chat roulette chick challenge
You've probably already seen your local news station sensationalizing the dangers of the the new internet hit Chat Roulette, a social video chat service that pairs random visitors with other random visitors for instant video chat. (Hilarity, freakeeness and NSFW activities ensue.)
Now French Connection has launched a new promotion on the controversial network that will pay cash to any man (or woman) who can successfully seduce a woman on Chat Roulette.
Awesome timing with a new tool that's getting loads of buzz and yet somehow directly on target for a slightly edgy fashion brand. Good sleazy fun for anyone who wants it.
Labels: ads, fashion, social media, viral
posted by darryl ohrt @ 7:35 AM
0 comments
Friday, February 26, 2010
don't be that dude at the gym.
Adidas gets to the bottom of gym culture with a series of videos about how to dress at the gym. Awesomely perfect.
Labels: ads, fashion, sports marketing
posted by darryl ohrt @ 7:44 AM
0 comments
Monday, February 22, 2010
the future of apparel is all about you.
Always wanted a photo of your dog on your shorts? Or a photo of your local beach? Or your own custom illustration? Done, Done and done.
Shortomatic has brought to the world of boardshorts what Threadless brought to t-shirts, and what Vans brought to sneakers.
Now you can make your own shorts, or choose from a gallery of artist designed shorts. Submit your own designs and earn up to $1000. Everyone wins and looks hot on the beach. Which is really what life is all about, anyway.
We've seen the future, and it's designed by you. Suhweet.
Labels: fashion, productdesign, trends
posted by darryl ohrt @ 7:48 AM
0 comments
Friday, February 19, 2010
a love song from real men
Think a bunch of hard core soccer/football fans can't sing a great love song? Puma proves otherwise.
posted by darryl ohrt @ 7:34 AM
0 comments
Wednesday, February 17, 2010
ridiculous figure skating costumes
Are you disgusted at the ridiculousness of the figure skating costumes the "athletes" at the winter olympics are sporting? Do you wish that there were a little more Lady Gaga brought to the mix?
Well, then you'll love this collection of the top ten worst figure skating costumes. (Please, let's create a parody video of ice dancing ridiculousness...) Thanks, Kevin!
Labels: creativeinspiration, fashion, sports marketing
posted by darryl ohrt @ 7:54 AM
0 comments
Thursday, February 11, 2010
the man knows not what sequins is.
This new ad for French Connection introduces you to a man. And he apparently doesn't believe in wearing sequins.
posted by darryl ohrt @ 8:07 AM
2 comments
where geeks and princesses converge
Fairytale Fashion is a vidcast that melds the geekiness of technology with the cuteness of fashion design. Like a purse made from a mobius strip.
If this is your kind of wonderous geek fashion fantasy, then you're definitely going to want to see the Fairytale Fashion Show happening next week at Eyebeam. (Limited number of RSVPs here.)
Labels: fashion, newyork, technology
posted by darryl ohrt @ 7:34 AM
0 comments
Wednesday, January 27, 2010
everything you ever wanted to know about jeans
There's a new show at NYU devoted entirely to the history, art and love of denim. Who would have thought that a fabric could be woven so importantly into our pop culture over the last 200 years?
This show takes a deep look at the importance of jeans in our cultural history through photography, mixed media and a pantload of artful contributors.
posted by darryl ohrt @ 7:42 AM
0 comments
Wednesday, January 20, 2010
diesel embraces stupidity
A new campaign for Diesel suggests that you be more stupid.
The print work features slogans like "smart critiques. stupid creates." and essentially embraces exploration and failure. See print versions here, and then Watch the video, where you'll see the concept come to life.
Stupidly smart work.
posted by darryl ohrt @ 7:36 AM
2 comments
Friday, January 15, 2010
how puma does a stage show
Fans of choreography, set design and awesome stage direction will wet their pants over this new piece from Puma.
Labels: ads, fashion, sports marketing
posted by darryl ohrt @ 8:01 AM
0 comments
Thursday, January 14, 2010
the definition of "cool" has changed.
Carol Phillips has an interesting take on hipsters and how the personality of trendsetters among the millennial generation has changed.
