facebook founder: i need more.
Because we all know that being co-founder of Facebook isn't enough, Chris Hughes has launched another fantabulous company. Jumo.com looks to help people help the world.
Users get matched to causes and organizations based on their skillsets and resources. The tool helps discover people with resources and then match them with the cause that makes the most sense. It sounds like Linked In meets Facebook meets a dream come true for the non-profits and people in need across the globe.
The site doesn't officially launch until this Fall, but in the meantime you can sign up and let Jumo know a little about you. Learn more in the FastCompany profile on Chris.
Labels: facebook, nonprofit, social media
posted by darryl ohrt @ 7:42 AM
2 comments
Wednesday, March 17, 2010
death wants to play catch with your pets
Here's an ad for Italy's National Animal Protection Institute that illustrates how pets in the pound have a sad, sad, deadline.
Super depressing yet slightly humorous in a death-walking-around-with-a-Frisbee kind of way.
posted by darryl ohrt @ 7:44 AM
0 comments
Wednesday, March 10, 2010
rally the cause changes the world
Our friend @scottyhendo and his friends are up to some awesome goodness.
Their company Cause Shift is producing remarkable, innovating thinking for non-profits. They just launched a new campaign We Can End This, a nationwide campaign to end hunger.
They'll also be facilitating a "Cause Lab", to be kicked off at SXSW in a few days, that will pull together some of the industry's brightest people for brainstorming, strategic thinking and conceptualization on how to best make this happen market by market across the country.
Think you can't make a difference? Here's proof that a handful of people can pull together some of the biggest brands and thinkers in the business to make magic happen.
(Oh - and if you're going to SXSW, bring a can of food with you. Or participate in the Cause Lab, and help make change happen.)
Disclosure: We friended Scott on the PlaidNation tour, he's since become a client, but that doesn't change our opinion that this is revolutionary breakthrough work.
posted by darryl ohrt @ 7:50 AM
1 comments
Monday, March 08, 2010
how to show people that drawing is fun
The Aldrich Contemporary Art Museum is hosting an event called Draw On, that looks to inspire people from all walks of life to draw.
They've got impressive drawing elite involved with the event, like Maurice Sendak, Peter H Reynolds, and street artist KAWS. Here's the challenge: most adults have been been told for years that "you're not creative." Or that "drawing is for artists. Or kids."
This is exactly the mindset that Draw On! hopes to crush. Anyone can draw, and have fun doing so. Our own Matt Hunsberger produced a site that is entirely drawn. Even down to the sponsor logos. If that wasn't enough drawing, he created the site in mostly black & white, with ample white space, and gave the user a box of drawing tools. Go ahead. Draw all over the site. Have fun. Draw like you haven't drawn since you were 12.
Disclosure: Aldrich Contemporary Art Museum is a client and Matt Hunsberger works for the greatest agency in the land, but that doesn't change the fact that this is awesome work.
Labels: ads, illustration, nonprofit, self promotion
posted by darryl ohrt @ 8:05 AM
0 comments
what to do with that favorite tshirt
Send Hellow Rewind your old favorite t-shirt, and they'll craft it into a custom designed laptop sleeve.
If that wasn't delicious enough, the entire operation is devoted to helping sex trafficking victims in NYC. They get to learn marketable skills to re-enter the workplace, and you get a juicy hot laptop sleeve. Everyone wins. From @mtlb
Labels: nonprofit, productdesign
posted by darryl ohrt @ 7:37 AM
0 comments
Monday, March 01, 2010
think you can't have fun with a cancer message?
These nipple badges are a great way to raise money and awareness about breast cancer. And proof that no matter how ugly your disease or serious your non-profit, you can deliver an effective message in a fun and entertaining way. Go nipples!
posted by darryl ohrt @ 7:37 AM
1 comments
Friday, February 12, 2010
let's get naked and cuddle
The Green Thing reminds us that we can help the earth by turning down our thermostats. This weekend is the perfect time to turn that into an opportunity for nakedness with your loved one. Keep each other warm, and save the environment, too.
Green Thing has created a handful of ready-to-send Valentine's day cards that you can send your honey as an invitation to cuddle together for warmth.
Here's the one that I've made for you.
Labels: creativeinspiration, green, holiday, nonprofit
posted by darryl ohrt @ 7:56 AM
1 comments
Wednesday, February 03, 2010
empty house turns into ice house
Detroit has more empty and abandoned real estate than most parts of our country. A photographer and architect are collaborating to bring some additional attention to the issue by turning an empty house into an ice house.
