your marketing plan in five easy pieces
Seth's being super smart again, over at his blog. His latest post, Five easy pieces is a must read for the marketing geeks. And their bosses.
posted by darryl ohrt @ 7:11 AM
0 comments
how to get people to asheville
While on Plaid's summer tour last year, some of us ended up spending a weekend in Asheville, NC. Coworker Ryan and I can be seen welcoming the locals, above. We all fell in love with this really cool city. (And had some of the most awesome veggie food. And beer. And beer. Did I mention beer?) Anyway - that's not the point.
Asheville is this little gem in North Carolina that most people don't know about. A challenge for the state's tourism department. How do you inspire people to explore Asheville?
Ask Luckie. Advergirl has an excellent synopsis of the tourism campaign that agency Luckie produced for the city. Tourism campaigns are typically filled with the most horrifically boring creative - and Luckie did a fab job of breaking out of that mold with a multi-faceted campaign. Really nice work.
(One of the other things that I'll always remind Ryan and Rob is that while in Asheville, with too many beers in my system - I kicked their ass in pool. They look really cool, but I'm still the boss. Proof here. Good times, Asheville)
Labels: adindustry, marketing, plaidsummertour
posted by darryl ohrt @ 8:23 AM
1 comments
what a politician can teach you about marketing
Paul Mcenany, one of my favorite bloggers, has some really cool advice for marketers that he gleaned from the eulogy festival around Tim Russert. Inspired by a wonderful quote from Pat Moynihan, Paul's pointed out that we don't all fit into "buckets" as nicely as our marketing demographics would like us to.
If you've ever been tempted to trust a focus group over talented creative instinct, there's some wise insight here.
Labels: adindustry, branding, marketing, strategy
posted by darryl ohrt @ 7:38 AM
2 comments
how could you add a little willy wonka to your brand plan?
Brian Shaler points to Nate Westheimer's story about Gary Vaynerchuk's wonderful 'Wonka' style marketing.
While traveling together for a tech conference, Gary went into a Borders, searched for his book on the shelf, and hand wrote a note in the book. The note includes a secret password that if emailed back to Gary, will get the recipient a special prize. Wonka-freakin-licious.
Labels: creativeinspiration, marketing, publishing, stunts
posted by darryl ohrt @ 8:04 AM
0 comments
before you plan a grand opening...
You'll definitely want to read Seth's post. The wise man is right.
Did JetBlue, Honda Accord or Facebook have grand openings? And what about the non-profits who spend 85% of their marketing budget on their annual gala? Great insight and advice.
Labels: marketing, nonprofit, strategy
posted by darryl ohrt @ 7:14 AM
0 comments
webster bank: let's complicate things
I happened into a local branch of Webster Bank the other day (yeah, to transact with a human!) and had to laugh at the promotion that I saw.
I assume this was created by a banker. Because only a banker would devise a multi-level consumer promotion with so many numbers that it requires a brochure, and a full page of marketing text to explain. Not the small print - I accept that lawyers will always get their 352 words in. This is the promotion itself.
The photo above is an attempt from a local branch to "clarify" what wasn't clear in the brochure. I'm still not clear. But it has something to do with the Yankees and The Red Sox, and the bank taking your money. The rest is really confusing.
Keep it simple. If you can't explain it to your mom in two or three sentences, then simplify.
Labels: marketing, sports marketing
posted by darryl ohrt @ 7:55 AM
6 comments
obama lovers just gave you the best social media idea
If you haven't already checked out Oh Boy Obama, do it now. Put aside your politics, and just look - because this is the most awesomely delicious example of how to crowd source, and use social media for the promotion of a brand.
The site is an open think tank, where Obama fans can chime in with ideas for Obama related to his scheduling, tactical plans, publicity, advertising, demographics, and more. Visitors can vote on their favorite ideas, and the most popular rise to the top.
This is an uber relevant example of how to use social media, that can be applied to nearly any brand. B2C, B2B, whatever. Need ideas on how this could be applied to your industry? You know who to call.
