Thursday, March 11, 2010
this is a really big poker game



I don't know why, but over-sized props thrown into real life always looks interesting.

So when PokerStars.com needed to get the word out about their super large hub of everything poker, they pulled together really large English rugby players, and some extra large cards. Cute. In a rugby player playing poker kind of way.

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posted by darryl ohrt @ 7:34 AM   0 comments




Thursday, February 11, 2010
if world of warcraft were cute...



What if you pulled together some really cool illustrators and creative people to produce a social game that was like World of Warcraft, but friendly, creative and cute? Without all of the swordfights?

Check out Glitch. The latest and most awesomest MMO, created by one of the founders of Flickr. It's not live just yet, but you can read all about the details in CNET.

They're calling it a never ending feast of imagination, a celebration of creativity, a labor of love, and a monument to play. (Not that they're over confident or anything...)

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posted by darryl ohrt @ 7:55 AM   0 comments




Wednesday, February 10, 2010
source code: now for sale to ad industry.



In a genius move to promote the new video game Dante's Inferno, EA Games created ASCII art/ads and placed them within the source code of sites like Digg.

Each ad contains a password, and if you collect them all and enter them on the site HellisNigh.com, you'll win something. Or trigger hell on earth. Or something like that.

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posted by darryl ohrt @ 7:49 AM   0 comments




Monday, December 21, 2009
keep yourself busy with browser pong



Since your boss is already on vacation, this is probably a good day to spend playing Browser Pong. It's just like Pong, but played with browser windows.

Your office productivity will never be lower, but you'll have loads of fun. Enjoy.

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posted by darryl ohrt @ 7:40 AM   0 comments




Tuesday, December 15, 2009
how to be the cool house in the neighborhood



This dude Ric hooked his holiday lighting system into his Wii Guitar Hero system, and the result is absolutely rocktastic.

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posted by darryl ohrt @ 7:51 AM   0 comments




Tuesday, November 24, 2009
what a zombie outbreak looks like on google maps



It's completely natural to wonder what your neighborhood will look like when the zombie apocalypse arrives.

Now a SIM game from Binary Space Games gives you a peek of how it might go down. Control the zombie infection and watch how they take over this Washington DC neighborhood, on Google maps.

What we need next: map controls, so we can the zombies in our own hood.

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posted by darryl ohrt @ 7:32 AM   0 comments




Wednesday, November 18, 2009
gaming works magic for u.s. army



Game Politics points out how effective gaming has been for the recruitment of soldiers. The Army even testified to Congress that the America's Army game has been more effective than “any other method of contact.”

Even better, a 2008 MIT study found that “30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined.”

Sounds like someone's doing their homework, creating media that engages their audience, and getting spectacular results. From the ECA.

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posted by darryl ohrt @ 7:38 AM   2 comments




Monday, November 16, 2009
zombie shooting fun for the family



Check out this trailer for the new Resident Evil video game: you get to shoot zombies within the trailer. What better way to get users into your product than to actually give them the product experience?

(Tell your boss that you're not just shooting zombies...you're doing marketing research.) From BrandFreak.

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posted by darryl ohrt @ 7:21 AM   0 comments




Wednesday, September 09, 2009
this is not about vampires or the NFL



When you hear that this video is to promote Twilight, you'll first say to yourself "what do bulls have to do with vampires?" But then you'll realize there are other brands associated with the name "twilight."

And then you'll see that this video promotes Sony's Twilight Football game. And you'll wonder why there isn't a football in the clip. But then you'll realize it's the other kind of football. What only Americans call soccer. And after you've completed that thought process, you can sit back and enjoy the mad skills of some fast moving feet. Fun.

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posted by darryl ohrt @ 7:27 AM   0 comments




Monday, August 31, 2009
fart jokes really never get tired



Here's a cute ad for the release of MySims Racing. (If by cute you mean a guy who can make any imaginable sound come out of his butt.)

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posted by darryl ohrt @ 7:21 AM   0 comments




Monday, August 24, 2009
gamers get old, fat and lazy.



Wired reports about Computerworld reporting on a new study from the Center of Disease Control (!) that shows that pretty much everyone is a gamer. And we're all getting fatter.

