let's get crafty
Craftylicious opening for a totally crafty movie. Really cool work. Thanks Matt!
Labels: creativeinspiration, film, video
posted by darryl ohrt @ 7:12 AM
0 comments
google earth = new hot video tool
Chemical Brothers + film makers + artists + photographers + GOOGLE. What do you get? A really cool video. From The Denver Egotist
Labels: film, google, music, photography, video
posted by darryl ohrt @ 7:31 AM
0 comments
your boyfriend is a viral marketer
This is great. Really great. What if viral marketing companies hired people to form a relationship with key influencers?
There couldn't possibly be a better way to promote The Women. (Hate to be the one to break it to you, but your boyfriend is being paid $14/hour by an advertising agency.) From livingbrands.
posted by darryl ohrt @ 7:32 AM
0 comments
an entire movie about posters
There's a movie opening at the Montreal Film Festival next weekend that you really need to see. It's a movie. About posters. Rock posters. Died Young Stayed Pretty.
I started in this business doing rock posters, so I'm obligated to see this. You don't have to - you can go see Tropic Thunder instead. But if you really enjoy pop culture, music inspired work and street art, I suggest that you get in a car and drive to Montreal. Or just wait for the DVD.
Labels: design, film, illustration, music, streetart, youthmarketing
posted by darryl ohrt @ 7:46 AM
0 comments
canada: size matters.
Canada. They're bigger than Texas. So they need a theater worthy of their biggness. How about a screen that's 1,968 feet wide? The Bunge Grain complex in Quebec City built just such a beast, in celebration of Quebec's 400th Anniversary.
They screened the film "The Image Mill", by artist Robert Lepage, created just for the site. You can see 10 minutes of the 40 minute film here - on your cute little tiny, tiny computer monitor. (Every time you play it, a Canadian is laughing at your smallness.)
I wonder if the popcorn, Swedish Fish and soda cups are oversized too. From Mave Gibson, via Facebook
Labels: architecture, film
posted by darryl ohrt @ 6:39 AM
0 comments
batman is in town
They've turned on the bat signal in NYC. We would assume to promote the new Batman film.
So if you see someone in leather tights and a mask this weekend, it's probably only Batman, responding to the call. Buy him a drink. From the Gothamist and Johnny Bones, via Twitter.
Labels: film, newyork, outdoor, stunts
posted by darryl ohrt @ 7:40 AM
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danny's not here, mrs. torrance.
Shining fans will wet their pants over this promo for Britain's Channel 4 Kubrick season. They've recreated sets from the legendary film, peppered with characters and put it together in one long, seemingly unedited "tracking" shot. Beautious. From YesButNoButYes.
posted by darryl ohrt @ 7:27 AM
1 comments
why the indiana jones movie sucked
Not the acting. Or the actors. Or the storyline. Or the script. Nope. It was the typography. On all of the maps. All wrong.
Mark Simonson reviewed the typography and discovered that the fonts used are completely outside of the era that they're supposed to be taking place in.
Indiana Jones is dead to me now.
Labels: film, pop culture, typography
posted by darryl ohrt @ 8:06 AM
3 comments
every brand in sex and the city
In case you weren't taking notes, or weren't paying complete attention, here's a list of every single brand mentioned in the Sex and the City movie. Just in case you wanted to go shopping, or something. I just threw up a little, in my mouth.
Photo credit: Richard Corkery, via NY Daily News
Labels: branding, film, pop culture
posted by darryl ohrt @ 7:44 AM
0 comments
let's paint the town red
Either this Kill Bill 2 outdoor ad is really super old, or they get their DVD's WAY LATE in New Zealand. Anyway, I've never seen this billboard before, and thought it totally rocked. Would be cool if it randomly sprayed blood on people passing by. Business people love that.
Thanks Ryan!!!
posted by darryl ohrt @ 7:36 AM
0 comments
let peter gabriel pick out your music and movies.
That dude Peter Gabriel has been up to some really good stuff. Personally, I think he should be punished for having anything to do with Genesis, but since forgiveness is in vogue, we'll look the other way.
