uniqlo t-shirt promo rocks. again.
Uniqlo, the greatest store in all of the land, has produced yet another awesome interactive piece to promote their new line of t-shirts. Users can sample "beats" made from clips of Uniqlo models, and put them together in a way that it creates an original loop.
The result is a never-ending loop, created by users. While listening/watching, you can vote on favorite loops - which then pushes more popular loops further forward in the "song".
This is amazing work on so many levels. Time to go t-shirt shopping.
Labels: fashion, Flash, japan, newyork, retail
posted by darryl ohrt @ 7:29 AM
0 comments
do your retail stores scare germaphobes?
If you deal with the public, then you probably already know that they're all sticky, and carrying boogers on their fingers, and wiping untold things on your door handles, counters and products.
Some people don't like sticky, booger covered things. And that's created an opportunity for retail environments that can cater to the people with clean hands. Stores like Chick-fil-A are experimenting with new devices that will make life easier for this audience. Like L-shaped door handles.
Little things that make life easier make positive brand impressions. What can you do to cater to this growing, unsticky audience?
(Now excuse me...I just dropped an M&M on the floor, and I need to go find it.)
Labels: architecture, retail, trends
posted by darryl ohrt @ 8:09 AM
3 comments
microsoft: let's be more like apple.
Rumors have it that Microsoft is planning to go into retail. You know, just like Apple. Only, they won't be selling Apple products. Bummer. From Brian, via Twitter
Labels: apple, retail, technology
posted by darryl ohrt @ 8:28 AM
0 comments
reward all customers, not just some of them
Andy Sernovitz has an excellent point: In grocery stores, why don't they have a 'super lane' for shoppers with $200 of groceries? Two cashiers, two baggers and they're treated like stars. Instead of rewarding only the shoppers with 10 items or less.
I say - why not reward all shoppers? Have the super lanes for overflowing carts, and the 'lite' lanes for shoppers with a few items.
How could you make your customers feel special, in an industry changing way?
Labels: branding, creativeinspiration, retail
posted by darryl ohrt @ 7:28 AM
1 comments
the store for tomorrow
Wolff Olins has created a cool project in London and New York titled BrandNext. The show takes place at The Store for Tomorrow which explores the idea of brands as platforms for action, and inspiring people do more and do better.
An exhibit where the people attending are a part of the show. The New York 'store' opens later this week. From Brand New.
Labels: art, creativeinspiration, inspiration, retail
posted by darryl ohrt @ 7:55 AM
0 comments
dead malls: zombie breeding grounds
Just discovered a cool new blog, (thanks to Kevin Dugan, via Facebook) centered around retail history. Especially sweet are the photos of dead malls.
We've seen the zombie movies, and know what can take place in abandoned malls. So it's nice that the people from Labelscar have put their lives on the line documenting this for us. Consumer culture gone dead is fascinating and sad, at the same time.
Labels: photography, retail
posted by darryl ohrt @ 7:29 AM
0 comments
victoria secret: for young girls only?
Some will say this is just a cheap excuse to post a picture of a Victoria Secret model. Not that there's anything wrong with that. But - really - Retail Design Diva has a very interesting post about Victoria Secret's brand issues. Turns out that only young girls like to visit the stores.
I attribute it to what I call the retail style curve. Every major mall retailer, and many apparel brands can plot their popularity on a chart, and you'll see cycles of cool ebb and flow. I'm sure that David Armano could craft a nifty info chart documenting the curve. (But that's not as interesting as a Victoria Secret model, is it?)
We've seen Abercrombie rise and fall. American Eagle. Tommy Hilfiger. Polo. Soon, Hollister. Welcome to the style curve, Victoria. Once the younger girls tire of the brand and move on, the older girls can enjoy the brand again.
In the meantime, maybe Victoria's Secret should embrace the youth following, rather than try and appeal to everyone. A bunch of old people will only scare the young people away. And vice versa. Right?
Labels: branding, fashion, retail
posted by darryl ohrt @ 8:06 AM
0 comments
now your shaving gel can glow like radioactive jelly
I'm running to Target right now, to check out some light-up shaving gel. I think my face could use it. And I hope that they also have light up deodorant and toothpaste.
The New York Times reports on one of the coolest packaging tricks that I've seen in a while. NXT, which hits stores this month, features LED lights in the package, that light up the product from the shelf. Ingenious.
I wonder what TSA will say about these packages, as we try and get through security. "No - it lights up to be cool. It's a light. On my shaving gel. Because they make it like that. It doesn't do anything else. It's shaving gel. What do you mean I need to follow you??"
