduced their latest version of ShaveEverywhere, titled Second Puberty.
Expertly done, and just in time to sell loads of new razors for the holidays. Gotta love how they've realized secondary shaving markets, treated them as important as primary shaving markets, and become the leader in new categories. Nice.
posted by darryl ohrt @ 7:42 AM
0 comments
gorbachev killed paul mccartney
I'd file this under hoax, urban legend, or 'other.' There's an ad that's been running in New York and other publications featuring an Annie Leibovitz photo of Mikhail Gorbachev.
When you enlarge the photo and translate the document poking out of his Louis Vuitton bag, it reads “Litvinenko's Murder — They Wanted to Give Up a Suspect for $7,000.” (Litvinenko is the Russian ex-spy dude that was killed with radioactive sushi.)
Whatever. But Paul is still dead.
posted by darryl ohrt @ 7:21 AM
0 comments
we didn't start the viral
Do Billy Joel songs annoy you? Me too. Well now you can sing a parodied version of one his silly songs for hours in your head while picturing some of the greatest virals from the last couple of years. From Caffeine Goddess, via Facebook.
Labels: parody, pop culture, social media, viral, youtube
posted by darryl ohrt @ 7:46 AM
3 comments
optimus prime rocks your friends
Not a new concept, but so perfectly executed, that it doesn't matter. Go spend your morning sending this to all of your friends.
I agree with Advergirl. Totally jealous.
Labels: film, viral, youthmarketing
posted by darryl ohrt @ 7:52 AM
0 comments
disposable web pages
Oh, this is a sweet idea. With so many fun applications. Disposable web pages. Pages that you make on the fly, and they go away when you say.
Like the one that I just made. I've titled it "amount of time until Britney Spears implodes again," and used it to keep track of Britney's next meltdown. I'm predicting this will take place in about 46 days. Just a hunch.
But you can use disposable web pages to countdown anything your heart desires. Like a friend's birthday, an anniversary, an event, or how long until they cancel the Bionic Woman. Enjoy.
Labels: social media, viral, web2.0, webdev
posted by darryl ohrt @ 7:35 AM
0 comments
make your own dylan video
This is a really cool way to promote a new Dylan release. Let fans re-create their own versions of his classic video. See mine here. Make your own