girls: pay attention to this old woman
Since girls no longer have role models available to them in Hollywood or celebrity culture, they could get confused. Not to worry. Because Sharon Osbourne is here to save the day. She's here to teach your daughter important life lessons. Like that it's not ok to get drunk and show everyone your hoohoo. Or to drink a bunch of tequila and act like a pirate. (what's the harm in that one?)
The new show is called Charm School, airing on VH-1. (For those teen girls that still watch tv.) Should be a hoot. From Adrants.
Labels: ads, music, pop culture, tv
posted by darryl ohrt @ 7:51 AM
0 comments
how to watch the debates tonight
If you've watched any major televised event while also watching your Twitter stream, you understand that it brings the viewing experience to a whole new level. Imagine a tv viewing party with about 600 of your favorite friends.
CurrentTV realizes the value, and will be broadcasting a tweet stream simultaneous with their broadcast of the debate. Holy sweetalicious social media TV!! (I swear this was my idea, btw.)
You only need to add "#current" to the end of your tweet, to have it broadcast. I'll definitely be trying this out (although I'm not really sure if we get CurrentTV at home).
If that zombie dude shows up, this is going to be a blast.
Labels: politics, social media, tv, twitter
posted by darryl ohrt @ 7:50 AM
0 comments
dread: the next big thing in advertising.
It seems like over 60% of your local tv news is now weather. And their focus (whenever possible) is always dread. How can we make the heat sound more oppressive? How can we make this snowstorm sound more dangerous?
Dread keeps people watching. And dread drives the news (today's financial news is a perfect example.) Ben over at Thought Gadgets has an interesting question - how can dread be used in advertising?
(He also speaks of a bunch of existential stuff that's way outside of our league. We're lucky just to understand that he meant dread, not dreads.)
Labels: adindustry, trends, tv
posted by darryl ohrt @ 7:56 AM
1 comments
jj abrams understands engagement
Fringe, the new JJ Abrams scifi show premiered last night. A great show for sci fi/Abrams fans to be sure - but another Abrams lesson in content development for everyone else.
Old school content producers continue to struggle with how to incorporate the internets into their work. JJ Abrams has taken the same approach with all of his productions - and created a winning formula that gives his fans something else to consume, explore, and chat about. He gets that the "show" doesn't end at 10p eastern.
Last night's episode featured a company Massive Dynamic. Well of course, there's a Massive Dynamic website . And I'm sure there are countless hidden jems within the site for fans to discover.
Way to go, JJ. Are you extending your brand as far as you can?
Labels: branding, television, tv
posted by darryl ohrt @ 7:09 AM
0 comments
madmen not the real madmen?
We've posted before about the MadMen using "tools of the future."
You've got to start following the cast. This is becoming more entertaining by the minute. Alan Wolk reports that it's not an AMC project. And that characters are being taken down, likely at the request of AMC. (Like my girl @peggyolsen - who has re-appeared as @peggy_olsen. Because she's got tenacity like that.)
Perhaps it's all the work of a fan? If that's the case, AMC needs to admit they missed the opportunity and let it go. Punishing the fans for doing what you could have been doing in the first place won't make it better. Embrace brand fans. Don't be bitter because they beat you to the social media party.
Labels: adindustry, tv, twitter
posted by darryl ohrt @ 7:37 AM
0 comments
madmen using tools of the future
Are you a fan of MadMen, the retro tv show dedicated to the advertising industry of the glorious 60's? Back when people smoked and drank and had sex in the workplace? Back when people used phones and paper?
Now you can stay in touch with one of the show's characters, Don Draper, by following him on Twitter.
This is a very clever use of Twitter, and other television/film properties should pay attention. Well done. From BrandNew, via Twitter. Duh.
Labels: adindustry, social media, tv, twitter
posted by darryl ohrt @ 7:11 AM
2 comments
if this featured girls and boobs, people would be in an uproar.
Guess the swimmer guys' abs. Is this the kind of Olympic content that NBC can be proud of? Wasn't it enough that Matt Lauer and his silly sidekick blabbered all over the opening ceremony?
Here's how this likely happened: A bunch of corporate types got in a beige colored conference room at NBC and said "we need to do one of those viral things."
Here's the thing, NBC: Regardless of what you're doing online - it still has to be on-point with your brand.
There's no problem with a 'guess the guy's abs' contest. And for that matter, no problem with a 'guess the girl's boobs contest. But neither seem appropriate for the NBC brand, nor reflect how they're promoting or claiming to cover the Olympics. Bad brand decision.