You can watch the video, and then help to support the cause. Another beautiful example of the creative community coming together with their actual communities, and making a difference.
Labels: art, creativeinspiration, nonprofit, stunts
posted by darryl ohrt @ 6:44 AM
0 comments
Monday, February 01, 2010
what seatbelts are for
Adrants points to to this beautious spot promoting seatbelts. Here's a fantastic example of concept and message coming together in perfect harmony. Without any shock, blood or gore. Nice.
posted by darryl ohrt @ 7:29 AM
2 comments
Friday, January 15, 2010
avatar for haiti
Instead of seeing Avatar for the seventh time, why don't you just donate the price of admission to groups that are helping Haiti?
That's the premise behind Avatar for Haiti, a site that makes it easy to give the price of admission for a matinee, digital 3D, Imax or refreshments to a well deserved cause, instead. Great idea.
From the Denver Egotist. (And here's some other great ways to give.)
Labels: creativeinspiration, film, nonprofit
posted by darryl ohrt @ 8:13 AM
0 comments
Thursday, December 31, 2009
before you get in a car tonight...
Remember that you're driving a few tons of metal and plastic at a high speed, and that can have real impact on real lives.
Labels: creativeinspiration, nonprofit
posted by darryl ohrt @ 7:54 AM
0 comments
Wednesday, December 16, 2009
the other side of people getting hurt on youtube
YouTubers count on the fact that watching other people getting hurt gets massive views. All fun when it's your own dumbass falling off a ladder, but it's entirely different when the participants are unwilling.
That's the point of this UK campaign that brings the viewer into the role of a cyber bully. The series of spots remind us that there's a person behind the egg on the face. Depressingly guilt ridden.
posted by darryl ohrt @ 7:25 AM
0 comments
Tuesday, December 15, 2009
honey, did you take out the recycling?
The Society for Design Administration holds an annual event called Canstruction that gets students and architects to see what they can do with a bunch of cans.
Thirty teams competed this year in NYC, and they raised 100,000 cans of food for City Harvest, a food bank, at the event. 100,000 cans. That's nice.
Labels: art, creativeinspiration, newyork, nonprofit
posted by darryl ohrt @ 7:55 AM
0 comments
it's not the lack of exercise, it's the soda
In a new effort to criminalize soda, the NYC Department of Health has a new ad that reminds you in the most disgusting way possible about the effects of drinking a soda a day. (Saying nothing about exercise, of course.)
posted by darryl ohrt @ 7:44 AM
0 comments
Monday, December 14, 2009
send this to your friend that drinks/texts while driving
This is 20 years of road safety campaigns put together in a heart wrenching edit that as Steve Hall says, "will make you cry."
posted by darryl ohrt @ 7:48 AM
0 comments
Monday, December 07, 2009
red popping up
RED has done an outstanding job getting their brand in front of shoppers just in time for the holiday season. They've installed pop-up stores in London, Tokyo and New York, and then bought aggressive outdoor ads to support them.
The pop-up stores look like awesome representations of the brand, and allow the consumer to see the entire breadth of product that's typically spread across multiple retailers. Smart.
Labels: adindustry, nonprofit, outdoor, retail
posted by darryl ohrt @ 7:50 AM
0 comments
bring some lady gaga love to your gala
Here's proof that non-profit galas don't have to be total borefests. In fact, you can have fun, bring on some sexy action and bring in the money. That's what the Museum of Contemporary Art Los Angeles did. They had the Bolshoi Ballet dancing to a live Lady Gaga performance. Then they auctioned off the costumes - including a Prada Lady Gaga costume, and a Lady Gaga hat designed by architect Frank Gehry.
What they did awesomely:
+ Created a night of entertainment that was on brand to their cause
+ Created a true one-of-a-kind event that couldn't be experienced anywhere else. Anywhere.
+ Produced one-of-a-kind items worthy of auction that are guaranteed to generate megabucks
Can't you do the same for your non-profit? Do we really need another boring gala dinner with your city's Mayor as the star performer? Sure, not everyone can wrangle Lady Gaga, but here's proof that originality, creativity and fun can live in the most gagalicious non-profit galas ever. Give your audience something to tweet about.
