Brand Flakes for Breakfast
Friday, May 09, 2008

mmmm. meatwater.



Brooklyn based designer/photographer Till Krautkramer has invented the most delicious and refreshing beverage ever: MeatWater.

MeatWater comes in all of your favorite flavors, including Beef Stroganof, Beef Jerky, Texas BBQ, and my favorite - Dirty Hot Dog. The same juice that powers the most awesome NYC hot dog carts. Mmmm. Get some. Pure parody fun. Found on Gothamist.

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posted by darryl ohrt @ 7:19 AM   0 comments

Friday, April 25, 2008

the elevator is lying to you.



This is an interesting factoid, about human behavior, and product design. You've probably seen the clip that's made its way around the internets, featuring the guy stuck in the elevator for 41 hours. Yech.

This leads to a fun fact about elevator design. It turns out that the handy "close door" button doesn't work. In ANY elevator manufactured since the early 90's. It's only there to make you feel like you have a sense of control.

When I read this, it made me angry. Why can't we be honest?

There's a new Quiznos spot running, featuring a yummy looking chicken thing. And in the new spot, it features the sandwich as "naughty." I laughed, because I saw that as honest. I'm not going to eat a mega-calorie gut buster because I think it's the healthy thing to do. I'm going to eat it because I deserve it. Or because I feel like being naughty. (In the eating, kind of naughty way.)

So, bring on the honesty. Let's stop deception. Let's get naughty.

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posted by darryl ohrt @ 7:32 AM   2 comments

Tuesday, April 08, 2008

blow energy drink. cheap shot at a quick buck.



The latest ridiculous energy product aimed at capturing tween dollars is Blow, a product made to look exactly like cocaine. The white caffeine powder comes in resealable white vials, so that kids can put "blow" into their drinks.

The cheap promotional site features strippers and poorly designed gear sure to turn the average 14 year old onto the product. They can even by it in bulk, and become neighborhood dealers of...blow.

Sure to get loads of free publicity on the local news, featuring protesting parents. I'd love to know what they paid for the rights to use the Cult's song WildFlower on their site. Or if they paid. I know some pretty large brands who don't have that kind of licensing budget. ;)

Thanks Suzy!

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posted by darryl ohrt @ 8:30 AM   3 comments

Friday, April 04, 2008

make your own tea

This is a sweet idea. Twist the cap and shake to make instant yummylicious green tea. Awesome packaging concept.

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posted by darryl ohrt @ 6:29 AM   0 comments

Friday, March 21, 2008

in march, you can wear your banana hammock swimsuit in nyc



Design Miami is coming to New York. So, we can only assume that everything else "Miami-style" will be acceptable for the month of March.

Design Miami has become the most awesome display of stuff you can't afford. And stuff that would look ridiculous in your apartment. And stuff that's completely inspirational. And now it's coming to New York.

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posted by darryl ohrt @ 8:09 AM   0 comments

Wednesday, March 19, 2008

a beautiful place for your stinky underwear



LG has teamed up with fabric designers from the Designer's Guild to create the most wonderous dirt removal machines that you have ever laid eyes on.

Until your friends come over and say, "oh, you're still rockin' with the Design Guild machine? That's so ollllld. I'm washing with the new Nike version." What? It could happen.

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posted by darryl ohrt @ 7:54 AM   1 comments

Monday, February 11, 2008

microsoft discovers people are using the internet



The New York Times reports that the latest Microsoft development teams are actually incorporating mashups into their new software development. Web 2.0 style. Like they're actually paying attention to the way the rest of the world uses the interweb. Wow. If they could just make it so that Word doesn't take 34 minutes to open up on my machine, we'd be all set.

Illustration by James Yang, via the New York Times.

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posted by darryl ohrt @ 6:15 AM   1 comments

Friday, December 21, 2007

mannequins have copyrights



They are original creations, after all. And it turns out they're protected by copyright. You can't copy a mannequin's design, pose, paint, facial expression or other details.

I think it's also time that we have a Bill of Rights for mannequins. And hazard pay, for those poor plastic souls that have to work the Old Navy window.

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posted by darryl ohrt @ 7:11 AM   0 comments

Thursday, December 06, 2007

stanley tools creates best product name ever



Stanley just created a new tool. A demolition tool. Something that can rip things apart. Destroy them. Pull things to pieces. The ultimate tear it apart-destroying-pull-things-to-pieces tool.

And then, it needed a name. Fubar. In case you're not familiar, here's some background on the word Fubar.

And that's the most perfect name for this tool. In most product organizations, this would have been road-blocked by senior management. Squashed by legal. A hundred people in suits would typically stand in the way and second guess and suggest safer names like "demo bar" instead.

Hooooray for Stanley. For letting creativity win. For producing creative that speaks to your audience - not your attorneys. Nice job.

Watch the spot here.

Thanks Justus!

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posted by darryl ohrt @ 7:20 AM   2 comments

Friday, November 30, 2007

the wonder of branding



A cute slide show of oddly branded items. Awesomely illustrates the power and value of brands in our heads. Not that there's anything wrong with a Hermes mud flap. (My wife is totally going to dig that tape measure, for xmas.)

