the end is here
Here's a collection of end titles from old westerns. You needed this.
I suggest that you add them as slides to the super long PowerPoint deck of yours, and just when people think they're at the last slide, keep forwarded to "the end." "the end." "the end." until they just pull you out of the room screaming "it's never over!!" (Clients love this.)
Labels: art, creativeinspiration, film
posted by darryl ohrt @ 8:00 AM
0 comments
Tuesday, February 02, 2010
what happened to that star wars type?
Ever wonder what happened to all of those titles that flew off into space at the beginning of the first Star Wars movie? Wonder no more.
This is also proof that typography is dangerous work. Use a professional.
Labels: creativeinspiration, film, pop culture, typography
posted by darryl ohrt @ 7:19 AM
0 comments
Thursday, January 21, 2010
if you could date robots...
A new promo piece for the DVD release of Surrogates explores what the ordering process might be like for obtaining a Surrodate.
Enter your preferences and you're delivered a hottie that's made to order. (You'll have to make your own, because I've already purchased Kate.)
posted by darryl ohrt @ 7:29 AM
0 comments
Friday, January 15, 2010
avatar for haiti
Instead of seeing Avatar for the seventh time, why don't you just donate the price of admission to groups that are helping Haiti?
That's the premise behind Avatar for Haiti, a site that makes it easy to give the price of admission for a matinee, digital 3D, Imax or refreshments to a well deserved cause, instead. Great idea.
From the Denver Egotist. (And here's some other great ways to give.)
Labels: creativeinspiration, film, nonprofit
posted by darryl ohrt @ 8:13 AM
0 comments
Tuesday, January 12, 2010
get your inner tooth fairy on
The promotional site for the new movie Tooth Fairy has borrowed some tools that exist in the movie - like invisibility spray, shrinking paste, and cat away, and incorporated them into the promo website.
Watch the trailer, and then use the tools on the site - or any site across the internet. Pretty fun.
posted by darryl ohrt @ 7:51 AM
0 comments
Monday, January 04, 2010
if star wars had facebook
Have you ever wondered what Star Wars might have been like, if Facebook was around? Yeah. Me too. From @paulmcenany
Labels: facebook, film, pop culture, viral
posted by darryl ohrt @ 7:54 AM
0 comments
Friday, November 13, 2009
vintage posters for new up dvd
Check out these cool vintage style travel posters that Disney's produced to promote the DVD release of UP.
Beautious design, and apparently, you can buy them. For $145. Promotional posters. For $145. Clearly Disney doesn't subscribe to the freeconomy business model.
posted by darryl ohrt @ 6:48 AM
0 comments
Wednesday, October 07, 2009
star wars: crowd sourced
Star Wars Uncut is a crowd sourced version of Star Wars!
Here's how it works: they've cut the entire film into individual 15 second scenes. You can pick a scene, produce it however you see fit, and then upload to the site.
When they're all done, it'll be stitched together into a magnificent crowd sourced version of the film. Awesome times ten. Hurry! There's still 215 scenes free! Thanks, Bill!
Labels: film, pop culture, social media, video
posted by darryl ohrt @ 7:28 AM
1 comments
Monday, September 28, 2009
what you look like as a scarecrow
To celebrate the fact that the Wizard of Oz will be available as a digital download tomorrow, (and streaming on October 3), Netflix has created Oz Yourself, one of those grossly overused customize-a-video-clip-with-your-face promos.
Here's my version, which looks a little like leatherface from the Chainsaw Massacre films. (Cool, but I really wanted to be a flying monkey.) From YesButNoButYes.
posted by darryl ohrt @ 8:01 AM
0 comments
Wednesday, September 16, 2009
astro boy for a new generation
Japanese anime lovers will either freak out in anger or delight at the fact that they're making a full length feature film of the classic Astro Boy character.
Astro Boy was created by Osamu Tezuka who is considered the godfather of manga, and was originally popular in the 1960's. Astro Boy has since become somewhat of a pop culture icon to anime fans. The producers of the new film worked with the son of Mr. Tezuka, and promise that it keeps true to the Astro Boy culture. Get your rocket feet ready.