Labels: architecture, art, ladygaga, nonprofit
posted by darryl ohrt @ 7:40 AM
1 comments
Tuesday, December 01, 2009
we're almost out of carbon
Carbon Danger looks to raise awareness about the growing global warming crisis. There's an interesting perspective presented that puts the level of C02 emissions in the form of a budget. We should only emit 1 trillion tons of C02 between 2000 and 2050 to keep the icebergs out of NYC. With what we've "spent" so far, there's about 760 billion tons left in our budget. At our current burn rate, we're going to run out by 2020. Uh oh.
The site documents the Carbon Danger activities and plans. We just like that they've created a custom plaid pattern symbolizing the battle between fossil fuels and all things green.
Labels: nonprofit
posted by darryl ohrt @ 7:12 AM
0 comments
Wednesday, November 25, 2009
how to make your turkey day super awkward
Think your dysfunctional family Thanksgiving is uncomfortable? Imagine sharing turkey with PETA girl.
posted by darryl ohrt @ 7:28 AM
5 comments
Tuesday, November 17, 2009
save your friends with just your hands
This is a great idea. I have a feeling that I'm not alone in my lack of perceived CPR skills. I took a course 200 years ago, and I vaguely remember something about the importance of rhythm and breathing. Pretty sure that if you were on the ground dying, I might have a hard time remembering the details.
The American Heart Association is doing something about this - with a new Hands-Only CPR technique. The instructions are SIMPLE and easy to remember:
Push hard and fast in the center of the chest.
There's even an iPhone app to help you, if that's too confusing. Hooray for realizing that some kind of CPR is better than no kind of CPR, and that most people don't get to practice or refresh their real CPR skills very often. (And I was never really going to put my mouth on yours, anyway.)
Labels: nonprofit
posted by darryl ohrt @ 7:31 AM
0 comments
Friday, November 13, 2009
how to make war history interesting
The Imperial War Museum has just launched What Lies Beneath, which shares the British experience during the Cold War. The site lets users explore British war history while the world was going through that evil commie phase.
There's also an accompanying video, all of which you'll find more engaging than the 43 pound history book your teacher forced you to read. If only high school could be this easy.
Labels: creativeinspiration, Flash, nonprofit
posted by darryl ohrt @ 7:17 AM
0 comments
Wednesday, October 28, 2009
thrift shopping now online
You can now shop Goodwill online. They now sell their better stuff via an online auction site. Like eBay but without all of the beanie baby collectors. This is good, good, good.
It's about time that a non-profit thrift enterprise took advantage of the eBay concept and brought their business from the community to the world. Lots of cool stuff, without the harsh fluorescent lighting environment of their retail stores. Cool. From Lifehacker.
posted by darryl ohrt @ 7:33 AM
1 comments
Thursday, October 22, 2009
ever wonder where your money's been?
This gritty realization of money travel produced for a German heart foundation will make you wish that you used your debit card more frequently. Thanks, Lee!
posted by darryl ohrt @ 7:52 AM
1 comments
Tuesday, October 20, 2009
products to make your weak life easier
In order to raise the awareness of the importance of milk in your diet, the British Columbia Dairy Foundation created The Weak Shop.
The Weak Shop features all of the products you might need if you don't drink milk - like Chair Pants, the Freedom Strider or the Wallet Walker (above). Outstanding copy and execution. Nicely done.
posted by darryl ohrt @ 7:25 AM
0 comments
Wednesday, October 07, 2009
how texting kills
Make the Logo Bigger points to an excellent spot intended to illustrate the dangers of texting while driving.
While this spot is directed toward teens, I have a feeling that about 50% of the adults on the road could use the same talking to. Send to your friend.
posted by darryl ohrt @ 7:21 AM
0 comments
Tuesday, October 06, 2009
mustache: the new hot
In a few weeks, all of the cool people will be sporting mo hair on their faces in celebration of Movember. That's the month that men grow mustaches and raise money for men's health.
If you're not growing a stache for yourself, (or your face won't let you,) we suggest that you give to Seth Reilly's crumb catcher, since he was the first to tell us of the event.
Oh, and if you're so inclined, you can follow Seth's mustache on Twitter, too. (Of course.)
Labels: creativeinspiration, nonprofit
posted by darryl ohrt @ 8:00 AM
2 comments
Thursday, September 24, 2009
fake ny post paper raises awareness about climate change
The Yes Men, professional pranksters extraordinaire, created their own versions of the NY Post complete with headlines and stories that talk about how climate change could unleash heat waves, flooding, and other disasters over the next decades. Nearly one million copies of the paper were distributed throughout NYC along with a fake website, all to commemorate Climate Week.