Labels: marketing, politics, social media, strategy
posted by darryl ohrt @ 7:42 AM
1 comments
spreading brand hate, via twitter
LessAccounting is taking advantage of the fact that there's a lot of disdain for for their chief competitor, Quickbooks. A quick scan of Twitter shows that the majority of chatter about QuickBooks is negative.
So LessAccounting is celebrating that fact with the creation of We All Hate Quickbooks, Do You?.
This is awesome, for LessAccounting. They've now illustrated to internet workers that:
+ You're not alone in your hatred for QuickBooks;
+ There's an alternative to the product you hate using.
As a small agency that uses Quickbooks - we're in the demo. And we've looked for alternatives to the nasty Mac version of Quickbooks, to no avail. We'll be checking out LessAccounting - because they've captured our attention.
This is a great lesson on both sides of the fence. LessAccounting is capitalizing on a situation that the larger competitor created with a less-than-spectacular product.
Quickbooks needs to do a better job of monitoring the chatter about their product, and become a part of the conversation. They can't hide behind their #1 status forever. They could be using this conversation to their advantage, and improving their product.
In the meantime, tweet away about how much you loathe using QuickBooks. LessAccounting is paying attention.
Labels: branding, marketing, social media, twitter, web2.0, workplace
posted by darryl ohrt @ 7:14 AM
3 comments
abercrombie and fitch: saving lives?
Ummm...I don't know what to say about this. Abercrombie and Fitch Hospital. Do you have to have six pack abs to get in for treatment? Or, if I go there, could I leave with six pack abs? Do they have those giant half naked teen pics up in their lobbies?
I'm completely fine with title sponsors, especially when it makes sense for both parties involved. But Abercrombie Hospital?? Oh, what I would paid to have been in the meeting where a committee thought that was a grand idea.
Labels: branding, healthcare, marketing
posted by darryl ohrt @ 8:41 AM
1 comments
search marketing results tanking?
Brainiac Ben Kunz has an excellent post about how Google's paid search results are heading down, fast. If search is a part of your marketing campaign, this is a must read.
It's also proof that you want people smarter than you, like Ben, watching that side of your business. Who else pulls charts showing the search results from terms like "office supplies" and analyzes them in detail? Exactly.
Labels: google, marketing, search
posted by darryl ohrt @ 8:12 AM
1 comments
get out of your element
One of the classic traps marketers fall into is making assumptions, strategies or decisions based on personal experience. "I wouldn't do that...so the audience for this product wouldn't do that..." We recently had a client who actually said "I don't use the internet that much - so I'm pretty sure my audience doesn't, either." (His audience was teens and 20 something males.)
We're humans. A multitude of cultures, personalities and interests. We're also born with this weird sense of thinking everyone else thinks just like we do. And that's not true.
At our agency, we're on a constant quest to learn and experience new things. To do something outside of our element. We even schedule occasional company "field trips" where our staffers get to partake in an activity that they haven't done before, or wouldn't likely do on their own.
AdLab has a great reminder of a classic technique to get outside of your element: Magazines. Magazines are a super way to experience a different audience on the quick. Visit a good newstand or bookstore, and browse the sections you don't normally browse. You'd be surprised at what you can learn about...humans.
Labels: branding, creativeinspiration, design, marketing
posted by darryl ohrt @ 7:44 AM
1 comments
you can now live inside whole foods
Jackie Huba has a most delicious post about her love of Whole Foods. This isn't just a love letter to her new favorite place of food, it's an analysis on what makes a successful business.
For the people too lazy to read her entire brilliant and entertaining post, I've copied and pasted her four key points to Whole Foods success:
1. Cater to the niche, baby.
2. Business is theater.
3. Hire for attitude, train for skill.
4. Let fans spread the word digitally.
But you can't just take that list and go build an empire. Go read her post. It'll be good for you.
