miss...your bag is on fire.
To promote their new exhibit about Pompeii, the National Museum in New Zealand went to where tourists are. Collecting their bags.
Then they covered them in hot, flowing lava. Just like tourists like it. Nice.
posted by darryl ohrt @ 7:38 AM
0 comments
Tuesday, March 09, 2010
what do people need most, to buy your product?
Money. How many times have you been out with friends, and you just need some more cash to pick up the next round? And the bar has an ATM, but there's a $7 service fee.
Not to worry. Absolut has you covered, with a branded cash machine that doles out the dough without any service fee. Think people will buy Absolut on the next round?
(More importantly, do all of the girls in Europe wear ginormous belts??)
posted by darryl ohrt @ 8:01 AM
1 comments
Monday, March 08, 2010
how to get a skater's attention
Skate brand Performa installed rating labels next to popular skate obstacles, rating their difficulty.
This campaign gets to where their audience lives, and then proves that the brand thinks just like them. Genius. From @Khuda1.
Labels: action sports, ads, outdoor, sports marketing, stunts
posted by darryl ohrt @ 7:51 AM
0 comments
Thursday, March 04, 2010
how coffee and hockey come together
Here's the perfect convergence of brand power, creating copywriting, awesome execution and great planning. Dunkin Donuts shares a big hello with their Boston Bruin fans. Nice.
posted by darryl ohrt @ 7:26 AM
0 comments
Tuesday, March 02, 2010
rainbows are pretty
Israel's largest paint retailer partnered with the city of Eilat to offer free parking on their highly trafficked Hotel Boulevard. To call more attention to the parking and better tie it to the Tambour retail store, they painted the curbs in a rainbow of color.
So if you're vacationing in Eilat, remember:
Red & white = no parking.
Blue & white = paid parking.
Rainbow = free parking happy dance.
posted by darryl ohrt @ 8:01 AM
0 comments
Wednesday, February 24, 2010
you know it's a success when the cell phone cams come out
KLM's experiential work to promote their new comfortable seating puts a guy in an invisible chair in the middle of an airport. Cute, fun, and cell phone pic worthy.
posted by darryl ohrt @ 7:43 AM
0 comments
Tuesday, February 23, 2010
you thought your snowman was impressive?
Check out this gallery of ice
Kind of makes your snowmen and snow angels seem just a little bit...lame. From Robert Kong Hai, from GoogleBuzz
Labels: architecture, creativeinspiration, outdoor
posted by darryl ohrt @ 7:23 AM
0 comments
Thursday, January 28, 2010
the history of neon
The Design Within Reach enewsletter Design Notes features an excellent post about the history of neon and the soon to be opened neon museum, in Las Vegas.
This proves two things:
1. You can sell furniture and engage your audience with a newsletter that's not about furniture;
2. Neon is a totally awesome tool that's not utilized enough anymore.
posted by darryl ohrt @ 7:04 AM
0 comments
Tuesday, January 19, 2010
your coffee is ready
This outdoor piece for McDonalds is a great way to remind customers that there's a hot cup of coffee waiting for them. Or scare them into thinking their bus shelter is on fire.
posted by darryl ohrt @ 8:05 AM
3 comments
Friday, January 15, 2010
change the weather to increase your business?
This is an incredible story. Car rental company Sixt hired a pilot to seed the clouds over their city. This prevented rain during the month of July in Halle, Germany's wettest city.
The end result was a huge boost in convertible car rental business, and the brand becomes a hero to the citizens who aren't accustomed to frequently seeing the sun.
Brands bringing sunshine to their marketplace. Amazing. From @pete_theeca
posted by darryl ohrt @ 7:51 AM
0 comments
Thursday, January 14, 2010
how to make a campus of students fall in love with your brand
Absolutely awesome experiential work for Coca Cola. And now it's gone viral, too. This will put a smile of happiness on your face.
Labels: beverage, outdoor, viral, youthmarketing, yummyfood
posted by darryl ohrt @ 7:30 AM
0 comments
Wednesday, January 13, 2010
how artists propose to their girlfriends
This is the story of Derick Childress, and how he crafted a marriage proposal to Emily Kern, in a light painting that spanned the cityscape of Raleigh, North Carolina.
The logistics are pretty damn impressive. Will make you go awwwwwww.
Labels: art, creativeinspiration, outdoor, stunts
posted by darryl ohrt @ 7:52 AM
1 comments
Monday, January 11, 2010
google's most favorite places
Google has a new program that allows retailers and businesses to register as a Local Business Center. Google then sends the more popular Local Business Centers window decals with a custom QR code.