Carol suggests that today's influencers are the "doers" in their groups. So it's much less about fashion, and much more about what they're accomplishing. Doers are fixing, leading, changing, advocating, and entrepreneuring. So influencers are actually making a difference outside their circles of influence, and thereby gaining influence inside their circle of friends.
The Breakfast Club will never be the same. From @PaughGinney.
Labels: fashion, pop culture, trends, youthmarketing
posted by darryl ohrt @ 7:54 AM
1 comments
Wednesday, January 06, 2010
where sneaker freaks gather
Sneaker lovers: you'll want to head to NYC this weekend. Sneaker Con, the second annual sneaker festival will take place on Saturday.
Stop by to buy, sell, trade, or just show off your latest foot pride. The future of pop culture and fashion can be seen here. From @MTLB
Labels: fashion, newyork, pop culture
posted by darryl ohrt @ 7:11 AM
0 comments
Wednesday, December 30, 2009
how to be prom king on the internet
What can Versace teach you about marketing in the social media world? Read this excellent post about Versace style marketing in a Gap world.
Mary McKnight explains that "The popular kids never give tutorials on how to become popular. And they never go out and sit down at the loser nose pickers lunch table and make them their tribe."
Haha! So true, and there's some outstanding insight that follows about building your brands with celebrities/influencers and the evangelists. From @3dpapergraphics
Labels: branding, fashion, marketing, social media
posted by darryl ohrt @ 7:39 AM
0 comments
Monday, November 23, 2009
are you tagworthy?
This is what happens when life takes over. One day you just wake up, and you're wearing shoes that give you cankles. This fun ad plays off that unforeseen, inevitable tag in a Facebook photo.
Time to go shoe shopping. From @mtlb
posted by darryl ohrt @ 7:55 AM
1 comments
Friday, November 13, 2009
the holiday cards are here
The Gap has released their holiday greeting card just in time for Thanksgiving, and it lets you send a customized cheer (with annoying lumberjack style models) to your friends. The dancing lumberjacks tie to the tv campaign that just launched with the same theme. (Everyone knows that lumberjacking cheerleaders are the new hot.)
What's really smart about this piece is that the recipients get a 20% off coupon code. That's not a bad thing to send to a friend. (If they like the Gap.) So is it a holiday card? Or an entertaining coupon?
posted by darryl ohrt @ 7:06 AM
3 comments
Thursday, November 12, 2009
how to make football cool
Great design has made just about everything it touches spectacular. So why do we have to watch NFL games with players wearing poorly designed helmets that look all 1989?
Designer Ken Carbone explores what awesome design might mean for the hottest brands in the NFL. What are we waiting for??
Labels: design, fashion, sports marketing
posted by darryl ohrt @ 7:29 AM
3 comments
Wednesday, November 11, 2009
the netflix for designer dresses
Rent the Runway is a fashionista's dream come true. You get to browse through an inventory of top designer dresses. They send you the dress (or two) of your choice. Once the party is over, you toss it in an envelope and mail it back to Rent the Runway.
According to the New York Times, over 20,000 women have already signed up for the service. What's especially cool about this is that they took inspiration from other industries and reconsidered the business model for their trade.
How could you provide a service to your clients in an unconventional way? From Liz Dorney
posted by darryl ohrt @ 7:17 AM
0 comments
Monday, November 09, 2009
naked victoria's secret models can sell anything
This is more than just naked girls prancing in the street. It's an effort to promote Victoria's Secret. Even though there doesn't appear to be any Victoria's Secret apparel in the clip. The press release say that it's "already received a lot of attention around the world for its titillating music video". Interesting.
Apparently this is part of a new Victoria's Secret TV campaign - even though the video was released months ago (because tv is slow??). And the parody is just as entertaining.
posted by darryl ohrt @ 8:22 AM
2 comments
who says models have to be hipsters or hotties?
If apparel is awesome, it should make anyone look great. Even a random old man. That's how Japanese brand Unused has positioned their 2009 Fall/Winter collection. (Maybe your modeling days aren't over, after all.)