The surprise that may exist in this study for marketers is the fact that gamers aren't just teens. In fact 25% are 50+.

The study also reports that gamers say they're overweight and have more "poor-mental-health days." (PMH?) Keep this in mind when you're composing that photograph of the living room scene for that new ad, and end up casting the 12 year old to play XBOX. Might not be as close to reality as you think.

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posted by darryl ohrt @ 7:36 AM   2 comments




Monday, August 17, 2009
not your average feature release video



Who says that you need a fat production budget, killer effects or even animation to promote a game release? XBox 360 Achievements promotes a new "Slo-mo death match feature" for the game FEAR 2 with...a silly, low-budget home grown video.

30K views (so far) is not a bad return on the investment.

(If you work in an office that's not tolerant of moderate swear words, you may want to listen in headphones.)

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posted by darryl ohrt @ 7:53 AM   0 comments




Friday, July 10, 2009
are you ready for the swedish military?



This site for the Swedish Armed Forces feels very much like a well produced console game. Incredible set design, beautiful Flash work and a series of puzzles that somehow confirm whether or not you're Armed Forces ready.

Clearly, I am not ready for the Swedish Armed Forces. Several failed puzzles and ultimately too short of an attention span to complete the test. You'll certainly do better. Thanks, Devon!

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posted by darryl ohrt @ 7:12 AM   2 comments




Monday, June 29, 2009
paintings of places in video games



Like many fine artists, James Barnett stakes out just the right location for his oil paintings. Only James seeks these locations within video games.

"Just think of me with my blue smock, sun hat, and luxurious beard in front of an easel on a hill in Fallout 3"


Wow. From Waxy.

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posted by darryl ohrt @ 7:24 AM   0 comments




Friday, May 08, 2009
when 8 bit video games go bad



What would it look like if your favorite 8 bit video games from yesteryear were rendered with the real life blood and gore of today's killing games? The 8 Bit Fatality Project answers the question. From Kottke.

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posted by darryl ohrt @ 8:07 AM   0 comments




Wednesday, April 15, 2009
how to close down your competition



Just send this link to everyone that works at your competition. They'll be mesmerized and start playing around, and before they know it, hours will have passed. Work will have stopped. All of their employees will have been hypnotized by the musical mystical button pushing tool.

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posted by darryl ohrt @ 7:20 AM   2 comments




Monday, April 06, 2009
not for people who like bunnies



If your idea of an Easter celebration entails killing, maiming or cutting up the Easter Bunny, then you might enjoy the Easter Bunny Egg Run (Two). You play the role of the Easter Bunny, and try to avoid certain gruesome death.

Flash games are pretty tired, but the guys at Motion Monkey have created something that stands out...thanks to the blood and gore. Happy Easter.

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posted by darryl ohrt @ 7:32 AM   0 comments




Wednesday, January 28, 2009
when i was a kid, gi joes were dolls



OK, maybe they were action figures. But they weren't anything as kick ass as these posters for the new GI Joe Rise of the Cobra video game.

This is a total badass re-branding of GI Joe. Smart move, to capitalize on the brand recognition yet updated to today's gaming universe. Oh - and bonus - they've included badass female GI Joe's, too!

The Boy Scouts of America should hire the agency that did these, and rebrand themselves as adventure dudes.

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posted by darryl ohrt @ 7:36 AM   1 comments




Wednesday, December 17, 2008
how to behave on the subway



Metro Rules of Conduct is a game that teaches players how to behave on a subway. Artist/Developer Kian created the game to point out the irony of the situation. Train cars that are designed to foster reaction (with seats faced toward each other), yet society works hard to continue to ignore one another.

Play the game by staring at MP3 players and other objects without actually making prolonged eye contact with other humans. Scarily accurate, regardless of what city you're from.

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posted by darryl ohrt @ 7:51 AM   0 comments




Thursday, November 20, 2008
how the blind do gaming



Rubber Republic has just released a beautious set of promotional games, animated by the world famous Aardman. And that's not even the good part. The games can be enjoyed by people blessed with sight AND the visually impaired.