Visitors to the store can scan the code with their mobile device to learn about the business, post reviews, get information, coupons and other marketing juice. Wow. Google really is everywhere. From @webmetricsguru.
posted by darryl ohrt @ 7:51 AM
0 comments
Friday, January 08, 2010
augmented reality for buildings
Check out this mall building in Tokyo. The facade is wallpapered with a giant digital QR code. View the building through your cell phone, and you get all of the detail about the stores inside.
In the future, we will walk the streets with our cell phones at arm's length. Oh, wait...we already do that. From @adgenius.
Labels: architecture, augmented reality, japan, outdoor
posted by darryl ohrt @ 7:11 AM
0 comments
Wednesday, December 30, 2009
someone got some serious santa love
Check out the awesome post-Christmas outdoor work for MINI, in Amsterdam.
Labels: ads, automotive, outdoor
posted by darryl ohrt @ 7:30 AM
0 comments
Monday, December 28, 2009
television comes to the back of trucks
Sure, it all starts with safety in mind - see a projection of what's in front of the truck displayed on video monitors on the back of the truck. Drivers get to see what's coming, and the truck is no longer a visual obstacle.
But then...our lovable industry will take it over. And before you know it, you'll be watching full-on television productions from the back of the tractor trailer in front of your car. Imagine vampires jumping out at your car to promote a new film, or a new smaller car driving head-on toward you, to as an ad for the car. This is both completely exciting and totally scary at the same time.
Labels: adindustry, outdoor
posted by darryl ohrt @ 7:14 AM
1 comments
Tuesday, December 15, 2009
how to be the cool house in the neighborhood
This dude Ric hooked his holiday lighting system into his Wii Guitar Hero system, and the result is absolutely rocktastic.
Labels: creativeinspiration, gaming, holiday, outdoor
posted by darryl ohrt @ 7:51 AM
0 comments
Friday, December 11, 2009
target rocks the pop up for the holidays
Target has created a pretty sweet popup event in New York, DC, and San Francisco for this weekend.
Target To Go are micro-Target stores that live for thee days only, and make holiday shopping easier than placing a lunch order on the value meal menu at McDonalds.
Each pop up store features a handful of gifts that you choose by number, and then purchase them pre-wrapped and ready to go. This is a grand idea that spreads fun holiday branding for Target, while generating revenue. (It's not often that your promotional campaign can generate funds to pay for itself.)
posted by darryl ohrt @ 7:35 AM
0 comments
Thursday, December 10, 2009
you can kiss anyone at london's heathrow
Now there's finally a reason to kiss random strangers that you think are cute. Just head to London's Heathrow airport, where they've hung the world's largest sprig of mistletoe.
posted by darryl ohrt @ 7:48 AM
0 comments
gillette bloodies nyc
To promote their Fusion razor, Gillette placed what looked like bloody tissue pieces over the faces of men in other outdoor ads around NYC. Upon closer inspection, the tissue actually reads "Next time, change your blade. Gillette Fusion. Fresh blade, better shave."
The agency actually got permission from the marketers whose ads they tagged, and Gillette paid for some of those media costs. Everyone wins, except the guy who took it on the chin. From Quipsologies.
posted by darryl ohrt @ 7:37 AM
0 comments
Wednesday, December 09, 2009
things like this never happen in our town
Don't you wish there could be a catwalk in every crosswalk? This one promotes the "flash sales" happening at Brand Alley. Awesomeness. Let's go shopping.
posted by darryl ohrt @ 7:24 AM
0 comments
Monday, December 07, 2009
red popping up
RED has done an outstanding job getting their brand in front of shoppers just in time for the holiday season. They've installed pop-up stores in London, Tokyo and New York, and then bought aggressive outdoor ads to support them.
The pop-up stores look like awesome representations of the brand, and allow the consumer to see the entire breadth of product that's typically spread across multiple retailers. Smart.
Labels: adindustry, nonprofit, outdoor, retail
posted by darryl ohrt @ 7:50 AM
0 comments
Thursday, November 19, 2009
underwater advertising: the next big thing
A couple of weeks ago, a curious story hit Seattle about the Ivars Seafood Restaurant. According to the legend, the restaurant's founder anchored billboards underwater in the Puget Sound, anticipating that in the future, people traveling by submarine would see them.
