most fun you'll have waiting in line
Check out this really sweet piece to raise awareness about water conservation in Denver. Awesome concept.
Labels: ads, nonprofit, outdoor, retail
posted by darryl ohrt @ 7:20 AM
0 comments
it all starts with a girl.
A super inspiring piece, all about a girl.
Think you don't have a strong enough production budget? Think only irreverent productions go viral? Here's a wonderous example of the most simple production, masterful copy writing and an emotional message coming together to make something beautiful.
From Shari, via Twitter.
Labels: copywriting, nonprofit, video, viral
posted by darryl ohrt @ 7:35 AM
2 comments
vote john smith for president
The Chesapeake Bay is apparently getting all dirty and stinky. How do you raise awareness, and get people rallied around Chesapeake Bay pride? By finding a presidential candidate that supports the bay. Captain John Smith is that man.
And there's a campaign site, too. Really hoping that he chooses the Cap'n Crunch for his running mate. From Make the logo bigger.
Labels: nonprofit, parody, politics, travel
posted by darryl ohrt @ 7:33 AM
1 comments
crazychurch: we're giving it away
Churches need lots of stuff. Content for their sermons. Ads to promote their services. And websites, because people really dig the internet. A lot of churches don't have big ad budgets. Or content development budgets.
So CrazyChurch comes to the table. Ready to deliver loads and loads of free pre-packaged stuff for launch at your church. Free. Other non-profits could learn a thing or two from the wacked out dudes at CrazyChurch. Thanks Kevin!
Labels: adindustry, nonprofit
posted by darryl ohrt @ 8:00 AM
1 comments
try your best not to kill anyone today
Just a reminder not to shoot anyone today, and to not let your kids play with guns. In case you were thinking otherwise, here's a super depressing piece from the Disarming Britain campaign.
Watch it if you feel like being really sad. Or want to remember that guns can kill people.
posted by darryl ohrt @ 7:39 AM
0 comments
before you plan a grand opening...
You'll definitely want to read Seth's post. The wise man is right.
Did JetBlue, Honda Accord or Facebook have grand openings? And what about the non-profits who spend 85% of their marketing budget on their annual gala? Great insight and advice.
Labels: marketing, nonprofit, strategy
posted by darryl ohrt @ 7:14 AM
0 comments
a good idea.
What if you could choose your charity, like you choose detergent at Walmart? That's the world that GlobalGiving has projected in their new PSA.
AdFreak points out what a sweet idea this would be for the big boxers. To actually put boxes devoted to charities on shelves, for customers to buy. There could be an entire department devoted to it. Massively awesome idea. Everyone wins. Let's do it, now.
Labels: creativeinspiration, nonprofit, retail
posted by darryl ohrt @ 8:13 AM
0 comments
how much is that moustache?
Casey tells us about Moustache May. The internationally known month of moustache. If you don't sport the stache, you can buy your way in. By giving money, in honor of Casey's awesome stache. He's raising money for his local Humane Society shelter.
Donate $20, and he'll send you a pic of him and his stache, doing whatever you say. I'm game. What she we have him pose with?
Labels: nonprofit, photography
posted by darryl ohrt @ 6:36 AM
1 comments
how to handle sex ed
How do you produce sex ed, without being stupid, still be relevant, and be entertaining in a cool way, not a "this is ridiculous" way?
Take Care Down There has done exactly that. Send the link to your teen. They've successfully covered the major topics in just enough detail, to answer any of those questions. Or to set straight some misconceptions.
And, you may learn something too! I learned a few new names for condoms. (Boner bucket. That's a good one.) From AdRants.
Labels: nonprofit, youthmarketing
posted by darryl ohrt @ 7:49 AM
0 comments
how greenpeace does beauty
Today being "twist on the beauty spots day", I thought you might also enjoy the Greenpeace version of the now classic Dove spot. Saw this on Adverblog, first.
Labels: ads, green, nonprofit, parody, viral
posted by darryl ohrt @ 7:49 AM
0 comments
montana: not the best place to get your meth anymore
I always thought that Montana was filled with beautiful mountains, trees and bears. Turns out, that until recently, it was also filled with Meth addicts. That is, until the Montana Meth Project launched their campaign a couple of years ago. Meth use is down substantially.
