breakthrough direct mail: body fluids
Wanna get some attention with a cool direct mail piece? Try sending blood.
HBO is launching a new vampire show titled Tru Blood. So they're sending bloggers blood to get the word out. YesButNoButYes has all of the details, and pics of the piece. (And he drank the blood.)
Unexpected surprise: check out the Google adword that pops up in the YesButNoButYes post. I wonder if HBO had "diarrhea blood" in mind as a keyword for their promotion?
Nice piece, great idea. What body fluids could you be mailing your clients?
Labels: directmarketing, tv
posted by darryl ohrt @ 7:35 AM
0 comments
twitter as a sales tool
Looking for another example of how Twitter can be used to increase sales?
Woot now tweets their specials, as they're happening. How could you improve your customer's experience, using Twitter? Learned of Woottweets from the tweetmaster, Scott Monty. Via Twitter. (Duh.)
Labels: directmarketing, social media, twitter
posted by darryl ohrt @ 7:38 AM
1 comments
here's a list that you'd like to be on
The most over-the-top direct mail piece I've seen in a while. Metallic card in a leather envelope. Doesn't exactly say "throw me away."
Labels: automotive, directmarketing
posted by darryl ohrt @ 8:24 AM
0 comments
ads so good you can lick them.
Holy, sweet mother of David Ogilvy. This has to be the greatest invention in the entire history of advertising. Lickable ads. I can't wait to incorporate this into a campaign. Sweet, deliciously good idea for so many applications.
In the meantime, I'm just going to begin licking all of the ads in the subway stations and in the magazines at the doctor's office. Just to see how they taste. Field research. Thanks Maura!
Labels: ads, creativeinspiration, directmarketing
posted by darryl ohrt @ 8:04 AM
3 comments
the end of the promo road: custom pens.
The other day we received one of those packages from Myron Manufacturing. The envelope with the pen that already has your company's name engraved on it. In the hopes that when you see it, you'll order a bunch more.
While this has to be one of the most effective direct mail tactics ever, I was surprised to get a follow-up phone call, to see if we might be interested in custom Plaid pens. Impressive follow-up - which initiated an office conversation about...custom pens.
Custom pens. Not cool, designery ones. The ugly ones. Why do firms still order these? What's accomplished? How lacking for ideas do you have to be to finally decide that an ugly, custom pen is the best promotional idea for your business?
I'm going to pull that idea out in our next long brainstorm session. After about a good hour, after the initial idea lull, and everyone's a little bit drained..."I know! Let's do custom pens! The ugly ones!"
Labels: directmarketing, marketing, self promotion, workplace
posted by darryl ohrt @ 8:28 AM
1 comments
vitamin water. for humans.
Vitamin Water just blasted out a direct mail piece that squarely puts Red Bull and Monster drinks in their place. Gotta love a brand that's not afraid of their competition. Thanks Per!
Labels: beverage, directmarketing
posted by darryl ohrt @ 7:25 AM
1 comments
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