According to the Yes Men blog post on the stunt, the 32-page New York Post is a fake, but everything in it is 100% true, with all facts carefully checked by a team of editors and climate change experts. From SJ Boden.
posted by darryl ohrt @ 7:17 AM
0 comments
Wednesday, September 23, 2009
smoking isn't as sexy as the madmen make it seem
If you've taken up smoking recently so that you could live life more like your favorite MadMen character, then you might want to take a good peek at this new anti-smoking video from the UK.
It may actually be appropriate to call this bloody good.
posted by darryl ohrt @ 7:11 AM
0 comments
Thursday, September 10, 2009
putting the money behind a cause
Aflac is up to something pretty spectacular. (disclosure: Aflac is a client of Plaid.) You're certainly familiar with the fact that the Aflac duck is one of the most recognized brands on earth. But did you also know that they're associated with a giant cause?
The Aflac Cancer Center is an extremely worthwhile cause - and they're doing some pretty cool things on Facebook and the internets that other non-profits and causes could learn from.
Aflac has committed to donating a dollar for every person that joins their cause on Facebook. They're essentially paying you to join their cause. (An easy way for people to get involved and make a difference.)
They've also committed to matching a dollar for every dollar donated. (Incentive for users to give now.)
And they're organizing and spreading the word using the Causes application on Facebook (an application with an impressive history and founders.)
Well done. (and not even our work!)
posted by darryl ohrt @ 7:22 AM
0 comments
Tuesday, August 18, 2009
send this to the teen driver you know
This isn't funny, entertaining or cute. It's a "scared straight" type of PSA geared toward showing the potential effects of texting while driving. It's only a short clip of a 30 minute piece that's shown to students in the UK. It's disturbing.
Once, while on the Plaid Nation tour this year, I counted the number of drivers on a loooong stretch of highway who were NOT texting or talking on their cells. The count rarely got higher than five consecutive "safe" drivers. Not science, just my own informal survey. I never found ten consecutive "safe" drivers.
Bill Green suggests we take it a step further, and create a campaign Ignore It or Turn It Off, (LOVE THIS) and have it funded like the drink responsibly messaging.
Until then, you can send the video edit above to the drivers you know. Especially the ones who love to text.
posted by darryl ohrt @ 7:33 AM
3 comments
Monday, August 17, 2009
the killers lend their voice to unicef
MTV Exit and Unicef have collaborated to produce some stunning work, the latest which features this video by The Killers. The effort looks to raise awareness of human trafficking and is not what it seems at first. Even more haunting on the second play.
posted by darryl ohrt @ 7:10 AM
0 comments
Monday, August 10, 2009
it's time for blood.
Forget back to school sales...Halloween is around the corner, and that means it's time for another Saw release. One of the cool things they've done with the franchise is tying a national blood drive to each film's release. They get promotion, the Red Cross gets blood.
If It's Hip It's Here has posted the full series of posters for the events, and they get better every year. This year's nurse is hot and prickly.
posted by darryl ohrt @ 7:25 AM
0 comments
Tuesday, August 04, 2009
the difference between actions and results
This twist on the old mental speed bumps in Wisconsin works because it plays on results rather than actions. Most of these signs measure your actions - so that you know you're going 54 in a 25 zone. But that doesn't really tell you why you need to slow down.
This is great conceptual work because it's playing on the age old features/benefits play. Don't tell me that I need to buy your product - tell me instead how I'll benefit from it. Nice twist.
posted by darryl ohrt @ 7:43 AM
1 comments
Tuesday, July 14, 2009
you make your own choices
Here's a fun choose your own path adventure that you can play out on YouTube. The series educates viewers on why you don't really need to carry a knife around, or get in knife fights. (Unless of course, you work in advertising.)
This is great work that will suck your time away, and all for an educational non-profit cause. Thanks, Lee!
posted by darryl ohrt @ 7:28 AM
0 comments
Friday, July 10, 2009
darth vader gets cute
Star Wars chicks are going to freak for this. Only 1,644 of these exist, and they're being sold at Comic-Con San Diego now through July 26th.
10% of the retail sales price goes to Susan G. Komen for the Cure® with a minimum guaranteed donation of $5,000. Get it for your girlfriend to justify the travel expense for a comic book conference halfway across the country. Or just get it for yourself and be all like "what...it's Darth. You got a problem with that??"
From If It's Hip It's Here.