Thanks to their really disturbing print ads, tv spots and a campaign that has you reaching for anti-bacterial gel, the campaign says that meth use has declined 45% and adult Meth use has declined 72%. That's an ad campaign that's done something great. Which means that we can think of Montana for trees and mountains and bears again. Nice work.
Labels: ads, nonprofit, youthmarketing
posted by darryl ohrt @ 7:18 AM
0 comments
time to be an alarmist
Here's a new twist on a social protest. The flash mob done in a new way. Alarmists. Set your alarm (cell phone, watch, desk clock, whatever) to go off on the 11th day of every month, at 11am. And when your friends look at you as if to say "what a dork - turn that thing off - we're trying to work here," tell them what it's all about. And they'll tell two friends...
Or - you could wear a FlavaFav style clock around your neck. One of those old school alarm clocks with the big bells on top.
Soon, at 11am on the 11th, we'll all be stopping, and listening to alarms. Cool idea.
Labels: green, nonprofit, social media
posted by darryl ohrt @ 7:40 AM
0 comments
more data than you can shake a monkey at
Data lovin' monkeys, rejoice. Here's loads, and loads, and loads of free data. I guess you could even say monkey loads of free data.
Infochimps.org is a new community built to assemble and interconnect data. They want to built the most gimonkeyous free almanac, with tables of data on every imaginable subject.
If you're the type of person who loves to play around with Microsoft Access or Excel, instead of drawing pictures, well this is your lucky day.
Alternately, do you have data just pouring out of your desk drawers, and you don't know where to put it? Upload your own datasets, and set them free to live on their own data island, with monkeys.
Labels: mashup, nonprofit, social media, strategy, web2.0
posted by darryl ohrt @ 8:08 AM
0 comments
let a meatball help you be more green
Wanting to be more green in your life, and you're not sure how? Wish that you had a talking meatball friend to guide you in your green ways? Me too. Well, your prayers have been answered by Do The Green Thing, an ongoing effort to educate people on how to live more green. Each month, there's a new video, and there's loads of educational content too. This month is all about eating meat. Or not eating meat. Or not eating singing, dancing meat. Or something.
posted by darryl ohrt @ 8:46 AM
0 comments
well, you asked for it.
Great billboard, for God. Wonder what he's like as a client.
posted by darryl ohrt @ 7:14 AM
1 comments
so much better than that stupid fundraising thermometer
How about an information graphic that works as an advertising message too?
Some awesome outdoor for the Denver Rescue Mission accomplished exactly that, with a billboard that evolved as people donated to the campaign. The visual effect reflecting the actual results of donor money - getting homeless people off the streets. Nice.
Labels: ads, nonprofit, outdoor
posted by darryl ohrt @ 8:13 AM
0 comments
driving and sleeping = bloody mess
Separating your sleepytime from driving time is a good idea. This New Zealand campaign offers a brutal reminder of the consequences of driving, while asleep. Awesome work.
posted by darryl ohrt @ 7:25 AM
0 comments
unscrew america
It's a pretty rare event that conceptual, strategy, copywriting, design, illustration, sound design and flash development all converge to produce something great. Unscrew America is just that type of project.
The goal is to inform people about energy-efficient CFLs and LEDs - and also make sure people know that CFLs contain mercury and have to be properly recycled.
The incredible online component to the campaign feature beautious Flash animation, video, audio, writing, and everything else. Boom Design Group and their sister company Fluid did the Flash and sound design and video.
There's also print ads and even a tv component, which includes a role for Paul Reubens. Can't wait to see that. Nice campaign, by GSD&M. Nice job!!
Labels: ads, copywriting, creativeinspiration, Flash, illustration, nonprofit
posted by darryl ohrt @ 7:43 AM
0 comments
all the channels are the same
This is a few months old, but I missed it the first time around. Anyway, everything is new again on the internet, after six months.
So enjoy this funny production for Amnesty international. That is, if you think human slavery, torture and killing are hilarious. I always do.
posted by darryl ohrt @ 7:33 AM
0 comments
condoms for your v-day pleasure
Designer Yves Behar had made the the coolest NYC condoms. Playing off of the NY Transit graphics, the wrapper designs rock. (I'll keep the train riding comments to myself.)
You can get them for free, starting today, as a part of the NYC "Get Some" promotion.
Labels: newyork, nonprofit, youthmarketing
posted by darryl ohrt @ 7:25 AM
0 comments
happy thursday.