Now he's created The Filter, a site that helps you identify what music and movies you might like.
This would be cool for picking out movies, I guess. So now when my wife gives me that look like "Are you serious? we're really going to watch Night of the Comet??" I can look back with a straight face and say "What? Peter Gabriel picked it out. He says we'll really like it."
posted by darryl ohrt @ 7:44 AM
0 comments
go see a film this week
Film festivals. They're not just for film geeks.
Last night, a few of us from Plaid went to the opening night of the CT Film Festival, and saw a pretty cool film, FlyBoys. (Rob and Steph also designed and produced the site)
We live in the shadow of the Tribeca Film Festival, and about 60 other film festivals. And yet it's so easy to say..."I'm too busy. I'll have to check that out next year." Don't.
There are festivals going on in towns across the globe. You don't have to be in Cannes or New York. New, fresh films. Shown in colleges, halls and small theaters. Places that weren't designed around cupholders and tanks of popcorn - but instead setup to share a visual and emotional experience with an audience. Don't say "next year."
For years, I've said "next year." and this year, I'm glad that I didn't.
If you really don't have any film festivals near you, then check out Green Porno from the Sundance Channel. (It's totally safe for work, and you won't get in trouble by watching this) Probably not as inspiring, but cute. And funny.
Labels: creativeinspiration, film, newyork
posted by darryl ohrt @ 8:01 AM
0 comments
jetpacks just totally rock.
Not just for cool blogs. Some dude actually got to ride a jetpack, for a promotional stunt for the new movie, Iron Man.
Dude. The coolest stuff really does happen in Austin, Texas.
Labels: film, streetteams, stunts
posted by darryl ohrt @ 8:15 AM
0 comments
a really cool movie that i can't tell you about
In London, they're producing movie nights in odd places (like parking garages and defunct theaters) by invitation only. You can sign up on the Secret Cinema site, and they'll email you the details to the next event.
Sounds a little bit like the rave scene of yesteryear. Expect this in New York, next. (Unless it's already there, and I just didn't get invited.) Bring your glow in the dark lipstick.
Cool idea for a nationwide festival or brand tour.
Labels: film, pop culture
posted by darryl ohrt @ 8:02 AM
1 comments
product placements: ten stories.
AdFreak points to stories behind ten television/movie product placement deals. Some cute behind the scenes stories. Like here's the memo that Staples released after Dwight left his job at the store, in the show.
Labels: branding, film, television, tv
posted by darryl ohrt @ 7:46 AM
0 comments
spend a day and a half exploring the dark knight
Our resident Batman expert, Brian Garofalo points us to the massive online campaign that's been produced for the new Dark Knight release.
You can begin your experience on the I Believe in Harvey Dent site. Which will lead you to a batload of microsites, all produced around characters, brands or themes in the film. Extremely well done.
Here's Brian's list of stuff that you can explore so far:
ibelieveinharveydent.com
ccfabg.org/
gvafoundation.org
gothamcityrail.com
gothamcityclerk.com
trustgarcetti.com
www.clowntravelagency.com (click the envelope then follow the new url:www.acmesecuritysytems.com/delos)
trustgarcetti.com
thegothamtimes.com (click the Gotham Times logo on the paper for the "alternate version")
Yesterday, there was a worldwide scavenger hunt, that even involved phone numbers, voicemail and other goodies. Why work, when you can have fun like this??
Thank Brian for being the ultimate Batgeek.
posted by darryl ohrt @ 8:03 AM
1 comments
holographic sea monsters take over japan
Here's a pretty cool promo for the movie The Water Horse: Legend of the Deep. Outdoor made from water and projections. I'm going to try this at lunch today, and spit water across the table in the exact shape of a scary sea monster. My coworkers will be impressed.
posted by darryl ohrt @ 8:05 AM
0 comments
vbs tv really rocks
If you haven't checked out VBS.tv yet, you should kill some otherwise productive time today. Led by Creative Director Spike Jonze, they've really built a wonderful dashboard of content, and some awesome films. I got hooked on the North Korea episodes this weekend. Once you start watching, you won't stop. Thanks Devon!
