best unsubscribe message ever
This unsubscribe message from Groupon is so good, you'll want to unsubscribe over, and over, and over again.
You can bet that this message is now driving more subscriptions than any ad campaign could ever do. From @passitalong.
Labels: creativeinspiration, directmarketing, viral
posted by darryl ohrt @ 7:15 AM
0 comments
Wednesday, May 20, 2009
bringing the video screen to the mailbox
Wow. Direct mail with embedded video. I can think of about a hundred and seventy eight cool ideas for utilizing this. Let's talk.
Labels: directmarketing, technology, video
posted by darryl ohrt @ 7:58 AM
1 comments
Friday, May 15, 2009
most delicious design
Where design meets deliciousness. Glorious cupcakes. Impeccably designed packaging. Amen.
From Quipsologies.
Labels: directmarketing, yummyfood
posted by darryl ohrt @ 7:19 AM
0 comments
Friday, January 30, 2009
how to make boring products exciting.
Imagine that you sell seeds. Yeah. Seeds. Ugly little pieces of stuff that one day will turn into beautious flowers and vegetables. But right now, their seeds. How do you make seeds wonderful?
It's a rare occurrence that you're blown away by direct mail these days. But every once in a while, somebody comes along and shows you how it's done. This week, that brand is the Baker Creek Heirloom Seed company.
Their direct mail catalog is nothing short of beautiful. It's oversized, so it feels special, and invites reading. It's stuffed with glorious photography of what you can grow from seeds (my crappy iphone photo above does nothing even near to the justice deserved.) There's also some spectacular shots of gardeners of every variety.
So how to you make boring exciting? Fantastic design. Nice job.
Labels: design, directmarketing, marketing, photography
posted by darryl ohrt @ 7:31 AM
1 comments
Thursday, September 18, 2008
AIG spots: so much more entertaining now.
Watching the AIG spots now is pure entertainment. They've collected a bunch over at The Consumerist for your fiscally fun moment of the day.
Even better, iPoopDaily received a timely direct mail piece from AIG, pictured above. Oh, the hilarity.
Labels: ads, directmarketing
posted by darryl ohrt @ 7:27 AM
0 comments
Tuesday, June 17, 2008
breakthrough direct mail: body fluids
Wanna get some attention with a cool direct mail piece? Try sending blood.
HBO is launching a new vampire show titled Tru Blood. So they're sending bloggers blood to get the word out. YesButNoButYes has all of the details, and pics of the piece. (And he drank the blood.)
Unexpected surprise: check out the Google adword that pops up in the YesButNoButYes post. I wonder if HBO had "diarrhea blood" in mind as a keyword for their promotion?
Nice piece, great idea. What body fluids could you be mailing your clients?
Labels: directmarketing, tv
posted by darryl ohrt @ 7:35 AM
0 comments
Monday, May 12, 2008
twitter as a sales tool
Looking for another example of how Twitter can be used to increase sales?
Woot now tweets their specials, as they're happening. How could you improve your customer's experience, using Twitter? Learned of Woottweets from the tweetmaster, Scott Monty. Via Twitter. (Duh.)
Labels: directmarketing, social media, twitter
posted by darryl ohrt @ 7:38 AM
1 comments
Thursday, March 20, 2008
here's a list that you'd like to be on
The most over-the-top direct mail piece I've seen in a while. Metallic card in a leather envelope. Doesn't exactly say "throw me away."
Labels: automotive, directmarketing
posted by darryl ohrt @ 8:24 AM
0 comments
Thursday, February 14, 2008
ads so good you can lick them.
Holy, sweet mother of David Ogilvy. This has to be the greatest invention in the entire history of advertising. Lickable ads. I can't wait to incorporate this into a campaign. Sweet, deliciously good idea for so many applications.
In the meantime, I'm just going to begin licking all of the ads in the subway stations and in the magazines at the doctor's office. Just to see how they taste. Field research. Thanks Maura!
Labels: ads, creativeinspiration, directmarketing
posted by darryl ohrt @ 8:04 AM
3 comments
Tuesday, December 11, 2007
the end of the promo road: custom pens.
The other day we received one of those packages from Myron Manufacturing. The envelope with the pen that already has your company's name engraved on it. In the hopes that when you see it, you'll order a bunch more.
While this has to be one of the most effective direct mail tactics ever, I was surprised to get a follow-up phone call, to see if we might be interested in custom Plaid pens. Impressive follow-up - which initiated an office conversation about...custom pens.
Custom pens. Not cool, designery ones. The ugly ones. Why do firms still order these? What's accomplished? How lacking for ideas do you have to be to finally decide that an ugly, custom pen is the best promotional idea for your business?
I'm going to pull that idea out in our next long brainstorm session. After about a good hour, after the initial idea lull, and everyone's a little bit drained..."I know! Let's do custom pens! The ugly ones!"
Labels: directmarketing, marketing, self promotion, workplace
posted by darryl ohrt @ 8:28 AM
1 comments
Tuesday, December 04, 2007
vitamin water. for humans.
Vitamin Water just blasted out a direct mail piece that squarely puts Red Bull and Monster drinks in their place. Gotta love a brand that's not afraid of their competition. Thanks Per!
Labels: beverage, directmarketing
posted by darryl ohrt @ 7:25 AM
1 comments
