mmmm. meatwater.
Brooklyn based designer/photographer Till Krautkramer has invented the most delicious and refreshing beverage ever: MeatWater.
MeatWater comes in all of your favorite flavors, including Beef Stroganof, Beef Jerky, Texas BBQ, and my favorite - Dirty Hot Dog. The same juice that powers the most awesome NYC hot dog carts. Mmmm. Get some. Pure parody fun. Found on Gothamist.
Labels: package design, parody, productdesign, typography, yummyfood
posted by darryl ohrt @ 7:19 AM
0 comments
how greenpeace does beauty
Today being "twist on the beauty spots day", I thought you might also enjoy the Greenpeace version of the now classic Dove spot. Saw this on Adverblog, first.
Labels: ads, green, nonprofit, parody, viral
posted by darryl ohrt @ 7:49 AM
0 comments
the next round of mac parodies is here
Someone's produced a Nintendo version of the Macbook Air spot. The Apple copyfight attorneys keep taking it down from YouTube, but for now, you can see it here. Found on Engadget.
Labels: ads, apple, gaming, parody
posted by darryl ohrt @ 7:46 AM
0 comments
sex and the socket makes energy sexy
Personally, I'm annoyed by everything Sarah Jessica Parker, and her sex show. But I can see where some people would really dig this production called Sex and the Socket.
I'm just stoked that I got to use the word sex a bunch of times in this post, which is sure to deliver lots of Google juice. Sexy.
posted by darryl ohrt @ 7:49 AM
0 comments
from the makers of Dove, enjoy Axe.
By now, you've probably seen the glorious Dove campaign. Dove is a Unilever brand.
Unilever also owns Axe. And - you've probably seen some of their campaigns too. :) Which, puts Unilever into a hypocritical position.
Granted - separate brand teams, probably separate agencies - and likely entirely separate companies, outside of the Unilever holding company status. But if you're going to take a strong positioning against sexy advertising...well, you might want to look into your own back yard first.
Film maker Rye Clifton points this out by producing the mashup above, featuring the Dove piece, with Unilever sponsored Axe imagery nicely embedded. Found on Beyond Madison Avenue.
Labels: ads, branding, parody, youthmarketing
posted by darryl ohrt @ 7:56 AM
3 comments
we didn't start the viral
Do Billy Joel songs annoy you? Me too. Well now you can sing a parodied version of one his silly songs for hours in your head while picturing some of the greatest virals from the last couple of years. From Caffeine Goddess, via Facebook.
Labels: parody, pop culture, social media, viral, youtube
posted by darryl ohrt @ 7:46 AM
3 comments
we write ads, or people die.
Cute. From Ernie Schenck Calls This Advertising?
Labels: adindustry, film, parody, youtube
posted by darryl ohrt @ 7:08 AM
0 comments
shop topless at ambercrombie
Oh, how I so love this. Improv Everywhere's latest stunt put hundreds of guys in Abercrombie & Fitch, and had them take off their shirts.
The Abercrombie greeter has no shirt, their 16 foot high point of purchase graphics have no shirts, so why not the customers? Hilarious.
Labels: art, fashion, newyork, parody, retail
posted by darryl ohrt @ 7:35 AM
0 comments
future ad executive
From Cheri Uppal, via Facebook.
Labels: adindustry, parody
posted by darryl ohrt @ 7:14 AM
1 comments
parodies good. "make our commercial" contests bad.
Matt Dickman has some good advice about embracing parody. After all, the brands (like Apple) that are parodied most frequently are the brands and campaigns that become a part of pop culture.
I'm tired of brand campaigns that try to incentivize fans to create their own spots, as a contest. Just seems like the lamest, most uncreative form of social media. I can see the meeting in the board room: "We need to utilize social media. Let the kids make our spots for us."
