christmas album art from the olden days
Some awesome Christmas album covers from the olden days when people purchased music, and it came on large discs that required packaging.
Labels: creativeinspiration, holiday, music, package design
posted by darryl ohrt @ 7:36 AM
0 comments
Wednesday, December 09, 2009
package designers: cut this out
Hilariously sad. When packaging goes bad. Thanks, Maura!
Labels: design, marketing, package design
posted by darryl ohrt @ 7:06 AM
0 comments
Friday, November 20, 2009
nothing but sugary goodness
The Cereal Project is your center for everything breakfast. Browse through the sweetalicious package designs, cornball tv spots and loads of other tasty treats. From Flavorwire and @pete_theECA
(Yes, Dinky Donuts was made by Ralston Purina, the same company that's now more famous for Purina Dog Chow. Scrumptious.)
Labels: creativeinspiration, food, package design, pop culture, yummyfood
posted by darryl ohrt @ 7:18 AM
0 comments
Friday, October 30, 2009
new, older packaging!
Who even knew that there was old Monster Munch packaging?? Well there was. And apparently it was so good that it's better than the new stuff. You've got to dig brands that aren't afraid to have a little fun with their packaging.
Labels: design, package design, yummyfood
posted by darryl ohrt @ 7:41 AM
0 comments
Friday, October 23, 2009
working community and recycling into your product
Make the Logo Bigger points to a pretty cool idea that Levis has done with their product: They've suggested you donate your jeans to Goodwill when you're done with them. Right on the tag sewn into the jeans.
What a cool partnership for both brands, while promoting responsible behavior to their customers. Everyone wins.
Labels: fashion, package design, productdesign
posted by darryl ohrt @ 7:37 AM
0 comments
Wednesday, August 12, 2009
that banzai pool is very little
What do you do if you buy a pool based on what you've been promised on the outer packaging, and then it's nothing like promised? Let your kids tell the story. And then write a blog post. Awesome.
Brands: the days of lying to your customers ended years ago. The internet knows the truth.
Labels: branding, package design, productdesign, viral
posted by darryl ohrt @ 8:03 AM
0 comments
Friday, August 07, 2009
little surprises that create delight
Brand Gym Blog points to the fact that Esquire Magazine has been playing with the ubiquitous bar code on their publication for some time now - tying it to the lead story in the publication.
It's inspiring when designers take advantage of the little unexpected things to create delight and surprise. Chances are, there's an opportunity on your website or in your collateral where you could do the same thing. Little things that make a big difference.
Labels: design, package design
posted by darryl ohrt @ 7:31 AM
3 comments
Monday, June 29, 2009
mmmm. vegetables.
A trip to the grocery store is almost always a fun adventure in packaging design. NOTCOT explores the beauty of produce food boxes.
Labels: design, package design, retail, yummyfood
posted by darryl ohrt @ 7:33 AM
0 comments
Tuesday, June 23, 2009
cancer sticks are the new hot
Ummmm....cigarettes are potentially dangerous. New legislation further constrains cig makers on their package designs. What's a poor tobacco marketer to do?
DJ Stout, a partner at Pentagram suggests they embrace the danger:
“Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them....Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.”
From RyanSwigert
Labels: design, marketing, package design
posted by darryl ohrt @ 8:03 AM
2 comments
Monday, March 09, 2009
yummy in your tummy
Being the makers of awesome morning creative nutrition ourselves, we couldn't help but share with you a sweet tribute to cereal that's been discontinued. Enjoy responsibly.
Labels: creativeinspiration, package design, productdesign, yummyfood
posted by darryl ohrt @ 7:18 AM
0 comments
Friday, March 06, 2009
yummy new stuff to put in your belly
Pepsi is launching a handful of new products to capitalize on
Labels: beverage, package design, productdesign, yummyfood
posted by darryl ohrt @ 7:17 AM
3 comments
Tuesday, March 03, 2009
brand new cereal in super old boxes
General Mills has released retro versions of some of their best selling cereals. They're for sale in Target and other retailers, and clearly going after an older demographic who will spend money on nostalgia.
We assume that the cereal is fresh, and not just some stuff that that they found locked in an old General Mills warehouse for decades.
Security guard #1: What are they going to do with all of this 40 year old product?
Security guard #2: I'll bet Bob in Marketing would have a field day with this.
From Coudal.