From Make the Logo Bigger.
posted by darryl ohrt @ 7:58 AM
0 comments
Tuesday, October 27, 2009
obey levis
Levis is partnering with artist/fashionmaker/copyright fighter Shepard Fairey to create an Obey meets Levis new line of products. They've announced the partnership with a Facebook fan page, of course.
This is especially interesting in that Shepard already has his own line of apparel.
Licensing, brand partnerships and art coming together...for a better pair of jeans.
posted by darryl ohrt @ 7:30 AM
4 comments
Friday, October 23, 2009
working community and recycling into your product
Make the Logo Bigger points to a pretty cool idea that Levis has done with their product: They've suggested you donate your jeans to Goodwill when you're done with them. Right on the tag sewn into the jeans.
What a cool partnership for both brands, while promoting responsible behavior to their customers. Everyone wins.
Labels: fashion, package design, productdesign
posted by darryl ohrt @ 7:37 AM
0 comments
Thursday, October 22, 2009
handicraft is not dead
Sometimes we get so caught up in our digital selves that we forget there are some beautiful things happening on paper. Yeah - that tactile substance that people used to print words on.
Check out this project for Swedish fashion brand Elvine, by agency Next Century Modern. Not only did they design and produce a beautiful catalog for the brand, but they included a handcrafted element that most firms would say "isn't possible." Or "too complicated."
Sometimes it's fun to see what you can accomplish with a handful of coworkers, some bbq, beer and spray paint. In this case, Elvine ends up with 5000 stunning print catalogs that are as unique as their clients.
They even produced a video documenting their process of hand painting 5000 books. Nice touch.
Labels: creativeinspiration, design, fashion
posted by darryl ohrt @ 7:48 AM
0 comments
Wednesday, October 21, 2009
the next best thing to having a stylist
Svpply is a retail bookmarking service (think Digg for fashion and shopping) that lets you view by category, price point, or gender, and points to all of the coolest stuff you could be buying on the internet.
The best thing about Svpply is that they don't allow just anyone to bookmark crap. This ensures that everyone who is bookmarking is actually cooler than you are, and therefore you'll always be served up the hottest stuff. Like the most excellent pants, featured above.
Never be unstylish again.
Labels: fashion, social media
posted by darryl ohrt @ 7:57 AM
3 comments
a visual history of some awesome sneakers
Skateboarding culture has infected pop culture since its birth. So whether you're a skater or marketer, you'll really enjoy a peek at Made for skate, a book all about skateboard sneaker history.
You'll see where trends were born and be inspired by some kicks that have seen their share of paved glory.
Labels: action sports, fashion, pop culture, youthmarketing
posted by darryl ohrt @ 7:23 AM
0 comments
Monday, October 19, 2009
uniqlo takes over the world
Uniqlo has created another one of their Flashterpieces as a part of their "Tokyo to the world" campaign," and to coincide with the launch of their new store in Paris.
Uniqlo Calendar lets you create a widget, screensaver or web page calendar that tracks the weather, date and other important calendar stuff to an animated sequence of tilt shift photography.
Yes, the tilt shift revolution is overused, but if you put that aside, this is yet another sweet piece of of Japanese fashion super love. Shop on.
posted by darryl ohrt @ 8:11 AM
0 comments
Friday, October 09, 2009
community designed college apparel
Vote for Art is a new site influenced by Threadless, but geared toward the college community. Artists will be able to upload their original college t-shirt designs, the community will vote on their favorites, and the best shirts get sold in college book stores.
Since most college t-shirt designs suck, this could open up some nice business for college book stores and Vote for Art. (The site hasn't officially launched yet, and today they're asking artists to design their logo instead of t-shirts...one step at a time.)
Labels: education, fashion, social media, youthmarketing
posted by darryl ohrt @ 7:27 AM
0 comments
Thursday, October 08, 2009
trade your fat jeans for a pair that you'll actually wear
ThredUp is a new social community geared around sharing your CLOSET.
You only wear 25% of the clothes you own. So why not give that ridiculous shirt to someone who will actually wear it? Meanwhile, you can browse other user's closets and get stuff that you'll actually wear. Sounds like fun. From Springwise.
