vw delivers back end support
Nothing like a little extra back end to seal the deal. This VW spot made me chuckle.
Labels: ads, automotive
posted by darryl ohrt @ 7:14 AM
0 comments
chevy aveo: buy it for pennies
To promote their new Aveo, Chevy produced a billboard with the car realized in pennies. Supposedly the exact amount of pennies that it would take to purchase the car. This is a really cool idea that illustrates the low-cost factor of the car.
Although I'm not buying the point that the pennies only lasted 30 minutes. Especially with the staged photograph of people taking pennies. "Careful - don't obscure the Chevrolet logo, little girl."
Labels: ads, automotive, outdoor
posted by darryl ohrt @ 7:27 AM
0 comments
jeep: driving people together
Really liking the concept and design for these Jeep ads in Malaysia. Gotta love a client who says it's ok not to include the product shot.
Labels: ads, automotive
posted by darryl ohrt @ 7:23 AM
2 comments
sweet graphics for your mommy van
Your passenger van is going to look soooo hot. Infectious has produced vehicle graphics that you can use to customize your car. Get bored of them? Want something new? They're completely removable.
They've already partnered with some of the world's most awesome pop artists - and are accepting submissions for future designs from you. The Coop graphics will look bitchin' on your mom's car. Go for it. From Veer.
Labels: art, automotive, pop culture, streetart
posted by darryl ohrt @ 7:04 AM
0 comments
now on CD: the sounds of car manufacturing
Agency Bullet just produced a series of videos for Audi to promote the R8. They assembled a bunch of musicians into an Audi orchestra. And they produced a piece to video that includes clips and sound effects from the factory floor.
I would like to see an interactive version, where users can control the orchestra and re-order the video clips to create their own versions. But I'm a control freak, and probably need to see someone about that.
Labels: automotive
posted by darryl ohrt @ 8:21 AM
1 comments
history of bmw told with balls
Check out the sweet BMW exhibit in Munich. Berlin agency Art+COM created an installation made of 714 balls suspended from strings. They're all controlled by a team of children in the ceiling. Or maybe a computer - that's not really clear. Inspiring work and a very unique way to illustrate a story.
Labels: art, automotive, creativeinspiration
posted by darryl ohrt @ 7:57 AM
0 comments
stick this in your muffler
Two fun videos for Fiat. Here and here.
I would assume that if you try to put a baseball in your muffler pipe at home that your car will explode, the baseball will not be pitched at the right angle to swing at it with, and your car will not fly. But you never really know until you try, so don't let me stop you.
Labels: automotive, video
posted by darryl ohrt @ 7:14 AM
0 comments
church on wheels
Here's a really cute piece on the moving of a church. It's a few months old, but is getting picked up and buzzed about. John Deere should be all over this. What a spectacular positioning of their brand.
Labels: architecture, automotive, video, viral, youtube
posted by darryl ohrt @ 8:08 AM
4 comments
typography at 10K
In the event you haven't seen this already, check out a "live" ad for Honda. Amazing. From Three Minds.
Labels: ads, automotive, typography
posted by darryl ohrt @ 7:38 AM
2 comments
ny auto show without the crowds
Make the Logo Bigger Bill has put together a fun Flickr slide show of the best of the NY Auto Show. Bill's gone to every NY Auto Show since the beginning of time, and has commentary like only a person who works on the auto brands can sarcastically deliver. I like the matte black Lexus. But want it in a MINI.
Labels: automotive, photography, tradeshow
posted by darryl ohrt @ 7:23 AM
0 comments
f the competition
Mr magic blue dot has a unique way of differentiating himself from other auto insurance providers. Let's just say he gets right to the point. From Make the logo bigger.
Labels: ads, automotive
posted by darryl ohrt @ 8:24 AM
0 comments
here's a list that you'd like to be on
The most over-the-top direct mail piece I've seen in a while. Metallic card in a leather envelope. Doesn't exactly say "throw me away."