Labels: sports marketing, tv
posted by darryl ohrt @ 7:32 AM
0 comments
i am donna
Dr. Who is one of those shows that I always meant to be a fan of, but it never really happened. So I appreciate the fandom that exists around the show, even if I've never seen any of the new episodes.
But that shouldn't stop us from determining what character we'd be in the show, right? The Gas Agency (awesome name, btw) and 2 Entertain created a simple quiz that helps you determine which character you would be.
I'm Donna. Since I haven't seen the show, I don't know if that's good or bad. Judging by the sour puss on her face, I think it's bad. She looks to be just a little bit of a crank. And wears a pretty lame leisure suit. Clearly, the Dr. Who calculations are flawed.
posted by darryl ohrt @ 8:33 AM
0 comments
feel the burn of advertising
To promote their coverage of the Tour De France, SBS setup their own cyclist to pedal power the animated billboard every day for 21 days, from 8am to 4pm. Really cool.
I wonder if the media buyer stood out next to the rider coaching him. Faster! We need more turns on the board!
Labels: ads, sports marketing, tv
posted by darryl ohrt @ 8:26 AM
0 comments
danny's not here, mrs. torrance.
Shining fans will wet their pants over this promo for Britain's Channel 4 Kubrick season. They've recreated sets from the legendary film, peppered with characters and put it together in one long, seemingly unedited "tracking" shot. Beautious. From YesButNoButYes.
posted by darryl ohrt @ 7:27 AM
1 comments
another reason to be jealous of seth macfarlane
Seth MacFarlane, creator of “Family Guy” has just struck a googlelicious deal for a new series titled "Seth MacFarlane’s Cavalcade of Cartoon Comedy." Here's the cool part: His new show won't appear on tv - but instead will be viewed from inside Google AdSense ads.
In the first program and ads of their type, Google will distribute the content (via Google video, inside ads) to sites that fit the demographic for which MacFarlane's show would like to be distributed to. Genius.
From Johnny Bones, via Twitter. Photo via NY Times.
Labels: adindustry, ads, google, pop culture, tv
posted by darryl ohrt @ 7:33 AM
3 comments
breakthrough direct mail: body fluids
Wanna get some attention with a cool direct mail piece? Try sending blood.
HBO is launching a new vampire show titled Tru Blood. So they're sending bloggers blood to get the word out. YesButNoButYes has all of the details, and pics of the piece. (And he drank the blood.)
Unexpected surprise: check out the Google adword that pops up in the YesButNoButYes post. I wonder if HBO had "diarrhea blood" in mind as a keyword for their promotion?
Nice piece, great idea. What body fluids could you be mailing your clients?
Labels: directmarketing, tv
posted by darryl ohrt @ 7:35 AM
0 comments
the gruen transfer tells all
Everyone's going gaga over the Gruen Transfer, a new show in Australia all about advertising.
In this week's episode, they discuss slumvertising, and the secrets of beer ads. Reminds me of Attack of the Show, but about advertising.
Labels: adindustry, beverage, tv
posted by darryl ohrt @ 7:44 AM
0 comments
pictures of tv
Mike Sacks has assembled a lovely collection of photos of television. Out of context, some of them are hilarious. Found on Truemors.
Labels: art, photography, tv
posted by darryl ohrt @ 8:12 AM
0 comments
the electric company. awesome returns to tv?
The pinnacle of groovy kids tv is coming back for a new generation. They're shooting new episodes of the Electric Company in NYC. The show is slated to return to PBS in January of 2009.
For those not familiar, the original Electric Company was a seventies fest of visual glory laid upon kids who were glued to PBS TV, back in the days of 13 channels. (Oh, the horror.)
Thankfully, the new show will feature an online component, since today's kids only marginally pay attention to the 600 channels on their magic box.
Labels: newyork, pop culture, tv
posted by darryl ohrt @ 8:07 AM
1 comments
what the pope is doing for fun this weekend
If you're looking for a reason to stay indoors this weekend, (and live in the northeast,) here you go: New York Comic Con. A festival of geekiness about comics, graphic novels, anime, manga, video games, toys, movies, television and other nerdy gems.
A handful of the dorks from our agency will be there, so keep an eye out for us. If you're too cool for this level of geekdom, then we'll do our best to give you the highlights here on BrandFlakes. Or on Twitter. Or Flickr.