Labels: design, package design, retail
posted by darryl ohrt @ 7:34 AM
2 comments
why you should start a social network
Chris Brogan points out the massive opportunity sitting in front of you. A social network that helps your audience connect. Not for every audience - and this shouldn't be done on a whim, without some longer term planning, but as Chris indicates, a social network can work anywhere that you have a population of like-minded people.
Think about that for a second, as it applies to your universe. What do your customers have in common? What could they learn from or share with each other? Chris goes on to give you relevant examples of opportunities that haven't been realized (yet) in some other industries. You could create a conduit of connectivity that doesn't yet exist in your industry.
Basic marketing also comes to play here, too. A new social network won't likely be successful if there's already a winning network providing value to the same audience. The Walmart debacle of a few years ago comes to mind, where their agency actually convinced them they could replicate MySpace. Check out the cheezy actor-teens they thought would pass as the real thing, above. Uh-huh.
For some, this is a fantastic opportunity. But beware of bandwagons. Plan. Strategize. Be genuine. And work with an agency that participates in the sphere you're about to enter.
Labels: retail, social media, trends, web2.0, youthmarketing
posted by darryl ohrt @ 7:34 AM
0 comments
coming to a main street near you
Streets looking barren, in the recession that's not a recession? Stores closing? Adfreak points out a really cool idea for dead store windows. Window projections. These could be awesome advertising delivery vehicles. Or art installations. Or even creative store displays for retailers still in business. So many awesome possibilities.
Labels: outdoor, pointofpurchase, retail
posted by darryl ohrt @ 7:44 AM
1 comments
the gap: desperately trying to be cool again.
The Gap has just launched a new campaign titled The Sound of Color. The campaign showcases artists performing songs about color. And videos, too! Woop-de-doo.
Of course, they've also launched a campaign site. A campaign site about sound, WITHOUT SOUND. They're attempting to build anticipation, with a launch date of February 15. Yep. I'm soooo excited by the blandness of this site, that I'm actually going to mark my calendar to check back and hear the fashionlicious sounds that will grace my ears on the 15th. Uh-huh.
What's especially hilarious to me is the comparison of expenditure versus effect. I can only imagine the fat budget with a big agency, that's being used to launch this mega color soundless sound campaign.
And then look at what Urban Outfiiters is doing. Probably produced in-house, or with a small agency. For a dime on the Gap dollar. And immediately socially engaging.
Hello? Gap? Can you hear that? It's the sound of more stores closing.
Labels: branding, fashion, retail, social media, youthmarketing
posted by darryl ohrt @ 8:05 AM
2 comments
urban outfitters launches flickr pool
Urban Outfitters is rocking pretty well with this social media thing. They launched a killer blog some time ago. And now, they've launched a Flickr photo pool. This is a photo sharing pool, open to the public, where users can upload and view photos relating to Urban Outfitters. Like people wearing cool gear.
What a fantabulous idea. Let your customers show how they use the products they buy from you. Let potential customers look at other users, for fashion ideas and trends. Photos like the sweet shot from GrannieShawna (above), sporting the most awesome plaid hoodie.
I want that hoodie. They've created desire, without having to send direct mail, without an e-newsletter, or any advertising at all. Their fans did it for them. Sweet.
Labels: fashion, photography, retail, social media, youthmarketing
posted by darryl ohrt @ 7:22 AM
0 comments
you can now live inside whole foods
Jackie Huba has a most delicious post about her love of Whole Foods. This isn't just a love letter to her new favorite place of food, it's an analysis on what makes a successful business.
For the people too lazy to read her entire brilliant and entertaining post, I've copied and pasted her four key points to Whole Foods success:
1. Cater to the niche, baby.
2. Business is theater.
3. Hire for attitude, train for skill.
4. Let fans spread the word digitally.
But you can't just take that list and go build an empire. Go read her post. It'll be good for you.
Labels: marketing, retail, strategy, yummyfood
posted by darryl ohrt @ 7:51 AM
0 comments
how not to run a PR department
Believe what you want about the controversial Target ad featuring a girl on the Target logo, with her special place as the bull's eye.
Whether you like the concept or think it's sexist, this is NOT the way to handle it when things start to blow up.
When blogger Amy contacted them to see if they realized their ad might be controversial, they hit her back with this reply:
"Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day."
