miller beer on top of the game
In the event you haven't already seen this, check out the Miller Beer spot they released immediately following the Superbowl. Very smart move, and impressive turnaround for creative. Brands that can react at internet speed are going to be the winners in the glorious internet future.
Labels: ads, beverage, superbowl, yummyfood
posted by darryl ohrt @ 7:17 AM
0 comments
superbowl ads: suck one.
Sooooo...Remember when you used to watch the Superbowl, spot after spot, and thought "wish I thought of that," in amazement of the brilliant conceptual work? Those were the days.
Last night seemed like lots of re-hashed creative ideas that looked like they came out of the first 20 minutes of a brainstorm.
These were my only highlights of creative wondermont:
+ Alice Cooper. Excellent casting.
+ Taste the Smoke. Excellent copywriting/tag line.
+ If stains could talk. Excellent execution.
+ Coke. Excellent family entertainment.
+ Suck One. The only line from the entire night that has a chance of working its way into pop culture. (Ironically, that would have been a good tag line for the Justin Timberlake/Pepsi spot, too.)
I'm just going to work "suck one" into my conversation all day today. Just to see how many times I can do that. You should try it too.
Labels: adindustry, ads, beverage, superbowl
posted by darryl ohrt @ 8:13 AM
2 comments
this week at Plaid:
Here's what happened this week at the world's most superbowl-ready creative agency:
They nearly finished our addition. It's pictured above. The custom wainscoting and lights were installed. All that's left is some staining, and carpet. All due for installation next week, if we're lucky. It's looking AWESOME.
Big news: We've decided to embark on another Plaid road tour, this summer! It's looking like we're coming to the west coast, for a couple of weeks in July. Brian's already mapping out potential routes. We'll begin sharing details real soon.
We were featured in Inc Magazine! Well, if you can call a paragraph in an article on blogging a feature, I guess. Maybe that's a stretch of the word - but we're proud anyway.
A few of us are going to SXSW!! We're totally stoked, as none of us have ever gone before. And we've never been to Austin, Texas, either. Should be a Texas size load of fun. We're planning on sharing the entire experience with you. We're setting up a special edition of Brandflakes, and will be blogging, Twittering, and more live from the show. If you're going, please let us know - we want to buy you a drink!
We're off for a weekend of beer guzzling, SuperBowl watching, and ad criticizing. Happy SuperBowl, everyone.
Labels: plaid, plaidsummertour, superbowl, sxsw, thisweekatPlaid
posted by darryl ohrt @ 5:16 PM
3 comments
some superbowl ads before the superbowl
Here's a PepsiMax spot that made me chuckle. (Is it ok to use the word chuckle?)
And here's a Pepsi Stuff ad for the JT fans.
Watch them now, so on Sunday, you can say to your friends "I already saw those. That's so last week."
Not to be outdone, Coke has created a blog devoted to their history of big game spots. This will be good if they continue well past the Superbowl, and really talk about the brand. Let's watch. Nothing worse than brands that launch blogs and forget about them a week later.
Labels: ads, superbowl, yummyfood
posted by darryl ohrt @ 9:36 AM
0 comments
watch nothing but commercials between now and superbowl
Firebrand, the site/channel/brand that's all about commercials and nothing else, celebrates what we love most about the Superbowl. Screw the Giants or the Pats, you know why we really watch.
Firebrand has organized a week long commercial celebration to lead up to the game, and their nationally declared day, Firebrand Monday. Anyway, here's how you can organize your viewing schedule (or your TIVO, to the ION channel) this week:
Tonight: "CHICKS IN CHARGE" IN CLASSIC BIG GAME COMMERCIALS.
Thursday Jan 31st: "BIG TIME CELEBRITIES" IN CLASSIC BIG GAME COMMERCIALS.
Friday Feb 1st: "BIG TIME BRANDS" IN CLASSIC BIG GAME COMMERCIALS.
Sunday: Watch the game, I guess.
Monday Feb 4th: IT'S FIREBRAND MONDAY, THE DAY AFTER THE BIG GAME – CELEBRATE THE HOLIEST DAY IN ADVERTISING WITH THE OFFICE LINEBACKER, CARMEN ELEKTRA AND CLASSIC BIG GAME COMMERCIALS!
(Sorry for all of the CAPS, I copied right from their press release, and I'm too lazy to change it.)
Oh yeah - their promo spot, above is pretty damn funny. Geez, I wish that Firebrand would produce the Superbowl. Then we wouldn't have to deal with all of that sport crap in-between our commercials.
Labels: adindustry, ads, superbowl, tv
posted by darryl ohrt @ 7:35 AM
0 comments
know everything about all of the ads in the superbowl
Impress all of your non-industry friends with your predictions of what commercials will air when, and what the content of the spots will contain.
Do it all with the superlicious superbowl ad spoiler guide from Adland.
Better yet, now you can be that guy that talks over every spot just as it's starting, and say profound things like "oh yeah, this is the spot where they honk at every house to find the deaf guy's house. Har, har, har, I love this spot."
Labels: adindustry, ads, superbowl
posted by darryl ohrt @ 7:40 AM
0 comments
turn down your volume
Cool spot for Pepsi, that will debut on the Superbowl. The production was created and performed by EnAble, a network in PepsiCo which supports diversity and the inclusion of persons with different abilities. See behind the scenes on the making of the spot here. Nice.
Labels: ads, beverage, superbowl, yummyfood
posted by darryl ohrt @ 6:22 AM
1 comments
countdown to the audi superbowl
Audi is sooo stoked about their Superbowl spot, that they've created a countdown, so that you can watch in anticipation as every second passes between now and super ad Sunday. Think the SuperBowl copyright dudes will mind my "audi superbowl" blog title?