Labels: film, inspiration, video, youthmarketing
posted by darryl ohrt @ 8:25 AM
1 comments
how to produce saving private ryan
How three graphic designers re-created the infamous Saving Private Ryan scene, on a shoe string budget. Technology is wonderous. You can do anything. From Mave Gibson, via Facebook.
Labels: creativeinspiration, film, video, viral, youtube
posted by darryl ohrt @ 7:31 AM
1 comments
new jumper ad is cool
The new movie Jumper is enjoying some pretty smart creative. Check out the ad/lead-in to the trailer. Nice work. From AdFreak.
posted by darryl ohrt @ 8:09 AM
0 comments
tom cruise silliness more popular than hollywood blockbuster?
Scott over at Idea Grove does some interesting math and concludes that more people have watched the Tom Cruise scientology video than have seen his girl's movie Mad Money, during its opening weekend.
posted by darryl ohrt @ 8:08 AM
0 comments
the trailer for the movie for mac heads
The trailer for Macheads the Movie is out. This should be riveting. Will the stars live until the end? Will the special effects be believable? Spoiler alert: I predict that in the end of the film, the characters will really like Apple.
Thanks Brian!!
posted by darryl ohrt @ 7:38 AM
0 comments
cloverfield is doing the lost thing
The highly anticipated Cloverfield movie is marketing Lost-style. Not a surprise, since it's a JJ Abrams project (the creator of Lost.)
Three Minds has an excellent run down of what's been released so far, along with links to the secret sites, trailers and more.
This is the future of marketing. Engaging your customers outside of the primary product space. I'm just sayin'.
Labels: branding, film, marketing, pop culture, television, viral
posted by darryl ohrt @ 8:08 AM
1 comments
need attention? try severed limbs.
To call attention to the DVD release of Quentin Tarantino's Death Proof, agency New Message dropped severed limbs holding the DVD in front of movie theaters. No word on where the limbs came from. My guess is interns.
Labels: film, streetteams
posted by darryl ohrt @ 8:00 AM
0 comments
what you see on the tv could be real
It's fascinating to watch television and film's usage of computers, internet and technology. I'm stoked when I see shows like CSI use Twitter, and pissed when I see tv shows do stuff that's just ridiculously stupid.
And then there's the inspirational moments captured on film that make you say "I want that." These moments are created by awesome designers like Mark Coleran - a visual designer that specializes in the design of fictional interfaces.
Adverlab points to some other cool writings on the subject. It's interesting to note how designers like Mark can impact our desires - and ultimately, product that's brought to the marketplace.
I'm still waiting for that invisible screen in the air above my desk to be installed. In the meantime, I'll just pretend.
Labels: design, film, productdesign
posted by darryl ohrt @ 7:50 AM
0 comments
like boobies and blood? the internet delivers.
Well, geez, that that headline just might get us some google juice. ;)
Not sure why it took this long for Hollywood to figure this one out. But the latest and greatest promotional tactic for film marketers is "red band" trailers.
You know, the type of movie trailer that your 14-year-old isn't old enough to watch but is probably watching right now, while you're at work reading BrandFlakes....:)
Labels: ads, film, trends, youthmarketing
posted by darryl ohrt @ 8:13 AM
0 comments
we write ads, or people die.
Cute. From Ernie Schenck Calls This Advertising?
Labels: adindustry, film, parody, youtube
posted by darryl ohrt @ 7:08 AM
0 comments
optimus prime rocks your friends
Not a new concept, but so perfectly executed, that it doesn't matter. Go spend your morning sending this to all of your friends.
I agree with Advergirl. Totally jealous.
Labels: film, viral, youthmarketing
posted by darryl ohrt @ 7:52 AM
0 comments
how they made the bionic woman
Here's a nice interview with the Director of Photography on Bionic Woman - along with some of the behind the scenes stuff on how they accomplished the cinematography. Cool insight into their production process - which features a lot of "in camera" effects, rather than CG.
