what do people need most, to buy your product?
Money. How many times have you been out with friends, and you just need some more cash to pick up the next round? And the bar has an ATM, but there's a $7 service fee.
Not to worry. Absolut has you covered, with a branded cash machine that doles out the dough without any service fee. Think people will buy Absolut on the next round?
(More importantly, do all of the girls in Europe wear ginormous belts??)
posted by darryl ohrt @ 8:01 AM
1 comments
coffee that does the trick
When a single shot can communicate your entire message, that's advertising on fire. Wonderous.
posted by darryl ohrt @ 7:50 AM
1 comments
Friday, February 26, 2010
finally, a beer with your name on it.
Newcastle has a fun new promotion that lets you design your own bottle labels. Even better, when you buy a new 12-pack, they come with laser printer ready stickers so that you can easily impress your friends.
It's Friday. What are you waiting for?
posted by darryl ohrt @ 8:14 AM
0 comments
Wednesday, February 03, 2010
coke creates snowball association
You've probably seen the new Coke spot that features an Olympic inspired snowball fight. In order to take the concept a little further than the tv spot, they created a fictional association called the IFST (International Federation of Snowball Throwing).
Check out SnowballThrowing.com, the official site for IFST, and enjoy comments on the Coke spot, snowball making tips and more. Great extension of the campaign online.
posted by darryl ohrt @ 6:57 AM
1 comments
Monday, February 01, 2010
pepsi as pixels
Pepsi may not be spending millions on SuperBowl spots, but that doesn't mean they're not in the game.
Check out this awesome store display, built entirely from Pepsi 12 packs. From Neal Stewart
Labels: beverage, pointofpurchase, retail, superbowl
posted by darryl ohrt @ 7:45 AM
1 comments
Thursday, January 21, 2010
magic hat gets magically delicious
Check out some awesome stop motion animation work promoting Magic Hat's new brew called Vinyl, which is apparently produced by green flying pixies. Mmmmmm, tasty. From @tsand.
posted by darryl ohrt @ 7:44 AM
0 comments
Tuesday, January 19, 2010
your coffee is ready
This outdoor piece for McDonalds is a great way to remind customers that there's a hot cup of coffee waiting for them. Or scare them into thinking their bus shelter is on fire.
posted by darryl ohrt @ 8:05 AM
3 comments
Thursday, January 14, 2010
how to make a campus of students fall in love with your brand
Absolutely awesome experiential work for Coca Cola. And now it's gone viral, too. This will put a smile of happiness on your face.
Labels: beverage, outdoor, viral, youthmarketing, yummyfood
posted by darryl ohrt @ 7:30 AM
0 comments
Tuesday, December 15, 2009
it's not the lack of exercise, it's the soda
In a new effort to criminalize soda, the NYC Department of Health has a new ad that reminds you in the most disgusting way possible about the effects of drinking a soda a day. (Saying nothing about exercise, of course.)
posted by darryl ohrt @ 7:44 AM
0 comments
Thursday, December 03, 2009
25,000 person punch bowl to get london drunk
When you ask a mountain climber why they climb mountains, or why Lance Armstrong rides a bike for billions of miles, they'll likely respond with "because I can."
Creative people might not have the strength to scale mountains or pedal through France, but how many athletes do you know that can say they created a ginormous punch bowl, big enough to serve 25,000 people?
That's what's happening in London on Tuesday of next week, to promote Courvoisier Exclusif. If you're in London, you can partake in the massive punchfest. In the meantime, you can check out their test punch bowl.
I'm pretty sure if you asked the Creative Directors why did you create massive punch bowl, they'd say "because we can."
posted by darryl ohrt @ 7:48 AM
0 comments
Tuesday, December 01, 2009
augmented reality for your holiday drinking pleasure
Stella Artois has jumped on the augmented reality bandwagon to produce this animated holiday greeting.
Watch the YouTube video above, so that you don't have to deal with any of the augmented reality pain-in-the-assness that's associated with most of these applications. (Would be interesting to see what gets more views: the YouTube video, or the actual AR application.) From @tommyjames.
Labels: augmented reality, beverage
posted by darryl ohrt @ 7:27 AM
2 comments
Monday, November 30, 2009
bringing the old school ads back to life
Schweppes makes vintage ads hot by adding live action arms. Super clever work that didn't take a kabillion dollar effect budget. Great ideas rock!
posted by darryl ohrt @ 7:29 AM
0 comments
Friday, November 20, 2009
greenalicious design that tastes great
Imagine a product design that looks super hot. Then imagine that design could reduce air pollution. And reduce water pollution. And save energy. A product design change that can accomplish all of that?