Labels: anime, film, japan, pop culture
posted by darryl ohrt @ 7:36 AM
0 comments
Tuesday, September 01, 2009
a brief history of film titles
Annyas has created a stellar archive of movie title screens. It's pretty awesome to browse through the sets of stills from as far back as the 1920's. What a great reflection of pop culture, design, technology and the film industry. Found on idsgn.
Labels: design, film, pop culture, trends
posted by darryl ohrt @ 7:38 AM
2 comments
Wednesday, August 26, 2009
the end is near.
Sony Pictures is doing a nice job promoting the release of 2012. They've created the Institute for Human Continuity, blogs devoted to the end of the world, a wiki for the IHC, and of course a Twitter stream. They even created Institute for Human Continuity street teams at ComicCon. You can be sure there's more if you have time to explore.
They also ask users to Google search 2012, knowing that the results of doomsday theories will feed interest in the film to those not familiar with the significance of the date. Nice.
posted by darryl ohrt @ 7:48 AM
1 comments
Monday, August 10, 2009
a movie about advertising
Art and Copy. This is a movie that you'll probably want to see more than G.I. Joe. (And don't dare complain that there's too many commercials before they start the film.) From GreyNY Interns
Labels: adindustry, film
posted by darryl ohrt @ 8:31 AM
1 comments
it's time for blood.
Forget back to school sales...Halloween is around the corner, and that means it's time for another Saw release. One of the cool things they've done with the franchise is tying a national blood drive to each film's release. They get promotion, the Red Cross gets blood.
If It's Hip It's Here has posted the full series of posters for the events, and they get better every year. This year's nurse is hot and prickly.
posted by darryl ohrt @ 7:25 AM
0 comments
Monday, June 29, 2009
films for your fast paced lifestyle
You're busy. You don't have time. Those 180 minute long borefests can't hold your attention once the JuJuBes have run out. Not to worry. Now there's a series of films geared to your always on the move lifestyle: Five second films.
From Thought Gadgets.
posted by darryl ohrt @ 7:39 AM
0 comments
Monday, June 22, 2009
robots taking over the world
The new Transformers film has more than it's share of cool promos going for it. Check out the fun video above, or learn about The Real Effing Deal, or Giant Effing Robots, or just check out Team Rubber's guide to the whole campaign. Effing robots rock.
posted by darryl ohrt @ 7:41 AM
0 comments
Friday, June 19, 2009
you are so much better than harrison ford
Yoostar is a new fun tool (launching in August) that allows you to insert yourself into famous movie scenes.
Seems like a cool way for you to waste away your day, and for Yoostar to promote movies. Everyone wins because it's the internet. From Jason.
Labels: film, pop culture
posted by darryl ohrt @ 7:53 AM
0 comments
Wednesday, June 17, 2009
now you can stay in the "my name is earl" motel
This may prove to be a valuable tool during the upcoming Plaid tour. A pop culture treasure map.
Want to know where Laverne and Shirley's apartment is? Or the Christmas Story house? Or the I Am Legend apartment? It's all there.
You can submit new spots, or just bask in the branding that made it all happen, from AOL and Visa. Fun. Found on Make the Logo Bigger
Labels: film, music, plaidsummertour, pop culture, tv
posted by darryl ohrt @ 7:32 AM
0 comments
Friday, June 12, 2009
bringing movie posters to life
There's a bunch of buzz about this new hot digital video camera, the Red One, invented by the billionaire founder of Oakley. The short: this is a video camera that has a resolution that rivals 35MM film. It's super hot in the film and video community, and the resolution is so good that you can use a single frame of video as a high resolution photograph.
Which...opens up some amazing opportunities. Check out the video clip above, which details the making of a movie poster that comes to life. The future is awesome, isn't it?
Thanks, Justus!
Labels: ads, film, photography, technology, video
posted by darryl ohrt @ 7:38 AM
1 comments
Tuesday, June 02, 2009
like a white paper, only cooler.