Labels: marketing, retail, strategy, yummyfood
posted by darryl ohrt @ 7:51 AM
0 comments
some famous business people tell you what you should be doing
Some quick, one-liner marketing advice from a bunch of internet famous marketing geeks. There's actually some good stuff here.
My favorite: “Attracting is the new selling." Jackie Huba, Church of the Customer (pictured above)
Found by Guy Kawasaki (also quoted in the list), via Twitter.
Labels: marketing
posted by darryl ohrt @ 7:56 AM
0 comments
how to beat the iphone: watch nokia
Nokia's on fire. They've got sweet product placement in Cloverfield. They've got new web2.0 services like Qik practically dependent on them. And they've got something the iPhone doesn't have: video.
You can trick your iPhone into recording video. And some future software release (or the next iPhone) will surely include this. But for now - Nokia's taking advantage of the situation. They're even (supposedly) putting together a nice deal with Facebook. They've found features and benefits that offer something the iPhone can't - and are doing everything they can to make you want them. That's marketing. Awesome.
Labels: hacks, iphone, marketing, technology, video
posted by darryl ohrt @ 9:37 AM
3 comments
brandflakes: better than any other blog in the world
Simon Owens is on a quest for the truth. He has a theory that in order for the popular link blog BoingBoing to remain popular, it would have to consistently scoop its competitors by retrieving and posting links earlier than everyone else. So he conducted a little experiment to test the theory.
You can see the details of his theory and his findings here. But that's not what's important. What's important to note is that according to Simon, Brand Flakes for Breakfast was one of only 112 blogs that scooped BoingBoing. One of 112 blogs in the world. And, while Simon didn't indicate this, I'm pretty sure that the other 111 blogs were cheating.
Thanks Simon!
Labels: blogging, marketing, plaid, self promotion
posted by darryl ohrt @ 7:37 AM
0 comments
cloverfield is doing the lost thing
The highly anticipated Cloverfield movie is marketing Lost-style. Not a surprise, since it's a JJ Abrams project (the creator of Lost.)
Three Minds has an excellent run down of what's been released so far, along with links to the secret sites, trailers and more.
This is the future of marketing. Engaging your customers outside of the primary product space. I'm just sayin'.
Labels: branding, film, marketing, pop culture, television, viral
posted by darryl ohrt @ 8:08 AM
1 comments
people need a tribe
This is AWESOME. Exactitudes is a 13-year collaboration between photographer Ari Versluis and stylist Ellie Uyttenbroek. It's a stunning reflection of how groups of people around the world express their individuality...by dressing alike. I've always referred to this phenomenon as tribes. People tend to dress like other people in their tribe - even if their goal is to be different.
Our industry is famous for this - how many creative people do you know who frequently dress in black (me, today) and/or who wear the black-rimmed glasses that have become our uniform? Put that person at Walmart, and he stands out. But at the Art Director's Club awards, he blends right in.
I've observed this on so many levels, within all age groups and interests. From punk rockers to the cycling community. From teens to grandpas. And it has everything to do with early adoption, branding and pop culture trends. And it's especially fun to see trends cross from one tribe to another. For me, this is the joy I get in watching people at a mall, an airport or city street.
Hooray to Ari and Ellie for so beautifuly documenting this cultural phenomenon!
Found on Josh Spear.
Labels: fashion, marketing, photography, pop culture, trends, youthmarketing
posted by darryl ohrt @ 7:49 AM
0 comments
harvard reinvents college tuition
This seems almost too good to be true. Harvard has slashed tuition, and will now charge students based on a percentage of their parent's income. Seems like a more fair approach than the ridiculous blood-letting that that every other college in the U.S. requires of parents.
This is a big deal. A reinvention of the way college can be marketed. Potentially industry changing. Let's hope universities all across the country follow suit.
Labels: marketing, youthmarketing
posted by darryl ohrt @ 6:31 AM
3 comments
the end of the promo road: custom pens.
The other day we received one of those packages from Myron Manufacturing. The envelope with the pen that already has your company's name engraved on it. In the hopes that when you see it, you'll order a bunch more.