Meet the "naked" coke can. There are 24 billion coke cans produced every year. That's a lot of Coca Cola red paint. Not only does that create boku waste in manufacturing, but removing the paint adds a step to the recycling process. Eliminate the paint and you reduce manufacturing crap, and make recycling easier.
Gizmodo has all the math proving this is the most awesome greenalicious package redesign ever. Awesomeness times ten.
Labels: beverage, green, productdesign, yummyfood
posted by darryl ohrt @ 7:00 AM
3 comments
Thursday, November 12, 2009
coca cola with velcro
Apparently people in France have a problem holding on to their Coca Cola bottles. So Coke redesigned the packaging with fancy grips, and needed to tell the fashionable people of France about this.
The outdoor bus shelter ads were printed entirely on Velcro, so that they would catch a person's coat, and call attention to the new, better grip for holding. This would be so tempting to throw on a wool coat and jump on the ad all velcro wall style. From Quipsologies.
posted by darryl ohrt @ 7:41 AM
1 comments
Thursday, October 01, 2009
coke does consumer contest fresh
Coca Cola has launched a new global casting call searching for people to appear in a new commercial. You only need to record a video of yourself imitating the classic sounds of a glass of Coke being poured.
Details for the contest are being shared by none other than Dusty and Michael (above), the creators of the original/official Coca Cola Facebook fan page. This is a story unto itself, and Coke has come out a winner in the manner in which they handled it. Rather than sending lawyers after Dusty and Michael, they now work in tandem with the duo to produce content for the page that they started.
Even cooler, Coke adds that any videos submitted will be done so under a Creative Commons license, allowing other fans to play, remix and have fun with the submissions. They've setup their contest with all of the tools necessary to create a meme. Grab a glass and bring it on.
posted by darryl ohrt @ 7:45 AM
0 comments
Thursday, September 10, 2009
beer for people who like it in the can
DDB, the same worldwide agency now famous for the horrific 9/11 ad, launches an ad for Bud Light Lime (from their Chicago office) featuring people who like it in the can. Gives the expression "tastes like ass" a whole new spin.
I used to love beer with lime in it, but now I'll just be thinking of butt sex when drinking a Bud Light Lime in a can. (Perhaps that beer with the orange slice is still sweet, juicy and safe.) Thanks, Blaine!
posted by darryl ohrt @ 7:50 AM
1 comments
Thursday, September 03, 2009
time for a masters class in snapple caps
Snapple figures that you've already read and memorized the 672 "real facts" that they launched in the late 90's. So they're about to phase the old facts out, and teach us all new useless stuff.
The original concept according to Bryan Mazur, vp of marketing, was that people would take a gulp of Snapple, read the cap and then relay the bit of info to the person next to them. (Social networking!!)
Naturally, the new facts will be tweeted.
posted by darryl ohrt @ 7:28 AM
0 comments
Monday, August 31, 2009
it's not cold until the can says so
David Deal from Razorfish writes about their work for Coors Light, the invention of a can with magic ink, and the site that asks users to show how they certify Coors cold. Nice work.
posted by darryl ohrt @ 7:44 AM
0 comments
Friday, August 28, 2009
what happens if you enter every contest on youtube?
Meet Jake and Will. They want to make a film, and need $100,000 to do it. They also realized that there are countless companies doing YouTube video contests, and giving away some sweet prizes. As budding film makers, they figured that they've got a better chance than most at winning, so they've decided to enter every video submission contest that they can find.
It's working. They've launched Video Contest Warriors, to document their progress and adventures. And - they may even enter the Riunite contest (a Plaid client) where they'd have a chance at meeting their short term goal of $10K, in one fell swoop. (Do people really say "fell swoop" anymore?)
posted by darryl ohrt @ 7:34 AM
1 comments
Wednesday, August 05, 2009
change versus consistency
This is a fun comparison of the Pepsi and Coke marks. Not entirely accurate, but pretty funny when put side by side.
posted by darryl ohrt @ 7:42 AM
6 comments
Sunday, August 02, 2009
The Dude™ abides—with ceviche
Time to wrap up my guest blogging stint and bring it back around to the officially wrapped Plaid Nation Tour. You know by now that the lads of Danbury spent a few weeks profiling the small-mid agency scene, and David at Ad Pulp does this regularly too, sans Ford Flex though. One of the recent shops he came across is out of Seattle called Creature.
The spot above is for Pacifico Beer, one of their clients, and it’sbabes, bikinis and brew is
Labels: adindustry, ads, beverage
posted by mtlb @ 4:26 PM
0 comments
Tuesday, June 23, 2009
i'm about to head out for a dunkin run. need anything?
When I was an intern, we had to memorize coffee orders for the entire team, carry them across a busy Canal Street intersection, and mix the milk and sugar ourselves.