Didn't think that was possible? Take your eyesight for granted? Here's a fantastic window into how a web-based game can work for either audience. It's pretty cool to see how everything from loading bars to leader boards can be navigated with just audio and a keyboard. Sweet.

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posted by darryl ohrt @ 8:01 AM   0 comments





8 bits are all the range



All of the cool kids are dancing to chip music. That 8 bit low-fi music made popular by the early generation video games.

Now there's a Blip Festival coming to NYC in December. The festival will feature music, art and pop culture associated with the glorious 8 bit revolution. This is a must do for any computer/game/designer/creative nerds. From Boing Boing.

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posted by darryl ohrt @ 7:52 AM   1 comments




Thursday, September 25, 2008
red alert remix. it's got a good beat.



Video game freaks will be stoked about the new release of Red Alert 3. And there's no better way to celebrate than a mix of boobs, guns and military dudes set to a good dance beat. Wins every time.

Red Alert remix features a host of B-listers, including Jenna McCarthy, George Takei, Tim Curry, JK Simmons, and other names you might not recognize. Come for the guns. Stay for the party!

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posted by darryl ohrt @ 7:56 AM   0 comments




Wednesday, September 24, 2008
how to do youtube advertising



This is the kind of advertising that I don't mind watching with YouTube videos. Totally awesome. From Sean Howard, via twitter

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posted by darryl ohrt @ 7:30 AM   1 comments




Wednesday, July 09, 2008
another place for you to wear spandex and elf ears



Google has just launched Lively, which looks to have some massive potential. Lively is a 3D application that allows users to create avatars, place them into virtual environments, and communicate with others in that environment. Yes - just like SecondLife.

But this is a Google product. And there are a few things that look enticing in comparison to Second Life or MMORPG's. With Lively, "rooms" have real-world urls - that can be embedded into web pages, blogs, etc. You can pull in photographs and YouTube videos. And you'll eventually be able to port in friends from other social media tools.

Adverlab and Mashable have excellent rundowns of what's possible, along with screen shots.

For now, Lively is a PC only application. :( But a Mac version is promised soon.

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posted by darryl ohrt @ 7:28 AM   1 comments




Wednesday, July 02, 2008
world of warcraft: so yesterday



World of Warcraft, the world's most popular MMORPG is about to lose its number one status to Habbo.

Habbo boasts 9.5 million active monthly users, compared to World of Warcraft’s most recently reported 10 million subscribers. Habbo says they'll pass WOW in the next 30 days. That's a lot of kids that won't see their backyards this summer.

We're not players in Habbo yet, but love the fact that they have a tiki area. We don't ask for much. Just tiki mugs and torches.

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posted by darryl ohrt @ 7:25 AM   0 comments




Monday, June 16, 2008
surprise your wife and redecorate the living room



You know that she's totally going to love these Mario Bros and Donkey Kong wall decals. Don't even ask. Just take down all that Restoration Hardware crap, and put these stickers up. And then proclaim that you plan on redecorating the entire house, with each room devoted to another video game.

Don't forget to remind her that you once held the record for Donkey Kong at the machine in the snack bar, in college. From urlgreyhot.

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posted by darryl ohrt @ 7:24 AM   0 comments




Thursday, June 12, 2008
drive anywhere and everywhere with google maps



Coworker Rob found Geoquake. A mashup game where you can drive a car over Google Maps. Almost like Grand Theft Auto, only on a real map. And without all of the killing, hookers, 3D graphics, cool cars, etc.

This is an awesome mashup with loads of promotional opportunities. What about a version that encourages users to explore your campus? Or a scavenger hunt, where you photo your car over certain objects? Or as an automobile promo showing that your vehicle can drive over anything. (Even buildings.) So many cool ideas. Ready to ride.

But for now, I'm driving over pedestrians in New York. Cuz that's how I roll.

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posted by darryl ohrt @ 7:22 AM   2 comments




Tuesday, June 03, 2008
world of wifecraft: marriage counseling 2.0



What if you could use games like World of Warcraft to help you through real life? World of Wifecraft is a guide on how guys addicted to MMORPG's can get along in life. By treating life just like a quest in the game.

Send this clip to the person in your life that's obsessed with World of Warcraft, or other MMORPG's. So funny.