Feeling great? Here's a beautiful spot that should bring your mood right on down below depressing. Great probono work by Agency DDB Sydney.
Labels: ads, healthcare, nonprofit
posted by darryl ohrt @ 7:26 AM
1 comments
jwt creates giant homeless dude to take your coat
JWT in New York did a cool thing. They run an annual coat drive, for the homeless. That's a worthwhile cause, and one that any New York worker could relate to.
This year, to remind employees and visitors to donate their old coats, artist Julie Rutigliano created a massive installation in one of their lobbies, of a giant homeless dude. A homeless dude so big that he takes up multi-stories, in the JWT multi-storied lobby. A homeless dude so big, he could have starred in Cloverfield. A homeless dude that looks at a glance like...Iggy Pop?? Anyway...this homeless dude also has a wall full of hooks around him - so that people can hang their donated coats.
By the end of the drive, JWT had four times as many coats as expected, and the lobby installation was a super coated giant. Nice.
Labels: adindustry, newyork, nonprofit
posted by darryl ohrt @ 8:27 AM
0 comments
greenpeace trailer with blockbuster effects
Here's a cool PSA from Greenpeace that positions our situation like a summer blockbuster movie trailer. Based on a true story.
posted by darryl ohrt @ 7:30 AM
0 comments
throw a lamb out of a plane
The dudes over at Koko Digital have created a cute game for the Make a Wish Foundation, called Lamb Chop Drop. I thought it might be a game where a lamb gets dropped into a meat grinder - but it turns out that it's actually a really cute game with a lamb that parachutes.
The "Donate your final score" feature at the end of the game is a nice touch.
Rob and Ryan from our office may especially appreciate this one.
Labels: Flash, gaming, nonprofit
posted by darryl ohrt @ 8:15 AM
0 comments
check art is a bore festival
Becky at RMI points out something that's frustrated me for ages. People who make checks suck. Why isn't there more selection? Cooler checks? Great design? Exciting licensing? Not that there's anything at all wrong with Holly Hobbie. Holly Hobbie rocks.
There's a nice opportunity for licensing here. And, as Becky discovers, the Breast Cancer Research Foundation has realized the opportunity, and is now selling Breast Cancer checks. Awesome idea - and one that other non-profits could follow.
I'm still waiting for punk rock checks - featuring art from Black Flag, Gang of Four, and Minor Threat album covers. Or better yet, Shepard Fairey 'Obey' checks. That would be sweet. But in the meantime, Holly Hobbie rocks.
posted by darryl ohrt @ 7:57 AM
2 comments
video with a purpose.
Wow. Take a few minutes and read this inspiring post about people that are making video. For good reasons. Bloated with amazing links to some awesomely inspiring productions. Who says you have to do work today??
Labels: creativeinspiration, inspiration, nonprofit, video
posted by darryl ohrt @ 7:36 AM
0 comments
there are no accidents
Incredible PSA spots for Prevent-IT, Canada. The spot above made me chuckle. And then this one made me squirm. If spots like this could get approved in the U.S., maybe people would watch television. Found at adfreak.
posted by darryl ohrt @ 6:23 AM
2 comments
texas loves the stache.
Media Orchard points to a funny fundraiser. People (I'm guessing mostly guys) are growing mustaches for charity. Cool.
They should put up a website, where participants can upload their before, during and after pics. And people should donate more for the crazy stache. Or extra points if you wear a creepy stache, like Magnum PI's friend. They could add categories like creepy, fireman, village people, and of course Magnum PI. They could create a theme park, and title it Staches over Texas. Ok, I'll stop now.
Labels: nonprofit
posted by darryl ohrt @ 7:55 AM
4 comments
youtube launches non profit program
Love the YouTube. They just announced a new non-profit program - where non-profits can setup channels, and perform fund raising through Google checkout. Looks like it's open to anyone with a 501(c)(3) status. And FREE.
This is a no-brainer for non-profits, and the coolest thing ever from the GooTube gods. If you're a non-profit, sign up today. (Then call a really cool agency to produce the most awesome internet videos for you.)
Labels: nonprofit, video, youtube
posted by darryl ohrt @ 7:39 AM
0 comments
welcome to camp okutta. grenade throwing lessons at 3pm.
To raise awareness about the hundreds of thousands of kids that are training for, fighting and dying in wars across the globe, War Child Canada created Camp Okutta.