Now, thanks to Dunkin Donuts, your life will be so much easier. Dunkin's new Dunkin Run application (available on the internets AND as an iPhone application) lets you announce to your coworkers that you're about to go on a Dunkin Run. They can submit their orders using the online app. You print out (or send to your mobile) one handy list that you can then hand to the Dunkin Donuts crew.
Everyone gets what they want, and you only have to collect a bunch of money. This is a genius marketing tool. Dunkin understood how people are accessing their products during the workday, and created a tool to make that process easier. Win. Thanks, Justus!
posted by darryl ohrt @ 7:31 AM
2 comments
Monday, June 22, 2009
how to apply for a job in 2009
Murphy-Goode is a family-owned winery in Sonoma County. They have a short term position for a someone with stellar social media talents. And they figured they'd go about the selection process in a social media way.
Candidates submitted video applications, and now you can vote on your favorites. The only down side to this process is that it pretty much excludes anyone who is currently employed from applying...(pretty sure that you wouldn't want your boss checking out your application video.)
Otherwise, this is an interesting way to get to know a handful of candidates. We suggest that the people at Murphy-Goode seriously consider social media superstar Heather Herr. She's a long time SM friend of Plaid, who we finally had the pleasure of meeting in person at SXSW this year (yes, people really do meet in person.)
So we voted Herr. And not just because she taught us new drink concoctions while in Austin, TX. We suggest that you vote the same.
posted by darryl ohrt @ 8:06 AM
2 comments
Friday, May 22, 2009
rubberduckzilla is the friend of water haters
I will never drink water again. Go, go, go rubberduckzilla.
Labels: ads, beverage, japan, pop culture
posted by darryl ohrt @ 7:35 AM
1 comments
Wednesday, April 22, 2009
drinks for hugs
When I'm in charge, this is the way things will work:
+ Nice people will get whatever they want
+ Grumpy ass stress balls will get what they deserve
+ You'll be able to buy a super large chocolate chip cookie with a hug
It's great to see that the folks at Absolut are in the same camp. They've even launched a new campaign around the concept, that explores what life might be like in an ABSOLUT World. They're actually staging surprise events where people can get a taste of the new kinder (intoxicated?) world. There's a kindness campaign site, and a Twitter stream that you can follow to find the next kindness event.
Why wait for the official event? Let's head on down to the liquor store and give the guy behind the register a big hug.
posted by darryl ohrt @ 7:33 AM
0 comments
Wednesday, April 15, 2009
let's go on a pub crawl. in your cubicle.
To promote Lovells Lager, you've been invited you to a pub crawl. Through the streets of Australia. Starting right now.
This is a fun promotional piece that couples Google's street view with some excellent writing and nice site design. Great work that promotes exploration while creating thirst for a nice cold Lovells.
posted by darryl ohrt @ 7:37 AM
1 comments
Tuesday, April 14, 2009
dr love says drink dr pepper
You might normally find Gene Simmons irritating, obnoxious, pigish and annoying. But something about his new spot for Dr. Pepper makes him more lovable. Or at least tolerable.
posted by darryl ohrt @ 7:39 AM
0 comments
Thursday, March 26, 2009
it's not about control
Thinking of implementing a social media marketing campaign? (Better yet: Thinking of staying in business?) Check out this excellent post on Mashable about control and conversation.
Excellent advice, and a nice case study featuring our buddies at Flying Dog Brewery. From NealStewart.
Labels: beverage, social media, trends, yummyfood
posted by darryl ohrt @ 8:03 AM
0 comments
Friday, March 13, 2009
even if you're not at sxsw, check this out
Pepsi scores big with their sponsorship of SXSW - and with this super delicious mashup of the SXSW Twitter stream. Even if you're not at the interactive/music/film conference , you can enjoy watching what's happening while it's streaming and graphing and making your browser look a coloriffic twitterlicious soft drink.
This is a fantastic idea that could live with other events where Twitter is prevalent too. Think of any major televised event, or other conferences. Impressive. I'm going to get me some man-Pepsi, right now.
Labels: beverage, mashup, social media, sxsw, twitter, viral, yummyfood
posted by darryl ohrt @ 9:23 AM
2 comments
Friday, March 06, 2009
yummy new stuff to put in your belly
Pepsi is launching a handful of new products to capitalize on
Labels: beverage, package design, productdesign, yummyfood
posted by darryl ohrt @ 7:17 AM
3 comments
Wednesday, February 11, 2009
pepsi's gravitational pull
This is either a brilliant viral marketing stunt or an OMG I can't believe that insider look at the background behind the new Pepsi logo.
A PDF floating around the internets titled "Breathtaking" details the theory and background behind the design of the new Pepsi logo. The document ties the logo to design theory as far back as 3000BC, and compares the logo's curves to the gravitational pull of the sun.