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posted by darryl ohrt @ 7:33 AM   4 comments




Thursday, May 22, 2008
turn hate into love



Producers of video game On the Rain-Slick Precipice of Darkness are using a very bad review of the game to promote the release.

Snakes on a game? Awesome.

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posted by darryl ohrt @ 8:12 AM   0 comments




Friday, May 16, 2008
katie sent me porn.



Just when you think you know someone. Intern Katie sent me this naked image. It's an ad for PS3. (Full version probably wouldn't be considered safe by your uber conservative IT department.)

Two comments:

1. It's insane that an ad like this would never be safe in the U.S., but we're allowed to show killing, dismemberment, and other murderlicious imagery.

2. I don't get it. It's meant to appeal to men, to promote a Playboy PS3 game. But are men who are interested in Playboy also interested in nearly naked man pics? I don't think so.

Thanks, Katie. I think.

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posted by darryl ohrt @ 8:17 AM   3 comments




Wednesday, May 14, 2008
liberty city versus new york city



Mathew Johnston has put together an awesome collection of images that compare Liberty City (from Grand Theft Auto IV, for you older people), to real images from New York City. Pretty cool.

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posted by darryl ohrt @ 7:49 AM   0 comments




Friday, April 25, 2008
make your wii mii into the real you



Now you can get your personal Wii character made into an actual sculpture. These are going to make wiilicious gifts. For the right people. Other people might just stare at you, and say things like "you got me a stupid statue? For our wedding anniversary??"

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posted by darryl ohrt @ 7:09 AM   0 comments




Tuesday, March 04, 2008
packaging saves the day



The special edition of Grand Theft Auto comes with some pretty sweet packaging that even includes a GTA safety deposit box.

And the new NineInchNails release is available in special packaging, too. You can download the release for free - or spend more dough on NIN goodies. This gives a real reason for fans to spend money on something they can't download or trade for free. Sweet packaging. The $300 version even comes packed with a Trent Reznor autograph. Cool.

Who says package design for content is dead??

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posted by darryl ohrt @ 8:22 AM   0 comments




Wednesday, February 27, 2008
the most annoying and relevant game



This is the most annoyingly stupid yet totally relevant and complete waste of time game ever. ForumWarz is an interactive game that plays off of everything current and past and relevant or annoying on the internet. It's as awesome as it is annoying. A perfect picture of internet pop culture.

If you're an internet worker, you'll get this. If not, you may look puzzled at your screen and wonder what all of the fuss is about. From BuzzFeed

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posted by darryl ohrt @ 8:23 AM   0 comments




Tuesday, February 19, 2008
the next round of mac parodies is here



Someone's produced a Nintendo version of the Macbook Air spot. The Apple copyfight attorneys keep taking it down from YouTube, but for now, you can see it here. Found on Engadget.

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posted by darryl ohrt @ 7:46 AM   0 comments




Friday, January 25, 2008
gamers: leave us alone...



Psychologist Cooper Lawrence went on a Fox News program, and ranted about the “full digital nudity and sex” featured in the Mass Effect video game, for the Xbox 360. Turns out that there isn’t any full digital nudity and sex in the game.

Sounds like Cooper didn't actually play the video game she was denouncing - or at least check her facts beforehand. And gamers went wild. Her book soon saw more than 500 one star reviews on Amazon. It got so out of hand, that Amazon had to intervene. Gamer's revenge. Sweet.

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posted by darryl ohrt @ 6:44 AM   4 comments




Thursday, December 06, 2007
how to play video games with your building



Dorm room Tetris. Wow. Unbelievable. Nuff said. Thanks Rob!

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posted by darryl ohrt @ 7:34 AM   0 comments




Wednesday, November 21, 2007
i'm mr T and i'm a night elf mohawk.



Sweet.

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posted by darryl ohrt @ 7:50 AM   1 comments




Friday, November 16, 2007
throw a lamb out of a plane



The dudes over at Koko Digital have created a cute game for the Make a Wish Foundation, called Lamb Chop Drop. I thought it might be a game where a lamb gets dropped into a meat grinder - but it turns out that it's actually a really cute game with a lamb that parachutes.

The "Donate your final score" feature at the end of the game is a nice touch.

