we're going to make this as difficult as possible...
There's more qualifiers in this JetBlue ad than exist in many pharma ads. Completely off brand for the airline that otherwise prides itself on simplicity and 'easy'. The "restrictions apply" note at the end almost feels like a joke. Really??
There's an old advertising rule: If you can't explain it to your mom, simplify the concept. Seems like the copy from this new $50 coupon from JetBlue might have benefited from this thinking.
Labels: ads, branding, copywriting
posted by darryl ohrt @ 7:25 AM
1 comments
copywriters: check out this antimetabole thing
The Slate has a wonderful piece on how the speech writers on both sides of the fence are utilizing antimetaboles. I got all excited when I saw the word, naturally thinking it was a time travel device. But no. It's an age old copy trick of reversing things around in an elegant and powerful way.
Read the Slate piece for all of the details, and then go produce a killer antimetabole headline for your next brand campaign. From BenKunz, via Twitter
Labels: copywriting, politics
posted by darryl ohrt @ 7:16 AM
1 comments
if you were swedish furniture, what would you be?
I would be a bed. And I would spell my name with two of those crazy little dots that you use for smiley faces over the "a". I'd call them umlauts, but that's a silly word that sounds like it should describe a pair of pants with a bib and suspenders. But those are called lederhosen. One day, we should all agree to switch those words around.
Find out what kind of Swedish furniture you are with the Swedish Furniture Name Generator.
Labels: copywriting, creativeinspiration
posted by darryl ohrt @ 7:40 AM
1 comments
those copywriters really know what they're doing.
Send this to your copywriter friend. She'll hug you. (Yes, it's long and in French or something - but you can deal with it. Trust me.) From Mave Gibson, via Facebook.
Labels: copywriting, creativeinspiration, video, viral
posted by darryl ohrt @ 7:00 AM
1 comments
it all starts with a girl.
A super inspiring piece, all about a girl.
Think you don't have a strong enough production budget? Think only irreverent productions go viral? Here's a wonderous example of the most simple production, masterful copy writing and an emotional message coming together to make something beautiful.
From Shari, via Twitter.
Labels: copywriting, nonprofit, video, viral
posted by darryl ohrt @ 7:35 AM
2 comments
simple = better.
No stunning photography. No gorgeous models. No design. Just a simple message. Absolutely love this street campaign for Zyrtec.
Labels: ads, copywriting, streetteams
posted by darryl ohrt @ 7:37 AM
3 comments
danskin: sweaty smelly and stinky.
Danskin just sent out their newsletter to potential customers...and describes them as "perspired." Uh huh. Someone needs a copywriter. And some brand help.
I agree with Maura. I'd never describe myself as "perspired." Time for Danskin to call their agency "retired." Thanks Maura!!
Labels: branding, copywriting, fashion
posted by darryl ohrt @ 8:55 AM
0 comments
unscrew america
It's a pretty rare event that conceptual, strategy, copywriting, design, illustration, sound design and flash development all converge to produce something great. Unscrew America is just that type of project.
The goal is to inform people about energy-efficient CFLs and LEDs - and also make sure people know that CFLs contain mercury and have to be properly recycled.
The incredible online component to the campaign feature beautious Flash animation, video, audio, writing, and everything else. Boom Design Group and their sister company Fluid did the Flash and sound design and video.
There's also print ads and even a tv component, which includes a role for Paul Reubens. Can't wait to see that. Nice campaign, by GSD&M. Nice job!!
Labels: ads, copywriting, creativeinspiration, Flash, illustration, nonprofit
posted by darryl ohrt @ 7:43 AM
0 comments
old movies don't need writers.
TCM has a clever ad supporting the writer's strike...all while promoting the fact that Turner Classic Movies still has stuff to watch on television. Well done.
Labels: ads, copywriting, television
posted by darryl ohrt @ 7:42 AM
0 comments
the coolest sales collateral at CES
Apartment Therapy points to a very funny promo handout promoting home servers at the CES show. Great conceptual, design and writing. Nice work.