Labels: design, food, marketing, package design, pop culture, yummyfood
posted by darryl ohrt @ 7:26 AM
1 comments
Wednesday, November 26, 2008
don we now, our coke bomb bottles...
Since many people associate Coke with popularizing Santa's brand image, it's only appropriate that they release a special holiday package design of the world's most popular sugary brown juice.
These Coke ornaments/CokeBalls are holidalicious.
I really hope that Coke took full advantage here, and produced the obvious point of purchase device - trees adorned with Coke "ornaments." What would be totally awesome would be a giant fridge, next to the register - with a rotating tree INSIDE, adorned with perfectly chilled Coke bombs. And of course, there should be a site where people could decorate their entire homes with empty CokeBall bottles, and upload pics for all to see...oh, the possibilities.
Labels: beverage, holiday, package design, pointofpurchase, retail, yummyfood
posted by darryl ohrt @ 8:02 AM
3 comments
Wednesday, November 12, 2008
books: buy them for the covers
Apparently there are still stores filled with paper-based books. And at least one publisher has a cool idea on motivating people to purchase the versions that don't go into your iPod.
What are they doing? Awesome cover design. Redesigns. That's right - design is the differentiation, here. Orange Elements Insights points to White’s Books - who has redesigned the covers of some classic literary works by authors such as Charles Dickens, William Shakespeare, Charlotte Bronte and Robert Louis Stevenson.
Now you can buy them again, fall in love with them again, give them as gifts or even READ them for the first time. And you can do so looking all stylish with the sweet new cover designs.
(You, sitting on the train, looking at the passenger next to you, and pointing to his iPod: "They still make those things? Pffft.")
Labels: design, marketing, package design, publishing
posted by darryl ohrt @ 7:30 AM
0 comments
Thursday, November 06, 2008
put away the butcher knife
You know the drill. Buy a new product. Something like a memory card, that's about 1.5 inches square. And it's sent to you in a plastic security box that's about three feet wide, requiring the use of a kitchen butcher knife, a screwdriver and a reciprocating saw to open. (Or maybe that's just my house.)
Anyway, Amazon has solved the problem, with Frustration-Free packaging. Not only does it open without an OJ knife - they've completely eliminated all excess packaging. And it's recyclable. Reason to love Amazon just a little more today. From RMI Today.
Labels: green, package design, retail
posted by darryl ohrt @ 8:26 AM
0 comments
Wednesday, October 22, 2008
freakiest food package design. ever.
Some package designer spent too much time watching the last scene in The Fly as a kid. Either that, or Cascadian Farm broccoli is made from tiny shrunken heads.
If you can't see the detail in the shot above, then click through to Bread and Honey for the close ups. They should rename it freaccoli. I've got to have some of this. From Caffeine Goddess, via Twitter.
Labels: design, package design, photography, yummyfood
posted by darryl ohrt @ 8:01 AM
1 comments
Tuesday, October 14, 2008
hooray for design
Brandon writes an excellent post on Make Design, Not War on how important design is for brands during this economic crisis. That is, if there still is an economic crisis (didn't they turn that thing off yesterday?)
Donuts have absolutely nothing at all to do with this post, but I thought you deserved a yummy image to kick start your morning. Enjoy. From FoundryDesign, via Twitter
Labels: branding, design, identity, package design
posted by darryl ohrt @ 7:27 AM
0 comments
Monday, October 06, 2008
because nothing is cooler than drinking from skulls
And the real hipsters drink from crystal skulls. There's been an internet basket of hoopla surrounding the promotion behind Crystal Head Vodka.
Is it a viral-style promo for a new ghost busters movie? Is it a promo for the DVD release of that waste-of-film-stock Indiana Jones and the Crystal Skull?
Bubblicious gets to the bottom of it all with a full scale investigation. Turns out, it's not a viral style promo for anything other than...itself. There's even an unboxing on NotCot. Insane.
We have to go buy some of this right now. Just because the skull will look super sweeeet on coworker's Sara's desk.
Labels: beverage, package design, viral, yummyfood
posted by darryl ohrt @ 8:02 AM
1 comments
Wednesday, September 03, 2008
nyc tap water. buy it by the bottle.
If it weren't so non-green, this would be the marketing concept of the year. NYC tap water bottled up all clean and designery looking. They should add water from Los Angeles, Dallas, Miami and Chicago to their product line. And then setup city water taste events. They could even do a "multi-city blend." Silly.