Yikes. Target??? Doesn't acknowledge non-traditional media outlets like blogs? There are sooo many ways this could have been handled. And this one's not even on the list.
Does your PR team understand social media? Would they know how to react? Better to ask yourself the question now, and be prepared. (Your agency is at the studio, putting a naked girl on a banana seat bike for your next campaign. Hurry.)
Labels: ads, blogging, branding, pr, retail
posted by darryl ohrt @ 7:37 AM
1 comments
what a beautiful place to crap
Paula Scher just designed the most beautious graphics on the most wonderful pay toilet ever seen by human eyes. It's located in Madison Square Park, in NYC. Hell, if it's got wifi, I might just set up and work from there next week.
They should just rename Madison Square Park to Paula Scher Park. This toilet is across the street from her Pentagram office. The park is also the home to the world famous Shake Shack, which sports a Paula Scher identity. And, she designed the identity for the park, too.
That's it. From this day forward, I'm referring to it as Paula Scher Park.
Labels: design, identity, newyork, outdoor, retail
posted by darryl ohrt @ 8:02 AM
0 comments
barbershops: the next cool retail
Rudy's is reinventing the barber shop. And they've really done it well. Cool website, space to die for, and people you want to hang with.
Unlike other cool-oriented retail brands that put up the same space from city to city, Rudy's attempts to "become the social hub" of the neighborhood they're in. (Ummm...isn't that what barbershops used to be? Back in the Andy Griffith days?)
If it's Hip has a nice overview of the whole Rudy's experience, and even points to a great feature they had in Metropolis, too. Check them both out.
When we were on tour this summer, we got to visit the coolest barber in Dallas, Texas. (More pics here). Locals referred to him as the rockabilly barber. He was awesome - and we had a blast drinking beer, looking at vintage Playboy mags, and watching Rob get his haircut.
I'm convinced this is a concept that could work on a local, even suburban basis too. Just like coffee shops. You can find a cool, local coffee shop in just about every market in the US. So why not barbershops? Can't wait for the Rudy's near me.
Labels: fashion, pop culture, retail, trends, youthmarketing
posted by darryl ohrt @ 7:41 AM
1 comments
does your store have soul?
Retail Design Diva went on a really fun and scientific shopping trip. They went down Madison Ave, for about 20 blocks. They weren't looking for bargains, or the latest fashions. They were looking for soul.
Most stores, as you might expect, felt very much like what Retail Design Diva calls "web stores" - "physical stores with merchandise, staff and everything you'd expect at a store, but operating as if they were little more then a Web site."
And only a handful had what they called 'soul'. That magic combination of product, ambiance, store design and clientèle that makes everything pop. Some of the winners on their trip included DKNY, Juicy Couture and Ralph Lauren.
I wish someone could fund them, and they could do a Manhattan-wide soul audit. And then turn it into a soul-shopping guide. That would be cool.
Labels: branding, design, pointofpurchase, retail
posted by darryl ohrt @ 8:29 AM
0 comments
mark lives at ikea
Mark Malkoff, the same dude who visited 171 Starbucks in a day has a new stunt.
He's living in Ikea. It's not clear if this is an Ikea promo or not. It claims not to be. The Ikea brand identity is incorrect, and the link to their site is broken - so maybe that is indeed the case. (Although supposedly, he's being played on video in Ikea Sweden, so who really knows.) Cute idea, regardless. We should go over there later, and play Xbox.
From Brian, via Twitter
Labels: branding, retail, stunts
posted by darryl ohrt @ 7:36 AM
0 comments
your place looks just like our place
We experienced this big time, while on PlaidNation social media tour this summer. Wherever you go, anywhere in the U.S., certain ugly roads look just like home. The same Burger King-McD's-KFC-Subway-Mattress shop-Supermarket strip malls all across the land.
In fact, that was one of the most disappointing things about Graceland. My expectations were for this wonderful Elivis Presley Blvd splendor. But instead, it's just Graceland, surrounded by fast food joints and diners. (Then again, maybe that's appropriate.)
Anyway - now, there's someone who wants to do something about it. There's a non-profit organization called Scenic America, trying to preserve and enhance “the visual character” of the U.S. It's detailed in this great story from the NY Times about the uglification of America.
My favorite quote:
"Sitting here, suppressing the urge to flee, you begin to notice how the shopping center’s off-white walls and copper-colored top recall a minimum-security prison, and how readily the layout encourages acceptance of small absurdities. For example, people who leave the CVS with a desire to shop at Marshalls pretty much have to get back in their cars and drive across acres of parking lot."
