gaming works magic for u.s. army
Game Politics points out how effective gaming has been for the recruitment of soldiers. The Army even testified to Congress that the America's Army game has been more effective than “any other method of contact.”
Even better, a 2008 MIT study found that “30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined.”
Sounds like someone's doing their homework, creating media that engages their audience, and getting spectacular results. From the ECA.
Labels: gaming, marketing, military, youthmarketing
posted by darryl ohrt @ 7:38 AM
2 comments
Friday, July 10, 2009
are you ready for the swedish military?
This site for the Swedish Armed Forces feels very much like a well produced console game. Incredible set design, beautiful Flash work and a series of puzzles that somehow confirm whether or not you're Armed Forces ready.
Clearly, I am not ready for the Swedish Armed Forces. Several failed puzzles and ultimately too short of an attention span to complete the test. You'll certainly do better. Thanks, Devon!
Labels: gaming, military, youthmarketing
posted by darryl ohrt @ 7:12 AM
2 comments