Labels: fashion, social media
posted by darryl ohrt @ 8:10 AM
1 comments
Tuesday, October 06, 2009
lonny: the new domino
Fans of the now defunct Domino Magazine can rejoice in a publishing celebration that it's been brought back to life. Kind of. A former editor of the now dead publication has launched Lonny (that's what happens when you combine London and New York).
What's cool about Lonny is that it's an online only publication that reads like its old school paper friend. It feels foreign (and maybe annoying) at first, but once you accept the navigation it's not so bad. Even better, they've linked most of the products featured in the publication's pages to online sellers. That's a boon to readers and marketers.
From Laura Newman
Labels: fashion, interior design, publishing
posted by darryl ohrt @ 7:41 AM
0 comments
Friday, September 25, 2009
masters of the universe get a makeover
This is pretty hot. The Masters of the Universe realized as wearing the latest hipster fashion brands. (Because you know that this is totally how Skelator dresses on his days off.) From Waxy.
Labels: creativeinspiration, fashion, illustration, pop culture
posted by darryl ohrt @ 7:52 AM
0 comments
Wednesday, September 23, 2009
quique, the man born only with a head.
This new campaign for Diesel is so much fun.
Meet Quique The Head. After you've watched the video, you'll want to check out his life story website, and become his friend on Facebook. If you'd like you can even submit a pic of your body to see if he'd like to use it as a template for the development of his own body.
The fact that this was produced for the "Diesel Helmets division" is extra awesome. Nice work.
Labels: fashion
posted by darryl ohrt @ 7:28 AM
0 comments
Friday, September 18, 2009
levis says to unbutton your top button
There's a new set of ads from Levis that promote "life unbuttoned" currently running in Holland and Belgium.
You might think that life unbuttoned means skinny models trouncing around an abandoned industrial area, like the clip above. But in reality, this means you can eat that extra donut or cupcake today. Take it easy. Unbutton.
posted by darryl ohrt @ 7:29 AM
1 comments
Tuesday, September 15, 2009
puma makes stock market hot
Puma has created a new iPhone app that helps you feel better when the stock market is tanking. As the stock market falls, the Puma models strips her clothing. If the market goes up, she puts on more sweet Puma gear.
If you're thinking "well that sucks, I don't have an iPhone," not to worry - they've even prepared a video so that you can see some of the hot stock action. Prefer men? They have models from both genders and tie to worldwide stock markets, so everyone can sex it up, Puma style.
posted by darryl ohrt @ 7:22 AM
1 comments
Tuesday, September 08, 2009
you control the catwalk
Uniqlo always has a fresh way of presenting their new season of product, and fall is no slouch.
You're presented with a virtual catwalk fashion show, where you can change the show from men to women or select an individual style. Click on any model walking the catwalk and you'll get the full rundown of what they're wearing.
An elegant way of presenting a fall catalog. Beautifully produced.
posted by darryl ohrt @ 7:26 AM
0 comments
Thursday, August 20, 2009
come to the puma store. and meet puma employees.
Puma just launched a new campaign where they feature their employees modeling gear and sharing their thoughts.
American Apparel already did the employees as models part, but Puma took cuter people (sorry, AP) and made them less dirty and more flirty by sharing just a hint of their real personalities. I love the end of the video, which sums it up pretty well: "We all work at Puma. Come meet us."
posted by darryl ohrt @ 7:54 AM
0 comments
website takes a thrashing and keeps on clicking
Check out the latest Quiksilver site. It gets thrashed away by the Quicksilver skate team.
You've seen the concept before, but this execution is nice and audience appropriate. From Living Brands
Labels: action sports, fashion, Flash, youthmarketing
posted by darryl ohrt @ 7:14 AM
1 comments
Friday, August 14, 2009
boxers or high pants?
This spot puts silly kids with their underwear showing together with silly old men that wear their pants up to their chest. They both get a good laugh at each other and we get to think about boxers.
Labels: ads, fashion, youthmarketing
posted by darryl ohrt @ 7:20 AM
0 comments
Monday, August 10, 2009
lady gaga dressed by architects
Lady Gaga's outfits compared to architecture: nothing but awesome. If for no other reason, this gives you reason to stare at Lady Gaga's pics while at work, and wonder if she's sporting a disco stick. Go ahead, it's research.