That's so true of suburbia.
(Photo by Ángel Franco/The New York Times)
Labels: architecture, outdoor, plaidsummertour, retail
posted by darryl ohrt @ 9:42 AM
2 comments
big 'n' juicy needs big clean-up
To promote their new Big 'n' Juicy burger, the largest burger to ever grace the earth with its presence, McDonalds created fun instore signage. They're actually super giant napkin dispensers. We could use one of these in our office.
Labels: ads, pointofpurchase, retail, yummyfood
posted by darryl ohrt @ 7:20 AM
0 comments
mannequins have copyrights
They are original creations, after all. And it turns out they're protected by copyright. You can't copy a mannequin's design, pose, paint, facial expression or other details.
I think it's also time that we have a Bill of Rights for mannequins. And hazard pay, for those poor plastic souls that have to work the Old Navy window.
Labels: design, fashion, productdesign, retail
posted by darryl ohrt @ 7:11 AM
0 comments
bloggers leaving basements for window displays
So many people are blogging about the NYC window displays, that it actually hit BuzzFeed. Now you can check out all of the links to sweet window display goodness - without ever leaving your home. Or fighting the crowds. From the comfort of your basement.
posted by darryl ohrt @ 7:46 AM
0 comments
anthropologie store window so rocks
Check out the Anthropologie window display in NYC. Made of milk jugs. So awesome, in so many ways. I'm not sure - but I think an old friend may have had something to do with this...Tim?? Are you there?
Found on quipsologies.
Labels: green, holiday, outdoor, retail
posted by darryl ohrt @ 8:09 AM
1 comments
threadless turns merchandising into art
Threadless is having another one of their fab $10 t-shirt sales, and in the email announcement, I noticed something even cooler.
Every week, their in-house artist/musician/snowboarder Joe Suta creates an original painting that's a mashup of the week's winning t-shirts. The painting is used for display in their Chicago store window. At the end of the week, when the display comes down, they sell the artwork. Which has created a wonderous collection of one-of-a-kind pieces of art. Every week.
What an excellent example of doing something local and growing it into something more biggerer. The Chicago storefront is by its nature only viewable by a limited audience. People in Chicago. But by adding the paintings to their retail internet site, they've shared them with the world - all while helping to offset the cost of the process.
An awesome example of creativity, art and commerce working together. Other retailers should take note.
Labels: art, fashion, mashup, retail, streetart
posted by darryl ohrt @ 7:24 AM
0 comments
the customer experience ends at retail
So, I want to buy a new suit. I'm really lovin' those new mod/skinny style suits, since they remind me of the early punk/mod days. My budget is in the hundreds of dollars, not thousands of dollars. And there aren't a lot of mod suits in that price range.
I was stoked to see a killer new H&M website , touting their new 'mod style' suits. So I head to their 42nd street store, where the site says they carry the line. "Oh no, you need to go to the 51st street store. They have the new modern men's line." Ok, I can walk a few blocks. Get to the 51st street store, and can't find the suits that are so heavily featured online merchandised anywhere in the store. So I find a dude that works there, who looks way cooler than me, and clearly has some fashion sense.
"I'm looking for those new mod/skinny style suits that are on your website."
"Mod?"
"Yeah. You know, like mod. The skinny fit style."
"Uhhh...These are the only suits we have. I don't know about anything called mod."
Breakdown! I don't normally shop at H&M. But I was sold by the online experience. They nearly gained a new customer. And instead, they totally let me down at the retail store. Think I'll ever go back?
Next stop, Ben Sherman. Wish me luck.
Labels: branding, fashion, retail
posted by darryl ohrt @ 7:24 AM
6 comments
best site intro sale promotion ever
I can't understand a word of this, and aren't familiar with the HEMA brand...but wow. Normally website intros suck ass and are meant for 2002 style sites. But this rocks. No really. Thanks Suzy!
Labels: branding, design, Flash, retail
posted by darryl ohrt @ 8:22 AM
1 comments
virtual models to walk virtual runway
Target is staging a virtual fashion show next week in Grand Central Station. No models. Just walking holograms. Sweet.
(The clip above has nothing to do with Target or virtual models. But it's always fun to watch people fall into holes, isn't it?)
Labels: fashion, newyork, outdoor, retail
posted by darryl ohrt @ 7:58 AM
0 comments
ruby tuesday re-brands.
Inspired. Jealous. Wow'ed.