Technically, that works, I suppose - but the more successful campaigns are so strong on their own that they INVITE participation. Without the contest. Participation by fans, by users, and by people who would have never invested themselves in a "make our commercial" contest. A creation contest may reach existing fans - but a spot that naturally invites parody reaches people who wouldn't ordinarily interact with the brand. Thereby making new fans. And THAT'S connecting socially. Right?
Labels: adindustry, branding, parody, social media, strategy
posted by darryl ohrt @ 7:28 AM
0 comments
branding in amity
Matt White points us to what a branding meeting might look like in Amity. That little town that a big shark named Jaws came to visit.
Labels: adindustry, parody, video
posted by darryl ohrt @ 7:12 AM
0 comments
Facebook and eHarmony's love child
Bear with me here. I wanted to post about a great article in this month's (May) Fast Company all about brand authenticity called Keeping it Real. As luck would have it, that is the ONE story not available on their Web site. WHAT IS on the site is another interesting story about Facebook CEO and rugrat millionaire Mark Zuckerberg and how much he enjoys wearing flip-flops and telling Yahoo to shove its billion bucks. Chock full of hubris-y goodness. In light of that, enjoy this hilarious Facebook parody.
Labels: facebook, parody, social media, web2.0, youtube
posted by Wilson Cleveland @ 5:49 PM
0 comments
how to get coffee like you're in a video game
If you play World of Warcraft, the world's most popular video game, you'll really appreciate this. This is what it might be like, if you lived in WOW, and needed to get a cup of coffee.
Second Lifers and other MMO players will also get a laugh. For those of you too busy working, with no time for games, I'm not sure what you'll think. Just get back to work. Thanks Devon!
Labels: art, gaming, parody, secondlife, streetart
posted by darryl ohrt @ 6:51 AM
1 comments
office max gives away air
Anyone who thinks an in-house agency can't do spectacular work needs to check this out. OfficeMax created Purity "perfume" samples to give away at a recent event. The thing is - there's no perfume in them - just fresh air. It's a piece for the American Lung Association of Chicago. Nice work.
Labels: design, nonprofit, parody
posted by darryl ohrt @ 7:20 AM
0 comments
hero of the week
I know it's early in the week already, but this guy rules. LOL funny, even if you've never seen the spots. We need a US version, now. (Careful conservo work environments - audio NSFW. That is if your boss can't handle a few simple swears. Nobody's having sex or anything.)
Found at Beyond Madison Avenue.
Labels: adindustry, ads, parody
posted by darryl ohrt @ 7:12 AM
2 comments
whiteboard spoofs rock
Tip of the UPS hat to both Adrants and MakeTheLogoBigger for pointing to a bitchin' collection of UPS parody spots. These could go on forever.
posted by darryl ohrt @ 8:03 AM
0 comments
fake gucci
Even better than the stuff at the swap meet. This guy is my hero this week. Guy calls publication, desperate to sell ad space. Guy books big double-truck ad. Guy sends artwork for ad, featuring a nice pic of himself. Magazine runs ad, and bills Gucci, as the guy told them. Only - he doesn't work for Gucci. Totally bogus ad placement. Love it.
Labels: adindustry, ads, parody
posted by darryl ohrt @ 7:13 AM
0 comments
pork department acts like a bunch of pigs
Old man, dark star brands, get over yourselves. Learn from brands that celebrate fandom, and allow memes.
The fellows over at pork headquarters got upset because The Lactivist, a blog by an Ohio mom, sold CafePress t-shirts on her blog. The shirts promote breast feeding, and use the slogan "Breast Milk. The other white milk."
Piggie piggies didn't like that so much, and sent her a cease and desist letter. Guess what - it's blowing up in their porky faces all over the blogosphere. adfreak and Church of the Customer correctly point out how the California Milk Processor Board sees parodies of the "Got Milk?" ads as flattery. And the value of perpetuating their slogan. I would assume Apple also enjoys the Mac ad parodies.
But pigs don't always think that way.
