pepsi as pixels
Pepsi may not be spending millions on SuperBowl spots, but that doesn't mean they're not in the game.
Check out this awesome store display, built entirely from Pepsi 12 packs. From Neal Stewart
Labels: beverage, pointofpurchase, retail, superbowl
posted by darryl ohrt @ 7:45 AM
1 comments
Friday, February 13, 2009
the coolest guitar store
Proof that you don't have to be a megla-monster-super-store to stand out.
Labels: architecture, marketing, pointofpurchase, retail
posted by darryl ohrt @ 7:13 AM
2 comments
Tuesday, February 10, 2009
valentines of death: now available at macys
Many NYC residents are already familiar with ghost bikes. The installations memorialize bikers who have lost their lives to the streets of New York, and are seen throughout the city.
Apparently, the person responsible for designing the Valentine display at Macys flagship store was clueless to the memorials. So their "My Funny Valentine" displays look sick and embarrassing. Unless of course, your customers enjoy laughing at dead cyclists.
A hard lesson in why creative teams need to have market familiarity, and a keen understanding of pop culture.
Labels: marketing, newyork, outdoor, pointofpurchase, pop culture, retail
posted by darryl ohrt @ 8:03 AM
2 comments
Wednesday, January 28, 2009
when i was a kid, gi joes were dolls
OK, maybe they were action figures. But they weren't anything as kick ass as these posters for the new GI Joe Rise of the Cobra video game.
This is a total badass re-branding of GI Joe. Smart move, to capitalize on the brand recognition yet updated to today's gaming universe. Oh - and bonus - they've included badass female GI Joe's, too!
The Boy Scouts of America should hire the agency that did these, and rebrand themselves as adventure dudes.
Labels: branding, design, gaming, pointofpurchase, youthmarketing
posted by darryl ohrt @ 7:36 AM
1 comments
Tuesday, January 13, 2009
pullers: a lost opportunity at the grocery store
This is Herd points to a really interesting discovery by the grocery industry. Something as a consumer, you're probably already aware of.
The impulse product at the register accounts for about 1% of all grocery sales. And it turns out that about 74% of us pull our shopping carts into the register, rather than push - which means we miss the opportunity to buy these products.
As Dirk points out, retailers could probably increase sales by better merchandising the product to the "trolley" pullers rather than the pushers. (Oh yeah - and it's funny that in England the call them trolleys.)
Coworkers Matt and Justus contemplate a kingdom where there are no shopping carts. That's what people do when they sit in big king-like chairs.
Labels: marketing, pointofpurchase, retail
posted by darryl ohrt @ 7:24 AM
4 comments
Wednesday, December 03, 2008
steampunk: what's hot for the holidays
Retail Design Diva reports that the famous Fifth Avenue holiday window displays have something in common this year: the love for steampunk.
Bring on the mechanical wonderment. The leather buckles. The boots, clasps and technical wizardry. It's a steampunk Christmas, everyone!
Labels: holiday, pointofpurchase, retail
posted by darryl ohrt @ 7:59 AM
0 comments
Tuesday, December 02, 2008
do people buy ipods from vending machines?
BrandFlakes friend Grant asks a pretty reasonable question: why would you need to buy an iPod from a vending machine in an airport?
An iPod is pretty much useless at the moment of purchase - and until fully charged, and choked with music, it really has no practical use. So - why iPod vending machines in airports? Is it to brand BestBuy as a source for iPods?
Ever curious, I reached out to Barry Judge, BestBuy's Chief Marketing Officer (which is easy to do, thanks to Twitter).
In reality - the vending machines have many items that you could actually use, if you forget them at home - headsets, Flip video cameras, and other items. Barry Judge calls the machines "generation one," and believes that they can help to build the brand. He also believes that there's business there.
What about you? Have you ever spent money in an airport gadget vending machine?
Labels: pointofpurchase, retail, travel
posted by darryl ohrt @ 7:36 AM
2 comments
Wednesday, November 26, 2008
don we now, our coke bomb bottles...
Since many people associate Coke with popularizing Santa's brand image, it's only appropriate that they release a special holiday package design of the world's most popular sugary brown juice.
These Coke ornaments/CokeBalls are holidalicious.
I really hope that Coke took full advantage here, and produced the obvious point of purchase device - trees adorned with Coke "ornaments." What would be totally awesome would be a giant fridge, next to the register - with a rotating tree INSIDE, adorned with perfectly chilled Coke bombs. And of course, there should be a site where people could decorate their entire homes with empty CokeBall bottles, and upload pics for all to see...oh, the possibilities.