While this has to be one of the most effective direct mail tactics ever, I was surprised to get a follow-up phone call, to see if we might be interested in custom Plaid pens. Impressive follow-up - which initiated an office conversation about...custom pens.
Custom pens. Not cool, designery ones. The ugly ones. Why do firms still order these? What's accomplished? How lacking for ideas do you have to be to finally decide that an ugly, custom pen is the best promotional idea for your business?
I'm going to pull that idea out in our next long brainstorm session. After about a good hour, after the initial idea lull, and everyone's a little bit drained..."I know! Let's do custom pens! The ugly ones!"
Labels: directmarketing, marketing, self promotion, workplace
posted by darryl ohrt @ 8:28 AM
1 comments
obama's mighty marketing
Check out this post detailing some Obama marketing techniques. From fundraising tactics, innovative list building, and the world's largest phone bank, this is a marketing team that's spot on. There's not a brand that couldn't learn something here.
Sooo many impressive tactics - but my fave is getting people while they're at an event to call four friends. Think about that...you're at an event - so you're already pre-disposed to the brand. Because all of the people around you are doing it, you're more likely to participate in something you wouldn't normally do. Because you're at an exciting event, you have a speaking point to begin discussions with your friends. Brilliant.
The same technique could work for most non-profit live events, and even some consumer brands. Why are we learning marketing from a politician?
Thanks Eliza!
Labels: marketing, mobile, politics, streetteams, youthmarketing
posted by darryl ohrt @ 7:40 AM
1 comments
check art is a bore festival
Becky at RMI points out something that's frustrated me for ages. People who make checks suck. Why isn't there more selection? Cooler checks? Great design? Exciting licensing? Not that there's anything at all wrong with Holly Hobbie. Holly Hobbie rocks.
There's a nice opportunity for licensing here. And, as Becky discovers, the Breast Cancer Research Foundation has realized the opportunity, and is now selling Breast Cancer checks. Awesome idea - and one that other non-profits could follow.
I'm still waiting for punk rock checks - featuring art from Black Flag, Gang of Four, and Minor Threat album covers. Or better yet, Shepard Fairey 'Obey' checks. That would be sweet. But in the meantime, Holly Hobbie rocks.
posted by darryl ohrt @ 7:57 AM
2 comments
pay a mad blogger to diss your competition
As a virtual slap to the silly business of PayPerPost, our friend and co-hort Make the Logo Bigger Bill has launched a new project...Pay Per Diss. You pay him, and he says bad things about your competition. Like only a blogger can.
Hilarious. I think I'm going to see what it would cost to diss Bob's Furniture. Because their commercials annoy me.
Labels: adindustry, blogging, marketing
posted by darryl ohrt @ 8:07 AM
2 comments
IT: let your employees on facebook.
These kinds of stories make me sick.
Where's My Jetpack writes about his recent experience at a gig within an in-house creative agency in a large corporation. Their management/IT department has blocked employees from seeing many sites. To 'protect' them, and 'keep them productive.' As if they were pets.
I constantly meet with clients who can't see their own videos on YouTube, can't create Facebook profiles, can't see what the competition's doing, and can't see what's going on in the marketplace.
Yet, they're expected to generate marketing and brand campaigns that will connect with this world that they're not allowed to experience.
How about we just trust our employees? How about we give them access to tools that let them do a better job? How about we let them connect with the real world? And hold them accountable for performance, rather than their web surfing history?
(The pelvic thrust video is for those of us that enjoy internet freedom. Isn't it great?)
Labels: branding, facebook, marketing, productivity, social media, workplace
posted by darryl ohrt @ 7:38 AM
2 comments
outstanding advice in once sentence
Wow. Duct Tape Marketing sums up some excellent marketing/branding/running your business advice:
"Coolness is optional, authenticity is not."