Labels: nonprofit, pop culture
posted by darryl ohrt @ 7:26 AM
2 comments
Monday, July 06, 2009
when it rains, it bleeds
An outdoor ad in New Zealand cautions drivers to take it a bit slower when it rains. As soon as it begins raining, the billboard begins bleeding. Gruesome and genius, all at once.
posted by darryl ohrt @ 7:20 AM
4 comments
Friday, June 26, 2009
don't touch this. stop listening. close your eyes.
Do you take your senses for granted? Sensori, a new campaign to support International Deafblind Awareness Week attempts to show you just how important all of those senses are.
There's a tweet aggregator that pulls tweets from the twitterverse of people talking about what they're tasting, hearing, smelling, touching and seeing.
And there's Sensehub, an informational site and sensual lens that sits over the web and directs you to content on Youtube, Facebook, and other sites.
Cool probono work done by Matt from RMG, and all of his friends who he could talk into some free work for a good cause. Nice job.
posted by darryl ohrt @ 8:03 AM
1 comments
Wednesday, June 10, 2009
be quake ready. and stylish.
This is the most beautifully produced earthquake information site that has ever existed. Who says you can't educate with great design? Who says government sponsored marketing material has to look like a monkey's butt?
Clearly the makers of QuakeQuiz San Francisco didn't get that memo. Nice work. From Quipsologies.
posted by darryl ohrt @ 8:05 AM
0 comments
Monday, June 08, 2009
you wouldn't do that, if you were sober
Here's a spot from an excellent campaign hitting the U.K. showing how stupid you can become after a good night of binge drinking. Simple and effective.
Labels: ads, creativeinspiration, nonprofit
posted by darryl ohrt @ 7:29 AM
2 comments
Friday, June 05, 2009
greenpeace takes the fun out of sneaker shopping
Your sneakers are killing rain forests. Seems like a stretch? Greenpeace puts the entire story together for you.
Thankfully my sneakers are nylon, so instead of killing rain forests, some plastic/nylon factory is spewing out cancerous exhaust from a giant smokestack. I guess this means that we finally have to buy those uglified hemp sneakers. Dammit. I hate those ugly foot covers.
posted by darryl ohrt @ 7:46 AM
1 comments
Wednesday, June 03, 2009
a story of a girl
United Way of Romania tells the story of a girl in a stop motion animation called Choices. Beautifully depressing.
Labels: nonprofit
posted by darryl ohrt @ 7:31 AM
0 comments
Monday, June 01, 2009
underage drinking campaign
Outstanding campaign for the state of Wyoming, aimed at educating adults in the dangers of buying booze for teens.
posted by darryl ohrt @ 7:33 AM
0 comments
Wednesday, May 27, 2009
war isn't fun when people get killed
A beautifully depressing ad for Amnesty International Croatia shows what war is like from the eyes of a child. Eeesh.
posted by darryl ohrt @ 7:36 AM
0 comments
Tuesday, May 19, 2009
non profits can have fun with their message
To promote Oxfam and their call to do something against climate change, they've released a fun video.
Proof that you can have fun with a message. Even a serious message, even from a non-profit. Thanks Arturo!
posted by darryl ohrt @ 8:21 AM
2 comments
Tuesday, May 12, 2009
i am a geek
The Society for Geek Enhancement has partnered with Rooms to Read, a non-profit focused on building schools and libraries in developing countries. They're celebrating geekdom with some of the internet's most famous geeks, and asking you to become one with them.
Just buy a geek t-shirt, and help some future geeks across the world. Nice effort. From Bubblicious.
posted by darryl ohrt @ 7:23 AM
0 comments
Thursday, May 07, 2009
buy another creative person's crap
Why anyone would want to part with a waffle maker is beyond me. But that's what writer/designer Megan is doing. She's moving from Detroit to Alabama, and getting rid of all of her stuff before she goes. Even her waffle maker.
Megan is actually a participant of Operation M Lab, a permanent Design Lab built by Project M, meant to facilitate design projects that benefit Hale County. Goodbye Wafflemaker looks to be part art project, part fundraiser, and part social experiment intended to send Megan on her way south.
Let's just hope that they have a good Waffle House in Alabama. From swissmiss.
Labels: art, creativeinspiration, nonprofit, stunts
posted by darryl ohrt @ 7:57 AM
0 comments
some girls won't fit in carry on
This haunting piece for Amnesty International was done to raise awareness about human trafficking. Even if you can't read the sub-titles, you'll get the message. Yeesh. From The Denver Egotist.
posted by darryl ohrt @ 7:39 AM
1 comments
Tuesday, April 28, 2009
how to get kids to behave in public
Actually, this isn't some new method for controlling obnoxious dirty brats.
