santa is ready to ride
What if your hospital was the one responsible for keeping Santa healthy, and making sure he's fit for his big night?
This is a most awesome self promotional piece for UNC Healthcare that is family friendly branding at its holiday best. Thanks, Casey!
Labels: healthcare, holiday, marketing
posted by darryl ohrt @ 7:47 AM
0 comments
Tuesday, November 17, 2009
not all hospitals produce lame ads
The health care industry is soooo ripe for heart touching creative campaigns, yet most hospitals opt instead for pictures of their doctors or tv spots about robot surgery. Blech.
So when a health care provider does produce fantastic creative, it stands out even more. Such is the case with this new print campaign by the Credit Valley Hospital. Nice work.
Labels: ads, healthcare
posted by darryl ohrt @ 7:40 AM
0 comments
Tuesday, September 22, 2009
lawyers: please stop it.
You're probably already thoroughly entertained by the disclaimer copy at the end of most pharmaceutical ads that promises projectile diarrhea, loss of appendages and melting eyeballs.
Bill Baker points to a hilarious legal disclaimer on the Ambien site. The home page features some models rotating on a giant six foot in diameter pill. There's a disclaimer that says "not actual pill size."
If that's not enough, the accompanying television ad features a magical floating pill over a sleeping woman's head, with particles sprinkling their way into her skull. The printed legal disclaimer says "dramatization."
Seriously??
Labels: adindustry, ads, healthcare
posted by darryl ohrt @ 6:40 AM
1 comments
Wednesday, July 29, 2009
baby, I'm on fire
Marketing executives love to discuss branding, positioning, unique selling propositions and copy, but often glaze over at imagery. "Make the logo bigger," they might say.
Here's evidence that images are worth thinking about. Wow.
Creative by Acento of Los Angeles under direction of Marco Cassese. Via Ad Sneeze.
Labels: creativeinspiration, healthcare
posted by Ben Kunz @ 7:12 AM
0 comments
Wednesday, February 04, 2009
computer tans are tantastic!
All of the hot people at your office are probably tanning themselves right now. And your pasty, geeky skin could use a little color, too.
Stuck in the middle of winter? Not a problem! Now you can tan from the comfort of your own cubicle. With nothing but your computer monitor. Awesome, fun piece for SKCin.
Labels: healthcare, marketing, nonprofit
posted by darryl ohrt @ 7:14 AM
1 comments
Wednesday, January 07, 2009
the changing face of free
Stop and Shop has launched an interesting promotion. They're giving away FREE antibiotic prescriptions.
What a fantastic way to do a great thing. This will certainly drive traffic to the store - but it's also making a statement in the neighborhood: we care.
People lost interest in balloons, pens, poorly-designed baseball hats and other FREE crapola years ago. Offering something of value to customers who are sick is a refreshing approach.
If you were just prescribed meds and got them for free, wouldn't you remember the brand that made that possible? What could you do for free that has actual value?
Labels: branding, healthcare, marketing, retail
posted by darryl ohrt @ 8:00 AM
1 comments
Friday, September 19, 2008
da lads are killin' cancer like the vermin it is
Ye only thing more crusty than the rickets is the cancer. This here campaign for the Children's Cancer Institute of Australia is mighty good and mighty scary. It'll soften yer heart, rightly so.
Labels: ads, healthcare, pirates
posted by darryl ohrt @ 7:51 AM
0 comments
Tuesday, May 20, 2008
google launches google health
The Google gods have just launched Google Health. Here's a place that users can complete, upload and import their entire medical history. All of their health records in one place.
This could be a massive opportunity for those in the health care industry. Google's available API means that we can now build fanstastical new tools to allow patients things that weren't available before. Think that mashups using Google Maps are exciting? Imagine the things that might be done in health care.
And there's some very interesting discussion going on over at Fred Wilson's blog, A VC. Fred wants to make his health record public, and was surprised that there was no "share" button. That might be a little extreme - but it points to how the world is changing.
This should be exciting for the health care industry. Here's a wonderful tool, backed by Google, that most health care marketers wouldn't be able to develop or manage on their own. Google just eliminated the development budget for them. Now they can integrate into their own tools, and create good things for users all around.
Hooray, Google.
Labels: google, healthcare, mashup, social media
posted by darryl ohrt @ 7:29 AM
2 comments
Thursday, March 13, 2008
abercrombie and fitch: saving lives?
Ummm...I don't know what to say about this. Abercrombie and Fitch Hospital. Do you have to have six pack abs to get in for treatment? Or, if I go there, could I leave with six pack abs? Do they have those giant half naked teen pics up in their lobbies?