Labels: adindustry, blogging, branding, parody
posted by darryl ohrt @ 7:39 AM
0 comments
label your devices for safety
Geeks, nerds and artists might want to buy a few of these stickers and keep them handy.
They're great for putting on "devices" that news media or Boston officials might mistakenly identify as terrorist devices, hoaxes or bombs. You know, things like art projects, lighting kits, or your calculator. To an untrained eye, any of these devices could be mistaken for a bomb. ;) From BoingBoing.
Labels: parody, pop culture, streetart
posted by darryl ohrt @ 7:42 AM
0 comments
second life, half life - some uses in real life
There's been a lot of debate about any actual marketing value for Second Life. Many of the complaints we hear are related to "but what do you do in Second Life?" And I've posted before about how some brands are wasting their users time.
It sounds like Universal Pictures is on the right track. They've created an "in life" contest, where a participant can win one million Linden dollars. They've duplicated a hotel from the film Smokin' Aces in Second Life, and users can hunt down other people. Or something like that - we haven't checked it out yet. We're very busy in our first life.
Which, btw - you have to check out the hilarious Second Life parody, Get a First Life. Pretty funny.
Meanwhile, some zany architects have come up with a unique use for the Half Life game engine. Half Life is a pc game, evolved from an older PC game Quake. The gamers really dig it. So anyway - some developers/architects/people with a lot of time created a walk through of Frank Lloyd Wright's infamous Kaufmann House. The video clip is above.
Some architects are contemplating the game engine's use for client presentations. Cool, but I actually think that one might be better in Second Life.
Confused about life yet?
Labels: architecture, gaming, parody, secondlife, technology
posted by darryl ohrt @ 7:16 AM
0 comments
mashin' it up with granny
Mountain Dew introduces mashup granny. Or at least it seems as if these were produced by Mountain Dew. Who can keep track anymore. Anyway, there's a whole series of videos on YouTube, hosted by Old Woman Dew, Sue Teller. Always funny to see old people reading slang from a teleprompter. From AdFreak.
posted by darryl ohrt @ 7:45 AM
0 comments
the truth in ad sales
The Truth in Ad Sales. A follow up to the Truth in Advertising, from years ago. Awesome. There's also a new ad for McDonalds that uses the exact same concept (can't find the link right now), that's really pretty good. From Adrants.
Labels: parody
posted by darryl ohrt @ 7:13 AM
2 comments
proof nobody likes to look at ugly people
In a spoof of the now famous Evolution spot by Dove, Campaign Against Real Life has created Slob Evolution. Because nobody wants to look at ugly people. And, unlike the Dove version, this is one you can try on your own. Just stop by our office for some holiday cookies, and get on your way to that "real life" look that everyone's sporting. From AdFreak.
Labels: parody, pop culture, video
posted by darryl ohrt @ 7:43 AM
0 comments
holiday mashups are the holiday rage
People are having loads of holiday fun by re-dubbing audio tracks and re-editing video. 10 Zen Monkey's points to the 10 top xmas specials that have been re-dubbed into new creative bits (use headphones, audio may be NSFW).
And, you've probably already seen the Scrubs version of Charlie Brown's Xmas, featured above. Last year, we created A Christmas Gory - a mashup of the world famous Christmas movie, realized as a horror movie trailer. Looks like this is a fun trend that's only getting started. This would be some great material for the right product or promotion. Hmmm.
posted by darryl ohrt @ 7:47 AM
0 comments
another reason to keep your banking local
Yeesh. Maybe you've seen the hilarious Bank of America meeting performance above. And now Comedian David Cross and Johnny Marr covered the song at the Modest Mouse show, this weekend in NY. Adfreak has a good rundown on the events that have lead to this officially becoming a meme. Oh, just wait for the countless alternate versions that will surely be created and uploaded to YouTube in the coming days. Can't wait.
posted by darryl ohrt @ 7:44 AM
0 comments
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