Rob and Ryan from our office may especially appreciate this one.

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posted by darryl ohrt @ 8:15 AM   0 comments




Thursday, October 18, 2007
virtual ouija board, just in time for halloween



Ask The Spirits lets you play with a Ouija board, without having to open a portal to darkness in your own home. Because ghosts can't get you, through the internet, you see. Ask The Spirits is a fun (if talking to a spirit-bot through the internet is your idea of fun) self promotional piece for TAMBA.

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posted by darryl ohrt @ 7:36 AM   24 comments





"there's no trucks in world of warcraft!"



This gets funnier every time I see it. Great piece for Toyota. Found on Ad Goodness.

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posted by darryl ohrt @ 7:20 AM   3 comments




Tuesday, September 11, 2007
i need these pants to teach matt a lesson



We've been spending quality time with Guitar Hero in our office lately, and it's pretty obvious that I suck. Bad. We got to discussing that other game - the one that comes with the full drum set, and I'm convinced I'd rock at it.

Matt swears he's a better drummer. Sure, he's in a really cool band, lives the lifestyle of a rockstar and everything, but I'm old and wise. A former punk rocker.

So, I need these drum pants to walk around the office and constantly remind him of my rhythmic superiority.

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posted by darryl ohrt @ 7:43 AM   0 comments




Thursday, September 06, 2007
xbox = blockheads + video conferencing x therapy.



Adverganza is right. This spot is totally confusing. I feel like we need to setup discussion groups, and ponder its meaning.

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posted by darryl ohrt @ 7:29 AM   0 comments




Tuesday, August 21, 2007
i am not the bionic woman



To promote the upcoming premier of Bionic Woman (yes!), NBC just launched a Bionic Assessment Test, where you can test your bionic skills. If you score high enough, you'll unlock "exclusive content."

The test results pictured above prove that I am indeed only 27% bionic. I am not the bionic woman. Which I'm pretty stoked about, since I'm a man. But I would like to know how I can put my 27% bionics to better use. I'm thinking Badminton.

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posted by darryl ohrt @ 7:21 AM   3 comments




Friday, July 13, 2007
sweet claymation for xbox



Terrific claymation spot for Xbox. And here's an even more awesome, making of the Xbox 360 spot. From JJ Projects, via Twitter.

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posted by darryl ohrt @ 7:28 AM   0 comments




Monday, May 07, 2007
financial people are here. it's real.



There's been speculation for some time now that credit card companies would someday offer cards that provided rewards in the virtual world. Places like World of Warcraft, or Second Life. That time has come.

VISA just announced their World of Warcraft credit card. Earn World of Warcraft rewards while you spend dough in meatspace. Thanks Devon!

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posted by darryl ohrt @ 7:13 AM   0 comments




Wednesday, April 25, 2007
baseball in the real world



TBWA just completed two new spots for PlayStation. I really like Fish Market. If baseball were this exciting, I'd watch it AND buy the PS3 game. ;)

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posted by darryl ohrt @ 7:40 AM   1 comments




Monday, April 02, 2007
wii art, gamer photographs



Wired Magazine reports on two cool art pieces:

First - something you can do on your own (if you have a Wii.) People are creating celebrity Mii characters, using their Wii's. Rocky, is pictured above. One artist has posted quite a few of them on Flickr.

And, some cool photography of players' game faces. Photographer Phillip Toledano points out that during a video game, people "drop their public face, and all you see is this really raw emotion." Interesting work.

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posted by darryl ohrt @ 7:22 AM   0 comments




Monday, March 26, 2007
advertising battle in france



Sony PS3 sets up a huge launch party in front of the Eiffel Tower. They're looking to make lots of hoopla. Or whatever they call hoopla in France. And what should float by? How about a big, giant barge that Xbox rented for the event - complete with a huge lit billboard, proclaiming "Xbox 360 loves you."

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posted by darryl ohrt @ 7:39 AM   0 comments




Monday, March 19, 2007
got milk debuts game with 1998 download speed



If you've got nothing better to do than to spend half a day watching a download progress bar, this new game from Got Milk is worthy.