Labels: architecture, creativeinspiration, fashion, photography, pop culture
posted by darryl ohrt @ 7:18 AM
0 comments
Tuesday, July 28, 2009
a plaid Plaid must-have
Cool way to repurpose mom’s old curtains. Darryl will probably also want one for every electronic toy in the office. Pijama takes old fabrics designed for traditional interior design and makes stylish protection instead. Stylish I say. (Via Coolhunting.) Next year for Plaid Nation IV, we wrap the boat in it. (Darryl, did I forget to mention that? Sorry.)
Labels: fashion
posted by mtlb @ 11:21 AM
0 comments
Thursday, July 16, 2009
not your everyday fashion blog
Here's a unique take on a fashion blog.
The Unknown Hipster documents his thoughts and adventures in the fashion world. Instead of the usual iPhone shots that grace most fashion blogs, the Unknown Hipster illustrates everything. Really entertaining writing alongside fantastic illustration reminds you that not all blogs need to be the same.
Oh yeah - if you weren't already hip to the fact, skinny shorts are the rage for guys this summer. Illustration above for reference. From Urban Outfitters
Labels: blogging, fashion, illustration
posted by darryl ohrt @ 7:13 AM
0 comments
Friday, July 03, 2009
can your brand inspire baked love?
This makes us even more stoked that we're stopping at Threadless while on the PlaidNation tour.
The super cool t-shirt company has started a new promotion: Threadcakes. Cakes inspired by favorite Threadless t-shirts. Start baking now, and you could win sweet prizes!
This is a great idea that leverages the love of the brand and t-shirt art, all while producing loads and loads of great content for friends (and bloggers) to share with the world.
(Anything with baked goodness = immediate win in our book.) Thanks, RJ!
UPDATE:
Threadless fan Chris Cardinal gives us the low down:
Threadcakes is actually not run by Threadless. It's run by a Threadless fan, me, Chris Cardinal. They *are* supplying the prizes, and promoting it, but the website, the concept, the rules, and administration is all me.
(Last time around, they awarded me with a Bestee-a community award-for my efforts, which was quite nice of them.)
But if you're writing about brand stuff, all the more interesting that it's a fan putting this much effort into something than the company itself, no? :-)
We agree - now this is even MORE amazing. A brand so awesome that fans actually organize and implement contests on their behalf!!
posted by darryl ohrt @ 8:48 AM
2 comments
Thursday, July 02, 2009
a micro niche audience that's totally hot
So the people at Vans are doing something a little different. They've opened a Model Lounge at the Delicatessen Restaurant in NYC.
Here's how it works: Access is limited to female fashion models at invited Top 10 Agencies. They get an all-access card. They get to hang with other beautious types between casting calls, shoots and cigarettes. They get a bunch of cool gifts (and Vans gear) that they could totally afford to buy on their own. They see the entire Vans Girls line.
And just maybe, hot models start wearing the Vans Girls product. And then other girls follow suit. And guys like hot girls that wear Vans. And so they buy more Vans product. Hot girls are happy, guys are frustrated and Vans sells product.
Genius? Weird? Proof that hot people live better than you do? All of the above?
posted by darryl ohrt @ 7:47 AM
2 comments
Wednesday, June 24, 2009
how girls got slutty in 1964
Copyranter has scanned a Fredericks of Hollywood catalog from 1964. Nothing but awesomeness. And plenty of these dresses are totally hot. (But that's just an opinion.)
The girl on the cover better watch out. That dude's eyebrows and white gloves have serial killer written all over them.
Labels: adindustry, fashion, pop culture, trends
posted by darryl ohrt @ 7:31 AM
0 comments
Thursday, June 11, 2009
how your sneaks got their names
(And guess what - Adidas doesn't stand for "all day i dream about soccer.")
The Wall Street Journal reports on how your favorite sneakers got their names. Because that's what you count on from the Wall Street Journal. Hard-hitting pop culture and fashion history.
Labels: branding, fashion, pop culture, productdesign
posted by darryl ohrt @ 7:40 AM
2 comments
Friday, June 05, 2009
greenpeace takes the fun out of sneaker shopping
Your sneakers are killing rain forests. Seems like a stretch? Greenpeace puts the entire story together for you.