This week, Ivars raised the billboards. Naturally, the whole thing has been confirmed as a hoax. But a super genius most awesome hoax. Best stunt that we've seen in a long, long, long time.
posted by darryl ohrt @ 7:34 AM
0 comments
Tuesday, November 17, 2009
the gap introduces upside down retail
By now you've probably seen the cheerleading lumberjack models that the Gap has laid upon us. Love them or hate them, that's not important. Check out what they've done in Vancouver, to introduce a new loyalty program:
The "Sprize" program promises shoppers that if they buy something at full price and it goes on sale within 45 days, they'll automatically credit the difference to their account.
Gap demonstrated the importance of this concept by turning their store upside down. Literally. Cool.
posted by darryl ohrt @ 7:52 AM
3 comments
Monday, November 16, 2009
traffic graphics don't have to be boring
The city of Winston-Salem, NC commissioned artist Peter Gibson (otherwise known as "Roadsworth") to create some custom installations around town. The effort is a part of their Inside Out: Artists in the Community series.
You'll be inspired by Roadsworth's work now installed all over the world, and the city of Winston-Salem who has proven that you can put art in the most pedestrian of places. Found on Wooster Collective
posted by darryl ohrt @ 7:31 AM
0 comments
not everyone loves the olympics
Madrid has made the bid in 2012, 2016 and now 2020 for the Olympics to come to town. Some people aren't so happy about the resulting construction and hoopla (and lack of completion) as a result of the city preparing their pitches.
Artist Luzinterruptus created an installation called "surrender" that places white flags on the the most notable public works projects, pleading that they finish things up, or just give up.
posted by darryl ohrt @ 7:09 AM
0 comments
Thursday, November 12, 2009
coca cola with velcro
Apparently people in France have a problem holding on to their Coca Cola bottles. So Coke redesigned the packaging with fancy grips, and needed to tell the fashionable people of France about this.
The outdoor bus shelter ads were printed entirely on Velcro, so that they would catch a person's coat, and call attention to the new, better grip for holding. This would be so tempting to throw on a wool coat and jump on the ad all velcro wall style. From Quipsologies.
posted by darryl ohrt @ 7:41 AM
1 comments
Tuesday, November 10, 2009
balloons to light up your night
Check out these LED balloons from Illoom. Once activated, the balloons can be inflated with helium or air and the LED dance party begins. (The dance party part is up to you.)
These will be awesome for promotions, art installations, outdoor events and UFO hoaxes. Enjoy. From SphereTrending
Labels: creativeinspiration, outdoor
posted by darryl ohrt @ 7:30 AM
1 comments
Monday, November 09, 2009
how to meditate in the middle of nyc
If you went shopping at ABC Home & Carpet over the weekend, you might have experienced a little peace and tranquility in the middle of Union Square.
Sit Down, Rise Up was an effort to raise awareness (and funds) for the Interdependence Project, a non-profit that promotes and educates the public about the benefits of meditation.
The store windows were filled with people meditating in four hour shifts, and drew quite a crowd of onlookers. We could use some of this in big box land on Black Friday.
posted by darryl ohrt @ 7:44 AM
0 comments
Thursday, November 05, 2009
if you see this on the street today, please pick it up
The Blu Dot store is placing sweet designer chairs on the streets of NYC today for people to discover, and take home. What's even better is that many of these chairs are equipped with GPS devices that will trace their journey and be chronicled in a documentary to be released later in the year. Excellent idea.
Be vigilant. If you see something, grab something, and give it a home. From Laura Newman
posted by darryl ohrt @ 7:24 AM
0 comments
Tuesday, November 03, 2009
unilever sponsors street musicians
Axe is sponsoring street musicians in NYC and other places across the stinky states. In exchange for a promotional fee, they display an Axe sign, hand out samples to anyone who wants them, and include an Axe theme song in their repertoire. This idea doesn't stink.
From JW Cannon. Photo: Librado Romero/The New York Times
posted by darryl ohrt @ 7:40 AM
1 comments
Friday, October 30, 2009
perspective is everything
Here's even more spectacular art from artist Felice Varini. These are part of an installation that he did over the summer in Vercorin, Switzerland. (What if one homeowner refuses to let him paint?)
Labels: art, creativeinspiration, outdoor
posted by darryl ohrt @ 7:35 AM
0 comments
Monday, October 26, 2009
is your signage true to your brand?
Here's some caffeinated inspiration from Brooklyn's Coffee Den, who's keeping it real with the most awesome street signs.