ScenarioDNA has "issued a position statement." At many firms, that means that an agency CEO hired a copywriter to smooth over a bunch of senseless ramblings into a white paper that attempts to make him look smart. But not in this case.
ScenarioDNA introduces The Transformer Generation. They've successfully identified a generation and their attributes with the Transformers. Yeah - those Transformers. Super interesting perspective with a bunch of smart detail to back it up.
(We assume that they also have tickets to the new film's opening.)
posted by darryl ohrt @ 7:45 AM
2 comments
david lynch vacation videos
David Lynch, who is famous for his
This is what happens when the Lynch family decides to go on a family vacation. You or I might just take photos of the Grand Canyon. Mr. Lynch finds and interviews the most interesting people along the way. Sweet.
Labels: creativeinspiration, film
posted by darryl ohrt @ 7:39 AM
0 comments
Monday, June 01, 2009
really pretty amazing stop motion piece
Here's a great example of what you can do if you get really super bored in your apartment one day.
Create your own story, and animate it frame by frame by frame. The producers of Sorry I'm Late even posted instructions on how to do this yourself. So as long as you have a balcony at your joint, you're ready to go.
Labels: art, creativeinspiration, film
posted by darryl ohrt @ 8:03 AM
1 comments
Wednesday, May 27, 2009
films about the high line. with bacon.
A really cool film talks about the High Line project in NYC. This project has converted an elevated, abandoned rail track into a beautious public park - and is due to open in June.
Watch Kevin "my last name is breakfast" Bacon talk about the importance of the project, in a new series of films just released as part of the Sundance Channel's High Line Stories.
Labels: architecture, film, newyork, outdoor
posted by darryl ohrt @ 7:43 AM
0 comments
Wednesday, May 13, 2009
people from the future are still using twitter
Twitter will continue to be huge, at least for the next 9 years. We know this because people from the year 2018 are sending us coded tweets about the upcoming revolution against the machines.
It's all part of what looks to be a pretty sweet Twitter game promoting Terminator Salvation. This is a Twitter promotion done right. An on-going game, great twitter tools and goodies, and feeds that keep everyone up to date. Pay attention, because this is rare. From Adverblog.
Labels: film, social media, twitter
posted by darryl ohrt @ 7:41 AM
2 comments
Wednesday, April 08, 2009
annoy your friends and promote a movie at the same time
To promote the movie Crank: High Voltage, the Visionaire Group created a Facebook application that lets you crank your friends. The piece puts fun things in your newsfeed that your buddies will appreciate:
+ Comments about your grandma having sex
+ You and a goat in love
+ You and a random friend hooking up
+ You protesting bestiality laws
Complete all 14 challenges and you're entered into a drawing to win $1000. Your friends are worth less than that. And your newsfeed has been a little boring. What are you waiting for?
Labels: facebook, film, social media
posted by darryl ohrt @ 8:27 AM
1 comments
Friday, March 27, 2009
destroy your buddy's home.
To promote the DVD release of The Day the Earth Stood Still, agency Ralph produced The Trail of Destruction. It's one of those create your own custom video to fool your friends things - only this one utilizes Google Maps, and lets you destroy their house.
posted by darryl ohrt @ 7:46 AM
0 comments
Wednesday, March 11, 2009
this is how you promote a physics department
Check out this video about the Science of Watchmen. Think it appeals to geeks? Yep. Think it's made science interesting? Yep.
Think it's positioned the University of Minnesota in a cool way to prospective students? Absolutely.
posted by darryl ohrt @ 7:41 AM
0 comments
Thursday, February 19, 2009
films using the internet for fun and profit
Some people in Hollywood are really starting to get it. There's a couple of new films that have totally harnessed the power of the internets to produce as much online entertainment as on the screen.
Coraline should be written as the new case study in blogger outreach and online promotion. If their blogger boxes weren't enough...there's the Bobinsky blog (Thanks, Liz!) And the Bobinsky calls your friends site. Or see your name in mice.
