Friday, October 16, 2009
make appointments as easy as 1, 2,3.

Site Preview

Setster has created an appointment/ecommerce widget that you can install onto your site in minutes. The widget lets visitors make contact with your firm, or schedule an appointment right from their desktop.

The Setser calendar system is available for your staff to view from any computer anywhere, so you can keep track of appointments as they're scheduled. It integrates with Freshbooks, with Quickbooks and with PayPal ecommerce.

See what it might look like embedded on BrandFlakes in the image above.

This looks to be a pretty awesome system for small businesses and service providers. Oh - and get this - in the spirit of magical web2.0, the basic service is FREE. Everyone wins.

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posted by darryl ohrt @ 7:46 AM   0 comments




Tuesday, September 15, 2009
the journey of a lost backpack and southwest airlines



American Copywriter points to an excellent story from Peter Hartlaub, and how a lost backpack turned him into the biggest Southwest Airlines fan ever.

Long story short, his son lost his backpack on a flight without any identifying information on the bag other than his kid's name embroidered on the back. It turns out that Southwest Airlines not only came across the bag, but went way over the top to find its owner. They found a receipt in the bag, identified a customer name, cross referenced with their passenger list, and several steps later the backpack was back in the hands of Peter's kid.

A wonderous story that he'll tell over and over to at every opportunity. An investment in time from Southwest that's better than any television ad they could ever buy. What kind of extra juice are you giving your customers?

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posted by darryl ohrt @ 7:40 AM   4 comments




Monday, September 14, 2009
all you ever tweet about is brands



This is Herd points to a new study from Penn State that reviewed a half a million tweets. (That's even more tweets than I read in a day.) They concluded that 20% of them were comprised of people 'asking and providing' product information.

(It's true. Look through your own timeline, and see how many brands you've named.)

More proof that when people are in need or feeling emotional about a brand, they're going to Twitter. Or that brands are so much a part of our lives that we can't remove them. Still think your brand doesn't need to be there?

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posted by darryl ohrt @ 7:41 AM   0 comments




Wednesday, July 08, 2009
not the kind of viral you were planning for...



While flying to Nebraska, musician Dave Carrol had an unhappy experience with United Airlines. While on the tarmac at O'Hare Airport, he was horrified to look out the window of his plane to see baggage handlers tossing his $3500 guitar around. When it arrived smashed, he pursued the issue with United Airlines. You've probably already guessed where this is going...

Dave didn't get a new guitar so he decided to tell the story in song. And video. And now the message continues to spread.

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posted by darryl ohrt @ 7:28 AM   2 comments




Thursday, June 04, 2009
let your employees be themselves



If you needed just one more thing to convince you that Zappos owns customer service like nobody else in the business, here's a fun story. A story about a boy named Timmy, who needs a watch. Cute.

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posted by darryl ohrt @ 7:05 AM   0 comments








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