I'm completely fine with title sponsors, especially when it makes sense for both parties involved. But Abercrombie Hospital?? Oh, what I would paid to have been in the meeting where a committee thought that was a grand idea.
Labels: branding, healthcare, marketing
posted by darryl ohrt @ 8:41 AM
1 comments
Thursday, January 31, 2008
happy thursday.
Feeling great? Here's a beautiful spot that should bring your mood right on down below depressing. Great probono work by Agency DDB Sydney.
Labels: ads, healthcare, nonprofit
posted by darryl ohrt @ 7:26 AM
1 comments
Monday, December 10, 2007
good morning. welcome to monday. I have a bad case of diarrhea.
Immodium should get their licensing people on this right now. Would be soooo awesome as a tv campaign. Isn't it fun to sing about diarrhea? From Christopher Price, via Facebook.
Labels: creativeinspiration, healthcare
posted by darryl ohrt @ 7:33 AM
0 comments
Wednesday, October 10, 2007
gi jonny, now with telescope ass
Ummmm....this clip is not something you should send to your mom. But if you want to educate college (or high school) students that the risk of HIV is still very real, it's spot on.
And, there's a website too - where GI Jonny fans can watch the clip again - and get very real educational information. There's even details on how to sponsor your own GI Jonny event. Go, Jonny.
Labels: ads, healthcare, youthmarketing
posted by darryl ohrt @ 7:30 AM
0 comments
Monday, September 24, 2007
sexy package design idea for pharma
Here's a product made for birth control pills - but this would be a cool idea for any pharma packaging. Pill bottles with alarms built into them.
Even better - Target should offer this as an add on, to any prescription they sell. $1 more, and get the alarm bottle. $2 more, and we'll set the alarm for you. (Cuz old people can't set digital clocks, you know.) Packaging that provides a user benefit rocks.
Labels: healthcare, package design, productdesign
posted by darryl ohrt @ 7:21 AM
0 comments
Thursday, July 19, 2007
battle for the bronchs kicks throat.
TEQUILA\ Australia just launched some wonderous work titled Battle for the Bronchs.
This is a campaign aimed at young people who may suffer from asthma. The site includes video episodes, games controlled by breath (smart!) and loads of goodies.
Absolutely stellar work. Fantastic strategic thinking. Beatuious design. Great copywriting and production. Awesome.
Labels: ads, healthcare, youthmarketing
posted by darryl ohrt @ 7:50 AM
0 comments
Tuesday, May 08, 2007
info graphics to illustrate our fatness
Funny info graphics to properly illustrate how fat the US has become. Mmmmm. Donuts.
Labels: healthcare, illustration, trends, yummyfood
posted by darryl ohrt @ 7:02 AM
2 comments
Friday, April 13, 2007
this week at via/plaid
Here's what happened this week at the world's most 'wishing it was sunny' design and branding firm:
Wow. What a week.
Loads and loads of new business. And then some more. Totally awesome.
We just started working with the Westport Country Playhouse - and will be rocking the theater industry upside down. There's a really rich history here - many people know of the Paul Newman/Joanne Woodward factor, but the playhouse actually dates back to 1930, and their stage has been graced by the likes of Liza Minelli, Kitty Carlisle, Henry Fonda, Eva Gabor, and Jane Fonda.
We also just received approval on a couple of internet projects for a Connecticut hospital. One of the first is a site for bariatrics. That surgery that helps obese people lose weight. We're stoked about this - it's a classic opportunity to connect with real humans and make a difference in their lives. Not often that we get to do that, in the design and branding world.
We won five Ad Club awards! I'm pretty sure that's the most we've ever won at any one show. Pretty stoked.
The rebranding of our agency to Plaid is in full swing. We've pretty much selected a logo, designed the new concept for the website, and involved the community in the process. You can read the play by play at our re-branding blog, ThinkPlaid.
I'm on vacation next week!! Some exciting and super smart bloggers will be filling my shoes while I'm away.
Labels: healthcare, plaid, thisweekatVIA, via
posted by darryl ohrt @ 1:42 PM
0 comments
Tuesday, January 23, 2007
revolution health is well, revolutionary?
This is an interesting launch. It's a great example of new internet tools, design and thinking being brought to something that you thought was already done - or even overdone. Or so boring, and already done by everyone else, that it's not worth looking at again.
Health Care information. Health care sites are hardly exciting, and it would seem like that's been pretty well covered on the interweb. But Revolution Health has come at the health care industry with a new angle. Dare I say, a "web 2.0" angle.
It's also interesting that Steve Case is involved in this. Maybe now is the time to reinvent everything that's already been done on the internet. Can design and new internet tools reinvent your business? From BrainFuel.
Labels: healthcare, web2.0
posted by darryl ohrt @ 7:04 AM
1 comments