Labels: branding, marketing, strategy
posted by darryl ohrt @ 7:18 AM
0 comments
this is how you launch a book
Joseph Jaffe's new book Join the Conversation just hit the stores, and he's managed an amazing feat. His book hit #2 on the business book charts (just under Alan Greenspan's book), and #26 on the overall Amazon charts yesterday. How did he do it? Bum rushing the charts.
By inviting all of his friends - his blog readers, his podcast subscribers, his Twitter followers, his Facebook friends and other social media friends....to join together on Sunday and purchase his book on Amazom.com.
And they did. And his book cruised up the charts. No doubt getting noticed by plenty of people who are not a part of his social network. Hooray for Joseph, and the success of his new book - and hooray for social media - in yet another great example of how small audiences networking together can create something huge. Congrats Joseph!
Labels: blogging, facebook, marketing, self promotion, social media, twitter
posted by darryl ohrt @ 7:31 AM
0 comments
just say yes.
SwissMiss has found some outstanding advice for anyone with a customer. Which I guess would include just about everyone. And everyone in our business should read the original post from Ideas on Ideas. Awesome outlook on our business.
Labels: adindustry, marketing, smallagency, workplace
posted by darryl ohrt @ 7:26 AM
0 comments
your bill, their billboard, my nausea
This mortgage foreclosure has been sponsored by Crest White Strips and the new Ford Focus. Today's Wall Street Journal has a story about banks, credit card and healthcare companies selling targeted advertising space on monthly bills in an effort to offset printing costs. They call it "transpromotional marketing." I call it kinda gross. Nothing goes better with that nagging sense of fiscal helplessness like intrusive advertising. We may have a credit and healthcare crisis, but if it gets people to buy stuff...yay!
posted by Wilson Cleveland @ 10:03 PM
2 comments
how to promote a new single
Here's the best interactive music video that I can remember seeing. Nice work for Arcade Fire. From Computerlove™.
Labels: Flash, marketing, youthmarketing
posted by darryl ohrt @ 7:15 AM
0 comments
making insurance cool again
Story in this morning's Wall Street Journal about a 176 year-old Italian insurance company that spent $40,000 to create an island in Second Life, in a noble effort to make insurance cool again for the younger generation (No...seriously). With all due respect to the well-intentioned marketing team, aside from the fact that nearly three-quarters of Second Lifers ignore corporate islands, no amount of tricked-out virtual world real estate will ever make insurance cool. Making insurance hip went out with the Cavemen.
Labels: marketing, secondlife, social media
posted by Wilson Cleveland @ 9:31 AM
2 comments
i used to complain about the xmas displays...
Especially the retailers who like to put up their xmas merchandising in October.
And now we're contributing to the mess. We're about to send an email blast to our clients, reminding them about their holiday cards. But if you plan on doing something exraordinary (and, why not?), now's the time to get it on your agency's roster. Happy Holidays.
Labels: marketing, retail, self promotion
posted by darryl ohrt @ 7:03 AM
1 comments
cool new blog from media planning dorks
At our shop, since we don't do media buying, we always refer to that side of the biz as being for dorks. Cuz we're like that. We'd like to think we're the cool kids at the lunch table, even though in reality we're the lonely kids with problems.
Anyway, some
Labels: adindustry, blogging, marketing
posted by darryl ohrt @ 7:39 AM
0 comments
a lesson for every consumer promotion
Church of the Customer posts the photo above, and asks "what's wrong?" (And the answer isn't the grey sky, or a lack of a healthy crowd.)
There's a lesson here for every branding person who's ever produced a consumer promotion.
Think about how consumers save, share and remember. If I was attending this event, how would I likely remember it? How would I share it with my buddy across the country? My cell phone camera, of course.
And so, here's what's wrong: There's nothing to tell you that this festival is in Austin, Texas. Nothing about the band name. No url to visit. Someone enjoying this experience snapped a cell phone photo to share with friends - and opportunities were lost.
What about your next promotion? Or billboard? Or event? Can users gain anything from a cell phone pic that's been posted to Facebook?
Awesome advice.
