think iphone apps are just for the big guys?
LifeHacker posts that Australian bank ANZ has produced an iPhone version of their site, along with a trading application that users can install on their phones.
Proof that even localized businesses can create tools for their users, that work on the tools that their users are using. That's lots of tools and users speak.
What could you be doing on an iPhone? (Thanks, Justus!)
posted by darryl ohrt @ 7:49 AM
2 comments
where will you be tomorrow morning?
In line for the new iPhone? Possibly nothing compares to the iPhone devotion (or nutiness) of Twitter buddies Brad and Joe.
Brad has been without an iPhone for 26 days.
Joe is traveling halfway across the country to wait in line with Brad so they can both buy the new iPhone.
Why? Because the iPhones that they sell in Indiana are so much better than the ones in the northeast. Or maybe Joe really wants an Indiana area code, for "cool factor." Or because Joe really supports his buddy's struggle without an iPhone for 26 days. Or maybe it's just that Joe's travel schedule had him in Indiana tomorrow. Clearly, someone needs to produce a documentary to answer these questions.
Happy iPhone eve.
posted by darryl ohrt @ 8:05 AM
1 comments
this week at Plaid
Here's what happened this week at the world's most 'don't mess with Texas' design and branding firm:
Today was Matt's birthday. I don't know how old he is, but he's freaking young, so he's got nothing to worry about. At Plaid, we love our birthday cake. Mmmmm. Some of the team is at SXSW, so we setup an ooVoo chat (pictured above), so that David, Rob and myself could sing the birthday song along with the rest of the crew. I'm sure that Matt's saving us each a piece of sweet cake.
So David, Rob and I are rocking out at SXSW. What an awesome time. (If you don't count the closing of Dallas airport, and the breaking of the iPhone.)
We found out that a poster David designed for Westport Playhouse is going to be used as a prop in a movie, A Kiss at Midnight with Annabella Sciorra. They actually sought out the poster, after seeing it, and wanted to feature it. I fully expect David to win an Oscar for this.
We began beta testing the most awesome project for Segway. Lots more on this one, soon.
We're interviewing like mad for a couple of positions, and should be narrowing the field down a bit next week. Can't wait to get new fresh faces at Plaid. We're all getting a little tired looking at Dave's ugly mug.
Stay tuned with what's happening at SXSW over at our SXSW Edition of BrandFlakes. David, Rob and I will be posting to the blog, and our individual Tumblr pages. Here's links to the Tumblrs, which are lots of fun:
Darryl Ohrt
David Plain
Rob Biddiscombe
Have a great weekend. If you're in Austin, please connect with us. There's still some Texas beer left in town, and we're not leaving till it's dry.
Labels: iphone, sxsw, thisweekatPlaid
posted by darryl ohrt @ 11:18 PM
2 comments
people are really using iphones
Google sees 50 times more searches from the iPhone than any other mobile handset.
“We thought it was a mistake and made our engineers check the logs again,” says Vic Gundotra, head of Google’s mobile operations. (Yeah, like Google can make mistakes.)
This is an important trend. Not that you aren't already sick of hearing how 'mobile is the future.' But here's tangible evidence that users are actually using. As the Financial Times points out, when other manufacturers make the internet as easy as Apple, this will be huge. Internet. Maybe this thing is catching on.
Labels: apple, iphone, mobile, trends
posted by darryl ohrt @ 7:39 AM
0 comments
how to beat the iphone: watch nokia
Nokia's on fire. They've got sweet product placement in Cloverfield. They've got new web2.0 services like Qik practically dependent on them. And they've got something the iPhone doesn't have: video.
You can trick your iPhone into recording video. And some future software release (or the next iPhone) will surely include this. But for now - Nokia's taking advantage of the situation. They're even (supposedly) putting together a nice deal with Facebook. They've found features and benefits that offer something the iPhone can't - and are doing everything they can to make you want them. That's marketing. Awesome.
Labels: hacks, iphone, marketing, technology, video
posted by darryl ohrt @ 9:37 AM
3 comments
sacre bleu! france gets unlocked iphone
Aside from the possibility of running into Johnny Depp at a Paris cafe, there is really little reason to move to France, unless of course you want an unlocked iPhone. Its as if Steve Jobs WANTS you to hate him. Enjoy your new freedom phone France.
posted by Wilson Cleveland @ 9:01 AM
2 comments
insight into iphone interface design
Excellent observation over at 37 Signals about the placement of the new iPhone icon, and how the design puts context over consistency. Nice design lesson that could apply to so many of the things we use (or see) every day.
(Note how many i's that i squeezed into that headline.)
Labels: design, iphone, webdev
posted by darryl ohrt @ 7:32 AM
1 comments
how to compete with the iphone
Saw this on BoingBoing yesterday, and thought it was a smart strategy. Don't get me wrong - I still believe in the power and magic of the almighty iPhone - I just think that a lot of competitors lost their vision for marketing when the iPhone arrived. Rather than play on their own product/service strengths, they tried to attack with half-hearted truths.
HP is being smart, with their iPaq. They've realized that the iPhone (for now) doesn't record audio. (or video.) And they've sponsored an audio blog post on one of the most famous blogs in all of the land. That's an excellent way to demo your product's unique features, AND get a product endorsement. Nice marketing.
Labels: ads, blogging, iphone, marketing, mobile
posted by darryl ohrt @ 7:04 AM
0 comments
cool idea for a promo giveaway
iphone give-aways already blend in like wallpaper. But what about lime green iPhones? Or iPhones themed to your brand's color scheme? Cool idea for your upcoming trade show. From Macenstein.
Labels: apple, iphone, marketing
posted by darryl ohrt @ 7:19 AM
0 comments
drinking fanta in russia is like drinking acid
To hell with Fanta girls. With the Russian version of Fanta, you can control a party like it's an iPhone. I want some of this Russian juice. Found on Lee Washington's blog.
Labels: ads, beverage, iphone, video
posted by darryl ohrt @ 6:16 AM
0 comments
more people have iphones than are in SL right now
More people have iPhones than are currently logged into Second Life. A LOT more. What is your brand creating for them? There's a massive opportunity here for branded applications, games, and even simple things like wallpapers. iPhone wallpaper above is from one of my favorite artists, COOP.
Labels: apple, branding, iphone, technology
posted by darryl ohrt @ 7:32 AM
1 comments
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