product placements: ten stories.
AdFreak points to stories behind ten television/movie product placement deals. Some cute behind the scenes stories. Like here's the memo that Staples released after Dwight left his job at the store, in the show.
Labels: branding, film, television, tv
posted by darryl ohrt @ 7:46 AM
0 comments
sony bravia spot: most fun on a shoot
This is a shoot that looks like fun. Imagine getting to cover Miami in foam. Sony has rocked the blogosphere repeatedly with their Bravia spots. And they're doing it again. They invited some bloggers to the shoot of their new spot. Sent others (like BrandFlakes) behind the scenes shots (above). All to build anticipation about an upcoming video spot.
This is working, because we've all loved the consistently wonderful spots, and want to know more about how they're made, and what's up next. PR people - pay attention. This is how you build buzz.
Labels: adindustry, ads, technology, television
posted by darryl ohrt @ 7:21 AM
0 comments
old movies don't need writers.
TCM has a clever ad supporting the writer's strike...all while promoting the fact that Turner Classic Movies still has stuff to watch on television. Well done.
Labels: ads, copywriting, television
posted by darryl ohrt @ 7:42 AM
0 comments
cloverfield is doing the lost thing
The highly anticipated Cloverfield movie is marketing Lost-style. Not a surprise, since it's a JJ Abrams project (the creator of Lost.)
Three Minds has an excellent run down of what's been released so far, along with links to the secret sites, trailers and more.
This is the future of marketing. Engaging your customers outside of the primary product space. I'm just sayin'.
Labels: branding, film, marketing, pop culture, television, viral
posted by darryl ohrt @ 8:08 AM
1 comments
remember when tv had writers?
Remember when there were new episodes of entertaining shows? Lost is gearing up to air what they have in the can for this season, and their launch campaign is cool.
They've placed billboards in various markets promoting Oceanic Air, the airline from the show. The ads promote the website for Oceanic Air, which has been 'hijacked' by the boyfriend of a stewardess on Flight 815. He leads you to his conspiracy site.
I can't remember the last time that I anxiously anticipated the airing of a tv show - but Lost is working overtime to make that a reality again.
Labels: outdoor, television, tv, viral
posted by darryl ohrt @ 7:27 AM
2 comments
dead people talking to people in nyc
To promote Paranormal State, A&E is running a billboard on Prince and Mulberry streets that uses ultrasonic sound to broadcast audio to very specific locations. Pedestrians directly in line of sight of the speakers (seen as the little black boxes in the image above) can hear the 'voices' that are broadcast. People steps away hear nothing.
We blogged on this technology years ago, when we first read about it in Wired. It's awesome to see the tech actually used. Soooo many possibilities.
UPDATE:
Ashley points out the technology is from Holosonics, and they've also done campaigns for Target and Court TV. Cool.
Labels: outdoor, streetteams, technology, television
posted by darryl ohrt @ 6:42 AM
0 comments
turn your friends over to a serial killer.
Make the logo Bigger points to one of the best ecard generators I've ever seen. Send to your friends.
Labels: ads, television, tv
posted by darryl ohrt @ 7:28 AM
0 comments
Current is cool.
Just discovered Current. This is an awesome place on so many levels. Really smart, inspiring design. (Check out the navigation in the "on tv" section.)
Loads of engaging content. Detailed howto's that help users create stronger content. And - yes, it's social. I'm as tired as everyone else of new social networks - but this one rocks. Elements of Digg, of YouTube, of Facebook, CNN and so much more. Check it out and spend some otherwise productive time exploring. ;)
Labels: design, Flash, social media, television, trends, video, web2.0, youthmarketing
posted by darryl ohrt @ 8:04 AM
1 comments
MySpace-ification of twitter: fictional characters tweet like real people
Labels: social media, television, tv, twitter
posted by Wilson Cleveland @ 3:27 PM
0 comments
how they made the bionic woman
Here's a nice interview with the Director of Photography on Bionic Woman - along with some of the behind the scenes stuff on how they accomplished the cinematography. Cool insight into their production process - which features a lot of "in camera" effects, rather than CG.
Read it now, before the show gets canceled. Some of the stuff mentioned in the interview makes it sound like the production is a mess with management, budget and shooting. But who knows - maybe that's just a typical day in Hollywood.