Perhaps it's a lesson of what's required to charge a client $2 million for a logo redesign. I tend to believe it's a joke - having a lot of fun with all of the bloggers and design geeks who have had a lot to say about the design of the new Pepsi logo.
Either way, it's internetastic.
posted by darryl ohrt @ 7:29 AM
1 comments
Wednesday, January 21, 2009
pepsi: not the real thing?
AdFreak reports that the Pepsi spot with all of the beautiful Hollywood types looks very much like a production that Greg Olliver created, called Farewell Mr. President. Greg Olliver is a little more direct and says that "it appears to be a complete rip-off of my idea."
Regardless, the Farewell version is so much more entertaining. But maybe that's because we're all filled with angst and attitude.
posted by darryl ohrt @ 7:32 AM
2 comments
Thursday, January 15, 2009
stuff to dew when you're bored
This is really ha-ha funny, hilarious, cool and awesome right up until some idiot actually attempts to duplicate this stunt, and then Mountain Dew says "what??? we clearly said don't DEW this at home."
Oh, and why do they pile on top of each other in a hugfest after watching the spot?
Labels: ads, beverage, youthmarketing
posted by darryl ohrt @ 7:49 AM
0 comments
Friday, January 02, 2009
dreamy walk in closet
If you've logged hours on HGTV with your loved one like I have, then you've seen the countless shows of people shopping for houses. And you've seen shot after shot of a couple looking at a house, and the same exact joke, every single time they walk into the master bedroom closet:
Wife: Well, this is great, but where will you put your clothes? (gesturing to husband/boyfriend)
Cut to realtor, who chuckles.
This spot is devoted to every house hunting show, and to the men who are stuck watching these shows.
posted by darryl ohrt @ 8:49 AM
0 comments
Wednesday, December 31, 2008
keep it sexy tonight
How would Karl Lagerfeld sell Dom Perignon? With beautious, sexy, exploitive photography. As If it's Hip it's Here points out, yes - these are sexist, yes - these are sexy, but you have to appreciate the awesome styling and photography that is totally Karl Lagerfeld.
Oh yeah. When I turn 112, I definitely want to look like Karl Lagerfeld. Totally has that senior citizen robot look going on. Stylish. Yet awesome. And totally kick ass.
Labels: beverage, fashion, photography
posted by darryl ohrt @ 9:12 AM
3 comments
Monday, December 22, 2008
mcdonalds coffee campaign is hot
Just totally loving the McDonalds coffee campaign. They've had a history of poorly targeted, fragmented ad campaigns, so it's a warm welcome to see work that targets a real audience with actual product benefits while addressing a chief competitor.
Adhole points to the outdoor work, which is apparently lighting up Seattle, the capital of everything Starbucks.
posted by darryl ohrt @ 8:04 AM
8 comments
Tuesday, December 16, 2008
space beer is here
The next big deal in product design? Space product. Sapporo just announced the launch of Space Beer, "the world's first beer made with barley descending from plants grown inside the International Space Station."
Sounds like the start to an awesome scifi adventure. Or just good beer. You decide.
(Awesome photograph by Stacy Brill from Kevin Haddad, via Facebook.)
Labels: beverage, productdesign, yummyfood
posted by darryl ohrt @ 7:49 AM
1 comments
Friday, December 12, 2008
how to turn wifi entry screens into cash
Sometimes it's not about bringing more customers to the table. Sometimes it's about getting those customers to actually spend money. That's what CoffeeCompany, Holland's largest chain of coffee joints learned. They had free wifi to attract patrons - which it did - but they just hung out all day, mooched wifi and didn't spend money on coffee.
So CoffeeCompany started reminding patrons why they were there and what they could be buying, using the wifi network names. Smart.
posted by darryl ohrt @ 7:30 AM
4 comments
Friday, December 05, 2008
coffee. it's what's for breakfast, lunch and dinner.
With only about 12 work days left in the year, there's likely going to be a bunch of coffee in your near future. Coffee to wake you up, coffee to keep you going, coffee because you love coffee.
If you really, really, really love coffee, then you'll adore this piece from Christoph Niemann...on coffee. From David Armano, via Twitter
Labels: beverage, creativeinspiration, yummyfood
posted by darryl ohrt @ 7:32 AM
1 comments
Tuesday, December 02, 2008
one very lonely calorie
Ever wonder what a calorie looks like? Now you'll know. Here's a series of ads for PepsiMax that feature the plump little blue creatures.
Each of the pieces stars "one very, very, very lonely calorie" in an aggressive mission to end his life. Nice illustration. And killing calories is always awesome, too.
Labels: ads, beverage, illustration, yummyfood
posted by darryl ohrt @ 7:13 AM
0 comments
Wednesday, November 26, 2008
don we now, our coke bomb bottles...