It's really an awesome campaign for the Australian Childhood Foundation. (Apparently, no kids were harmed in the making of these ads. They used mannequins, disguised as kids instead.)
posted by darryl ohrt @ 7:39 AM
1 comments
Wednesday, April 01, 2009
bus on bus action
The Teva Center has one of the coolest educational/promotional vehicles I've ever seen. This puts the bookmobile to shame. Don't you want to know what's inside?
Labels: automotive, creativeinspiration, green, nonprofit, streetteams
posted by darryl ohrt @ 8:01 AM
0 comments
tweet your energy usage
This involves science, math, and electrical engineering, so don't expect any creative explanation from me...but the people at The Green Thing are tweeting their electricity usage for events.
If it were really possible to utilize a "twitter plug," this would be a cool idea for events to feature a badge on their website, showcasing actual energy usage for the event. A clear announcement that they care, and are taking steps to reduce usage, with a live read on what's actually happening.
Is this what the kids did in science, while we were in art class?
Labels: green, nonprofit, technology, trends
posted by darryl ohrt @ 7:48 AM
0 comments
Monday, March 30, 2009
non profit raises 10K in a day on youtube
That headline is a little deceiving, as the non-profit we're talking about was featured on the YouTube home page. But even if you can't get that kind of positioning, YouTube's non-profit program sounds like a winner. Add overlays to your videos that drive traffic directly to your campaign site.
If you're not already a YouTube non-profit partner, get all of the details here.
From Rodney Rumford
posted by darryl ohrt @ 7:42 AM
0 comments
Friday, March 27, 2009
turn your lights off tomorrow
Earth Hour happens this weekend. Tomorrow night you can celebrate and "vote earth" by turning your lights off for one hour.
Or, you can turn your entire building into a candle, like they did in Sydney. From ANGUS WHINES.
Labels: creativeinspiration, green, nonprofit, stunts
posted by darryl ohrt @ 7:57 AM
1 comments
Monday, March 23, 2009
when garbage cans attack
This is a cool PSA to promote the recycling of old computer parts. It's even cooler when you discover that it was produced in three days with nothing but a digital still camera and a laptop.
Proof you don't need mega gabillion production budgets to make cool things happen. Just an idea. And a laptop.
Labels: ads, creativeinspiration, nonprofit
posted by darryl ohrt @ 6:43 AM
0 comments
Wednesday, March 18, 2009
robots and celebrities coming together for goodness
One of the many awesome things that we learned about at SXSW this year was the Social Media SmackDown. (We'll be reporting about even more cool things over the next few days as we finish decompressing/detoxing)
This was launched at the Mashable party during SXSW, with loads of robot fun. Some of our friends from the west coast were pretty deeply involved in putting this together.
This promotion pits celebrity teams together in a contest to raise money for non-profits. We like the idea - because it brings together real celebrities with pretend celebrities (social media experts) for the greater good. We also like that it promotes the charity more aggressively than it does the brands involved - which gives the event more authenticity from a non-profit perspective.
Oh, and anything with a robot theme always rocks. Always.
Labels: nonprofit, social media, sxsw
posted by darryl ohrt @ 7:05 AM
0 comments
Friday, March 13, 2009
will you send this link to 100 friends, if i give to charity?
There's some real interesting discussion going on at Brian Morrissey's blog about the Tide promotion that took place earlier this week. A handful of agency type people were asked to come to the P&G offices, and in a true Jerry Lewis style tweetathon, reached out to their networks in an attempt to sell t-shirts. $6 from every $20 t-shirt went to a charity.
You can see all of the tweets, captured with the hashtag #pgdigital.
Sounds pretty cool? They raised about $40 - $50K for a charity. And people were talking about Tide. Not everyone thinks so. Some consider the tactic nice wrapping paper for pay-per-post. It is a little scary to think of our Twitter streams clogged with brands spamming for attention. And donations.
This clearly illustrates that the rules are still being written. That there's no "proven way to use social media" to market your brand - regardless of what the social media "experts" may tell you.
And the one thing that still wins EVERY TIME - is great content. Want to let the the social media masses spread the word? Don't wrap it in charity. Don't pay people to talk about it. Give them something awesome, that they want to share.