(We hang with geeks, so you don't have to.)
Labels: anime, illustration, japan, newyork, pop culture, tv
posted by darryl ohrt @ 7:24 AM
1 comments
product placements: ten stories.
AdFreak points to stories behind ten television/movie product placement deals. Some cute behind the scenes stories. Like here's the memo that Staples released after Dwight left his job at the store, in the show.
Labels: branding, film, television, tv
posted by darryl ohrt @ 7:46 AM
0 comments
twitter tv
TweeVeeBETA.png)
Earlier this week, as I was watching the debate on television, and my Twitter stream simultaneously, (and laughing harder than I have since SNL was funny thanks to mtlb), I realized that for the Twitterverse, television is relevant in a new way. I experienced the same thing during the SuperBowl, the Oscars, and other significant televised events.
This is an opportunity. Someone needs to produce television that I can add my own Twitter sub-titles to. Why couldn't a broadcast be streamed, and then allow a user to choose the Twitter buddies that appear as sub-titles? Every cable channel in the world is looking for a way to interact with the audience they're losing....let's produce this together.
We'll call it TweeVee. It will be huge. Where's my VC money?
Labels: social media, trends, tv, twitter, web2.0
posted by darryl ohrt @ 7:58 AM
7 comments
previously on lost...the band
Missed Lost this week? No problem. Now there's a band, called Previous on Lost, that posts a new song each week, detailing what's happened in the latest Lost episode. Can your brand inspire bands? From BuzzFeed.
Labels: music, myspace, social media, tv
posted by darryl ohrt @ 6:13 AM
0 comments
watch nothing but commercials between now and superbowl
Firebrand, the site/channel/brand that's all about commercials and nothing else, celebrates what we love most about the Superbowl. Screw the Giants or the Pats, you know why we really watch.
Firebrand has organized a week long commercial celebration to lead up to the game, and their nationally declared day, Firebrand Monday. Anyway, here's how you can organize your viewing schedule (or your TIVO, to the ION channel) this week:
Tonight: "CHICKS IN CHARGE" IN CLASSIC BIG GAME COMMERCIALS.
Thursday Jan 31st: "BIG TIME CELEBRITIES" IN CLASSIC BIG GAME COMMERCIALS.
Friday Feb 1st: "BIG TIME BRANDS" IN CLASSIC BIG GAME COMMERCIALS.
Sunday: Watch the game, I guess.
Monday Feb 4th: IT'S FIREBRAND MONDAY, THE DAY AFTER THE BIG GAME – CELEBRATE THE HOLIEST DAY IN ADVERTISING WITH THE OFFICE LINEBACKER, CARMEN ELEKTRA AND CLASSIC BIG GAME COMMERCIALS!
(Sorry for all of the CAPS, I copied right from their press release, and I'm too lazy to change it.)
Oh yeah - their promo spot, above is pretty damn funny. Geez, I wish that Firebrand would produce the Superbowl. Then we wouldn't have to deal with all of that sport crap in-between our commercials.
Labels: adindustry, ads, superbowl, tv
posted by darryl ohrt @ 7:35 AM
0 comments
gamers: leave us alone...
Psychologist Cooper Lawrence went on a Fox News program, and ranted about the “full digital nudity and sex” featured in the Mass Effect video game, for the Xbox 360. Turns out that there isn’t any full digital nudity and sex in the game.
Sounds like Cooper didn't actually play the video game she was denouncing - or at least check her facts beforehand. And gamers went wild. Her book soon saw more than 500 one star reviews on Amazon. It got so out of hand, that Amazon had to intervene. Gamer's revenge. Sweet.
Labels: gaming, tv, youthmarketing
posted by darryl ohrt @ 6:44 AM
4 comments
who's in the superbowl
Forget the game. Let's get to the spots. Advertising Age has the complete breakdown on who's buying what on the Superbowl. I mean "Big Game."
And then, on the day after the Big Game, you can check out FireBrand. They've branded the day "Firebrand Monday," and will be featuring tons of SuperBowl ad coverage prior to and after the event.
I'm going to go try and tell Justus (pictured above) that he's not dressed in appropriate attire for the workplace, today. Wish me luck. I think I can take him.
posted by darryl ohrt @ 8:32 AM
2 comments
remember when tv had writers?
Remember when there were new episodes of entertaining shows? Lost is gearing up to air what they have in the can for this season, and their launch campaign is cool.