Labels: beverage, holiday, package design, pointofpurchase, retail, yummyfood
posted by darryl ohrt @ 8:02 AM
3 comments
Wednesday, November 19, 2008
awesome signs for your cubicle
How Magazine points to some new signs/posters/artwork that will look really sweet in your cube. Or in your shop window. Or on your front door. So many signs, so many possibilities. We're sorry.
Labels: art, creativeinspiration, design, pointofpurchase, retail, workplace
posted by darryl ohrt @ 7:34 AM
0 comments
Monday, November 03, 2008
video displays that are almost paper
These would be sweeeet at retail, in store displays, at the gas pump, and a marketer's delight. Imagine retail shelf talkers coming to life, point of purchase displays animating and marketers rejoicing.
Labels: marketing, pointofpurchase, retail, technology, tv, video
posted by darryl ohrt @ 7:36 AM
0 comments
Wednesday, September 10, 2008
shopping robots are here!
Uniqlo, my favorite store in the world, is getting robots. Not t-shirts with robots. Not cardboard cutouts of robots. But real-life shopping robots. They're coming to the Uniqlo Soho NYC store this fall.
While I'm more stoked than ever to see robots in retail, it poses many questions. Won't they require handlers? And then, what's the difference between a robot and a Disney character? If they don't have handlers, what's to prevent funny hyjinx like someone putting pants over the robot's head? Not that I would pull such a hilarious stunt, but I'm just wondering.
See you at Uniqlo.
Labels: newyork, pointofpurchase, retail, technology
posted by darryl ohrt @ 8:05 AM
0 comments
Tuesday, August 19, 2008
retail: time to close the doors
NYC just passed a bill requiring retail chain stores to close the door if the A/C is on. Seems pretty logical. But if they close their doors, how will they pump the annoying Abercrombie music out onto the streets?
This is an interesting trend in the greening of retail. Architects, retailers and merchandisers should pay attention. Window displays and doors will have to welcome visitors in new ways - while being closed. Maybe doormen will come back. And elevator button dudes. The Greeter industry. Love it.
Photograph of the Kenneth Cole store's (wide open) doors from the NRDC
Labels: architecture, green, pointofpurchase, retail, trends
posted by darryl ohrt @ 7:49 AM
1 comments
Tuesday, July 08, 2008
mannequins in miami have bigger boobs
Steve Portigal went on an unscientific mission to Miami, and checked out the mannequins. He thinks that they reflect the popular regional body types.
He might be right - none of the stores by my house have mannequins with big boobs. I'm pretty sure. It's not like I'm staring or anything. At mannequins.
Labels: pointofpurchase, retail
posted by darryl ohrt @ 7:21 AM
1 comments
Tuesday, February 12, 2008
coming to a main street near you
Streets looking barren, in the recession that's not a recession? Stores closing? Adfreak points out a really cool idea for dead store windows. Window projections. These could be awesome advertising delivery vehicles. Or art installations. Or even creative store displays for retailers still in business. So many awesome possibilities.
Labels: outdoor, pointofpurchase, retail
posted by darryl ohrt @ 7:44 AM
1 comments
Monday, January 14, 2008
does your store have soul?
Retail Design Diva went on a really fun and scientific shopping trip. They went down Madison Ave, for about 20 blocks. They weren't looking for bargains, or the latest fashions. They were looking for soul.
Most stores, as you might expect, felt very much like what Retail Design Diva calls "web stores" - "physical stores with merchandise, staff and everything you'd expect at a store, but operating as if they were little more then a Web site."
And only a handful had what they called 'soul'. That magic combination of product, ambiance, store design and clientèle that makes everything pop. Some of the winners on their trip included DKNY, Juicy Couture and Ralph Lauren.
I wish someone could fund them, and they could do a Manhattan-wide soul audit. And then turn it into a soul-shopping guide. That would be cool.
Labels: branding, design, pointofpurchase, retail
posted by darryl ohrt @ 8:29 AM
0 comments
Friday, January 04, 2008
signs, signs, everywhere are signs.
Eye Candy points to a sweet Flickr pool of sign photos. Signs can tell you so much about the culture and the times of their creation. One of my all-time favorite things to photograph, and view. This Flickr set is awesome.
Apollo sign above shot by Anglerove.
Labels: creativeinspiration, design, inspiration, outdoor, pointofpurchase, typography
posted by darryl ohrt @ 7:18 AM
0 comments
Friday, December 21, 2007
big 'n' juicy needs big clean-up
To promote their new Big 'n' Juicy burger, the largest burger to ever grace the earth with its presence, McDonalds created fun instore signage. They're actually super giant napkin dispensers. We could use one of these in our office.
Labels: ads, pointofpurchase, retail, yummyfood
posted by darryl ohrt @ 7:20 AM
0 comments