Thankfully my sneakers are nylon, so instead of killing rain forests, some plastic/nylon factory is spewing out cancerous exhaust from a giant smokestack. I guess this means that we finally have to buy those uglified hemp sneakers. Dammit. I hate those ugly foot covers.
posted by darryl ohrt @ 7:46 AM
1 comments
Wednesday, June 03, 2009
tour japan and shop for hoodies too
Uniqlo has launched another one of their cute infectious Flash promos that will have you bouncing to the cute beats while touring Japan. And you'll see how cool a hoodie might look on just about every type of person that you'd find in Japan.
This is a super simple concept wonderfully realized. Creativity wins again. Thanks, Kyle!!
posted by darryl ohrt @ 7:51 AM
0 comments
Wednesday, May 20, 2009
tweets on tees. because it had to be.
We just received some advance tees from the coolest new partnership on the internet: Threadless + Twitter.
Buy these for all of your twitter friends, and then give them out at the next tweet up, and then wear them around for your outside world friends to be even more confused by your twitter shenanigans. Sweet. (I mean tweet.)
Labels: fashion, pop culture, trends, twitter
posted by darryl ohrt @ 7:22 AM
0 comments
Monday, May 11, 2009
in a puma world, you only need to wear underwear
For the new Puma Lift ads, agency Droga5 put models in nothing but Puma shoes and their underwear - and then projected the apparel and background scenes onto them. Pretty cool effects.
You can see before and after shots at Homotography - but only if you won't get fired for visiting a site with nearly naked men and lots of...homotagraphy.
Labels: ads, fashion, photography
posted by darryl ohrt @ 7:46 AM
0 comments
Tuesday, April 21, 2009
once again, the guys in finance get the girl.
People that work in finance can type numbers really, really fast with one hand using the number keypad. Sure, that's handy when you're doing accounting audits, but it's extra handy when you need to type the code that unlocks the last level of the new Puma interactive piece.
Puma Lift promotes the fact that their shoes are super light. You can compare them on a scale with a bunch of items. You've seen this concept done before, a thousand times maybe, but the production on this version is impressive and smooth. Maybe that's why you'll keep playing and weighing. Or maybe your fingers are fast enough to get the girl to undress. Only one way to find out. From Adverblog.
Labels: creativeinspiration, fashion, sports marketing
posted by darryl ohrt @ 7:41 AM
0 comments
Friday, April 10, 2009
what to wear while you're tweeting
Ummmm....yeah. From CrossTheBreeze.
Labels: fashion, parody, social media
posted by darryl ohrt @ 7:51 AM
0 comments
Wednesday, April 01, 2009
when snuggies attack
This is no April Fool's joke - some mom's are now wearing their babies like monster appendages.
In the future, babies will be made on the internet, and carried around in USB drives.
posted by darryl ohrt @ 7:36 AM
0 comments
Monday, March 02, 2009
the story of those super hot supermodelquins
Here's a really fun piece for...Old Navy! From MakeTheLogoBigger.
posted by darryl ohrt @ 7:05 AM
0 comments
Tuesday, February 10, 2009
what not to wear: grammy night
Just when you thought the music industry was completely dead, people actually tuned in and watched the Grammys.
The performances and music have all been well covered (and are downloadable) elsewhere. So Laura Sweet picked up the challenge of fashion coverage. If you like checking out rock star fashion, then you'll love her post critiquing the ensembles seen on Grammy night.
posted by darryl ohrt @ 7:27 AM
0 comments
Friday, January 30, 2009
champion remixes a hoodie
Champion just launched a new campaign site called Hoodie Remix. You can design your own hoodie, and submit to a contest. They're going to actually produce one lucky designer's creation.
This would have been hoodie-AWESOME if you could actually buy the hoodie that YOU designed. Or, if they produced a new design every single week, and sold them as limited editions. Hoodie-lovers need more hoodie love.
Labels: design, fashion, youthmarketing
posted by darryl ohrt @ 8:10 AM
3 comments
Monday, January 26, 2009
time for a new pair of chucks
There's a great piece on PostAdvertising about branding and the power of Chuck Taylors, the iconic sneakers worn by the cool kids.