They've placed billboards in various markets promoting Oceanic Air, the airline from the show. The ads promote the website for Oceanic Air, which has been 'hijacked' by the boyfriend of a stewardess on Flight 815. He leads you to his conspiracy site.
I can't remember the last time that I anxiously anticipated the airing of a tv show - but Lost is working overtime to make that a reality again.
Labels: outdoor, television, tv, viral
posted by darryl ohrt @ 7:27 AM
2 comments
you are the future of media distribution.
Duh. In case you didn't already know, consumer generated/distributed media is a really big deal.
A new study from Nokia claims that by 2012, a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups.
In an attempt to coin a new buzz word (cuz we need more of those,) Mark Selby, Vice President, Multimedia for Nokia says that a quarter of media will be ‘Circular’: "The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups - a form of collaborative social
media.”
From Micro Persuasion.
Labels: mobile, social media, trends, tv, video, viral, youthmarketing, youtube
posted by darryl ohrt @ 7:38 AM
0 comments
twitter on csi!
Not sure why this is exciting in the least bit - but Twitter was incorporated into the storyline of a recent CSI episode. I'm too lazy to count, but it looks like that first post featured is longer than the 140 characters that Twitter allows. Not that I expect realism on tv. Unless it's reality tv. Or something.
Labels: technology, trends, tv, twitter
posted by darryl ohrt @ 7:20 AM
1 comments
how much is internet content worth?
Outstanding piece from the writer's strike - from one of the writers on the Daily Show.
Labels: copywriting, tv, youtube
posted by darryl ohrt @ 7:26 AM
0 comments
why tina fey is on the picket line
Tired of watching celebrities feeding writers on picket lines and not understanding what this is all about? Here's an explanation of the writer's point of view, in a handy four minute video.
Labels: copywriting, tv
posted by darryl ohrt @ 7:29 AM
0 comments
turn your friends over to a serial killer.
Make the logo Bigger points to one of the best ecard generators I've ever seen. Send to your friends.
Labels: ads, television, tv
posted by darryl ohrt @ 7:28 AM
0 comments
don't ever let me do your tattoo
Cake in London just created a fun site to promote the new Discovery Channel website. Where you can write on some dude's belly.
I haven't yet perfected my tattoo skills just yet, as evidenced by the image above. Maybe you can do better.
Labels: tv
posted by darryl ohrt @ 8:39 AM
1 comments
old navy sweater song climbing the charts
Adfreak points out that Ingrid Michaelson's song has made the iTunes top 10. After it was featured in an Old Navy spot.
Wow. People DO still watch tv. And people still PURCHASE music. Amazing.
posted by darryl ohrt @ 7:04 AM
0 comments
wanna be a tv mogul, or just look like one?
I've been a frustrated TV network programming director my entire life. I feed off of the annual TV upfronts and salivate over the fall lineups where each network pits its best shows against one another. Imagine my glee when I discovered TV BigShot, Television Without Pity's new fantasy game that allows TV nerds like myself to brand their own television network and spend $300 million building their lineup with current shows all in a race to win $100k at the end of the TV season in June. You earn points based on the ratings (based on Neilsen Household 'HH' ratings) performance of the shows in your current lineup. The higher the ratings are for your shows, the more points are added to your score. Points can be used toward prizes like a video iPod. The player with the highest score at the end of the season wins the pot...and my disdain. In case you're wondering, my money is on Heroes, Bionic Woman and House. -778686.jpg){kind=link}
Labels: tv
posted by Wilson Cleveland @ 8:59 AM
1 comments
boingboing launches tv
Everyone's favorite blog BoingBoing has launched Boing Boing TV. With Xeni on BoingBoing, and Morgan on WebbAlert, who needs tv anymore? (Morgan. Still favorite. In case you were wondering.)
Labels: technology, tv, video
posted by darryl ohrt @ 7:34 AM
0 comments
MySpace-ification of twitter: fictional characters tweet like real people
As I was browsing folks to follow on Twitter last night, I came upon a feed for Chuck Bartowski, the eponymous, fictional title character of NBC's new comedy, Chuck (FD: My agency, CJP does work with NBCU, but that doesn't mean I have to like Chuck). After saying a silent prayer Twitter wouldn't become the next marketing haven for FFFs (Fake Fictional "Friends") a la MySpace, I conceded in this specific case, I would allow it.
