Tuesday, February 23, 2010
nbc's mood meter



This new NBC site lets visitors vote on how they feel about the stories - and the results are immediately posted in fun, easy to skim categories, like "intrigued", "sad", "laughing", "bored", and more.

Makes reading the local news just a little more fun. How could your message delivery be more entertaining? From @mmcgreevy

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posted by darryl ohrt @ 7:27 AM   1 comments




Friday, January 29, 2010
how to produce a news report



Here's a hilarious how-to for producing a standard news report.

A great illustration on how ridiculously formatted our news programs are, and how they're ripe for reinvention.

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posted by darryl ohrt @ 7:21 AM   0 comments




Friday, January 08, 2010
tweetdeck: should be required in the workplace



Sky News is requiring all of their journalists to install Tweetdeck - so that they might better gather and share news. Hmmm...seems like this Twitter thing is getting really popular.

If the old school, dying news industry can integrate Twitter with their employees, maybe this is just the story you can send to your boss, to convince him to require the same of all employees at your company.

Why shouldn't everyone in the company be aware of what's being said about their brands and industry (and be a part of the conversation?) They all have phones, right? From @MattCeni.

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posted by darryl ohrt @ 7:33 AM   0 comments




Tuesday, December 08, 2009
you year in 30 seconds



It's not often that a news channel can do something impressive from a creative, promotional standpoint, but this new CNN iReporter promo is a pretty good: summarize your year in 30 seconds. They're collecting 30 second clips, and the best will end up as a part of their New Year's Eve special.

Now that we've all got at least 365 photos, videos and other forms of appropriate content to summarize our year, this is a great exercise. The challenge will editing. You only have 30 seconds. Choose wisely. Thanks, Morgan!

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posted by darryl ohrt @ 7:15 AM   0 comments




Thursday, July 09, 2009
the blog replaces associate press



Andy Sernovitz points out an interesting development he noticed when Google announced their new operating system yesterday. They did so with a blog post. One of the largest technology companies in the world announced a new product that affects one of the other largest technology companies in the world - potentially big news - and they announced it in a blog post.

Andy thinks that traditional news organizations should be freaking out. (We have a feeling that many already were.)

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posted by darryl ohrt @ 7:38 AM   1 comments




Friday, June 26, 2009
michael jackson broke the internet



Techcrunch has an interesting story about how the Michael Jackson news spread across the internet, and the impact of mondo traffic, public interest and internet stability.

And here's a great post on how the story broke, and how credibility still has value. Even on the internet, even with Michael Jackson.

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posted by darryl ohrt @ 7:05 AM   0 comments




Thursday, June 18, 2009
news reporters realize that twitter is cool



Because people that are in love with Twitter love to talk more than 140 characters about Twitter, they've created a conference for them. 140 Character Conference brought together a bunch of Twitter lovers and media stars to do what they do best: talk endlessly about the Twitterverse.

One cool concept that apparently came out of the event is the possibility of a Twitter News Network - or TNN.

Ummmmm.....DUH. This is something we suggested back in May, and the folks at TwitterGrep created (which now sadly appears to be defunct.)

Here's an idea: CNN, NBC, whoever: instead of waxing over the possibility, why don't you create it? Next week? The tools are here (TwitterGrep was proof of concept) and the opportunity exists for a valuable tool branded with your network's name on it. (Call us if you really don't know how.)

Oh, and if you didn't make the conference, but have a secret crush on Ann Curry like I do, then you'll love the beautious shots that Brian Solis captured at the event.

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posted by darryl ohrt @ 7:48 AM   1 comments




Wednesday, May 06, 2009
all the news that's fit to tweet.



Introducing the Twitter newspaper. Because it needed to happen.

Check out TwitterGrep. It's a virtual newspaper of what's being tweeted in the twitterverse. Yeah. People at old school papers are freaking out and saying things like "really?" and "are you f*&king kidding me??" right now.

Some are already saying that RSS is dead - replaced by the immediacy of Twitter and FriendFeed. So TwitterGrep doesn't seem like such a bad idea.

Idea: Here's an IMMENSE opportunity for a brand to create a custom, branded paper. Why can't I have a custom Twitter paper, with my own feeds, customized with my own tags? And then include a column with your brand's news, too. Seriously. Let's build this. Call us.

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posted by darryl ohrt @ 7:49 AM   1 comments




Wednesday, April 22, 2009
all the news that's fit to...stream



Whoah. Now you can view all of your news in a visual timeline. With the publications and sources of your choosing.

The dudes at Google have done it again, with the launch of yet another awesome product: Google News Timeline. Wow.

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posted by darryl ohrt @ 7:49 AM   0 comments




Tuesday, April 07, 2009
silly media people, all a twitter



It's funny when you see your local news anchors talk about Twitter - and they have to kind of say it with a chuckle - because "it's so silly."

Current TV just had some fun looking at the news media Twitter overload, and the silly, silly anchors being all Twitteriffic. Sigh. Thanks, Whitney!

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posted by darryl ohrt @ 7:27 AM   0 comments




Friday, March 06, 2009
industrial photography with heart



Think industrial photography can't be sexy? Emotional? Beautiful? Check out Stephen Mallon's gallery of photos of the recovery of Flight 1549.

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posted by darryl ohrt @ 7:07 AM   0 comments




Monday, March 02, 2009
the story behind the end of the paper news



If you haven't seen it yet, and want to feel really depressed, you could take a few minutes and watch this sad documentary about the end of the Rocky Mountain News (a paper based means of communication).

It's one thing to be all snarky, and make fun of a newspaper office packed with $800 Herman Miller chairs (nicest newsroom I've ever seen.) It's another thing when you see the real people, and the real careers that the trend is affecting. Sadness.

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posted by darryl ohrt @ 7:22 AM   2 comments






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