And there's the new Terminator movie. They've already launched the site for Skynet Research (thanks, Michael!) and the movie hasn't even finished shooting!
What's working:
+ Building buzz looong in advance of release
+ Multiple online properties (one microsite is no longer a healthy promotion)
+ Giving people the tools to use things in their own way
+ Specific promotions geared to the multiple audiences
How could you do the same with your brand?
posted by darryl ohrt @ 7:55 AM
1 comments
Tuesday, February 17, 2009
watchmen fans rejoice
Paramount Pictures has made a boatload of previously unseen content for the uber-anticipated film Watchmen available online. And they've styled it in awesome retro tv set players (above). That's a cool detail that's often ignored in our embeddable society.
Send this to your geeky comic book friend, and he'll love you more than the smell of ink on a new graphic novel.
Not enough? Explore more at the exclusive Watchmen YouTube channel,
posted by darryl ohrt @ 8:23 AM
0 comments
Friday, February 13, 2009
friday flakes episode six
Today's Friday Flakes is hosted by David, Chris and Darryl. (And special appearance by Jason!) In this week's episode, we talk about:
+ How David is a Star Wars geek AND a Friday the 13th geek
+ Darryl's return to the office after a week away
+ Warm weather touches the northeast quadrant
+ An unconventional, conventional pitch
In the World of Social Media, we chat about:
+ The reporter who made a dumbass out of himself on Twitter
+ We introduce a new feature called Tip of the Week (a great idea by Eric Smith) and talk about the cool tool that Ryan Kuder turned us onto, called Skitch
In this week at BrandFlakesForBreakfast, we chat about:
+ How Macy's disrespected dead cyclists
+ Valentwine, and how to find your most compatible Twitter friends (thanks to Atherton Artelby for the link)
Happy Friday the 13th from FridayFlakes!
Labels: film, fridayflakes, holiday, social media, twitter
posted by darryl ohrt @ 11:25 AM
5 comments
Monday, February 02, 2009
blogger mystery boxes
The team responsible for promoting the film Coraline have been doing a super awesome blogger relations program. They're sending 50 bloggers each a handmade box that includes props from the film.
Notcot is keeping a full list of boxes with photos. And Coraline keys are popping up in public. Nice use of props and an incredible showcase of the craft from the film. Creepalicious.
posted by darryl ohrt @ 7:24 AM
0 comments
Wednesday, January 14, 2009
if movie posters were honest
This is usually the type of thing that your sister-in-law sends you in your email with a "isn't this hilarious???" comment.
Today, I'm the joker crowding your otherwise productive time with a series of parody movie posters. So now, you should send this to your sister-in-law.
Labels: ads, film, parody, pop culture
posted by darryl ohrt @ 7:34 AM
0 comments
Monday, January 12, 2009
a film for people who enjoy the people who make things
For the people who obsess over beautiful objects, there's finally a film devoted to the craft of industrial design. Check out the trailer for Objectified. Coming to a cooler theater near you, soon. Thanks, Casey!
Labels: design, film, productdesign
posted by darryl ohrt @ 7:51 AM
0 comments
Monday, December 29, 2008
what you can learn from a rented dvd
Chris Brogan writes about how he was inspired after watching the special features portion of the Iron Man DVD. He sums up how success can be reached by achieving three layers: vision, creation and execution.
He's onto something. Every successful director needs to communicate his vision to hundreds (if not thousands) of people involved in the production process. And if that process is going to work, then the creation and execution have to be aligned with his/her vision. Not an easy feat.
There's a great lesson here for any leader of any organization, team, or brand, large or small. Check out Chris' post, and the enlightening discussion in the comments over at his blog.
Labels: branding, creativeinspiration, film, inspiration, productivity, workplace
posted by darryl ohrt @ 7:34 AM
0 comments
Friday, December 05, 2008
david lynch does gucci
I was just chatting about the wonderment of Eraserhead with a client yesterday, so it was a welcome and weird coincidence to discover some new David Lynch work. Only this time, it's a television ad for...Gucci.