Does your signage reflect the personality of your brand?
posted by darryl ohrt @ 7:48 AM
0 comments
Thursday, October 22, 2009
keep your eyes to the sky tomorrow
To promote the series "V" returning to tv, ABC is going to sky write giant red "V's" across several city skylines. The skyvertising kicks off tomorrow and continues through November 3rd.
Cities blessed with an invasion include San Francisco, Boston, Atlanta, Los Angeles, New York, and Philadelphia. Expect the local news stations to tease this silly, and expect controversy in NYC.
posted by darryl ohrt @ 7:34 AM
1 comments
Wednesday, October 21, 2009
cleaning up philly, one wall at a time
Philadelphia commissioned NY artist Stephen Powers (who originally hails from Philly) to paint a series of art pieces on the rooftops where graffiti was once visible from the elevated train lines.
The result is a wonderful collection of fun and interesting pieces that give the Philly skyline a new view.
This is an effort that's still in the works, and it's being chronicled on the project's blog, ‘A Love letter For You’. Cool.
posted by darryl ohrt @ 7:45 AM
0 comments
Monday, October 19, 2009
nike's english tunnel ride
Nike builds a masterpiece BMX dreamland inside a tunnel in England. They hold an event, and then gave it to the BMX/skater community. Everyone rides, everyone wins. Smart. From JKretch.
Labels: action sports, outdoor, sports marketing, youthmarketing
posted by darryl ohrt @ 7:54 AM
0 comments
Friday, October 16, 2009
the super branded future tent
Orange has been a part of the Glastonbury Music Festival before, and now they're using their mad R&D skills to help bring a better experience to festival goers.
They've invented the most excellent future tent that you've ever seen:
+ Solar power? Yep.
+ Charging station for your cell phone? Yep.
+ Wifi? Yep.
+ Ground heat amplification? Yep.
And get THIS - the tent can be set to glow in a distinctive color that you can initiate from your cell phone. Can't find your tent because you're in a drunken stupor? Activate your glow system, and see it from a mile away. This is the way camping should be. Thanks, Orange.
posted by darryl ohrt @ 7:31 AM
5 comments
Thursday, October 15, 2009
augmented reality outdoor art installation
Artist Chris O'Shea produced an outdoor installation in Liverpool, England that allows his giant hand to play with the crowd that's watching.
Watch the video, and you'll see how it works.
Labels: art, augmented reality, outdoor, stunts
posted by darryl ohrt @ 7:11 AM
2 comments
Tuesday, October 13, 2009
if you're going to put your logo on your building, at least make it green.
The PNC Financial Services in Pittsburgh has a green wall/sign the size of two tennis courts on their headquarters building.
PNC claims this is the largest green wall in North America. Just in case you were measuring. (If we can put lawns on buildings, why can't I watch tv on my yard?) From ArchitectDerek.
Labels: architecture, green, outdoor
posted by darryl ohrt @ 8:07 AM
0 comments
Monday, October 12, 2009
magic music sun boxes for fun in boston
Friend of Plaid and super artist Craig Colorusso is doing an amazing art/music installation on the north shore in Boston.
He's created twenty magic boxes, each solar powered with a different guitar sample. As the sun shines, the composition comes to life and continuously evolves. Watch video of the piece at a recent installation in the Nevada desert, above.
See it for yourself this Saturday, on the north shore in Boston.
Labels: art, creativeinspiration, music, outdoor
posted by darryl ohrt @ 7:47 AM
0 comments
Friday, October 02, 2009
a robot for the people
Voice Box is a robot that will be installed in Parliament in the UK, and print out whatever you tell it to. A Twitter-esque input box makes it super easy to share what concerns you, and just knowing that a robot will deliver your message is enough to make anyone smile.
The makers of Voice Box will also be sharing the data, and inviting developers to produce new content with it. The effort is part of a campaign to help better understand the concerns of 16 - 25 year olds in the UK, which will ultimately be used to inspire them to volunteer.
Anything with robots totally rocks - and perhaps a robot is just what we need to get the politicos attention. (Or maybe we could just program it to spray ink on the ones that don't.)
Labels: outdoor, politics, stunts, youthmarketing
posted by darryl ohrt @ 7:41 AM
0 comments
Monday, September 28, 2009
art installations put people to sleep
Artist Mark Jenkins has a series of installations in the Winston-Salem area to promote “Sleepers,” an outdoor exhibition sponsored by the Southeastern Center for Contemporary Art.