On the show, the character of Chuck is a tech geek who, if he were a real person, would likely be Twittering away like the rest of us. I was disappointed, however to see "Chuck's" Tweets ended the day the show premiered on NBC. This would have been a great social marketing tool for Chuck and NBC if they'd committed to keeping the Twitter feed updated; probably would have drawn in more viewers over time, which for NBC is crucial at the moment.
Labels: social media, television, tv, twitter
posted by Wilson Cleveland @ 3:27 PM
0 comments
how they made the bionic woman
Here's a nice interview with the Director of Photography on Bionic Woman - along with some of the behind the scenes stuff on how they accomplished the cinematography. Cool insight into their production process - which features a lot of "in camera" effects, rather than CG.
Read it now, before the show gets canceled. Some of the stuff mentioned in the interview makes it sound like the production is a mess with management, budget and shooting. But who knows - maybe that's just a typical day in Hollywood.
Labels: film, television, tv
posted by darryl ohrt @ 7:48 AM
1 comments
firebrand is advertising tv
Nearly all of us have said at one time or another that there should be a channel devoted entirely to advertising. Firebrand just announced something even better.
A destination devoted entirely to commercials. Ads. All in one place. Well, actually - more than one place. They'll also have FireBrand on TV, on mobile and on-demand. Commercials wherever, and whenever.
Will there be enough content? One of the founders John Lack says "when we started MTV, we only had 26 videos." (And they didn't have the cavemen, either.)
They're arranging the whole thing around a really well designed dashboard, that allows users to explore and watch and get details and offers from the brands they're interacting with. Like watching a trailer, and getting a coupon for a discount to the show.
There's a pretty massive campaign set to promote the launch on October 22. See a lot of it on their YouTube channel.
I'm lovin' the concept. Can't wait to see the beta. I have a feeling that we'll all be spending loads of time there. Watching ads. Heh.
Labels: adindustry, ads, mobile, pop culture, tv
posted by darryl ohrt @ 8:09 AM
0 comments
how firebrand lit a blog on fire
Today, I was treated like A-list media. Or at least the B-List. (Not bad for a C-list blogger.)
Here's the thing about B and C level blogs...we don't get media treats. I've spent some time in radio and the music business, and remember loads of fun, cool and eventful press conferences and events. (Like the time I pissed off Joe Jackson so much that he walked out of a press conference!)
But it's been a few years since those days, and I'm not treated to press events frequently anymore. Which is one reason that the FireBrand event caught my attention. They thought to invite bloggers like me to their press conference. By doing so, they made me feel like an important part of the conversation.
A convenient press conference, SUPER sweet promo goodies, and great background/publicity materials. Just an average day for mainstream media (or A-list bloggers), but something unique for the second tier.
There's a lesson here for other brands. Produce a nice old-school press event. And invite the blogosphere. Don't just send them emails. Think about what you might do to get the attention of The Today Show. Or FastCompany. Then, give 1/3 of that attention to 100 bloggers. In the end, you'll end up with a load of attention in the blogosphere, which will grow to the mainstream 'jaded' media anyway.
So, now I'm fired up about what they're doing. And I'll be blogging more detail about FireBrand shortly - but wanted to share a kudos to the brand for reaching out to bloggers in a first class way.
Labels: adindustry, blogging, tv, video
posted by darryl ohrt @ 10:15 PM
2 comments
a reason to have kids
Or to at least babysit your friends kids. Yo Gabba Gabba. Awesomeness on TV.
Actually, come to think of it, kids would probably just make a bunch of noise and get in the way. Just watch it because you can. Or because there's party in your tummy.
Labels: tv, youthmarketing
posted by darryl ohrt @ 7:31 AM
3 comments
let's all be on tv
Oh my. I thought that I had let go of Justin.TV. I thought that I was free from having a webcam watch my every move at the completion of our tour.
Well, Make the Logo Bigger has found my new favorite activity. Watching everyone. On BlogTV. I never imagined that watching some dude sit on a couch drinking Budweiser and drunkenly reply to IM's could be so entertaining. But it is.
Make the Logo Bill is onto something. This internet thing is changin'. Used to be, that we all surfed anonymously, and viewed whatever we were into. Now we're all connecting, sharing, and broadcasting our lives like never before. Bring it on.
Labels: plaidsummertour, social media, tv, video, web2.0
posted by darryl ohrt @ 7:49 AM
0 comments
what local news can learn from david armano
This weekend, creative supermind David Armano was out riding his motorbike, and witnessed a train accident - and a heroic couple of teens that saved a woman's life. Being the super Twitter dude that David is, he Twittered the events.