Labels: branding, marketing, mobile, outdoor, streetteams, viral, youthmarketing
posted by darryl ohrt @ 7:39 AM
0 comments
how to market like apple
A former Apple marketing executive has published an eBook on marketing Apple-style. I haven't read it yet, but it sounds like a good read.
In the meantime, you could just make a really good product, hire great designers, and treat your customers like good humans (most of the time).
posted by darryl ohrt @ 7:45 AM
0 comments
geek marketers to infiltrate and take over the world
This is from earlier in the week, but if you didn't see it, worthy of a read. Steve Rubel talks about the trend of several Fortune 500 companies hiring "geek marketers."
Some really good discussion going on. I can see a huge benefit for most companies here. We too have a couple of clients with people in similar roles. And have a few who would benefit greatly if they did.
Think about it. Many CMOs are getting old. In their heads. Years of insulation, conference calls and meetings have left dust in their heads, and they get out of touch. I still meet very large clients all the time who don't yet understand blogging. And they'd benefit greatly from an evangelist inside the organization that can separate trend from fad, and cool tool from waste of time. Someone who could teach others in the organization about web 2.0. Or whatever.
Sometimes outside geeks can help, too. I'm looking forward to a blogger class that I'm giving for one client of ours - and stoked that they see the value. Hooray for the Geek Marketer. I'm on board.
(Weird Science pic for your enjoyment. First thing that came to mind with the word "geek.")
Labels: marketing, trends, web2.0, workplace
posted by darryl ohrt @ 7:43 AM
2 comments
how to compete with the iphone
Saw this on BoingBoing yesterday, and thought it was a smart strategy. Don't get me wrong - I still believe in the power and magic of the almighty iPhone - I just think that a lot of competitors lost their vision for marketing when the iPhone arrived. Rather than play on their own product/service strengths, they tried to attack with half-hearted truths.
HP is being smart, with their iPaq. They've realized that the iPhone (for now) doesn't record audio. (or video.) And they've sponsored an audio blog post on one of the most famous blogs in all of the land. That's an excellent way to demo your product's unique features, AND get a product endorsement. Nice marketing.
Labels: ads, blogging, iphone, marketing, mobile
posted by darryl ohrt @ 7:04 AM
0 comments
uniqlo black is the new black
My favorite place in the world to spend money has yet another beautiful promotional site. Uniqlo has consistently created beautiful, stunning and engaging promotional sites. Uniqlo fans spend time with these sites like midwestern housewives spend with the Lands End catalog. (Not that there's anything wrong with that.) And they're falling in love with apparel in the process. Fantastic marketing.
Labels: branding, creativeinspiration, fashion, Flash, marketing
posted by darryl ohrt @ 7:03 AM
0 comments
what diamond dave can teach you about marketing
A great post by Brian Clark on what David Lee Roth could teach you about marketing. My favorite item: "Be True to Yourself" (or your brand). A nice post that will have me thinking "what would David do?"
Labels: marketing
posted by darryl ohrt @ 7:04 AM
0 comments
cool idea for a promo giveaway
iphone give-aways already blend in like wallpaper. But what about lime green iPhones? Or iPhones themed to your brand's color scheme? Cool idea for your upcoming trade show. From Macenstein.
Labels: apple, iphone, marketing
posted by darryl ohrt @ 7:19 AM
0 comments
marketing, RIP
This Blog Sits at the...posts a really smart essay on how the term "Marketing" may be ready for retirement. Grant points out that if "marketing" were a brand, we would have redesigned and relaunched it a long time ago," but at the same time, killing the term may be like taking the head off of a statue.
Grant explains that the term "marketing" doesn't really encompass current business solutions; comes saddled with negative brand baggage; and it's no longer cool. Time to die? Interesting discussion.
Labels: adindustry, marketing, trends
posted by darryl ohrt @ 7:06 AM
0 comments
pixel pop culture for your ppt pies
Anil Dash reports on the latest trend in info graphics: pixels. Pixels have become so much a part of our culture, that they'll look and feel great in your PowerPoint. Pie charts are for dorks. All the cool people are using pixels.