Found on Urban Outfitters. Blog.

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posted by darryl ohrt @ 7:32 AM   0 comments

Tuesday, November 27, 2007

what you see on the tv could be real



It's fascinating to watch television and film's usage of computers, internet and technology. I'm stoked when I see shows like CSI use Twitter, and pissed when I see tv shows do stuff that's just ridiculously stupid.

And then there's the inspirational moments captured on film that make you say "I want that." These moments are created by awesome designers like Mark Coleran - a visual designer that specializes in the design of fictional interfaces.

Adverlab points to some other cool writings on the subject. It's interesting to note how designers like Mark can impact our desires - and ultimately, product that's brought to the marketplace.

I'm still waiting for that invisible screen in the air above my desk to be installed. In the meantime, I'll just pretend.

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posted by darryl ohrt @ 7:50 AM   0 comments

Sunday, November 25, 2007

concept cars suck



I hate concept cars. Just a big tease of something we'll never see.

And now, Chevy takes it to a whole new level. No longer just a tease at the car show, or car magazine, they're actually advertising a car that you can't buy.

Ben over at Thought Gadgets points out how the campaign is a loser, for all of it's assumed intended audiences. I agree.

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posted by darryl ohrt @ 8:14 PM   0 comments



everyone wants to be an ipod



Check out these two advertising images. The one on the left is from iPod. The one on the right is from Sony. Hmmmm.

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posted by darryl ohrt @ 7:50 PM   0 comments



what product designers can learn from the kindle



We now have extremely high expectations for electronic hand-held devices. (Thank you, Apple.) And people are really not digging the new Amazon Kindle. Some have renamed the device the Amazon Swindle. Robert Scoble's review is just totally awesome. A must watch for anyone remotely involved in any sort of product design.

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posted by darryl ohrt @ 6:52 PM   0 comments

Monday, September 24, 2007

sexy package design idea for pharma




Here's a product
made for birth control pills - but this would be a cool idea for any pharma packaging. Pill bottles with alarms built into them.

Even better - Target should offer this as an add on, to any prescription they sell. $1 more, and get the alarm bottle. $2 more, and we'll set the alarm for you. (Cuz old people can't set digital clocks, you know.) Packaging that provides a user benefit rocks.

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posted by darryl ohrt @ 7:21 AM   0 comments

Tuesday, July 10, 2007

how ikea thinks of silly names for their products



I've been looking all over the interweb for a link to the new Ikea summer sale spot - and found something even more important. The secret to how Ikea gets the funny names for all of their products.

It's not a tank full of monkeys dancing on keyboards. Turns out there's a thought process behind it. Hmm. People should start naming their kids with names like Heimdal.

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posted by darryl ohrt @ 7:14 AM   0 comments

Wednesday, June 06, 2007

light up everything by magic



Lunabrite offers a new product that apparently doesn't use electricity or batteries (works on magic?) for architectural, product or promotional lighting. While their site doesn't go into details, by the looks of it, this product offers some awesome possibilities. (Note to Lunabrite: Put more info on your site. Call us. We can help.) From Core 77

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posted by darryl ohrt @ 7:37 AM   2 comments

Tuesday, June 05, 2007

can't wait to see this on extreme makeover



I'm a fan of MINI. And all of their branding. But this is a bit much. A MINI fridge. I guess for the guy who keeps a fridge in the garage, or for the person who likes to decorate their apartment just like their car. Thanks Devon!

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posted by darryl ohrt @ 7:44 AM   0 comments

Wednesday, May 30, 2007

microsoft announces surface computing




Microsoft announced Surface Computing last night. I posted about this last week, when the clip was apparently leaked, not knowing that it was a Microsoft product.

This is stunning. The transfer of a photo from a camera to a cell phone, about 3/4 of the way through the video clip above seems like magic. Their initial market appears to be retailers and entertainment venues. Welcome to the future.

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posted by darryl ohrt @ 7:21 AM   0 comments

Friday, May 18, 2007

fridge for designers



Oh, man. This fridge is a reason to consider remodeling the Plaid kitchen. Wonderful. Some say it's the next SubZero. Oh, btw...SMEG: It's time for a website redesign. Really. Call us.

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posted by darryl ohrt @ 7:41 AM   0 comments



run your life on google time



I sooo want one of these, on my desk, now. The AmbientClock syncs with your Google Calendar, and displays visually what's next in your day. The face changes color a few minutes prior to your next appointment, to gently nudge you away from your desk. For now it's in beta - but you can add it to your personal Google page. Awesome. We need more devices in meatspace that integrate with what's happening on line. Bring it. Thanks Giuli!

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posted by darryl ohrt @ 7:20 AM   0 comments

Thursday, May 03, 2007

behold the beautious vodka



Another reason to go buy some vodka on the company credit card. Reyka Vodka releases wonderful package design that includes gorgeous foil wraps. So awesome that you'll want to collect them all. Or buy them all and drink them, and then blame your problem on beautiful package design.