Labels: ads, copywriting, design, tradeshow
posted by darryl ohrt @ 7:56 AM
0 comments
how much is internet content worth?
Outstanding piece from the writer's strike - from one of the writers on the Daily Show.
Labels: copywriting, tv, youtube
posted by darryl ohrt @ 7:26 AM
0 comments
why tina fey is on the picket line
Tired of watching celebrities feeding writers on picket lines and not understanding what this is all about? Here's an explanation of the writer's point of view, in a handy four minute video.
Labels: copywriting, tv
posted by darryl ohrt @ 7:29 AM
0 comments
stuff found in jail
Someone's assembled a collection of notes and drawings found stuffed into books on the library cart. In jail.
Labels: copywriting, creativeinspiration
posted by darryl ohrt @ 7:48 AM
0 comments
badvertising rocks.
Gotta love badvertising. Casey over at StPetersblog (which is a hilarious - but not always safe for work blog about St. Petersburg, FL), points to one of the worst ads ever:
+ Complete and utter lack of design
+ Copy writing straight from a Chinese-translated-to-English user manual.
+ Punctuation. Randomly? And without...reason!
+ About 60 years late for the Metrosexual revolution.
Nice.
Labels: ads, copywriting, design
posted by darryl ohrt @ 7:39 AM
1 comments
quotes gone wild
An entire blog devoted to the stupid and incorrect use of quotation marks. "Awesome."
Labels: copywriting, design
posted by darryl ohrt @ 7:17 AM
2 comments
where copywriting becomes poetry
Simply awesome. Check out this supreme spot for Glenfiddich Scotch. Work from 180 Amsterdam. Found on AdForum.
Labels: ads, beverage, copywriting, creativeinspiration
posted by darryl ohrt @ 7:43 AM
0 comments
help wanted ads that rock
Some sweet help wanted advertising for bus drivers. Not only do these ads work, but they give you some insight into what it might be like to work at this company. Who says help wanted ads need to be stiff?
Labels: copywriting, outdoor, workplace
posted by darryl ohrt @ 7:17 AM
0 comments
blog orgy of branding fun
Kevin Dugan tells us about a really cool new group blog. BrandingWire. A group of marketing and brand bloggers brought together virtually, to discuss topics on a monthly basis. Their first piece is a great experiment. They created a fictional case study about a local coffee house, and each of the branding experts chimed in on how they'd approach the business.
Each of the experts details their approach on their own blog, linked from the original post.
It's interesting perspective for anyone in our industry, great learning for marketers, and a fantastic self promotional tool for each of the bloggers. Awesome.
Labels: adindustry, blogging, copywriting, creativeinspiration, marketing, strategy
posted by darryl ohrt @ 7:00 AM
0 comments
copy tells the story
Mmmmm. Bacon. From Brandon Barr, via Twitter.
Labels: copywriting, yummyfood
posted by darryl ohrt @ 7:15 AM
0 comments
banner campaign and landing page that work as a team
Casey points to a really sweet campaign for Wamu bank. He clicked on a banner ad (!) and was led to this landing page. The landing page addresses you, fully understanding that it's a landing page. Even better, as you mouse over items like "Why Apply?" landing page continues to address you, with cute little items like:
"Personally, I like my checks to have unicorns on them."
This is great on a few levels:
1. A bank with a sense of humor is a bank that feels human.
2. Acknowledging an ad campaign as an ad campaign takes the edge off the sell.
3. It's entertaining. Copywriting, creative and programming all singing together.
Nice job. Thanks Casey!
Labels: branding, copywriting
posted by darryl ohrt @ 7:32 AM
1 comments
creative director sets himself on fire
Great post on common headline mistakes from Copyblogger. My headline above was just a test of the system.
Labels: copywriting
posted by darryl ohrt @ 7:27 AM
0 comments
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