Hearing Heart of Glass is kind of fresh, but it's still no Diesel meat puppet. I guess we still love it for that sweet Lynchalicious cinematography.
posted by darryl ohrt @ 8:11 AM
2 comments
Wednesday, November 12, 2008
mobile gets awesome in capetown
Good mobile promotions are hard to find. Most suck, don't get adoption, and don't provide real value for the participants. But Cow Africa has done something awesome.
Cow created Mobikasi - the first ever geo-tagged documentary. It's a 25 minute documentary - but realizing that no human on earth has a 25 minute attention span anymore - they've made the film available in 25 individual downloads.
And here's where it gets good. Each minute of the documentary is based on a different topic relevant to the youth in Soweto, and it's geo-tagged to the location where it was shot. They feature cool stuff like the street fashion crew Smarteez, pictured above. So kids can experience the production, and then go check out the area where it was shot. Genius.
(And how do I start my own street fashion crew?? Anyone want to join?)
Labels: fashion, film, marketing, mobile, social media, youthmarketing
posted by darryl ohrt @ 8:15 AM
0 comments
Thursday, October 02, 2008
let's get crafty
Craftylicious opening for a totally crafty movie. Really cool work. Thanks Matt!
Labels: creativeinspiration, film, video
posted by darryl ohrt @ 7:12 AM
0 comments
Tuesday, September 23, 2008
google earth = new hot video tool
Chemical Brothers + film makers + artists + photographers + GOOGLE. What do you get? A really cool video. From The Denver Egotist
Labels: film, google, music, photography, video
posted by darryl ohrt @ 7:31 AM
0 comments
Thursday, September 18, 2008
your boyfriend is a viral marketer
This is great. Really great. What if viral marketing companies hired people to form a relationship with key influencers?
There couldn't possibly be a better way to promote The Women. (Hate to be the one to break it to you, but your boyfriend is being paid $14/hour by an advertising agency.) From livingbrands.
posted by darryl ohrt @ 7:32 AM
0 comments
Wednesday, August 20, 2008
an entire movie about posters
There's a movie opening at the Montreal Film Festival next weekend that you really need to see. It's a movie. About posters. Rock posters. Died Young Stayed Pretty.
I started in this business doing rock posters, so I'm obligated to see this. You don't have to - you can go see Tropic Thunder instead. But if you really enjoy pop culture, music inspired work and street art, I suggest that you get in a car and drive to Montreal. Or just wait for the DVD.
Labels: design, film, illustration, music, streetart, youthmarketing
posted by darryl ohrt @ 7:46 AM
0 comments
Friday, August 01, 2008
canada: size matters.
Canada. They're bigger than Texas. So they need a theater worthy of their biggness. How about a screen that's 1,968 feet wide? The Bunge Grain complex in Quebec City built just such a beast, in celebration of Quebec's 400th Anniversary.
They screened the film "The Image Mill", by artist Robert Lepage, created just for the site. You can see 10 minutes of the 40 minute film here - on your cute little tiny, tiny computer monitor. (Every time you play it, a Canadian is laughing at your smallness.)
I wonder if the popcorn, Swedish Fish and soda cups are oversized too. From Mave Gibson, via Facebook
Labels: architecture, film
posted by darryl ohrt @ 6:39 AM
0 comments
Thursday, July 10, 2008
batman is in town
They've turned on the bat signal in NYC. We would assume to promote the new Batman film.
So if you see someone in leather tights and a mask this weekend, it's probably only Batman, responding to the call. Buy him a drink. From the Gothamist and Johnny Bones, via Twitter.
posted by darryl ohrt @ 7:40 AM
0 comments
Monday, July 07, 2008
danny's not here, mrs. torrance.
Shining fans will wet their pants over this promo for Britain's Channel 4 Kubrick season. They've recreated sets from the legendary film, peppered with characters and put it together in one long, seemingly unedited "tracking" shot. Beautious. From YesButNoButYes.
posted by darryl ohrt @ 7:27 AM
1 comments
Wednesday, June 18, 2008
why the indiana jones movie sucked
Not the acting. Or the actors. Or the storyline. Or the script. Nope. It was the typography. On all of the maps. All wrong.