Labels: branding, marketing, nonprofit, social media, twitter
posted by darryl ohrt @ 8:30 AM
0 comments
Wednesday, March 11, 2009
slow it down out there
Nice ad from South Africa showing the effects of driving too fast.
posted by darryl ohrt @ 7:38 AM
0 comments
Thursday, March 05, 2009
unplug it or post it people will take over your house
Here's a fun stop motion piece made with post its, to remind you to unplug your crap. Because when you don't, you're just sucking unnecessary juice and the post it people will take over. They'll probably kill you in your sleep. Unplug now.
posted by darryl ohrt @ 8:29 AM
5 comments
Tuesday, March 03, 2009
turning factories into light shows
Artists Helen Evans and Heike Hanson are lighting up smoke in Helsinki. The light installation calls attention to emissions during the nighttime, where it might otherwise go unnoticed. Cool.
posted by darryl ohrt @ 7:37 AM
1 comments
Friday, February 27, 2009
NASA exploring social media
NASA has a bunch of fun links for you to explore, as they delve into the uncharted worlds of social media. They now have a Flickr site, Facebook presence, uStream feed, and about a kabillion Twitter feeds. Lots of fun content to explore.
As a taxpayer, I would like to demand that they clean up the space station. The space scientist girl pictured above clearly has no problem living in what looks like a messy dorm room. The Flickr photo feed has proven that we've sent a bunch of slobs into space. I say clean it up.
From Make the Logo Bigger
Labels: nonprofit, social media
posted by darryl ohrt @ 7:25 AM
2 comments
Tuesday, February 24, 2009
little people on keychains
Cute spot about a Belgian non-profit that raises money for third-world farmers by selling keychains. With little people.
posted by darryl ohrt @ 7:25 AM
0 comments
Monday, February 16, 2009
the next big social media opportunity
Want to be the first brand on the next big thing? How about Drew's arm?
If you're the high bidder, Drew Olanoff will tattoo your Twitter username onto his arm. Why not? You know you've spent more ridiculous money on the bosses' son's yearbook advertising. Or his friend of a friend's golf tournament. I say go for it.
Even better - this can come out of your "donations" budget instead of your "advertising" budget - as the winning bidder only needs to make a donation to the Make A Wish Foundation. At time of this publish, the current bid was at $1850. That's still less than the CFO's cousin's charity ball program guide ad that your firm paid for last year. Hurry. Bidding ends at close of business today.
Labels: adindustry, ads, art, nonprofit, social media, twitter
posted by darryl ohrt @ 7:22 AM
0 comments
Tuesday, February 10, 2009
how high is the water, mama?
Sea levels are rising due to climate change. Ever wonder what that means to you?
The Watermarks Project documents what that could mean to the residents of Bristol, England - with light projections of possible water levels. Awesome. From BLDGBLOG.
(Oh - and for uninitiated, the headline to this post references this little ditty.)
posted by darryl ohrt @ 7:45 AM
0 comments
Friday, February 06, 2009
how special olympics measures up
A new campaign for the 2009 Special Olympics World Winter Games hopes to change the perception of the Special Olympics. The print campaign compares the Olympic finish line, ice rink and slalom course to the Special Olympic versions. Nice work.
Labels: ads, nonprofit, sports marketing
posted by darryl ohrt @ 6:51 AM
0 comments
Wednesday, February 04, 2009
computer tans are tantastic!
All of the hot people at your office are probably tanning themselves right now. And your pasty, geeky skin could use a little color, too.
Stuck in the middle of winter? Not a problem! Now you can tan from the comfort of your own cubicle. With nothing but your computer monitor. Awesome, fun piece for SKCin.
Labels: healthcare, marketing, nonprofit
posted by darryl ohrt @ 7:14 AM
1 comments
Monday, January 26, 2009
please don't step on my dinner.
Cool, cost efficient and effective outdoor work for The Israeli Food Bank.
posted by darryl ohrt @ 8:23 AM
1 comments
Friday, January 23, 2009
super niche advertising: brought to your office by hand
This is a super cool concept, with a seemingly cumbersome delivery. To promote Bring Your Kids to Work day, BBDO New York produced acetate sheets with kids scribble on them, and talked security into unlocking 500 offices so they could place them on people's computers in the dark of night.
Workers walked in the next morning thinking that the bosses' brat had vandalized their monitor, and instead see the headline on the piece: “Bring your kids to work day.”
Labels: adindustry, ads, nonprofit, workplace
posted by darryl ohrt @ 7:54 AM
2 comments
Tuesday, January 13, 2009
arrrr. a pirate store helps the little scurvy brats
826 Valencia, a group devoted to supporting young students writing skills has produced an awesomely unique and fun fundraising project: A Pirate Store.