Maybe this is just an excuse to write about sneakers. Or maybe Richard Parker is onto something when it comes to brands representing individuals. Whatever it is, we're inspired to go get a new pair of Chucks.
Labels: ads, branding, fashion, pop culture
posted by darryl ohrt @ 7:47 AM
0 comments
Tuesday, January 06, 2009
fun pirate products
Girls have been toting swap meet Louis Vuitton and Coach bags forever. And bootleg manufacturers have been crafting sophisticated knock offs that are many times difficult to differentiate from the genuine brands.
Well, here's something different: Pirate products that are almost like the original brands, yet far enough away that they're hilarious. Like Pmua sneakers. What any true pirate wears to dinner.
Labels: branding, fashion, productdesign
posted by darryl ohrt @ 7:49 AM
0 comments
Wednesday, December 31, 2008
keep it sexy tonight
How would Karl Lagerfeld sell Dom Perignon? With beautious, sexy, exploitive photography. As If it's Hip it's Here points out, yes - these are sexist, yes - these are sexy, but you have to appreciate the awesome styling and photography that is totally Karl Lagerfeld.
Oh yeah. When I turn 112, I definitely want to look like Karl Lagerfeld. Totally has that senior citizen robot look going on. Stylish. Yet awesome. And totally kick ass.
Labels: beverage, fashion, photography
posted by darryl ohrt @ 9:12 AM
3 comments
Tuesday, December 23, 2008
what kind of jeans are you wearing?
This is Herd points to an interesting study that classifies two forms of personality measurement - avoidance and anxiety. Depending on how you fit into either category, you'll react to brands differently.
They've cited the jeans that people choose as an example:
"Anxious individuals who were more avoidant of relationships tended to choose Abercrombie jeans, which were perceived to be more exciting than sincere. In contrast, anxious individuals who seek intimacy in relationships were more likely to pick Gap jeans, which were perceived as more sincere than exciting."
This is some interesting reading, and further proof that your sociology classes have more to do with branding than any advertising class. Coworker Justus contemplates this information, above.
posted by darryl ohrt @ 8:16 AM
1 comments
the history of asics told in paper
Here's a stunningly produced history of Asics/Onitsuka Tiger. You should use this as an excuse to go buy yourself a new pair of sneakers in honor of this wonderous production. C'mon. I'll join you.
Labels: creativeinspiration, fashion, pop culture, sports marketing, video, viral
posted by darryl ohrt @ 7:37 AM
1 comments
Monday, December 15, 2008
what to wear with a wife beater t-shirt
Really? Who approved this? Someone actually said "yeah, that's great. Let's run with it."??? The perfect suit for the woman hating man.
posted by darryl ohrt @ 7:08 AM
2 comments
Wednesday, December 10, 2008
when widgets rock.
Sure, women in bras and panties will always get attention - but Victoria Secret took that a step further. The Victoria Secret widget is a sexalicious example of how a widget can be used to promote an event.
As Adverblog points out, it's on-brand, well designed and has all of the goods required to promote the event, and widget sharing. (Nearly naked people doesn't hurt, either.)
Labels: fashion, social media, trends, web2.0
posted by darryl ohrt @ 7:48 AM
0 comments
Monday, December 08, 2008
microsoft: our fashion is cooler than our operating system
As a part of the new Crispin, Porter & Bogusky campaign for Microsoft, they're producing apparel. T-shirts. Like old school, looks-like-vintage designs. The line is called "Softwear by Microsoft" and hits select stores on December 15.
It's possible that some snarky Microsoft non-lovers might sport these, in true ironic style. And then the brand becomes just .05% cooler to those that see it. Proof that changing brand perception is a long haul, and that you need to do more than ads.
I like:
+ That Crispin is thinking beyond the obvious brand campaigns.
I'm confused:
+ T-shirts? Will it make your computer actually work, or easier to use?