Mark Simonson reviewed the typography and discovered that the fonts used are completely outside of the era that they're supposed to be taking place in.
Indiana Jones is dead to me now.
Labels: film, pop culture, typography
posted by darryl ohrt @ 8:06 AM
3 comments
Monday, June 09, 2008
every brand in sex and the city
In case you weren't taking notes, or weren't paying complete attention, here's a list of every single brand mentioned in the Sex and the City movie. Just in case you wanted to go shopping, or something. I just threw up a little, in my mouth.
Photo credit: Richard Corkery, via NY Daily News
Labels: branding, film, pop culture
posted by darryl ohrt @ 7:44 AM
0 comments
Friday, June 06, 2008
let's paint the town red
Either this Kill Bill 2 outdoor ad is really super old, or they get their DVD's WAY LATE in New Zealand. Anyway, I've never seen this billboard before, and thought it totally rocked. Would be cool if it randomly sprayed blood on people passing by. Business people love that.
Thanks Ryan!!!
posted by darryl ohrt @ 7:36 AM
0 comments
Thursday, June 05, 2008
let peter gabriel pick out your music and movies.
That dude Peter Gabriel has been up to some really good stuff. Personally, I think he should be punished for having anything to do with Genesis, but since forgiveness is in vogue, we'll look the other way.
Now he's created The Filter, a site that helps you identify what music and movies you might like.
This would be cool for picking out movies, I guess. So now when my wife gives me that look like "Are you serious? we're really going to watch Night of the Comet??" I can look back with a straight face and say "What? Peter Gabriel picked it out. He says we'll really like it."
posted by darryl ohrt @ 7:44 AM
0 comments
Wednesday, May 21, 2008
go see a film this week
Film festivals. They're not just for film geeks.
Last night, a few of us from Plaid went to the opening night of the CT Film Festival, and saw a pretty cool film, FlyBoys. (Rob and Steph also designed and produced the site)
We live in the shadow of the Tribeca Film Festival, and about 60 other film festivals. And yet it's so easy to say..."I'm too busy. I'll have to check that out next year." Don't.
There are festivals going on in towns across the globe. You don't have to be in Cannes or New York. New, fresh films. Shown in colleges, halls and small theaters. Places that weren't designed around cupholders and tanks of popcorn - but instead setup to share a visual and emotional experience with an audience. Don't say "next year."
For years, I've said "next year." and this year, I'm glad that I didn't.
If you really don't have any film festivals near you, then check out Green Porno from the Sundance Channel. (It's totally safe for work, and you won't get in trouble by watching this) Probably not as inspiring, but cute. And funny.
Labels: creativeinspiration, film, newyork
posted by darryl ohrt @ 8:01 AM
0 comments
Thursday, May 01, 2008
jetpacks just totally rock.
Not just for cool blogs. Some dude actually got to ride a jetpack, for a promotional stunt for the new movie, Iron Man.
Dude. The coolest stuff really does happen in Austin, Texas.
Labels: film, streetteams, stunts
posted by darryl ohrt @ 8:15 AM
0 comments
Wednesday, April 30, 2008
a really cool movie that i can't tell you about
In London, they're producing movie nights in odd places (like parking garages and defunct theaters) by invitation only. You can sign up on the Secret Cinema site, and they'll email you the details to the next event.
Sounds a little bit like the rave scene of yesteryear. Expect this in New York, next. (Unless it's already there, and I just didn't get invited.) Bring your glow in the dark lipstick.
Cool idea for a nationwide festival or brand tour.
Labels: film, pop culture
posted by darryl ohrt @ 8:02 AM
1 comments
Tuesday, April 08, 2008
product placements: ten stories.
AdFreak points to stories behind ten television/movie product placement deals. Some cute behind the scenes stories. Like here's the memo that Staples released after Dwight left his job at the store, in the show.