Labels: green, newyork, package design, yummyfood
posted by darryl ohrt @ 7:18 AM
1 comments
Monday, August 11, 2008
they put wine in a box, why not milk?
If I drank milk instead of soda or energy drinks for breakfast, these new cartons would be rockin the fridge. You can get them at Walmart. They're not only cool from a package design perspective - they save everyone a bunch of money.
They're easier to ship, handle, and fit squarely in your fridge. And I'll bet they stack high on the shelves at Walmart. (Or fridges, if you buy your milk chilled.)
From Michelle Serviss, via Facebook
Labels: design, package design, yummyfood
posted by darryl ohrt @ 7:09 AM
3 comments
Tuesday, May 20, 2008
don't let that beer give you away
You know what sucks? When you're deep in the woods, getting all drunk on Miller beer, just you and your gun...and the deer that you want to shoot sees your shiny Miller Beer can, and tells his friends to avoid the drunk hunter.
Problem solved! Miller Beer just released beer...in cammo cans. Now you can happily drink and shoot and never be seen. Apparently, this is not a joke.
Labels: beverage, package design
posted by darryl ohrt @ 8:19 AM
5 comments
Friday, May 09, 2008
mmmm. meatwater.
Brooklyn based designer/photographer Till Krautkramer has invented the most delicious and refreshing beverage ever: MeatWater.
MeatWater comes in all of your favorite flavors, including Beef Stroganof, Beef Jerky, Texas BBQ, and my favorite - Dirty Hot Dog. The same juice that powers the most awesome NYC hot dog carts. Mmmm. Get some. Pure parody fun. Found on Gothamist.
Labels: package design, parody, productdesign, typography, yummyfood
posted by darryl ohrt @ 7:19 AM
0 comments
Thursday, April 10, 2008
mmmm. vintage coke.
It's all about the packaging. Coke is releasing limited edition versions of their 1906 "diamond label" bottles. These are the bottles that helped establish Coke as unique. (They had to do something, after removing cocaine from the ingredients.)
From the girlriot, via Twitter
Labels: beverage, package design, yummyfood
posted by darryl ohrt @ 7:12 AM
0 comments
Friday, April 04, 2008
make your own tea
This is a sweet idea. Twist the cap and shake to make instant yummylicious green tea. Awesome packaging concept.
Labels: package design, productdesign
posted by darryl ohrt @ 6:29 AM
0 comments
Wednesday, March 05, 2008
now your shaving gel can glow like radioactive jelly
I'm running to Target right now, to check out some light-up shaving gel. I think my face could use it. And I hope that they also have light up deodorant and toothpaste.
The New York Times reports on one of the coolest packaging tricks that I've seen in a while. NXT, which hits stores this month, features LED lights in the package, that light up the product from the shelf. Ingenious.
I wonder what TSA will say about these packages, as we try and get through security. "No - it lights up to be cool. It's a light. On my shaving gel. Because they make it like that. It doesn't do anything else. It's shaving gel. What do you mean I need to follow you??"
Labels: design, package design, retail
posted by darryl ohrt @ 7:34 AM
2 comments
Tuesday, March 04, 2008
packaging saves the day
The special edition of Grand Theft Auto comes with some pretty sweet packaging that even includes a GTA safety deposit box.
And the new NineInchNails release is available in special packaging, too. You can download the release for free - or spend more dough on NIN goodies. This gives a real reason for fans to spend money on something they can't download or trade for free. Sweet packaging. The $300 version even comes packed with a Trent Reznor autograph. Cool.
Who says package design for content is dead??
Labels: design, gaming, music, package design, youthmarketing
posted by darryl ohrt @ 8:22 AM
0 comments
Friday, February 29, 2008
a museum for beer and soda package design. in tennessee.
How we missed this on the Plaid tour this summer, I'll never know. We must have not seen the billboards. Tennessee - not only the home to Elvis' home - but also the home to the Museum of Beverage Containers and Advertising.
Where else would you find package design for Johnson Juice? (One would assume, healthy juice for your johnson.) Justus Johnson in our office probably lives on this stuff.
So sad we missed this. Although the website is an experience, itself. I so would have driven an hour out of the way for this. From quipsologies.
Labels: beverage, design, package design, yummyfood
posted by darryl ohrt @ 7:28 AM
1 comments
Wednesday, February 13, 2008
brown and gooey is the new flavor of romance
Marmite, now in the flavor of love. Unilever has released a special flavor of Marmite - with champagne - just in time for Valentine's Day. You can see the spot on the Kontraband site. The special packaging is cool.