The police were surprised to find that the lady sleeping on top of the billboard was only a mannequin. Fun.
posted by darryl ohrt @ 7:27 AM
0 comments
Tuesday, September 22, 2009
new castrol campaign knows your car
Castrol is utilizing some bitchin' technology in their new outdoor campaign.
Their new billboards in London:
+ take a pic of your license plate,
+ match your marker number to the department of motor vehicles database,
+ determine the year and model of your car,
+ cross reference your car year and model against the Castrol database,
+ and then display the type of oil that you should be using.
All in a split second.
Amazing.
Labels: ads, automotive, london, outdoor
posted by darryl ohrt @ 7:07 AM
0 comments
Thursday, September 17, 2009
giving a different perspective to street art
UK artist IMBUE has installed fancy plaques next to the street art around his town. The plaques identify the tags as art for an audience that might not have thought of them in that respect before. Nice.
posted by darryl ohrt @ 7:33 AM
0 comments
Friday, September 11, 2009
david lynch does store windows
David Lynch has created some killer window displays for a gallery in France. We can only hope for such creepy goodness at the Macy's window during the holiday season in NYC. From Boing Boing.
posted by darryl ohrt @ 7:54 AM
0 comments
domino's pizza. wherever you want it.
In the Netherlands, Domino's Pizza has installed white doors with a phone number for delivery at various outdoor locations.
So you're sitting in the park getting all hungry from whatever might give you the munchies while in the Netherlands. You call the number and order a large pie. The Domino's dude shows up at the door (a "delivery point") and rings the doorbell so you know he's there.
Genius. Let's put these all along the Appalachian Trail and in the Grand Canyon. ;p
posted by darryl ohrt @ 7:46 AM
0 comments
Wednesday, September 02, 2009
a balloon with wifi and a projector
The Urballoon is a balloon equipped with a projector and wireless connection that enables people to submit content online and then project/broadcast it in public spaces.
This works best at sunset and/or at night - and yes, it would be awesome if the balloon could follow you around to be your personal sidewalk display. But that's not the point.
This screams for endless event, promotion, street team and outdoor fun. From the Gothamist.
Labels: creativeinspiration, outdoor, streetart
posted by darryl ohrt @ 7:14 AM
1 comments
Thursday, August 20, 2009
san fran becomes candy land
Lombard Street in San Francisco was turned into CandyLand, in honor of the board game's 60th Anniversary. The photos and video are pretty awesome. I can't wait for the Mouse Trap version.
Labels: outdoor, youthmarketing
posted by darryl ohrt @ 7:44 AM
0 comments
Monday, August 17, 2009
this couch would look awesome in your apartment
Here's a smart campaign for Ikea that puts a couch in front of a billboard. The background changes every few seconds, perfectly illustrating how great this white couch looks in any environment. (Until of course, you eat chocolate and don't notice that a piece dropped on the couch and then you smear it in with your pants. Not that that's ever happened or anything...)
Labels: ads, interior design, outdoor
posted by darryl ohrt @ 8:05 AM
2 comments
Thursday, August 13, 2009
bringing buildings to life
Here's another fabulous example of projection design in use on a building. Stunning, awesome, amazing.
Labels: architecture, outdoor, video
posted by darryl ohrt @ 7:08 AM
0 comments
Wednesday, July 08, 2009
outdoor ads that know you're there
To promote the Nikon D700 camera, agency Cheil Worldwide created some fun lightboxes in the connecting passageway between the Seoul Sindorim Subway Station and a shopping mall.
When pedestrians walk by the ad, sensors note their presence, and bulbs from the paparazzi begin flashing. The effect is further complimented by the installation of a red carpet in front of the ad, which leads followers to the Nikon store within the mall.
Labels: ads, outdoor, photography
posted by darryl ohrt @ 7:50 AM
5 comments
Monday, July 06, 2009
when it rains, it bleeds
An outdoor ad in New Zealand cautions drivers to take it a bit slower when it rains. As soon as it begins raining, the billboard begins bleeding. Gruesome and genius, all at once.
posted by darryl ohrt @ 7:20 AM
4 comments
Wednesday, June 10, 2009
bug vision now available for humans
Here's a fun outdoor ad for the Victoria Bug Zoo, that gives its viewers the perspective of a bug. Or at least a bug with eyes that sees everything multiplied by a kazillion.
posted by darryl ohrt @ 7:52 AM
0 comments
Wednesday, June 03, 2009
cool places to hide from the sun and rain
Here's a cool collection of really fun bus stops.