Designer DJ Stout has accomplished a wonderful re-branding of restaurant chain Ruby Tuesday. And in a heartbeat, the place seems more inviting.
Labels: branding, design, food, identity, retail, yummyfood
posted by darryl ohrt @ 7:40 AM
0 comments
shop topless at ambercrombie
Oh, how I so love this. Improv Everywhere's latest stunt put hundreds of guys in Abercrombie & Fitch, and had them take off their shirts.
The Abercrombie greeter has no shirt, their 16 foot high point of purchase graphics have no shirts, so why not the customers? Hilarious.
Labels: art, fashion, newyork, parody, retail
posted by darryl ohrt @ 7:35 AM
0 comments
mcdenim. mcd's mcriffic uniforms
What uniform designer decided that every uniform had to be constructed from baggy ugly color polyester? Why can't uniforms be made of denim? If the retail experience is an extension of your brand (and it is), then are ugly polyester pants really appropriate at all, for anyone?
I say bring on the Mcdenim jeans. Why should China have all the fun? While you're at it, get some McPuma's too.
Labels: branding, fashion, retail, yummyfood
posted by darryl ohrt @ 7:14 AM
1 comments
david bowie can shop at target now.
I love that skinny jeans and skinny ties are back. Although, I still can't bring myself to wear a tie. Maybe the next time someone dies, I'll get a new skinny tie for the funeral. Anyway, in case you need one - Target just announced their David Bowie inspired fashion line by Keanan Duffty. Sweet. From Make the Logo Bigger, via Twitter.
Labels: fashion, pop culture, retail, youthmarketing
posted by darryl ohrt @ 7:50 AM
0 comments
history meets art
Here's a cool art installation that uses historical markers to point out political and social issues. The one above is about big box retail. The New York Times calls Norm Magnusson the Michael Moore of the highway. He's even got an installation coming to the I-75 corridor - all the way from Michigan to Florida. (Longest art show ever?) This installation is only a few minutes from our office. Gotta go check this out.
posted by darryl ohrt @ 7:24 AM
0 comments
jc penney magic
JC Penney has a cool new spot. There's an interview with Saatchi CD Kerry Keenan, where he tells a little about how they produced the spot, in Creativity Online. Thanks Rob!
posted by darryl ohrt @ 7:56 AM
0 comments
i used to complain about the xmas displays...
Especially the retailers who like to put up their xmas merchandising in October.
And now we're contributing to the mess. We're about to send an email blast to our clients, reminding them about their holiday cards. But if you plan on doing something exraordinary (and, why not?), now's the time to get it on your agency's roster. Happy Holidays.
Labels: marketing, retail, self promotion
posted by darryl ohrt @ 7:03 AM
1 comments
old navy: todd oldham please save us.
Old Navy has hired Todd Oldham in an attempt to turn things around for the chain. They're hoping that Todd will sprinkle his design magic on the chain, and make them cool to the 20-something crowd.
I don't know that Old Navy can ever be the cool place for people in their 20's. Not unless they rid themselves of their product pricing policy. Cool and cheap are two things that usually don't go together for youth audiences. One or the other - but not both.
Oh - and, how about you start with the website? Could that be any uglier or less engaging? I think the Sears site is actually cooler.
Labels: fashion, retail, youthmarketing
posted by darryl ohrt @ 7:43 AM
0 comments
the factory on your desktop
Ponoko is a pretty cool new concept in web 2.0 meets manufacturing and marketplace.
You design something cool. Upload your design. Magic lasers cut your design into reality. You refine your design. Magic lasers cut more. And then you sell your goods. The marketplace meets the factory meets the designer. Nice idea.
Labels: 3d, design, retail, web2.0
posted by darryl ohrt @ 7:52 AM
0 comments
design is so simple, that is why it is so complicated.
Window signage at Conran says it all. Beautifully.
Labels: design, outdoor, retail, typography
posted by darryl ohrt @ 7:08 AM
0 comments
mmmm. i smell chocolate.
The real estate industry is now using smell technology to help sell homes. Baking brownies for an open house is an old trick - but now the Toll Brothers are utilizing smell technology. Technology originally developed for military (?) and theme park rides to sell luxury condos. And why not? Retail is up next...
Labels: lasvegas, retail, technology
posted by darryl ohrt @ 7:56 AM
1 comments
waaaa. waaaa. i don't like the man in pigtails.
The grown up little girl that was the inspiration for the Wendy's mascot doesn't like the new campaign featuring red pigtails. Waaaaa. Waaaaa.