Labels: film, television, tv
posted by darryl ohrt @ 7:48 AM
1 comments
light gets sexy and mysterious
Check out this really cool 'waste your productive time away while you stare at your screen piece' produced for Philips, to promote their new flat screens. (That is, check it out after you wait for the ridiculous load time.) And I think I'm in love with that woman's voice. Thanks Kip!
Labels: Flash, television, video
posted by darryl ohrt @ 7:11 AM
0 comments
nbc tries social media. then forgets to update.
To promote the new NBC show Chuck, a new show about a computer geek (modeled after Geek Squad guys, I guess), they've created a dashboard to emulate Chuck's machine.
There are some very good ideas implemented. They've integrated Chuck versions of today's more popular social media tools like delicious, Ning, Twitter and others.
But they seem to have dropped it at that. Chuck's Twitter page seems to be dead, past his initial Twitter, as seen above. Same goes for many of the social sites setup in Chuck's name.
Not sure if the agency is taking a break, if NBC's budget didn't carry this far, or they're just waiting for something...but that's a mistake.
The lesson for businesses here is that if you're going to USE social media, use it. Don't create an empty Second Life presence, an empty Twitter page, or non-active social network page. It would be better not to embrace it at all. Chuck just lost an opportunity to build anticipation for his big debut. Later, Chuck.
Labels: social media, television, twitter, web2.0, youthmarketing, youtube
posted by darryl ohrt @ 7:25 AM
3 comments
watch what everyone else is doing
To promote its new show HBOVoyeur, HBO is projecting the scenario above on a building in the lower east side, NYC. Don't live in the LES? Then checkout the website, which is AMAZING.
At first, you'll feel a little bit like a serial killer. But once you get over that, you'll spend way too much of your otherwise productive time exploring the vignettes. The site is really deep, and even extends to unexpected places like "learn more," buried at the bottom of the page (go ahead, call the number).
Labels: ads, newyork, outdoor, television
posted by darryl ohrt @ 7:26 AM
0 comments
not just for soccer moms anymore
Introducing the new skull crushing, villain killin', go anywhere SUV. From Ford.
It's pretty funny that a Ford SUV was used to crush someone's head in the season finale of the Sopranos, and Ford isn't sure if it's a good thing, or a bad thing. But they definitely didn't pay for the placement. Let the parody spots begin.
Labels: automotive, television
posted by darryl ohrt @ 7:14 AM
0 comments
video killed the video store
Wow. Say goodbye to video rental stores. Or the ones that are left anyway. And AppleTV may just become more relevant than ever.
Labels: apple, technology, television, video
posted by darryl ohrt @ 7:14 AM
0 comments
what kids did before video games and the internet
I like the internet better. It's from Remco. Yeah.
Labels: ads, creativeinspiration, television, youthmarketing
posted by darryl ohrt @ 7:41 AM
0 comments
charlies angels in 3.5 minutes. just enough.
Sony Pictures Television has announced that they're releasing 'minisodes' - exclusively on MySpace in June. The minisodes feature classic 70's and 80's TV shows, edited down to 3-5 minutes. Because any longer would be a bore.
What a great deal. Great for MySpace. Great for Sony. Great for fans. I'll bet even David Soul is singing. Hello, TVLand? There's this thing called the internet...
Labels: myspace, pop culture, television, trends, youthmarketing
posted by darryl ohrt @ 7:26 AM
0 comments
Internet TV for the Long Tail
At this week's MipTV show in Cannes (its like Burning Man for video producers), Internet TV companies like Joost, Babelgum (seen in this screenshot)and others were there to signal a sea change in the way we will all watch "TV" and even full-length feature films in the very near future thanks to AMAZING new P2P technology that streams DVD quality content to computer screens. Joost has been striking deals with the majors while Babelgum (full disclosure alert: one of my clients) has been positioning itself as Internet TV for The Long Tail due to its focus on acquiring more niche content and short films. Good news for filmmakers like Spike Lee who licensed his exclusive flick, Jesus Children of America to be shown exclusively on Babelgum. Look for both Joost and Babelgum to go into open beta in the VERY near future!
Labels: iptv, p2p, technology, television, web2.0
posted by Wilson Cleveland @ 12:11 PM
1 comments
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