This probono piece immediately puts things into perspective for an audience that might easily be removed from the reality of these horrors. Watch the land mine video and you'll see what I mean.
Really, really nice work. From Adrants.
Labels: nonprofit
posted by darryl ohrt @ 7:37 AM
1 comments
glow in the dark advertising
A great ad for the National Resources Defense Council . The image on the left is the ad in the daytime, the image on the right shows the glow in the dark version, when you turn off the lights.
These would make really cool light switch plates - and could be given away, or placed strategically, guerilla style. Or even as punch outs, in the magazine.
Labels: ads, design, nonprofit
posted by darryl ohrt @ 7:09 AM
0 comments
impressive campaign that you wish didn't have to exist
A stunning campaign for Childline - crossing media and audiences. The campaign includes two websites, one for adults - for awareness and fundraising purposes; and one for kids for educational purposes. There's also a video/tv campaign and print work (above), all freakishly effective.
This is one of the most comprehensive media campaigns I've seen for a non-profit. Outstanding strategy that targets multiple audiences across every conceivable media, and a publicity drive. Well done.
Labels: nonprofit, youthmarketing
posted by darryl ohrt @ 7:33 AM
0 comments
amnesty international banners with streaming violence
Eeesh. Prepare to be uncomfortable in your own skin. Really, really effective banner campaign for Amnesty International. Users watch a clip of actual violence or torture, and then choose to "play" or "stop." Originally run on sites like CNN in Turkey, the campaign spiked Amnesty International membership applications in a big way.
posted by darryl ohrt @ 7:31 AM
1 comments
wwf shows global warming. with the sun.
This probably wouldn't be as amazing in real life, if you pass this WWF billboard in your car at the same time every day. But it's really, really sweet in time lapse video.
Labels: ads, green, nonprofit, outdoor
posted by darryl ohrt @ 7:28 AM
0 comments
gruesome reality of bad driving
You don't have to speak French to understand the message of this gruesome video and website, 5000 victims.
The Canadian site promotes safer driving habits by showing the bloody reality of a dramatized accident. According to their statistics, 80% of accidents are the result of bad driving. Yeesh. From Adverblog.
Labels: creativeinspiration, design, nonprofit
posted by darryl ohrt @ 8:18 AM
0 comments
via/plaid gets cultured
We just started working with the Westport Country Playhouse, as a client, so of course we needed to see what all the fuss was about.
Last night, most of the crew checked out "All About Us," starring Cady Huffman, Shuler Hensley and Eartha Kitt. Rowrrrr. She'd kick my ass if she knew I just said that.
Surprisingly:
+ None of our crew got kicked out of the theater
+ Everyone showed up sober
+ Nobody brought laptops
I was amazed that a theater packed full of people in Westport CT could actually turn off their Blackberries for two hours.
Oh yeah - the production was cool. Resulted in lots of deep discussion about the human spirit, life, and stuff we don't normally cover over morning coffee here.
Labels: nonprofit, plaid, via, workplace
posted by darryl ohrt @ 11:33 AM
3 comments
when outdoor is indoor
Cool billboard to raise money for the homeless, in New Dehli, India.
posted by darryl ohrt @ 7:47 AM
0 comments
well designed church sites
Since it's a religious week for many, we bring you the top 10 church and religious sites, from Tutorial Blog. Think religion can't have good design? Think again.
Labels: creativeinspiration, design, nonprofit
posted by darryl ohrt @ 7:05 AM
0 comments
janitors are creepy
Adrants points to a couple of very effective spots aimed at teenagers, about the dangers of posting stuff online. I'm pretty sure that some janitor's union will be up in arms about these. Watch them both, and you'll see what I mean. Bulletin Board, and Everyone Knows Your Name, featured above.
Labels: ads, nonprofit, social media, youthmarketing
posted by darryl ohrt @ 7:59 AM
2 comments
put a whale in your browser
The Whale and Dolphin Conservation Society has produced a site where you can put a life size whale on your desktop. For real. You don't even need a widescreen. You can view it 1024 pixels at a time. Or whatever your pixel preference might be.
So simple, yet totally clever concept. From Core 77.
posted by darryl ohrt @ 7:30 AM
1 comments
highline festival
There's a new arts and music festival happening in New York that sounds pretty cool. High Line Festival will be curated each year by a different artist. This year, David Bowie has the honor. The festival is a ten day mash-up of music, film, comedy, art and performance - selected by David Bowie.