Absolutely stunning production value for an internet game. But loads, and loads of waiting. I mean it. Get a glass of milk while you wait. From Adrants.

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posted by darryl ohrt @ 7:18 AM   1 comments




Friday, March 16, 2007
how to get coffee like you're in a video game



If you play World of Warcraft, the world's most popular video game, you'll really appreciate this. This is what it might be like, if you lived in WOW, and needed to get a cup of coffee.

Second Lifers and other MMO players will also get a laugh. For those of you too busy working, with no time for games, I'm not sure what you'll think. Just get back to work. Thanks Devon!

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posted by darryl ohrt @ 6:51 AM   1 comments




Thursday, March 08, 2007
sony announces home



Sony made a big announcement yesterday at GDC. A new product made for PS3, called Home.

Basically, it's an expensive version of Second Life, only open to PS3 owners. By the looks of the video trailer, it's pretty cool. And longer term, there are definitely some possibilities for marketers.

Things that look cooler than Second Life:
+ Fluid movement (although, who knows - it's just a trailer right now)
+ You don't need to hire a developer to decorate your virtual loft.
+ There's a purpose related to gaming. Strategize with your friends prior to jumping into an MMORPG.

Where Second Life has it beat:
+ You'll need to buy a very expensive PS3 player to be included.
+ You can't play it wherever you go. (Unless you travel with a PS3)
+ It's likely not open source, so you can't build your own worlds

This will be interesting to watch, as it develops. Thanks Brent!

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posted by darryl ohrt @ 7:09 AM   0 comments




Monday, January 29, 2007
good stuff to keep you unproductive



Two really impressive Flash productions have come to my attention in the last couple of days.

The first, Roxic, allows users to create their own animated character, who immediately comes to life, replicates into a cast of thousands and dances. Your character dances live, until he's replaced by the next user's character. It's social. Pretty cool.

Next is Hedgehog, which I guess works a little like Sonic the Hedgehog (hence the name), but I'm really not sure, not having been a hedgehog fan. I've got a pretty short attention span for video games, especially Flash games. Everything has been done before. But Hedgehog is pretty cool. The game play isn't anything you haven't seen before - but the fluid, smooth Flash work is awesome.

Careful, it's Monday. Your boss will expect some work to be done today.

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posted by darryl ohrt @ 7:18 AM   0 comments




Monday, January 22, 2007
second life, half life - some uses in real life



There's been a lot of debate about any actual marketing value for Second Life. Many of the complaints we hear are related to "but what do you do in Second Life?" And I've posted before about how some brands are wasting their users time.

It sounds like Universal Pictures is on the right track. They've created an "in life" contest, where a participant can win one million Linden dollars. They've duplicated a hotel from the film Smokin' Aces in Second Life, and users can hunt down other people. Or something like that - we haven't checked it out yet. We're very busy in our first life.

Which, btw - you have to check out the hilarious Second Life parody, Get a First Life. Pretty funny.

Meanwhile, some zany architects have come up with a unique use for the Half Life game engine. Half Life is a pc game, evolved from an older PC game Quake. The gamers really dig it. So anyway - some developers/architects/people with a lot of time created a walk through of Frank Lloyd Wright's infamous Kaufmann House. The video clip is above.

Some architects are contemplating the game engine's use for client presentations. Cool, but I actually think that one might be better in Second Life.

Confused about life yet?

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posted by darryl ohrt @ 7:16 AM   0 comments




Friday, January 19, 2007
grand theft coke



I wanted to hate this spot. Thinking nothing could spoof Grand Theft Auto, and come off well. But I love it. Really, really love it.

I wonder how it was pitched. "A spoof of Grand Theft Auto, but we'll twist it into a positive message, with an uplifting inspirational soundtrack." Yeck. Can't see that getting out of the boardroom. Or the brainstorm at the agency. A testament to Wieden + Kennedy's ability to be brilliant, and recognize great ideas. Sweet.

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posted by darryl ohrt @ 7:31 AM   1 comments




Tuesday, December 05, 2006
eighties festival of games. and cheese.



Adverblog points to a fun promotional site Good Game Good Game. To promote online seller Argos. And classic games. Cute.

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posted by darryl ohrt @ 7:13 AM   0 comments








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