Not sure if it's available in the US. Or if you even care - because it's all brown and gooey. But brown and gooey with champagne. mmmmmm.
Labels: ads, package design, yummyfood
posted by darryl ohrt @ 7:44 AM
1 comments
Thursday, October 04, 2007
when presentation steals the show
There's some interesting discussion going on over a post that David Armano wrote, about the most perfect presentation he's ever seen. The presentation was impeccably designed, produced and styled beautifully. So much so, that he can't remember what the presentation was about. Yikes. David asks a valid question: Can a presentation be designed so well, that it actually detracts from the story?
Personally, I believe that (in his case) it was the audience. As designers, we pay attention to things others don't. David's wondering about how it was produced, or admiration of the slides from a designer's point of view superseded his interest in the topic. As designers, we see the world through a different set of eyes. And sometimes that gets in the way of the intended experience.
I wonder if you could pose the same question for brand collateral, package design or website design for a crappy product or service. Maybe it's not the same thing - if we're talking about being memorable or not - but it's just as disappointing to get a crappy product after experiencing a beautious website or package. Is it wrong to produce great design for a less-than-great product?
Labels: branding, design, package design
posted by darryl ohrt @ 7:13 AM
3 comments
Monday, September 24, 2007
sexy package design idea for pharma
Here's a product made for birth control pills - but this would be a cool idea for any pharma packaging. Pill bottles with alarms built into them.
Even better - Target should offer this as an add on, to any prescription they sell. $1 more, and get the alarm bottle. $2 more, and we'll set the alarm for you. (Cuz old people can't set digital clocks, you know.) Packaging that provides a user benefit rocks.
Labels: healthcare, package design, productdesign
posted by darryl ohrt @ 7:21 AM
0 comments
Tuesday, September 18, 2007
the evolution of super sugar crisp
This has already been around the internet and back again - but in case you missed it, here's a sweet collection of images showing the evolution of Super Sugar Crisp. Back from when sugar was a good thing.
Labels: package design, pop culture, yummyfood
posted by darryl ohrt @ 7:28 AM
1 comments
Friday, August 24, 2007
when music had art and package design
Back in the olden days, people bought music on plastic disks, called CDs. And each disk came with artwork dedicated to the collection of music. This was called 'album art' - the word 'album' derived from a previous music format, the record, that was popular back in the 1800's or something.
Anyway, for the handful of album art lovers still left on earth, check out Sleevage. A blog devoted to album art.
One of my all-time favorite album covers (even though I can't stand the band) is pictured above. In all of it's cool creepiness.
Labels: package design
posted by darryl ohrt @ 7:25 AM
1 comments
Saturday, June 30, 2007
what i learned waiting in line for an iphone
I won't gush about the wonderous new phone. If you're looking for iPhone porn, there's plenty of other places for that.
But I'd like to thank Apple for an excellent customer experience. Like many others, I went to my local Apple store Friday afternoon, and waited in line. I'd never done anything like that before. (I'm not very good in one place, for any longer than 50 minutes.) But Apple made it easy. Here's how:
+ Open wifi. Sure, they have that on every day. But on Friday, I was able to continue my workday, (until my laptop battery ran dry), which helped pass the majority of time.
+ Apple employees greeting line waiters, and handing out Smart water. (Maybe that's what the Apple geniuses drink?) Simple. Didn't cost them much. But showed they cared.
+ Great company. It was funny to see a line of a hundred or so people, 50% of them with ibooks on their laps. We all had something in common. Many demographics, but a love for one brand that brought everyone together. I got to meet Richard Shear (two people down from me in the line), who owns another design firm, LMS Design. Really cool guy. (And awesome package designers.)
Richard's friend in line was none other than Grant McCracken, whose blog (this blog sits at the...) I subscribe to. I've been a fan of his brilliance for a while, and had no idea we lived in the same state - much less shopped at the same Apple store!
+ When the doors opened, and we were ushered in, I was greeted by a wall of Apple employees applauding and cheering. A little overwhelming, but momentous. As I left the store with the Jesus phone in hand, the wall of employees cheered and applauded more. I can't remember the last time that I felt that great about spending $600.
I've reaffirmed a few great brand lessons here:
1. Treat your customers like heroes. They are.
2. Find a way to let your customers share their brand love.
3. Show (and let your customers share) in your over-the-top brand pride.
Now, I'll get back to my iDevice.
