a bunch of stuff that you already knew...
but that's ripe for sharing with your boss: This social media stuff is really, really popular.
Universal McCann just released a new report showing that people really dig social media. That people watch video online. And are participating in social networks. And are beginning to understand RSS.
You will probably say "DUH", but you know you need these bullets for that PowerPoint presentation to the board:
- 83% watch video clips, up from 62% in the last study in June 2007
- 78% read blogs, up from 66%
- 57% of internet users are now members of a social network
- RSS consumption is growing rapidly up from 15% to 39%
- Podcasts are now mainstream digital content, listened to by 48%
More highlights of the 17,000 internet users surveyed last month on ReadWriteWeb.
The photo of Rob's smirk has absolutely nothing to do with this post. I just thought a graph or chart would be really boring. Let's just pretend that Rob is thinking of social media trends in this pic. Which, I believe he is.
Labels: facebook, podcasting, rss, social media, trends
posted by darryl ohrt @ 7:32 AM
1 comments
best podcast ever recorded
Maybe even the best audio ever recorded. Imagine hearing my voice - drone on and on, about the new Zyrtek campaign, about Earth Day, and online ethics (!)
Now you can. Thanks to The Custom Scoop Magazine and their Media Bullseye Roundtable.
I'm featured on the latest episode, along with experts Sarah Wurrey and Jennifer Zingsheim. Listen to be dazzled. Or listen to count how many times that I say "um."
This is a great series, featuring some really intelligent discussion about marketing, branding, social media and our industry in general. They've lowered their standards for this episode on a one-time-only basis, and assure me that the rest of their shows will feature real guests. Who don't say "um" as much.
Labels: branding, green, plaid, podcasting, self promotion
posted by darryl ohrt @ 8:24 AM
2 comments
how all magazines should be released
Bones Magazine has the right idea. It's released on line - and dependent on your preference, you can download a PDF (and even print it, if you hate trees), download a 30 minute audio podcast, or a 5 minute video podcast. Or download all three and dedicate your day to Bones Magazine.
This issue is chocked full of really cool photography, illustration, art and inspiration. Enjoy. Stuffy corporate types might not dig this - so just move along...nothing to see here.
Found on MWM News Blog.
Labels: creativeinspiration, illustration, photography, podcasting, video
posted by darryl ohrt @ 8:08 AM
2 comments
flip cameras are hot
Great to see that Flip cameras are getting loads of buzz in the blogoverse. We recently bought them for the crew in our office, and record everything. Even produced a rough and ready 'beer with Plaid' vodcast.
If you haven't checked them out yet, Flip cameras are video cameras about the size of a large cell phone that record 640 x 480 video. WITHOUT TAPE. It's completely digital, and the cameras come with a built in usb port, so digitizing is a snap.
Our office halloween field trip was produced entirely on a Flip camera (above). We'll be recording and vloging and doing whatever with ours. You should too.
Labels: blogging, plaid, podcasting, video
posted by darryl ohrt @ 7:44 AM
0 comments
mahalo trailer does best of all video podcasts
A fun (and a little annoying) trailer for the new Mahalo vidcast, that parodies some of the best (or more popular) internet video podcasts.
Labels: podcasting, pop culture, video
posted by darryl ohrt @ 7:25 AM
0 comments
ad age launches 3 minute vidcast
Ad age just launched their equivalent of Morgan Webb's WebbAlert, but for the ad industry. (Only their host isn't as cute or cool as Morgan Webb.)
It's called 3 minute Ad Age. Watch it, so you don't have to touch paper. From The Denver Egotist.
Labels: adindustry, podcasting
posted by darryl ohrt @ 7:24 AM
0 comments
morgan webb introduces webbalert. the world is a better place.
The girl of every gamer/geek's dreams, Morgan Webb, has just started a webcast. WebbAlert is a daily round-up of tech news and awesomeness.
SWEET idea. For Morgan, for geeks, for the internet. Rejoice. Subscribe. Enjoy.
Labels: podcasting, technology, video
posted by darryl ohrt @ 7:24 AM
0 comments
officially addicted to justin
You're probably familiar with Justin.tv. If not - he's the guy who has strapped a camera to his head, and streams video of his entire life to Justin.TV. Everything he does, streamed 24/7. Everything. He's a self proclaimed lifecaster.
Anyway, Geek Entertainment TV has a cool interview with him, live from his apartment. I've only been paying attention since yesterday, and I'm already addicted. I keep a tab on my browser open with Justin, and keep an eye on him. Yesterday, I left the office for some meetings, and my workmates got worried, because my computer started sneezing. Turns out, it was Justin, waking up on the west coast.
Sooo many possibilities to add Justin to your life. Or your brand campaign. Or your television show.
He's sleeping right now, in case you were wondering.
Labels: podcasting, pop culture, trends, video, viral, youthmarketing
posted by darryl ohrt @ 7:43 AM
2 comments
podcasts. the next big ad wave.
This internet thing is going to be huge.
Labels: adindustry, podcasting, technology, trends
posted by darryl ohrt @ 7:49 AM
2 comments
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