The proceeds benefit Friends of the High Line, a non-profit that's helped to get the High Line - an abandoned elevated train track that runs through the meat packing district/Chelsea - approved as a public park. Construction's already begun.
The festival runs May 9 - 19, and tickets go on sale in a few days. Separately, is it me, or does Laurie Anderson look just like Hillary Clinton, with a cool haircut? (See her pic on the High Line Festival site)
Labels: architecture, art, newyork, nonprofit
posted by darryl ohrt @ 7:21 AM
0 comments
peta launches campaign w/o nudity
Not that there's anything wrong with campaigns featuring nude people....I just never believed that it communicated their message very well.
This new campaign hits you over the head with the real message - fur comes from animals. Seems so much more effective in getting to the point. And when Shirley Manson holds up a dead, skinned fox, it gets attention. Yes, it hurts to look, and that's the point. If you're cringing now, you'll probably remember this ad the next time you see a fur coat. And that's an effective campaign. Nicely done.
posted by darryl ohrt @ 7:25 AM
1 comments
disclosure over abstinence or fear
Cool new campaign for the San Francisco department of health about the danger of HIV. Unlike previous campaigns that depress and scare, this one takes a different, slightly controversial tactic: disclosure.
The campaign's goal is to get guys to discuss their HIV Positive or Negative status before doing it with another guy. Seems like common sense, and is supposedly already happening in the gay community.
But it's apparently the first time that a government agency has allowed a message of disclosure to be used as prevention. Smart thinking, and wonderful design communicates the point.
posted by darryl ohrt @ 7:33 AM
0 comments
coasters for your bloody drink
These coasters are printed with invisible red ink, so that when customers put a moist drink on them, the person's face 'bleeds.' Copy reads: Just a reminder: Drunk driving kills.
Labels: ads, beverage, nonprofit
posted by darryl ohrt @ 7:22 AM
0 comments
office max gives away air
Anyone who thinks an in-house agency can't do spectacular work needs to check this out. OfficeMax created Purity "perfume" samples to give away at a recent event. The thing is - there's no perfume in them - just fresh air. It's a piece for the American Lung Association of Chicago. Nice work.
Labels: design, nonprofit, parody
posted by darryl ohrt @ 7:20 AM
0 comments
depressing animal spot works
Three of five spots in AdForum's top spots of the week feature animals. But this one stands out in particular, for the Ministry of Social Affairs, Lebanon. Yeah, it's good to watch depressing spots on a rainy, gray Friday. Makes me feel emo.
posted by darryl ohrt @ 7:39 AM
0 comments
red noses. not just for drunks
A fun game about red noses, tied to the Comic Relief Digital Challenge, and in celebration of Red Nose Day 2007. Fun.
Labels: nonprofit
posted by darryl ohrt @ 7:50 AM
0 comments
kids don't like smoke in their face
Three spots for the Colorado Department of Public Health & Environment dispel misconceptions related to second hand smoke and kids. The accompanying website, Raise Smoke Free Kids, communicates more information to debunk popular myths. Work by Cactus Marketing, Denver and good ol' Reginald Pike in Toronto.
posted by darryl ohrt @ 7:38 AM
0 comments
spend good money on water
Penn and Teller have already illustrated how silly bottled water is. And yet we all spend money on it. So, if you're going to shell out cash for water - why not do it at another level entirely? $20 a bottle - and the profits go toward building wells and creating safe drinking water sources in Africa - for Charity Water.
This is a delicious idea for non-profits. It perfectly illustrates the cost of something we all take for granted on a daily basis, and yet other people in the world don't have access to.
Awesome concept. What ubiquitous product could you be selling for a premium, for your non-profit? From Notcot.
posted by darryl ohrt @ 8:08 AM
1 comments
smoking is like putting a big fish hook in your mouth
I guess January is stop smoking month. Or in Britain, it is anyway. In the U.S. it's probably lose weight month. Anyway, the British Department of Health has a really nice campaign illustrating how difficult it is to get unhooked from smoking. The campaign, titled 'Get unhooked', features a website, posters and tv ads. I like the print ads a lot. From Houtlust.
posted by darryl ohrt @ 7:30 AM
0 comments
children see, children do.
A