Design firm Office helped the group create a line of products that are sold at the group's storefront, in San Francisco and online at the Pirate Supply Store.
A storefront for a non-profit agency? Absolutely. According to an interview in Metropolis Magazine (can't link to it, if they don't put it online), the store creates an additional fundraising channel while creating a connection with the community.
What can you buy at the Pirate Store? Really cool pirate supplies. Like Scurvy Begone, Designer Glass Eyes and Black Beard's Beard Dye. What an awesome inspiration to non-profits, small retail districts and pirates everywhere.
posted by darryl ohrt @ 8:16 AM
5 comments
the serial killer that's following 35,000 people
A depressingly scary spot about one of the nastiest cancers.
posted by darryl ohrt @ 7:16 AM
0 comments
Monday, January 12, 2009
tasty catch of the day
Want to raise awareness about the type of crap people-beasts are leaving all over the beaches of North America? Why not package it up and show them? That's what the Surfrider Foundation did.
Actual trash, packaged all nicely, and placed conveniently into the local farmer's market. From UnderConsideration.
Labels: ads, nonprofit, streetteams
posted by darryl ohrt @ 8:02 AM
4 comments
Friday, January 09, 2009
obey puppies
Who doesn't love puppies? Shepard Fairey just proclaimed his love for cute balls of fur with a new series of posters and promotion titled Mutts Like Me.
Inspired by the Obama family adopting a dog, the Obey family has created 400 limited edition puppy prints that will be sold to raise cash for Adopt a Pet. The limited edition prints go on sale some time in January. Thanks, Leigh!
UPDATE/MORE:
Shepard Fairey does a new campaign for Saks Fifth Avenue. Happy Obey Shepard Fairey day.
posted by darryl ohrt @ 7:50 AM
0 comments
Thursday, January 08, 2009
actors: you have been replaced by toys.
Check out this cool spot for the WWF (the real WWF - the World Wildlife Federation). It's a wonderous juxtaposition of plastic toys and soot put together for your emotional consideration.
posted by darryl ohrt @ 7:14 AM
0 comments
Wednesday, January 07, 2009
species in the rainforest
Awesome Species in the Rainforest poster for German environmental group OroVerde.
posted by darryl ohrt @ 7:38 AM
0 comments
Friday, January 02, 2009
driving fast is super cool
You can send this site to the fast driver in your family. Cute campaign. (If you're allowed to use the word "cute" to describe something that kills people.)
posted by darryl ohrt @ 9:10 AM
1 comments
Wednesday, December 31, 2008
smoking hole
Here's a fun way to make the smokers in your workplace feel even worse about themselves.
posted by darryl ohrt @ 8:34 AM
0 comments
hurry up with that cigarette. you're going to miss the bus.
An excellent series of ads to promote the effects of second hand smoke on children.
posted by darryl ohrt @ 8:24 AM
0 comments
Tuesday, December 30, 2008
all the top information on fundraising
Alltop, the ultimate aggregator of just about every website on just about every topic (created by legendary entrepreneur Guy Kawasaki) has now launched a guide for fund raising.
BrandFlakes is featured in a few Alltop categories, so it must be awesome. Seriously - resources for non-profits aren't always easy to come by, so send this to your friend who has to raise a trillion dollars in the tightest year ever.
posted by darryl ohrt @ 8:17 AM
0 comments
Monday, December 29, 2008
it's a beautiful day for cancer
Any day that you can laugh at cancer is a fantastic day.
That's what artist and producer Lyrics Born has helped to make a reality. Check out the awesome campaign that illustrates the value of keeping under cover while under the sun. (And just in time for the sun season, down under.)
posted by darryl ohrt @ 7:07 AM
1 comments
Friday, December 19, 2008
get naked and huddle together
Here's a cute new video for Do The Green Thing that shows what life might be like if humans were penguins, demonstrating the value of working together.
(Contains some nudity. But in a cute, "let's join together as a human race" way - not in a "let's get naked and party" way.)
posted by darryl ohrt @ 7:33 AM
0 comments
Wednesday, December 03, 2008
peter pan dies if kids don't read
Old man Peter Pan is part of an ad campaign to promote reading - and keeping imagination alive in kids.
Stunningly beautiful art direction, photography and campaign. Although one could argue that there's more imagination magic in a single episode of Yo Gabba Gabba than any chapter of Peter Pan. Not that a book would hurt...just saying.
Labels: ads, nonprofit, youthmarketing
posted by darryl ohrt @ 8:05 AM
0 comments