Labels: branding, film, television, tv
posted by darryl ohrt @ 7:46 AM
0 comments
Wednesday, April 02, 2008
spend a day and a half exploring the dark knight
Our resident Batman expert, Brian Garofalo points us to the massive online campaign that's been produced for the new Dark Knight release.
You can begin your experience on the I Believe in Harvey Dent site. Which will lead you to a batload of microsites, all produced around characters, brands or themes in the film. Extremely well done.
Here's Brian's list of stuff that you can explore so far:
ibelieveinharveydent.com
ccfabg.org/
gvafoundation.org
gothamcityrail.com
gothamcityclerk.com
trustgarcetti.com
www.clowntravelagency.com (click the envelope then follow the new url:www.acmesecuritysytems.com/delos)
trustgarcetti.com
thegothamtimes.com (click the Gotham Times logo on the paper for the "alternate version")
Yesterday, there was a worldwide scavenger hunt, that even involved phone numbers, voicemail and other goodies. Why work, when you can have fun like this??
Thank Brian for being the ultimate Batgeek.
posted by darryl ohrt @ 8:03 AM
1 comments
Tuesday, March 25, 2008
holographic sea monsters take over japan
Here's a pretty cool promo for the movie The Water Horse: Legend of the Deep. Outdoor made from water and projections. I'm going to try this at lunch today, and spit water across the table in the exact shape of a scary sea monster. My coworkers will be impressed.
posted by darryl ohrt @ 8:05 AM
0 comments
Monday, March 24, 2008
vbs tv really rocks
If you haven't checked out VBS.tv yet, you should kill some otherwise productive time today. Led by Creative Director Spike Jonze, they've really built a wonderful dashboard of content, and some awesome films. I got hooked on the North Korea episodes this weekend. Once you start watching, you won't stop. Thanks Devon!
Labels: film, inspiration, video, youthmarketing
posted by darryl ohrt @ 8:25 AM
1 comments
Thursday, February 07, 2008
how to produce saving private ryan
How three graphic designers re-created the infamous Saving Private Ryan scene, on a shoe string budget. Technology is wonderous. You can do anything. From Mave Gibson, via Facebook.
Labels: creativeinspiration, film, video, viral, youtube
posted by darryl ohrt @ 7:31 AM
1 comments
Wednesday, January 30, 2008
new jumper ad is cool
The new movie Jumper is enjoying some pretty smart creative. Check out the ad/lead-in to the trailer. Nice work. From AdFreak.
posted by darryl ohrt @ 8:09 AM
0 comments
Wednesday, January 23, 2008
tom cruise silliness more popular than hollywood blockbuster?
Scott over at Idea Grove does some interesting math and concludes that more people have watched the Tom Cruise scientology video than have seen his girl's movie Mad Money, during its opening weekend.
posted by darryl ohrt @ 8:08 AM
0 comments
the trailer for the movie for mac heads
The trailer for Macheads the Movie is out. This should be riveting. Will the stars live until the end? Will the special effects be believable? Spoiler alert: I predict that in the end of the film, the characters will really like Apple.
Thanks Brian!!
posted by darryl ohrt @ 7:38 AM
0 comments
Wednesday, January 09, 2008
cloverfield is doing the lost thing
The highly anticipated Cloverfield movie is marketing Lost-style. Not a surprise, since it's a JJ Abrams project (the creator of Lost.)
Three Minds has an excellent run down of what's been released so far, along with links to the secret sites, trailers and more.
This is the future of marketing. Engaging your customers outside of the primary product space. I'm just sayin'.
Labels: branding, film, marketing, pop culture, television, viral
posted by darryl ohrt @ 8:08 AM
1 comments
Monday, December 03, 2007
need attention? try severed limbs.
To call attention to the DVD release of Quentin Tarantino's Death Proof, agency New Message dropped severed limbs holding the DVD in front of movie theaters. No word on where the limbs came from. My guess is interns.
Labels: film, streetteams
posted by darryl ohrt @ 8:00 AM
0 comments
Tuesday, November 27, 2007
what you see on the tv could be real
It's fascinating to watch television and film's usage of computers, internet and technology. I'm stoked when I see shows like CSI use Twitter, and pissed when I see tv shows do stuff that's just ridiculously stupid.
