Brand Flakes for Breakfast
Thursday, August 21, 2008

jet blue: schedules schmedules.



This hurts me to post. Because JetBlue was always one of those brands that I've loved, loved, loved. One of those brands that I've held up as an example to other brands, as someone we could learn from. And still the airline of choice for our agency.

But things are slipping. The airline industry needs help, people.

Bill Baker is the dude who was left stranded (with a couple of hundred other passengers) in Oregon for a couple of days by JetBlue. Rather than just shrug it off as "I don't expect to get what I pay for when I buy air travel", Bill decided to do something. Like any good internet citizen, he started a blog. And a small claims lawsuit.

To help make him feel better, JetBlue invited him to their upcoming terminal opening party (in the LEGENDARY Saarinen terminal). Only...one thing...they screwed up the scheduling on the invite. Read Bill's post for the glorious details. If I didn't know Bill personally, I'd swear this was a joke, or Photoshop. But it's not.

Please, please, please JetBlue: Get back on top of your game.

Labels: , ,

posted by darryl ohrt @ 7:23 AM   1 comments

Wednesday, August 20, 2008

creative inspiration found in new jersey



At our agency, most of us love travel - even if it's to the most mundane places. Sometimes you can find the most awesome inspiration in the most unexpected places. And sometimes the locals get so used to having these awesome things around them, that they take them for granted. But not you. And not Garret.

Check out what Garret found in New Jersey. Yeah. Jersey. What can you find on your next trip?

Labels: , , ,

posted by darryl ohrt @ 8:08 AM   6 comments

Wednesday, August 13, 2008

meet real people when you travel



Jared Goralnick has some excellent advice on how to use social networks to improve your travel experience.

And this isn't just a theoretical blog post. Jared practices what he preaches. I met Jared at SXSW, thanks to his efforts on Facebook and one of the SXSW social sites. Now Jared's traveling the globe and meeting interesting people along the way. And he's detailed exactly how you can do the same on your next trip.

If you've ever wondered how social networks could benefit you personally, here's yet another wonderful example. Jump in. The water's fine.

Labels: , ,

posted by darryl ohrt @ 7:44 AM   1 comments

Tuesday, July 08, 2008

vote john smith for president



The Chesapeake Bay is apparently getting all dirty and stinky. How do you raise awareness, and get people rallied around Chesapeake Bay pride? By finding a presidential candidate that supports the bay. Captain John Smith is that man.

And there's a campaign site, too. Really hoping that he chooses the Cap'n Crunch for his running mate. From Make the logo bigger.

Labels: , , ,

posted by darryl ohrt @ 7:33 AM   1 comments

Friday, June 27, 2008

where would you like your hotel room, sir?



This is the coolest hotel concept ever. A super mod, ultra designed portable hotel room that can be parked virtually anywhere.

I wonder about the important stuff - like where does the toilet water go? Does it just flush onto the street below? But things like that aren't important when you've got the world's most spectacular view of the Eiffel Tower. This would make for a sweet party or promotional event.

Labels: , ,

posted by darryl ohrt @ 7:31 AM   0 comments

Tuesday, April 01, 2008

jet blue owns the internets

video

Our agency LOVES JetBlue. It's the unofficial, official airline of Plaid. They get branding, they get the internet. And I'm pretty sure they also know how to fly. Now they're even using Twitter. And doing it right.

Yesterday, as I was rolling through my Twitter timeline, I noticed a tweet from JetBlue - warning NY area travelers that there might be weather delays, due to the sucky weather we were experiencing. I know when I travel, I'm constantly checking tweets (more than email sometimes), to keep up - so that's a pretty cool way to keep Twitter users informed.

But it gets even better. Moments later, Brian Shaler (via Twitter) points to some additional detail on how JetBlue is using Twitter.

They get it. They're using tools to be a part of the conversation, to enhance your service experience and to build their brand. Awesome. How could you use tools like no one else in your industry?

Labels: , , ,

posted by darryl ohrt @ 7:42 AM   0 comments

Thursday, November 29, 2007

virgin america acknowledges that people know how to buckle a seatbelt



Hooray for Virgin, for recognizing a branding and entertainment opportunity with their in-flight safety video. And double hooray for being the first airline in history to recognize that every human understands how to buckle a seatbelt. And having fun with it.

This is already making the rounds on the interweb, and I'm sure leaving a smile on passengers faces, too.

Labels: , ,

posted by darryl ohrt @ 7:27 AM   0 comments

Thursday, November 15, 2007

urban decay photography



Check out these wonderful photographs and history of Bannerman's island. An abandoned island in the middle of the Hudson River. Looks like a nice place to spend vacation. From Eyebeam ReBlog.

Labels: , ,

posted by darryl ohrt @ 7:52 AM   0 comments

Monday, October 29, 2007

new british airways spots big on pam



Pam Ann (not Pam Anderson) is featured in a slew of new spots for British Airways. I like that they put them all together in a nice neat place. Cute work, and especially funny when you click through to Pam Ann's site, modeled after the old glam airline PanAm.

Labels: ,

posted by darryl ohrt @ 7:27 AM   0 comments

  A Blog Devoted to News, Ideas, Design, Branding and Gossip at Plaid.
Think Plaid House of Plaid Blog Facts
Darryl Ohrt
David Plain
Justus Johnson
Rob Biddiscombe
Matt Hunsberger
Steph Fuda
RJ Fenn
Sara Champion
Posts
because nothing is cooler than drinking from skull...
the hottest agency ever
tilt shift in motion. this is real.
this week at Plaid
greatest mapping tool ever.
nice avatar.
obama art gallery
50 brands for 50 years of branding
brandstalkers: ready for stalking.
facebook. old people are coming.
Archive
Tags
Feeds
ATOM Site Feed

Subscribe in Bloglines

Add to netvibes

Add to My AOL

Add to Google

Subscribe in NewsGator Online

 

Powered by Blogger