job search will never be the same.
Are you looking for a job? Why not treat your situation like a classic sales and marketing project? Who is it that you really want to work for? What could you do to target them individually, and convince them that you're right for the job?
Hire me, HeadBlade is the latest success story in what is becoming a full fledged movement of how to get a job in the new economy. Find the place where you belong, and then make it happen.
Disclosure: Headblade is a client of our agency, but that hasn't impacted the opinion or points presented above.
Labels: economy, marketing, recruiting
posted by darryl ohrt @ 8:09 AM
2 comments
Wednesday, November 11, 2009
you're out of work. you need another system.
If you've been downsized and are looking for new, fresh places to get your brand out there, check out Brazen Careerist.
The Brazen Careerist is more than a job posting site - it's a community that encourages members to share ideas and opinions, and collaborate with other workers, entrepreneurs and reporters. Being in more places is a great idea!
posted by darryl ohrt @ 7:26 AM
1 comments
Monday, March 23, 2009
how the iphone will create its own economy
This is a little scary, because it reminds me of similar stories about the micro economies within Second Life during its peak. Mashable has an excellent post on how the new iPhone capabilities could indeed launch a new mobile economy. But at least people are using their iPhones.
posted by darryl ohrt @ 6:57 AM
0 comments
Wednesday, March 18, 2009
detroit: new art city?
Here's a cool trend. Artists are buying up $100 houses in Detroit. Looks like Detroit is the new Portland.
Image by Sophia Martineck, from the New York Times.
Labels: architecture, art, economy, trends
posted by darryl ohrt @ 6:59 AM
1 comments
Thursday, March 05, 2009
how p&g rocks through tough times
BrandGymBlog points out how P&G is planning to rock the house during the depressacession. For those too lazy to click through, here's the hot three tips:
1. Cut costs, not corners.
2. Follow the money.
3. Steal share of voice to help steal share
Of course you'll have no idea what those bullets mean without reading the BrandGymBlog. So now you have to click through. Go ahead. We'll be right here. (Oh, and aren't the toilet paper bears cute??)
posted by darryl ohrt @ 8:16 AM
0 comments
Monday, March 02, 2009
the story behind the end of the paper news
If you haven't seen it yet, and want to feel really depressed, you could take a few minutes and watch this sad documentary about the end of the Rocky Mountain News (a paper based means of communication).
It's one thing to be all snarky, and make fun of a newspaper office packed with $800 Herman Miller chairs (nicest newsroom I've ever seen.) It's another thing when you see the real people, and the real careers that the trend is affecting. Sadness.
Labels: economy, news, publishing, trends
posted by darryl ohrt @ 7:22 AM
2 comments
Thursday, January 08, 2009
spend more now.
Ads on Edge
If your boss just cut your marketing budget because we're in a recession/depression/end-of-all-times, slap him in the face with this sweet presentation from The Economist.
There's a handful of slides toward the middle that trash online spending inappropriately (this is to sell print advertising, after all), but the rest is spot on great thinking.
Labels: adindustry, branding, economy, marketing, publishing, trends
posted by darryl ohrt @ 7:35 AM
1 comments
Monday, November 24, 2008
will we all get free cars if the bailout goes through?
If you've been buried in news or opinions or stress over the automaker bailout, here's a perspective from the other side. Social media rock star Scott Monty, who came in from outside of the auto industry - and from Boston - now works at Ford Motors. He's a one man social media department at an age old automotive brand.
He's posted a really insightful piece reflecting his perspective, some advice and some great links related to the bailout that everyone's talking about.
(And when they begin handing out free cars to the citizens that support the bailout, I'll be driving a Ford Flex - pictured above. Or maybe a Ford Airstream. That would rock.)
Labels: automotive, economy, politics
posted by darryl ohrt @ 7:39 AM
1 comments