And then there's the inspirational moments captured on film that make you say "I want that." These moments are created by awesome designers like Mark Coleran - a visual designer that specializes in the design of fictional interfaces.
Adverlab points to some other cool writings on the subject. It's interesting to note how designers like Mark can impact our desires - and ultimately, product that's brought to the marketplace.
I'm still waiting for that invisible screen in the air above my desk to be installed. In the meantime, I'll just pretend.
Labels: design, film, productdesign
posted by darryl ohrt @ 7:50 AM
0 comments
Tuesday, October 30, 2007
like boobies and blood? the internet delivers.
Well, geez, that that headline just might get us some google juice. ;)
Not sure why it took this long for Hollywood to figure this one out. But the latest and greatest promotional tactic for film marketers is "red band" trailers.
You know, the type of movie trailer that your 14-year-old isn't old enough to watch but is probably watching right now, while you're at work reading BrandFlakes....:)
Labels: ads, film, trends, youthmarketing
posted by darryl ohrt @ 8:13 AM
0 comments
Thursday, October 25, 2007
we write ads, or people die.
Cute. From Ernie Schenck Calls This Advertising?
Labels: adindustry, film, parody, youtube
posted by darryl ohrt @ 7:08 AM
0 comments
Tuesday, October 23, 2007
optimus prime rocks your friends
Not a new concept, but so perfectly executed, that it doesn't matter. Go spend your morning sending this to all of your friends.
I agree with Advergirl. Totally jealous.
Labels: film, viral, youthmarketing
posted by darryl ohrt @ 7:52 AM
0 comments
Friday, September 28, 2007
how they made the bionic woman
Here's a nice interview with the Director of Photography on Bionic Woman - along with some of the behind the scenes stuff on how they accomplished the cinematography. Cool insight into their production process - which features a lot of "in camera" effects, rather than CG.
Read it now, before the show gets canceled. Some of the stuff mentioned in the interview makes it sound like the production is a mess with management, budget and shooting. But who knows - maybe that's just a typical day in Hollywood.
Labels: film, television, tv
posted by darryl ohrt @ 7:48 AM
1 comments
Monday, August 13, 2007
superbad promo is super kinda funny
Now I want to go see this movie a little more. Here's a great example of how to use the YouTuberie for online promotion. An interview gone haywire with the actors from the new film Superbad. (May not be safe for your cubicle, if your boss is uptight about the F word. But funny enough to say F it, and play it anyway.)
Side note: the interviewer in this clip is none other than Shaun of the Dead director Edgar Wright. (Eliza, go watch that movie now.)
Labels: ads, film, youthmarketing, youtube
posted by darryl ohrt @ 6:52 AM
0 comments
Friday, August 10, 2007
ashton kutcher, creative director.
I want a movie deal. Or a TV show. I think that's only fair, since Ashton gets to be a creative director.
Labels: adindustry, film, technology
posted by darryl ohrt @ 7:28 AM
0 comments
hello, lloyd.
Soooo wish that I was on this project. Or invited to this party.
Stella's agency recreated the bar scene from the Shining, complete with Lloyd, pictured above. They invited people into the bar, in conjunction with Stella Screen's airing of the film. The promotion is meant to tie to Stella's global brand strategy "fanatical about film".
Lucky attendees also got a key code to enter Stella's Gold Room. Nice.
Labels: beverage, film, streetteams
posted by darryl ohrt @ 7:18 AM
0 comments
Wednesday, August 01, 2007
"a little more energetic?"
Robert DeNiro gives a verbal smackdown to a director asking for something that is not at all Robert DeNiro. Awesome. From adfreak.
posted by darryl ohrt @ 7:20 AM
1 comments
Wednesday, July 18, 2007
proof that aliens worship homer simpson
Absolutely lovin' all of the Simpsons marketing. Must go see the movie. From Reaction.
posted by darryl ohrt @ 7:11 AM
0 comments