Thanks Diana!
Labels: ads, automotive, superbowl
posted by darryl ohrt @ 8:03 AM
0 comments
worst ever super bowl ads
To get you even more stoked for the upcoming east coast Superbowl, Adland has put together a wonderful collection of all of the crappiest spots from the Superbowls of yesteryear.
Labels: adindustry, ads, superbowl
posted by darryl ohrt @ 7:49 AM
1 comments
who's in the superbowl
Forget the game. Let's get to the spots. Advertising Age has the complete breakdown on who's buying what on the Superbowl. I mean "Big Game."
And then, on the day after the Big Game, you can check out FireBrand. They've branded the day "Firebrand Monday," and will be featuring tons of SuperBowl ad coverage prior to and after the event.
I'm going to go try and tell Justus (pictured above) that he's not dressed in appropriate attire for the workplace, today. Wish me luck. I think I can take him.
posted by darryl ohrt @ 8:32 AM
2 comments
advertisers dropping the ball on their websites
Everyone's talking about, voting on, or complaining about the Superbowl ads. But how many advertisers are taking full advantage of their investment? That's the question that Reprise, a search engine marketing firm asks this DM News article.
It turns out that more than half don't have a call to action, don't have a copy of their ad on their site, or don't provide any added value Superbowl spot content (deleted scenes, etc.) Thanks Becky!
Labels: marketing, strategy, superbowl
posted by darryl ohrt @ 7:21 AM
0 comments
snickers doesn't satisfy
One Superbowl spot is getting the wrong kind of attention. The Snickers spot. It seems it's grossing out homophobes, and pissing off gays. The Snickers site apparently also featured alternate endings to the spot; including one where the two mechanics beat each other up. Snickers has since pulled the potentially offensive content from their site.
So who exactly was the target audience on this one?
Labels: ads, superbowl, yummyfood
posted by darryl ohrt @ 7:37 AM
2 comments
worst ad in superbowl history
Intentionally bad, or just plain bad? I hate the sales sales weenie guy. You could vote for it on their site, if they took the time to make sure the voting mechanism worked.
posted by darryl ohrt @ 7:49 AM
4 comments
windows as pixels
Building windows as pixels are cool. The Chicago Tribune details how they did it - and Photoshop wasn't involved. From Micropersuasion.
Labels: outdoor, sports marketing, superbowl
posted by darryl ohrt @ 7:15 AM
0 comments
a few things I learned while watching the superbowl
Here's a few things I learned watching the big game:
1. Generation gaps always show themselves in national television events. A quote from my younger son, as Billy Joel is starting the national anthem: "Dad, I thought you said the guy from Green Day (Billy Joe) was singing the national anthem." He didn't really know who Billy Joel was.
2. There's some guy named Booger Mcfarlane?! Look - I don't know anything about team sports - and don't follow football, but someone really named their kid "Booger?" Awesome. I guess that's kind of like "A boy named Sue." You either grow up a football player, or you don't grow up at all.
3. Peyton Manning is really tall. As they were doing the team introductions, at first I thought the guy after Peyton was really short. But then I realized that I was wrong. Peyton Manning is really tall.
4. Coke's spots are part of a cohesive campaign. Coke came to the game with brand power. A real winner, for me - and I think all the spots were old. But together, they had something in common. Not the funniest, not the stuff people will likely be talking about at the water cooler this morning, but through every spot, their product felt special. Very special. And isn't selling your product as something special what this is all about?
5. Prince knows how to rock in the rain.
If you're looking for some really good insight and critique of the spots from last night, check out the SuperAdFreak- AdFreak's special Superbowl Blog. Live blogging from creative superstars, with some really great thinking. And some of them have probably heard of Booger prior to last night.
Labels: adindustry, ads, superbowl
posted by darryl ohrt @ 7:09 AM
0 comments
bury yourself in your laptop during the big game
AdFreak is launching a new, special blog devoted entirely to the Superbowl. They've titled it SuperAdFreak. They've invited a host of guest bloggers to live blog during the game, as well as pre-game and post game blog posts.
Prominent guest bloggers include Tom Messner of Euro RSCG, Jeff Goodby of Goodby, Silverstein & Partners, Jason Marks of Heavy, Bob Parsons of GoDaddy, Fritz Grobe and Stephen Voltz of EepyBird, entrepreneurs/authors Seth Godin and Joseph Jaffe, David Lubars of BBDO, Mark Wnek of Lowe, Chuck McBride of TBWA\Chiat\Day, Barbara Lippert of Adweek, David Droga of Droga5, Marian Salzman of JWT, and many others.
So here's the plan: Ignore all of your friends at the Superbowl party, and bury yourself in your laptop. When the football fans in the room start making too much noise during the commercial breaks, look up from your laptop and yell "shhhhhh!!! Can't you see I'm watching this?!"
Labels: adindustry, blogging, superbowl
posted by darryl ohrt @ 7:32 AM
0 comments
fry workers need to laugh more
Typical to their being about 3 days behind the blogosphere, I saw some coverage on broadcast news last night about the K-Fed Superbowl spot. Fry workers are all up in arms about it. C'mon. Have we completely lost our sense of humor? Are we allowed to laugh at anything anymore? Adrants put it best.
At least Nationwide is getting a ton of extra press and publicity, and KFed is collecting a paycheck. (Not sure there's anything actually good about that last one.)
Labels: ads, automotive, superbowl
posted by darryl ohrt @ 7:39 AM
1 comments
who's in the superbowl
Adland features a nice rundown of who's playing in the Superbowl. Or at least the part of the game you care most about. ;)
The "KFed behind the scenes waste of your time" clip featured above is from AdFreak. It's not my fault.
posted by darryl ohrt @ 7:52 AM
0 comments
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