Labels: illustration, marketing, productivity, workplace
posted by darryl ohrt @ 7:16 AM
0 comments
the future of blogs, micro demos and other heady things
Steve Rubel has some interesting perspective on what the attention crash, shiny object syndrome and technology trends mean to the future of blogging.
Real genius insight - and things are definitely evolving to new places. New tools. New devices. Social networking.
But at the same time, I meet people every day who still don't understand what a blog is. Or realize that they read one. As media users, we're becoming a more fragmented society. Early adopters are blogging less and using even newer tools. Others are just learning how to use RSS. Some still even use television as their primary media!
This is true in marketing demographics, too. What used to be described as "male, 25-34, 40K income, etc" can no longer be viewed as a single demographic. Because within any single demo, there are now many, many micro demos. And changing every day.
Geez. That's too much thinking. My head hurts. Time to watch Bobbing for glasses again.
Labels: blogging, facebook, marketing, rss, technology, trends, twitter
posted by darryl ohrt @ 7:24 AM
0 comments
I heart nike+
and now I love it a little bit more.
Received a personal invitation recently to run in a sold out half marathon for women in San Francisco. There are cool prizes just for finishing. Money goes to charity. And I don't even have go to California.
Instead, I'll log 13.1 miles wherever I want, at any time on Oct 21, with my nike+ ipod nah-no. (which is how the cool people pronounce it) Mizuno wearer that I am, I'm even thinking about buying my first pair of nikes.
How cool is a virtual half marathon, run by thousands of women all over the country on the same day. And that they spotted me as a woman who logs long distances in my account, who might be up for a half. And the Leukemia & Lymphoma Society is benefiting too. Everybody wins.
Labels: marketing, sports marketing
posted by Giuli @ 9:24 PM
2 comments
what's a wiki and how to use it for marketing
Duct Tape Marketing has a sweet roundup of how you can use a wiki for marketing. Don't know what a wiki is? Don't know how to use it? Don't worry. John's got all of the links and resources you need.
And saves me from writing anything too insightful on a few hours of sleep. Trying to keep up with Make the Logo Bigger Bill on the Plaid tour is exhausting.
Labels: marketing
posted by darryl ohrt @ 7:26 AM
1 comments
pimple medicine gets fun
Make the Logo Bigger found a super nice production for OXY. (The kind of OXY that you put on your face - not the kind you put in the washer.) Really cool and deep site, worthy of stealing your otherwise productive Monday morning. Even if you don't have pimples.
I especially like the straight forward messaging in the intro: "You like girls, right? And girls like guys without acne, right? So get OXY." Straight forward messaging AND a ridiculously entertaining site. Nice work.
Labels: marketing, youthmarketing
posted by darryl ohrt @ 6:04 AM
1 comments
simpsons rocks 7-11's, the skies, what next?
I flew JetBlue yesterday, and smiled when I received a Simpsons napkin with my snack. If that wasn't enough, Mr. Burns is guest blogging on the JetBlue blog. I really need a Buzz Cola. Awesome, awesome campaign for the movie.
posted by darryl ohrt @ 7:29 AM
1 comments
sales and marketing from a stripper
Ummm....maybe this is just a ploy to make the finance department accept his receipts for table dances as expenses....but the Wise Camel has written a post 10 Sales and Marketing Tips I learned from Strippers. It's funny, and mostly true (I suppose), with one exception. A commenter on the post accurately points out that strippers don't actually care about customers. (Although I suppose the same could be said for some cell phone companies or airlines.)
The picture above is Justus, contemplating this stripper sales theory, while providing interest to the story, without requiring a picture of boobies that would only get me in trouble. I'm pretty sure that Justus is not a stripper, nor has he ever been to a strip club. Or done anything remotely bad ever in his life. Just in case you're keeping track.
Labels: marketing
posted by darryl ohrt @ 7:36 AM