If I were the owner of any of these, I'd post a dress code. And you can't sit in the strawberry bus stop unless you're wearing a Holly Hobbie dress. From SUNfiltered.
Labels: architecture, creativeinspiration, outdoor
posted by darryl ohrt @ 7:18 AM
1 comments
Wednesday, May 27, 2009
films about the high line. with bacon.
A really cool film talks about the High Line project in NYC. This project has converted an elevated, abandoned rail track into a beautious public park - and is due to open in June.
Watch Kevin "my last name is breakfast" Bacon talk about the importance of the project, in a new series of films just released as part of the Sundance Channel's High Line Stories.
Labels: architecture, film, newyork, outdoor
posted by darryl ohrt @ 7:43 AM
0 comments
paint your city in technicolor
Who says exciting lighting design can't be applied to public works projects? Street artists in Tel Aviv have tricked up the lighting in underground street tunnels and overpasses to...be more fun.
Labels: art, creativeinspiration, outdoor, streetart
posted by darryl ohrt @ 7:16 AM
2 comments
Thursday, May 21, 2009
attract small business by celebrating small business
FirstBank is showing their dedication to small business by sharing their ad space with actual small business clients. Money, mouth, everyone wins. Smart.
posted by darryl ohrt @ 7:37 AM
2 comments
Friday, May 15, 2009
vegetarians eat here
Some great outdoor work for a chain of vegetarian restaurants in Switzerland. Tasty.
posted by darryl ohrt @ 7:04 AM
0 comments
Friday, May 08, 2009
the cool stuff you see on a road trip
Someone's taken the responsibility of collecting photos of tank art. Because it absolutely had to happen. And oil, gas and other combustible substances are in a better place now. From Quipsologies.
Labels: art, outdoor, photography
posted by darryl ohrt @ 7:43 AM
0 comments
300 tons of advertising
This "bus" was created and parked outside of Sweden's biggest airport, as a part of a campaign titled 50 cars = 1 bus. The installation reminds drivers that they're being carbon pigs, and that things would be so much nicer if they just rode a Flygbussarna bus to the airport.
Apparently the stunt was so successful that it caused traffic jams at the airport. A campaign site helped complete the story. Some cool shots of the build and links to the media coverage are featured on CR Blog.
Labels: ads, automotive, outdoor, stunts
posted by darryl ohrt @ 7:34 AM
0 comments
Wednesday, May 06, 2009
adopt a sign.
Ever wonder where old light-up signs go to die? Wouldn't you like to save the letter "O" from the junkyard? Now you can.
Make a difference in a lighted letter's life by purchasing recycled letters from old signs. Please help now. Many signs will die without your assistance. From NOTCOT.
Labels: art, creativeinspiration, outdoor
posted by darryl ohrt @ 8:16 AM
0 comments
Tuesday, May 05, 2009
what we missed last weekend
Apparently last weekend was advertising takeover day in NYC. The day where artists take over the countless illegal billboards and outdoor ads across the city...and improve them.
This year's event features some spectacular work. Want even more detail? Check out the interview with the event's organizer Jordan Seiler.
Labels: art, creativeinspiration, newyork, outdoor, streetart
posted by darryl ohrt @ 7:53 AM
0 comments
Tuesday, April 28, 2009
how to get kids to behave in public
Actually, this isn't some new method for controlling obnoxious dirty brats.
It's really an awesome campaign for the Australian Childhood Foundation. (Apparently, no kids were harmed in the making of these ads. They used mannequins, disguised as kids instead.)
posted by darryl ohrt @ 7:39 AM
1 comments
Thursday, April 23, 2009
hose down the competition
Want to spray your message all over the streets without making a big enviro-mess? Check out what media company Curb is doing. Street ads produced with stencils and salt water.
It turns out that salt water evaporates really slowly, so ads can hang on the sidewalk for a couple of hours in the sun. Now you can bring the beach to the streets of anywhere.
Labels: ads, green, outdoor, streetart, streetteams
posted by darryl ohrt @ 7:52 AM
0 comments
Tuesday, April 14, 2009
birds that love type
You might hear Type Nesting and think that it's some advanced filter in Illustrator or Photoshop that allows a designer to do insane stunts with type. But no. Type Nesting is when birds make a nest in type.
Thankfully, there's now a blog devoted to the practice. (Although at time of publish, the site was down. Birds in the server.)
Labels: outdoor, typography
posted by darryl ohrt @ 7:43 AM
0 comments