Read it now, before the show gets canceled. Some of the stuff mentioned in the interview makes it sound like the production is a mess with management, budget and shooting. But who knows - maybe that's just a typical day in Hollywood.
Labels: film, television, tv
posted by darryl ohrt @ 7:48 AM
1 comments
superbad promo is super kinda funny
Now I want to go see this movie a little more. Here's a great example of how to use the YouTuberie for online promotion. An interview gone haywire with the actors from the new film Superbad. (May not be safe for your cubicle, if your boss is uptight about the F word. But funny enough to say F it, and play it anyway.)
Side note: the interviewer in this clip is none other than Shaun of the Dead director Edgar Wright. (Eliza, go watch that movie now.)
Labels: ads, film, youthmarketing, youtube
posted by darryl ohrt @ 6:52 AM
0 comments
ashton kutcher, creative director.
I want a movie deal. Or a TV show. I think that's only fair, since Ashton gets to be a creative director.
Labels: adindustry, film, technology
posted by darryl ohrt @ 7:28 AM
0 comments
hello, lloyd.
Soooo wish that I was on this project. Or invited to this party.
Stella's agency recreated the bar scene from the Shining, complete with Lloyd, pictured above. They invited people into the bar, in conjunction with Stella Screen's airing of the film. The promotion is meant to tie to Stella's global brand strategy "fanatical about film".
Lucky attendees also got a key code to enter Stella's Gold Room. Nice.
Labels: beverage, film, streetteams
posted by darryl ohrt @ 7:18 AM
0 comments
"a little more energetic?"
Robert DeNiro gives a verbal smackdown to a director asking for something that is not at all Robert DeNiro. Awesome. From adfreak.
posted by darryl ohrt @ 7:20 AM
1 comments
proof that aliens worship homer simpson
Absolutely lovin' all of the Simpsons marketing. Must go see the movie. From Reaction.
posted by darryl ohrt @ 7:11 AM
0 comments
color schemes of movie posters
Check out the cool exploration in color schemes over at Under Consideration.
Armin Vit analyzes a bunch of movie posters, to determine what color schemes are used. And then sorts them by PG, PG13, etc. And, while not at all scientific, discovers umm, that there are a bunch of pretty colors in movie posters.
Actually - one of the things that I found interesting is the lack of white in the design schemes. Opportunity to stand out for movie poster designers? Who knows. But the color chart above looks cool.
posted by darryl ohrt @ 7:10 AM
2 comments
simpsons kwik-E-Mart even better than expected.
We posted previously about the deal 7-11 made with the Simpsons Movie. Well, now it's live, and the agency that put this together deserves a twelve-pack of Duff beer.
This was taken soooo far past window dressing. You can see they had a ton of fun, and a client that let them go the extra mile to make this entertainment. And it seems to be working. I've heard there's lines to get into the seven stores that have been Kwikee'd.
Adland has an excellent wrap-up of the whole deal. Be sure to check out the awesome Flickr photo gallery of one of the stores.
Mmmmm. Donuts.
Labels: film, outdoor, retail, yummyfood
posted by darryl ohrt @ 7:50 AM
0 comments
die hard blows things up in sweden
To promote the opening of Die Hard 4 in Sweden, they blew up some vans, and then strategically placed them with appropriate graphics in high traffic areas. Oh yeah, and they added a giant countdown clock, too. Can you imagine if they tried this in Boston?
The vans were safely exploded off site - and they let the press and some contest winners push the button. Sweet. See more yummy explodee pics over at Adland.
posted by darryl ohrt @ 7:31 AM
0 comments
collection of the best long shots
How Magazine points to a collection of the best-ever long shots.
As Daily Film Dose explains, In a director’s cinematic bag of tricks the long tracking shot is the boldest way of making a statement. It’s the flashiest and most attention-grabbing egotistical way of flexing one’s muscle. In most cases it's a narcissistic maneuver, “look-at-me” filming technique, but rare ones, the best ones, serve to reflect and further the story in a way that can’t be reflected with traditional editing.
Labels: creativeinspiration, film, pop culture
posted by darryl ohrt @ 7:49 AM
0 comments
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