Labels: adindustry, branding, fashion, microsoft
posted by darryl ohrt @ 7:00 AM
1 comments
Friday, December 05, 2008
david lynch does gucci
I was just chatting about the wonderment of Eraserhead with a client yesterday, so it was a welcome and weird coincidence to discover some new David Lynch work. Only this time, it's a television ad for...Gucci.
Hearing Heart of Glass is kind of fresh, but it's still no Diesel meat puppet. I guess we still love it for that sweet Lynchalicious cinematography.
posted by darryl ohrt @ 8:11 AM
2 comments
Wednesday, December 03, 2008
what i would give to sit in on a diesel brainstorm
How do you promote the hottest new Diesel jeans? With Pete, the Meat Puppet, of course. Ummmmm....speechless.
posted by darryl ohrt @ 8:27 AM
5 comments
Tuesday, December 02, 2008
polar fleece: just the thing for trampolines
Uniqlo just launched yet another beautious Flashterpiece to promote their new line of Polar Fleece wear. This time, they've included some jumping acrobatic crazy people from Cirque du Soleil.
From Sarah, via Twitter.
posted by darryl ohrt @ 7:58 AM
0 comments
Wednesday, November 19, 2008
robot humans working in giant machine
Uniqlo had a fun stunt in Times Square yesterday. A ginormous vending machine filled with human robots. To give away samples of their new super-duper-keep-you-warm t-shirts.
Watch the poorly shot video at Gizmodo. Thanks, Devon!
posted by darryl ohrt @ 8:06 AM
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Wednesday, November 12, 2008
mobile gets awesome in capetown
Good mobile promotions are hard to find. Most suck, don't get adoption, and don't provide real value for the participants. But Cow Africa has done something awesome.
Cow created Mobikasi - the first ever geo-tagged documentary. It's a 25 minute documentary - but realizing that no human on earth has a 25 minute attention span anymore - they've made the film available in 25 individual downloads.
And here's where it gets good. Each minute of the documentary is based on a different topic relevant to the youth in Soweto, and it's geo-tagged to the location where it was shot. They feature cool stuff like the street fashion crew Smarteez, pictured above. So kids can experience the production, and then go check out the area where it was shot. Genius.
(And how do I start my own street fashion crew?? Anyone want to join?)
Labels: fashion, film, marketing, mobile, social media, youthmarketing
posted by darryl ohrt @ 8:15 AM
0 comments
Tuesday, November 04, 2008
what to wear at the polls today
Mads Norgaard has some pretty sweet apparel that we probably can't afford. Except the underwear. You should definitely wear these undies to the voting booth today.
Not an Obama man? No worries. Wear them on your head. You'll freak out the other voters in line, scare people away and end up helping the McCain campaign. ;)
posted by darryl ohrt @ 7:40 AM
0 comments
Thursday, October 16, 2008
people in socal have it too easy
If you live in southern California, you can wear a swimsuit to work. And you can text your coworkers while outdoors in February. But if you're stuck in the northeast, and you want to walk the sidewalks aimlessly, narrowly missing street lights while texting away in the winter, you risk frost bite.
Thankfully, Josh Rubin and his dad have invented Freehands. Gloves with the mobile device user in mind. Genius.
Labels: fashion, social media, trends
posted by darryl ohrt @ 7:53 AM
1 comments
Wednesday, October 15, 2008
i read the greatest building the other day
Even though everyone and their brother apparently has a library card, you don't need to read things in big heavy books anymore. Sure, ipods and Kindle are awesome, but the really cool people read buildings.
And if you're into the whole reading buildings instead of books movement, then you'll love the latest Diesel effort. After the massive success of their "safe for work porn" (safe depends on how your company draws the line), now they're projecting stories on buildings. That you read. Without pictures. Hmmm.
Labels: architecture, fashion, newyork, stunts
posted by darryl ohrt @ 9:17 AM
0 comments
Monday, September 29, 2008
insert, blow in...what would you call it?
There's a line of underwear called Styx. And they don't get up all in your crack. So how do you communicate that product feature in a print ad? An insert, of course.
I'm more concerned about the face paint on the Styx models. Is that required to wear this underwear? (You should paint your face like that, and see if anyone in your office notices.)
Labels: ads, fashion, publishing
posted by darryl ohrt @ 7:29 AM
3 comments