Since many people associate Coke with popularizing Santa's brand image, it's only appropriate that they release a special holiday package design of the world's most popular sugary brown juice.
These Coke ornaments/CokeBalls are holidalicious.
I really hope that Coke took full advantage here, and produced the obvious point of purchase device - trees adorned with Coke "ornaments." What would be totally awesome would be a giant fridge, next to the register - with a rotating tree INSIDE, adorned with perfectly chilled Coke bombs. And of course, there should be a site where people could decorate their entire homes with empty CokeBall bottles, and upload pics for all to see...oh, the possibilities.
Labels: beverage, holiday, package design, pointofpurchase, retail, yummyfood
posted by darryl ohrt @ 8:02 AM
3 comments
Monday, November 10, 2008
for people who really like starbucks
If you haven't visited a Starbucks in the last couple of weeks, then maybe you didn't know that they now have a gold card. Not just a rewards cards that gets you a free cup after you purchase a kabillion of cups - but actual benefits. Like 10% off most purchases, a free cup of coffee on your birthday, and 2 hours of FREE WIFI every day.
This is a great idea. Charge a $25 annual expense to your super fans (adding an entirely new revenue stream), and then give them some benefits to make them feel special at every visit. And give them things like wifi that work as incentive to visit more frequently.
What can you do for your super users?
posted by darryl ohrt @ 7:30 AM
0 comments
Monday, October 13, 2008
red cups, blue cups we all like coffee cups
7-11 has created a fun way to capitalize on the elections. Obama and McCain coffee cups, and the 7 Election. You get caffeinated, while drinking from the cup that suits who you'd vote for. They track the results. They claim to have accurately predicted the last few elections.
So far, it looks like only people in West Virginia and New Hampshire are drinking the McCain flavor. Although it looks like they don't have 7-11 in Ohio, which would really be helpful. From Orange Element Insights.
posted by darryl ohrt @ 7:04 AM
0 comments
Tuesday, October 07, 2008
not breastfeeding? need advice? ask a carpenter.
Ty Pennington, a shouting carpenter, is now the spokesperson for the next best thing to breast milk: Similac. Does that seem odd to anyone else?
Sure, mom's love hot carpenters just like guys love hot Axe girls. But products like beer and Axe attempt to persuade guys that their products will get them hotties. The hotties are a perceived benefit of the product. (Coworker Dave wears Axe, and he's surrounded by hotties all the time. It definitely works.)
Pretty sure that fake breast milk won't do the same for your neighborhood hot carpenter. And Similac isn't even making that claim. They're positioning the shouting carpenter as someone you can trust. Because before you pour any liquid down the gullet of your offspring, who would you turn to for advice? Your mom? Your doctor? Another mom? Nope. A shouting carpenter.
Labels: adindustry, ads, beverage, branding
posted by darryl ohrt @ 7:34 AM
4 comments
Monday, October 06, 2008
because nothing is cooler than drinking from skulls
And the real hipsters drink from crystal skulls. There's been an internet basket of hoopla surrounding the promotion behind Crystal Head Vodka.
Is it a viral-style promo for a new ghost busters movie? Is it a promo for the DVD release of that waste-of-film-stock Indiana Jones and the Crystal Skull?
Bubblicious gets to the bottom of it all with a full scale investigation. Turns out, it's not a viral style promo for anything other than...itself. There's even an unboxing on NotCot. Insane.
We have to go buy some of this right now. Just because the skull will look super sweeeet on coworker's Sara's desk.
Labels: beverage, package design, viral, yummyfood
posted by darryl ohrt @ 8:02 AM
1 comments
Monday, August 25, 2008
green beer: not just for st. patty anymore
The latest brewery trend has patrons bringing their beer home in jugs. Called Growlers, the practice actually dates way back to the ancient beer drinking days. But it's hip all over again.
Growling is a great way to bring the fresh micro-brew taste home, and it's a hell of a lot greener than a twelve pack of cans. And your friends will think you're awesome. And you'll be able to call yourself a Growler, which is almost like being in a gang.
posted by darryl ohrt @ 7:55 AM
0 comments
Wednesday, August 20, 2008
energy drinks? slow your roll.
Maybe you're in the habit of mixing cough syrup (with codeine) into your Sprite. In some circles, this is called 'Purple Drank'.
Now the Good O Beverage Company is releasing Drank - the very first ANTI-energy drink. You can assume that it doesn't come with codeine, and doesn't require a prescription.
Drank hits the shelves of NYC stores today. I'd say hurry down to the store to check it out, but that would be wrong. Nobody hurries to drink Drank. Slow it. Down.
Labels: beverage, newyork, pop culture, yummyfood
posted by darryl ohrt @ 7:14 AM
0 comments
Wednesday, June 18, 2008
these things never get old
Nicholas from Raisan Creative reminds us that every weekend should be a three day weekend. If you need a good excuse to let your boss know why you won't be in on Monday, build your own fake news clip.