Judging by the photo comparison that Brand Noise put together above, I'd say the agency cast the part pretty well. The new Wendy looks almost exactly like the old Wendy.
That, and - the campaign is apparently a success for the chain. The pigtails are working, Wendy. Stop being a spoilsport.
Labels: adindustry, retail, youthmarketing, yummyfood
posted by darryl ohrt @ 7:24 AM
0 comments
nike: doing cool branding again.
Some of the latest Nike stuff has been really cool. This "Gone Running" sign was a promo giveaway - but they also had giant versions for window displays in their stores. Nice stuff.
Labels: retail, sports marketing
posted by darryl ohrt @ 7:53 AM
0 comments
walmart on facebook. beginning of the end?
Walmart has launched a Facebook application (you'll need a Facebook account to see this) that some say has been hijacked.
I think it's great that they're there. And trying. Parts of their promotion made me say "awesome", and other things made me say "ummmm...."
Awesome:
+ For recognizing the value of Facebook, and not attempting to create your own social network.
+ For producing an application that allows (even negative) posting and conversation.
+ For linking specific products that (seem) well targeted to the needs of the audience.
+ For attempting to be there. It's a step. More than you can say for some other uncool brands.
Ummm....:
+ Forgetting that your audience of college kids are smart. And cynical. Why not turn the conversation into the focal point? Talk "green", talk economics of walmart, and ask "what can we do different?"
+ Forgetting that college kids don't generally think of Walmart as being cool. Wrong to ignore this. One commenter says: "BOOO Wal-Mart, you suck! You unethical, wage-sucking scum, you forget that college students are less ignorant than our parents, we don't ignore what you do to this country."
So why not bring the outside conversation in? There are plenty of strong arguments for their side of the fence, too.
If nothing else, it's fun to watch the conversation.
Labels: facebook, retail, social media, youthmarketing
posted by darryl ohrt @ 7:32 AM
0 comments
social shopping. i need VC money.
I swear I have an idea like this that would revolutionize online shopping. But I need a VC to make it happen.
In the meantime, enjoy ThisIsNext's new social shopping world mapping device/mashup. Or whatever you want to call it.
This is a really sweet new way to explore (and promote) cool stuff. Or a really fun way to waste away time in your cubicle, before that next meeting.
Labels: retail, social media, trends, web2.0
posted by darryl ohrt @ 7:49 AM
0 comments
lord and taylor will try and be cool
Lord and Taylor is about to launch a $10 million dollar re-branding campaign. To let us know that they're really cool. A new brand image is awesome, but I hope they bring Ben Sherman product back. And kick Tommy Bahama out on his ass. I'm just saying.
Labels: branding, fashion, retail
posted by darryl ohrt @ 8:12 AM
3 comments
redheads rule, your logo is cruel
Improv Everywhere staged a really fun protest at Wendys, disguised as the NAARP (National Association of Advancement for Redhead People.) Meanwhile, Wendy's just launched their latest pigtail spot. And Redhead dude rocks on. Go red!
Labels: ads, food, retail, yummyfood
posted by darryl ohrt @ 8:01 AM
1 comments
ecommerce meets myspace
Skate shoe maker Lakai Limited's commerce page looks just like a MySpace page. While some are definitely annoyed by everything MySpace, I think this is a pretty cool idea. Keep in mind that as a skate culture brand, Lakai will need to continually reinvent themselves online, so it's not like this design concept needs to live for five years.
The other thing to consider is that the nostalgia curve shortens dramatically with youth culture. A 20 year old skater who gave up on MySpace three years ago, will look at this design as funny or "nostalgic." Yet familiar. Something to consider for youth marketing brands.
I would have made profile pages for each of the sponsored riders too, but otherwise love this concept. Thanks Casey!
Labels: creativeinspiration, design, myspace, retail, sports marketing, youthmarketing
posted by darryl ohrt @ 6:58 AM
0 comments
simpsons kwik-E-Mart even better than expected.
We posted previously about the deal 7-11 made with the Simpsons Movie. Well, now it's live, and the agency that put this together deserves a twelve-pack of Duff beer.
This was taken soooo far past window dressing. You can see they had a ton of fun, and a client that let them go the extra mile to make this entertainment. And it seems to be working. I've heard there's lines to get into the seven stores that have been Kwikee'd.
Adland has an excellent wrap-up of the whole deal. Be sure to check out the awesome Flickr photo gallery of one of the stores.
Mmmmm. Donuts.