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posted by darryl ohrt @ 7:27 AM   0 comments

Tuesday, April 24, 2007

young hipsters like simplicity



A research firm asked 100 "most forward trendsetter panelists" in New York City, Los Angeles, San Francisco and Miami, which companies they most respected, and why. Then, they compiled a list. So here's the top 15 brands that urban hipsters aged 21 - 27 love:

Apple
Trader Joe's
Jet Blue
In-N-Out Burger
Ben & Jerry's
Whole Foods
Adidas
American Apparel
Target
H & M clothing stores
Levi's
Volkswagen
Converse
Vitamin Water
Red Stripe Jamaican beer

Analyst Holly Brickley says the winning brands "are known for keeping things as stripped-down and unadorned as possible - not just in terms of the product's visual appearance but also in the way they organize their offerings." Yep. And I have to admit, that Red Stripe is looking mighty tasty.

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posted by darryl ohrt @ 7:36 AM   3 comments

Monday, April 23, 2007

uniqlo limited edition retail



My favorite store in the world, Uniqlo, is testing a new retail concept in their Harajuku store. They're selling limited edition t-shirts, packaged in plastic tubes.

The shirts are stocked through a system that apparently resembles vending machines. I love that you can buy a t-shirt at a worldwide clothing chain, and still not have to worry about running into some dork at Burger King with the same shirt. Not that I spend much time at Burger King, or anything. I'm just saying. It could happen.

And the promotional site is completely expected Uniqlo cool.

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posted by darryl ohrt @ 7:27 AM   0 comments

Monday, March 19, 2007

designers suck



Bruce Nussbaum spoke last week at the Parsons Design School. He's turned his speech into an outstanding essay in Business Week. It takes some balls to get in front of a crowd of designers, and proclaim "designers suck."

While Bruce's speech may upset a few Al Gore fans and animal rights leaders (read the article, you'll see), it's a must read for anyone in design. Or branding. Or manufacturing. Or business.

Everything's changed in our industry - and Bruce accurately describes the climate.

Alternately, if you're one of those creative people who 'don't like things with lots of words in them,' check out David Armano's brilliant synopsis of Bruce's speech - along with signature David Armano illustrations (like the one above). Wonderful.

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posted by darryl ohrt @ 7:38 AM   0 comments

Monday, February 26, 2007

g pure energy rocks in full orange effect



Hooters could learn a thing or two from the folks over at G Pure Energy. Yes, the energy drink aisle is overflowing with guarana drinks. Yes, you've got to compete with the Coke and Pepsi products. So....why not do something different?

G Pure Energy appears to have done exactly that. Three things that make this product remarkable:

1. Unique package design. Actually, beautiful package design. Although I'm pretty sure that the silver shiny box was reserved for press only. Oversized screw tops are awesome.

2. A memorable logo. A really, really, cool logo. Start buttons are awesome.

3. Unique flavor. I'm pretty sure there aren't other energy drinks that come in the flavor of orange. In fact, with the exception of my fave, Tab (which comes in the flavor of pink), most of the energy drinks are slight variations of each other.

Now, I'll need to find some and actually taste it. And it looks like it goes well with Vodka. Mmmmm. I'll have a V & G.

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posted by darryl ohrt @ 7:54 AM   2 comments

Monday, January 29, 2007

aluminum dream machine



Of course, we'll never likely see something so cool actually make it to production, but it's always fun to dream. Ford teams with Airstream, to produce a shiny cool car. From Rebel Base.

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posted by darryl ohrt @ 7:12 AM   0 comments

Tuesday, January 16, 2007

cocolico showcases green design



Cocolico is a site that celebrates design. And green. Each day they focus on a new, smart, green design. Product, architecture, automobile, whatever. And it's fun to say their name out loud. Cocolico. I like to say it with an accent. Try it. From UnBeige

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posted by darryl ohrt @ 8:02 AM   0 comments

Friday, January 05, 2007

mmmmm. pop tarts.



Kellogg's and Hasbro have teamed up to produce PopTarts that you can play with. They have actual Trivial Pursuit questions (and answers) printed on them.

I love printed food. And now that chocolate PopTarts might actually make me smarter, I think I can stop eating regular food altogether.

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posted by darryl ohrt @ 8:19 AM   1 comments

Tuesday, January 02, 2007

the year in concept cars



BusinessWeek has a collection of photos of concept cars from 2006, as a kickoff to the The North American International Auto Show that starts this week. Cute, but for me, it's lacking inspiration and design excellence of the concept cars from yesteryear.

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posted by darryl ohrt @ 7:28 AM   0 comments

Thursday, December 21, 2006

vista is NOT a copy of osx



The New York Times reviews Microsoft's Vista - and proves that it IS NOT just a rip off of Mac's OSx. The video looks like it was shot from a cell phone, with lint on the lens, on a foggy day - but other than that, pretty cool. Thanks Dave!

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posted by darryl ohrt @ 7:39 AM   1 comments

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