The promo for Mikes Hard Lemonade lets you build your own news story. Proof that you can't possibly come to work. Mine says that I'm stuck on a cheezy carnival ride.
These things are silly but I never get tired of them.
posted by darryl ohrt @ 7:43 AM
0 comments
Wednesday, May 28, 2008
the gruen transfer tells all
Everyone's going gaga over the Gruen Transfer, a new show in Australia all about advertising.
In this week's episode, they discuss slumvertising, and the secrets of beer ads. Reminds me of Attack of the Show, but about advertising.
Labels: adindustry, beverage, tv
posted by darryl ohrt @ 7:44 AM
0 comments
Tuesday, May 27, 2008
proof that the end is near
Ummm. Styx. Coffee. I give up.
From Coudal.
Labels: beverage, music, pop culture, yummyfood
posted by darryl ohrt @ 7:15 AM
2 comments
Friday, May 23, 2008
which annoying person are you?
Holy Taco details the 8 types of annoying people that you'll find inside a Starbucks. Funny.
Labels: beverage, pop culture, workplace, yummyfood
posted by darryl ohrt @ 7:14 AM
1 comments
Wednesday, May 21, 2008
mike's hard lemonade: no soy.
Just lovin' the new campaign for new campaign for Mike's Hard Lemonade. Nice work by Raisanen Creative.
posted by darryl ohrt @ 7:39 AM
1 comments
Tuesday, May 20, 2008
don't let that beer give you away
You know what sucks? When you're deep in the woods, getting all drunk on Miller beer, just you and your gun...and the deer that you want to shoot sees your shiny Miller Beer can, and tells his friends to avoid the drunk hunter.
Problem solved! Miller Beer just released beer...in cammo cans. Now you can happily drink and shoot and never be seen. Apparently, this is not a joke.
Labels: beverage, package design
posted by darryl ohrt @ 8:19 AM
5 comments
Thursday, April 10, 2008
mmmm. vintage coke.
It's all about the packaging. Coke is releasing limited edition versions of their 1906 "diamond label" bottles. These are the bottles that helped establish Coke as unique. (They had to do something, after removing cocaine from the ingredients.)
From the girlriot, via Twitter
Labels: beverage, package design, yummyfood
posted by darryl ohrt @ 7:12 AM
0 comments
Friday, February 29, 2008
a museum for beer and soda package design. in tennessee.
How we missed this on the Plaid tour this summer, I'll never know. We must have not seen the billboards. Tennessee - not only the home to Elvis' home - but also the home to the Museum of Beverage Containers and Advertising.
Where else would you find package design for Johnson Juice? (One would assume, healthy juice for your johnson.) Justus Johnson in our office probably lives on this stuff.
So sad we missed this. Although the website is an experience, itself. I so would have driven an hour out of the way for this. From quipsologies.
Labels: beverage, design, package design, yummyfood
posted by darryl ohrt @ 7:28 AM
1 comments
Friday, February 22, 2008
what the kids are drinking today
I've got to get to the store today, and get me some Bot. I don't even care how many calories. Or if it's made from the blood of gypsies. I'm just sold by the awesomely delicious spot. I hope it mixes with vodka. From Adfreak.
Labels: ads, beverage, youthmarketing, yummyfood
posted by darryl ohrt @ 7:34 AM
0 comments
Wednesday, February 06, 2008
miller beer on top of the game
In the event you haven't already seen this, check out the Miller Beer spot they released immediately following the Superbowl. Very smart move, and impressive turnaround for creative. Brands that can react at internet speed are going to be the winners in the glorious internet future.
posted by darryl ohrt @ 7:17 AM
0 comments
Monday, February 04, 2008
superbowl ads: suck one.
Sooooo...Remember when you used to watch the Superbowl, spot after spot, and thought "wish I thought of that," in amazement of the brilliant conceptual work? Those were the days.
Last night seemed like lots of re-hashed creative ideas that looked like they came out of the first 20 minutes of a brainstorm.
These were my only highlights of creative wondermont:
+ Alice Cooper. Excellent casting.
+ Taste the Smoke. Excellent copywriting/tag line.
+ If stains could talk. Excellent execution.
+ Coke. Excellent family entertainment.
+ Suck One. The only line from the entire night that has a chance of working its way into pop culture. (Ironically, that would have been a good tag line for the Justin Timberlake/Pepsi spot, too.)
I'm just going to work "suck one" into my conversation all day today. Just to see how many times I can do that. You should try it too.