Labels: apple, branding, package design
posted by darryl ohrt @ 9:28 PM
1 comments
Monday, June 11, 2007
mesmerized by product
A totally mesmerizing photo....of a grocery store.
Labels: package design, photography, retail
posted by darryl ohrt @ 7:12 AM
0 comments
Wednesday, May 30, 2007
your graffiti's in my chocolate
Soooo wish that I thought of this. Someone's released chocolate bars with wrappers designed by famous NYC graffiti artists. You can buy them individually, or in a "gallery box" set. A portion of the proceeds will benefit the All-Stars Project. Sweet. From Boing Boing.
Labels: package design, pop culture, streetart, yummyfood
posted by darryl ohrt @ 7:40 AM
1 comments
Tuesday, May 29, 2007
heinz brings the squeezy tomato
And just like that, the world is a better place.
Labels: branding, package design
posted by darryl ohrt @ 7:47 AM
0 comments
Monday, May 14, 2007
is this dishwasher soap?
I witnessed a pretty funny event this weekend, while at the grocery store. A guy with a box of Cascade in his hand, asking another shopper if "this was dishwasher detergent." First I laughed outloud and thought "what a dumbass," until he showed the package. There's nothing on it that says it's dishwasher detergent.
Lots of mom's don't shop on Mother's Day, and this guy was clearly lost. The package design didn't do it's job in this particular occasion.
How well known does a brand need to be, before the identification can be removed from the package design? Or: how buried/insulated do you have to be in your office/work to not be capable of identifying dishwasher soap?
Labels: package design, retail
posted by darryl ohrt @ 7:18 AM
0 comments
Monday, May 07, 2007
japanese food package design
The AIGA NY is hosting a design exhibition of Japanese food packaging. Should be awesome. Titled Suupa Pop, the show ends May 25th. I'll definitely be checking this one out.
Labels: beverage, creativeinspiration, design, newyork, package design, yummyfood
posted by darryl ohrt @ 7:37 AM
0 comments
Thursday, May 03, 2007
behold the beautious vodka
Another reason to go buy some vodka on the company credit card. Reyka Vodka releases wonderful package design that includes gorgeous foil wraps. So awesome that you'll want to collect them all. Or buy them all and drink them, and then blame your problem on beautiful package design.
Labels: beverage, package design, productdesign, yummyfood
posted by darryl ohrt @ 7:27 AM
0 comments
Tuesday, April 24, 2007
young hipsters like simplicity
A research firm asked 100 "most forward trendsetter panelists" in New York City, Los Angeles, San Francisco and Miami, which companies they most respected, and why. Then, they compiled a list. So here's the top 15 brands that urban hipsters aged 21 - 27 love:
Apple
Trader Joe's
Jet Blue
In-N-Out Burger
Ben & Jerry's
Whole Foods
Adidas
American Apparel
Target
H & M clothing stores
Levi's
Volkswagen
Converse
Vitamin Water
Red Stripe Jamaican beer
Analyst Holly Brickley says the winning brands "are known for keeping things as stripped-down and unadorned as possible - not just in terms of the product's visual appearance but also in the way they organize their offerings." Yep. And I have to admit, that Red Stripe is looking mighty tasty.
Labels: beverage, branding, design, marketing, package design, productdesign, trends, youthmarketing, yummyfood
posted by darryl ohrt @ 7:36 AM
3 comments
Monday, April 23, 2007
uniqlo limited edition retail
My favorite store in the world, Uniqlo, is testing a new retail concept in their Harajuku store. They're selling limited edition t-shirts, packaged in plastic tubes.
The shirts are stocked through a system that apparently resembles vending machines. I love that you can buy a t-shirt at a worldwide clothing chain, and still not have to worry about running into some dork at Burger King with the same shirt. Not that I spend much time at Burger King, or anything. I'm just saying. It could happen.
And the promotional site is completely expected Uniqlo cool.
Labels: fashion, package design, productdesign, retail
posted by darryl ohrt @ 7:27 AM
0 comments
Wednesday, March 21, 2007
p&g: officially satan free.
P&G finally washed their hands of a decades old lawsuit against some Amway sales execs who allegedly spread a rumor that P&G was affiliated with the Church of Satan. Of course, it's "proven" in their old "satanic" logo, featured above.
This story is as old as the sun. Or as old as Satan, maybe. Funny how lawyers can drag something that started in the 1980's through decades of litigation. Now, who's affiliated with satan, again??