Everytime I turn on the local news (or go to my local paper online), I'm disgusted at the lack of interesting or worthwhile content. And local news seems to struggle with viewership, struggle with subscriptions, and doesn't understand what to do about this internets thing. Or how to compete with the national media online, who have already embraced it.
What if every journalist could Twitter? Watching David's Twitter unfold over the weekend, you could feel the rush of adrenaline that he must have felt. Imagine having that kind of coverage throughout your community? Unique, engaging, and something you can't get anywhere else. Newspapers and local TV news crews are setup to make this a reality. Why not now?
posted by darryl ohrt @ 7:31 AM
0 comments
ugly betty outdoor too ugly for viewing
Cute. (In an ugly sort of way.)
posted by darryl ohrt @ 7:12 AM
1 comments
morgan webb with some facts for your powerpoint
In yesterday's WebbAlert, Morgan summarizes the latest reported trends: people are spending more time on the internet. People are spending less time in front of TV. People with TV have DVRs.....wait for it...all of which means people are watching fewer tv ads.
Yeah, this is old news to you - but isn't nice when Morgan says it's so?
Labels: adindustry, technology, trends, tv, video
posted by darryl ohrt @ 7:33 AM
0 comments
if only this were real.
An excellent spot from Make and Do Creative is making the rounds, without the client tag at the end. Leaving people wondering if maybe it were real.
So wish this could happen to every car shouting salesman, furniture shouting salesman, and every other obnoxious tv pitch pro. See the full version of the spot on the agency's site. Cool work.
Labels: ads, automotive, tv
posted by darryl ohrt @ 8:21 AM
0 comments
i am not the bionic woman
To promote the upcoming premier of Bionic Woman (yes!), NBC just launched a Bionic Assessment Test, where you can test your bionic skills. If you score high enough, you'll unlock "exclusive content."
The test results pictured above prove that I am indeed only 27% bionic. I am not the bionic woman. Which I'm pretty stoked about, since I'm a man. But I would like to know how I can put my 27% bionics to better use. I'm thinking Badminton.
posted by darryl ohrt @ 7:21 AM
3 comments
finally, local news gets entertaining
When I turn on my local news, smoke usually comes out of my ears in frustration as I watch the weather dude show how he can zoom in on a map and identify a street. Over and over and over again. Like I've never seen Google Maps before, and I'm supposed to be impressed. Over and over and over again.
So, I'm absolutely lovin' these TV news station weather cam pranksters.
Labels: tv
posted by darryl ohrt @ 7:18 AM
0 comments
best use of twitter yet
On Sunday, Fox debuts some show called Drive. Greg Yaitanes, executive producer and director of the show will be Twittering throughout the program, providing Director's commentary.
Awesome, amazing, outstanding use of the technology. I don't watch television without my laptop in hand anymore. Teenagers watch television as a secondary device - with the computer being the primary. So what a genius move, Fox. Now there's a real live reason to watch both.
THIS is the way to use Twitter. Not "buying groceries for tonight's party," but providing real, entertaining value to those watching. And reading. And Twittering.
What can you be Twittering? Found on YesButNoButYes
Labels: social media, technology, trends, tv, twitter, web2.0
posted by darryl ohrt @ 7:20 AM
3 comments
must see tv
This is a weekly simultaneous post featured on Brand Flakes for Breakfast AND the SmartBiz SmartBlog. The posts are geared toward small business.
Maybe you've read about how iTunes is changing the way 20 somethings watch TV. Perhaps your geek friend is telling you about Joost - television for your computer. And you've even wasted otherwise productive time watching YouTube videos while at work.
Television is morphing into a new form as we speak. The viewer has become the programming exec. The days of "appointment" television are over. Media distribution outlets are growing exponentially and are hungry for content to distribute. All this adds up to an unprecedented opportunity for brands.
This is a potential boon for small businesses. Television has traditionally been out of reach for brands on tighter marketing budgets. New TV opens the doors of the television world to brands that could never afford a TV buy on NBC prime time. Branding opportunities are no longer reserved for brands like Coke and American Idol.
YOU are the television producer of the future. YOU can advertise and sponsor programming. Because of the countless new distribution channels, your programming can reach new audiences, without an ad budget that exceeds your annual sales revenues.
There's an awesome opportunity on the table for brands who recognize it as such, and get in early to become leaders within their niche markets. What programming is you