Labels: adindustry, ads, beverage, superbowl
posted by darryl ohrt @ 8:13 AM
2 comments
Friday, January 25, 2008
turn down your volume
Cool spot for Pepsi, that will debut on the Superbowl. The production was created and performed by EnAble, a network in PepsiCo which supports diversity and the inclusion of persons with different abilities. See behind the scenes on the making of the spot here. Nice.
posted by darryl ohrt @ 6:22 AM
1 comments
Wednesday, January 23, 2008
can design make water in cans taste good?
Will people drink water from cans? What if they were really pretty? What if they were called canettes?
Fashion house Paul and Joe have apparently teamed with Perrier to make cans of pretty water. Same water, just packaged in designer, collector cans. Sometimes working in the brand industry is just plain embarrassing. Or is it just genius??
posted by darryl ohrt @ 7:46 AM
2 comments
Friday, December 07, 2007
new energy drink: like having sex with a tractor trailer
Soooo funny. Originally from the film Idiocracy, now 20th Century Fox and Redux have teamed together to produce the super drink. I guess. From YesButNoButYes.
Labels: ads, beverage, pop culture, youthmarketing
posted by darryl ohrt @ 7:27 AM
2 comments
Tuesday, December 04, 2007
vitamin water. for humans.
Vitamin Water just blasted out a direct mail piece that squarely puts Red Bull and Monster drinks in their place. Gotta love a brand that's not afraid of their competition. Thanks Per!
Labels: beverage, directmarketing
posted by darryl ohrt @ 7:25 AM
1 comments
Tuesday, November 13, 2007
most expensive spot in guinness history
Guinness launched a 'search for hidden ads' some time ago, that's been well reported in the blogoland. Caffeine Goddess posts the found spot, in all of its delicious glory. Shot in Argentina, with hundreds of actual villagers. Sweet.
posted by darryl ohrt @ 6:29 AM
0 comments
Wednesday, October 17, 2007
is your out of the box marketing piece offending greensters?
AboutDesign makes a great point about a new ad insert for Yellow Tail Wines. He was offended by the ad. Not in the traditional way you might expect to be offended by advertising. There was no racy message, nudity or inappropriate language here. Richard was offended by waste.
Yellow Tail Wines produced an insert in RealSimple Magazine, where the ad incorporated blinking LED lights. You've seen this before - cute, and attention-getting. And probably a significant budget expenditure for the brand. What they didn't consider was that they'd also be putting hundreds of thousands of electronic parts into a landfill. Not a great practice for a product that originates from the earth.
It's not easy being green. Customer perceptions and cares are changing. And as creatives, we're not all accustomed to thinking about the impact of our physical campaigns. But some audiences are paying attention - as evidenced by Richard's post.
Before launching your next physical campaign, it may be a good idea to ask things like:
"what impact does this have to the environment?"
"how will my customers with environmental concerns perceive this piece?"
Because the best advertising can capture attention and be green.
Labels: adindustry, ads, beverage, green, yummyfood
posted by darryl ohrt @ 7:32 AM
0 comments
Friday, August 24, 2007
energy drink that will change the world
A cute spot that explains how drinking an energy drink could lead to world peace.
Labels: ads, beverage, youthmarketing
posted by darryl ohrt @ 7:39 AM
0 comments
Tuesday, August 21, 2007
diet coke is 99% water. "that's our campaign."
Steven Levitt writes a good piece on the social dynamics that have brought us to a place where advertising Diet Coke as 99% water is an acceptable ad strategy.
Now, if we could prove that gummy bears are made of 99% fruit, I'd be all set.
posted by darryl ohrt @ 7:50 AM
3 comments
Monday, August 13, 2007
funny ads for irn bru soda that you can't have.
I so want a six pack of Irn Bru right now. But we're not getting it in the US, because it's got some ingredients that haven't been approved for our taste. You know, because our other sodas are so healthy-like, and we're only allowed to imbibe the most health-a-licious drinks here in the fat ole USA.
Anyway, someone's collected a bunch of their other hilarious ads in the campaign here.
posted by darryl ohrt @ 7:19 AM
0 comments
Friday, August 10, 2007
hello, lloyd.
Soooo wish that I was on this project. Or invited to this party.
Stella's agency recreated the bar scene from the Shining, complete with Lloyd, pictured above. They invited people into the bar, in conjunction with Stella Screen's airing of the film. The promotion is meant to tie to Stella's global brand strategy "fanatical about film".
Lucky attendees also got a key code to enter Stella's Gold Room. Nice.
Labels: beverage, film, streetteams
posted by darryl ohrt @ 7:18 AM
0 comments
Friday, August 03, 2007
green tea partay. west coast rhymes in.