Labels: adindustry, package design
posted by darryl ohrt @ 7:44 AM
0 comments
Monday, February 26, 2007
g pure energy rocks in full orange effect
Hooters could learn a thing or two from the folks over at G Pure Energy. Yes, the energy drink aisle is overflowing with guarana drinks. Yes, you've got to compete with the Coke and Pepsi products. So....why not do something different?
G Pure Energy appears to have done exactly that. Three things that make this product remarkable:
1. Unique package design. Actually, beautiful package design. Although I'm pretty sure that the silver shiny box was reserved for press only. Oversized screw tops are awesome.
2. A memorable logo. A really, really, cool logo. Start buttons are awesome.
3. Unique flavor. I'm pretty sure there aren't other energy drinks that come in the flavor of orange. In fact, with the exception of my fave, Tab (which comes in the flavor of pink), most of the energy drinks are slight variations of each other.
Now, I'll need to find some and actually taste it. And it looks like it goes well with Vodka. Mmmmm. I'll have a V & G.
Labels: branding, package design, productdesign, yummyfood
posted by darryl ohrt @ 7:54 AM
2 comments
Thursday, February 15, 2007
jay-z redesigns cherry coke
Rocawear's design team is responsible for the packaging redesign of Cherry Coke. And Adrants points to a new Cherry Coke spot. Which feels a lot like the Skittles spots. Next up: Package design firms releasing hip hop records. It could happen.
Labels: design, package design, yummyfood
posted by darryl ohrt @ 7:35 AM
0 comments
Friday, February 09, 2007
drink enviga, and look like nicole richie
Coke's new drink Enviga is coming under scrutiny by Connecticut Attorney General Richard Blumenthal. Sure, this has something to do with beverage branding, package design, and the ad industry - but I'm just posting on it as an excuse to show photos of my 30 second greeting with Richard Blumenthal. That, and we're on a soda theme this morning.
Labels: beverage, package design, via
posted by darryl ohrt @ 7:20 AM
0 comments
museum of dead sodas
The soda theme continues this morning, with a delicious collection of dead sodas. Surge, clear Pepsi, Coke II, Orbitz, and more. Sadly, I've experienced the majority of the products features. What a trip in sodariffic history.
Labels: beverage, creativeinspiration, package design, yummyfood
posted by darryl ohrt @ 7:07 AM
1 comments
Wednesday, January 17, 2007
mmm. muhammad ali birthday snacks
Today is Muhammad Ali's 65th birthday. If you're looking for a way to celebrate, rather than punching your co-worker in the face (although, that's always a good one), try the new line of Muhammad Ali energy snacks.
Called GOAT (Greatest Of All Time), the snack is currently only available at five colleges in the US.
Personally, I don't like anything goat in my mouth - but might try it just because the logo rocks so hard. As does Ali. From AdFreak.
Labels: package design, sports marketing, yummyfood
posted by darryl ohrt @ 7:55 AM
1 comments
Tuesday, January 16, 2007
pepsi reinvents. again and again.
The Pepsi can will be going through constant change this year. According to Cie Nicholson, their chief marketing officer, they plan on coming out with new can designs every 3 to 4 weeks, resulting in at least 35 new can designs this year.
Assuming we're not just talking about xmas and 4th of July cans here, this is a big deal.
Grant McCracken writes an astute post on how now is a time where brands must "meet change with change." Beautifully put.
As one commenter points out, "the package is the one anchor for most packaged consumer products", which of course a lot of package designers and branding experts would historically, be quick to protect.
But this is a new era for brands. And things are changing at a faster pace than ever before. Pepsi's 35 cans may be a new benchmark. The next way to do business. Maybe it's time for your brand to be wearing a new sweater.
Labels: branding, design, identity, package design, yummyfood
posted by darryl ohrt @ 7:25 AM
0 comments
Friday, December 15, 2006
thinking outside the can
Core 77 points to Cans of the Year, by Can Maker Magazine. The Heineken bottle above is scrumptious. It's aluminum - which cools faster, feels colder, is lighter, and prints graphics better. Who says a can has to feel like a can, or a bottle has to be made of glass?
Labels: beverage, package design, pop culture
posted by darryl ohrt @ 7:44 AM
0 comments
Monday, November 27, 2006
crotch bustin' doritos
Gotta love Japanese package design.
Labels: package design
posted by darryl ohrt @ 7:46 AM
0 comments