It's hard to follow Smirnoff's hugely successful Tea Partay video. But here's an attempt. Here's the details from the brand. At least this time, they'll have a website live, to assist in any success.
posted by darryl ohrt @ 7:38 AM
0 comments
Wednesday, August 01, 2007
buildings love bud
Cool Budweiser outdoor piece, found in Memphis, on our tour.
posted by darryl ohrt @ 7:37 AM
0 comments
Thursday, July 26, 2007
italians suck soda from the streets
To promote the soft drink Chino, Enfants Terribles is running a campaign that puts giant straws in the streets of Italy.
posted by darryl ohrt @ 7:24 AM
1 comments
Monday, July 23, 2007
drinking fanta in russia is like drinking acid
To hell with Fanta girls. With the Russian version of Fanta, you can control a party like it's an iPhone. I want some of this Russian juice. Found on Lee Washington's blog.
posted by darryl ohrt @ 6:16 AM
0 comments
Friday, July 20, 2007
where copywriting becomes poetry
Simply awesome. Check out this supreme spot for Glenfiddich Scotch. Work from 180 Amsterdam. Found on AdForum.
Labels: ads, beverage, copywriting, creativeinspiration
posted by darryl ohrt @ 7:43 AM
0 comments
Monday, July 02, 2007
inside the coke machine
Check out the "documentary" on the wonderous Happiness Factory production for Coca Cola. Apparently, some of the voices are actual Coke employees.
posted by darryl ohrt @ 7:25 AM
0 comments
Saturday, May 12, 2007
if 40 is the new 30, then is anheuser busch really marketing to teens?
As a society, we're' hanging on to our youth like never before. I know a few 40 year-olds who feel like they're 30. And 30 year-olds who still feel 20. And so on. So where are the new marketing and branding lines to be drawn?
There's a lot of hoopla from lawmakers across the nation about Anheuser Busch and other marketers producing youthful products.
With the vibrancy of youth comes new tastes and opinions about what's pleasurable. Just because older generations declared that wine is the only suitable drink for adults, doesn't mean that some of us can't enjoy RedBull and Vodka. Times have changed, and tastes have followed.
I believe that AB understands the market much more than they're given credit for. Yes, their new beverages look youthful. Look fun. Look tasty and sweet. But does that really mean they're marketing to teens?
I would like to believe in my heart that alcohol companies aren't sitting in dark rooms trying to be evil. Or intentionally marketing alcohol to minors. I believe they're reacting to what their audiences are telling them. We don't want to get old. We like new products. We use the internet. We enjoy the energy of our youth.
I enjoy drinking occasionally. Responsibly. And I don't like fine wine. I like beer less than I used to. I like that brands are looking for new things for me to consume. I crave new things. And I'm not a teenager.
If lawmakers were genuinely concerned about under-age drinking, they'd properly staff their liquor control commissions. Most states have a only a couple of employees to monitor all of the bars or liquor stores that potentially serve minors. And bureaucracy makes any action nearly impossible. Wouldn't it be more effective to actually solve that problem? But I guess that doesn't look as sensational, on the local news. So let's go after the marketers. I'm gonna go have another Raw Tea.
Labels: adindustry, beverage, politics, yummyfood
posted by darryl ohrt @ 10:30 PM
1 comments
Monday, May 07, 2007
japanese food package design
The AIGA NY is hosting a design exhibition of Japanese food packaging. Should be awesome. Titled Suupa Pop, the show ends May 25th. I'll definitely be checking this one out.
Labels: beverage, creativeinspiration, design, newyork, package design, yummyfood
posted by darryl ohrt @ 7:37 AM
0 comments
Thursday, May 03, 2007
behold the beautious vodka
Another reason to go buy some vodka on the company credit card. Reyka Vodka releases wonderful package design that includes gorgeous foil wraps. So awesome that you'll want to collect them all. Or buy them all and drink them, and then blame your problem on beautiful package design.
Labels: beverage, package design, productdesign, yummyfood
posted by darryl ohrt @ 7:27 AM
0 comments
Tuesday, April 24, 2007
young hipsters like simplicity
A research firm asked 100 "most forward trendsetter panelists" in New York City, Los Angeles, San Francisco and Miami, which companies they most respected, and why. Then, they compiled a list. So here's the top 15 brands that urban hipsters aged 21 - 27 love:
Apple
Trader Joe's
Jet Blue
In-N-Out Burger
Ben & Jerry's
Whole Foods
Adidas
American Apparel
Target
H & M clothing stores
Levi's
Volkswagen
Converse
Vitamin Water
Red Stripe Jamaican beer
Analyst Holly Brickley says the winning brands "are known for keeping things as stripped-down and unadorned as possible - not just in terms of the product's visual appearance but also in the way they organize their offerings." Yep. And I have to admit, that Red Stripe is looking mighty tasty.
Labels: beverage, branding, design, marketing, package design, productdesign, trends, youthmarketing, yummyfood
posted by darryl ohrt @ 7:36 AM
3 comments