Labels: automotive, directmarketing
posted by darryl ohrt @ 8:24 AM
0 comments
crazy eyes: the new black
First, the Mastercard spot (masterful art direction, btw). And now, Adfreak points to a new print campaign for Renault. I predict everyone's going to be sporting crazy eye by springtime. I'm getting mine installed now.
Labels: ads, automotive
posted by darryl ohrt @ 7:18 AM
2 comments
countdown to the audi superbowl
Audi is sooo stoked about their Superbowl spot, that they've created a countdown, so that you can watch in anticipation as every second passes between now and super ad Sunday. Think the SuperBowl copyright dudes will mind my "audi superbowl" blog title?
Thanks Diana!
Labels: ads, automotive, superbowl
posted by darryl ohrt @ 8:03 AM
0 comments
let's go to the place with giant monkeys
Giant monkey/gorilla monsters rock. And the ones they found to star in this spot for Ford Ranger are awesome. I'm not sure what language it's in, but wherever this spot is from, they have giant monkeys that taunt humans. Probably some giant monkey island, off the Gorilla coast. I'd like to move there.
Labels: ads, automotive
posted by darryl ohrt @ 7:44 AM
0 comments
concept cars suck
I hate concept cars. Just a big tease of something we'll never see.
And now, Chevy takes it to a whole new level. No longer just a tease at the car show, or car magazine, they're actually advertising a car that you can't buy.
Ben over at Thought Gadgets points out how the campaign is a loser, for all of it's assumed intended audiences. I agree.
Labels: ads, automotive, productdesign
posted by darryl ohrt @ 8:14 PM
0 comments
donks rock.
When we were on the Plaid nation tour this summer, fellow tour mate Ryan taught us all about the details of donks.
And we saw a few while on tour. While cruising around on Current, I found this sweet video all about donks. Nice. (C'mon Current - why no embed feature??)
Labels: automotive, plaid, plaidsummertour, pop culture, trends, youthmarketing
posted by darryl ohrt @ 7:52 AM
0 comments
most effective audi commercial ever.
This is a brilliant ad for Audi. I will now forever think of their logo in a new way. That's branding. From Brian Shaler, via Twitter
Labels: ads, automotive, branding
posted by darryl ohrt @ 7:20 AM
3 comments
"there's no trucks in world of warcraft!"
This gets funnier every time I see it. Great piece for Toyota. Found on Ad Goodness.
Labels: ads, automotive, gaming, social media, youthmarketing
posted by darryl ohrt @ 7:20 AM
1 comments
mini perplexes and teases and counts down
MINI just launched a new countdown site to promote their new clubman model coming out in November. At The Other View, you can see cool twisted video clips that will have you wondering. And then in a few days, you can see a few more, and wonder more. And then one day, the Clubman will be announced, and all will ok.
Labels: automotive
posted by darryl ohrt @ 8:13 AM
0 comments
you could drive this on the other side of the world
This is a cool way to illustrate that a Subaru sticks to the road.
Labels: ads, automotive, outdoor
posted by darryl ohrt @ 7:14 AM
0 comments
when razr phones attack
Silly outdoor for Razr, that's making the rounds this morning. Not sure what it says, other than watch out for giant flying cell phones. Or, if you own a giant cell phone, don't throw it out your window while driving. Or, the new Razr's are so big, they don't fit in your car.
Labels: automotive, mobile, outdoor
posted by darryl ohrt @ 7:50 AM
0 comments
cute cars the next big thing
Wired Magazine has a little piece on the latest Japanese school girl trend. Cute cars.
The Pino, by Nissan, is a sweet little car that comes in a variety of really cool colors, and is completely customizable. From seat patterns, to tissue dispensers, stickers and matching fashions. And, they're cheap. They sell for about $8K - and Nissan has already sold more twice what they projected for the brand. Can't wait for these to hit the USA.
Labels: automotive, japan, pop culture, trends, youthmarketing
posted by darryl ohrt @ 7:26 AM
1 comments
honda sports ads not what you'd expect
This series of ads from Honda rocks. I can imagine they they'd jump out of the publications that they're featured in - which are typically filled with "dude shots" of ATV's and motorcycles getting air. Nice work.
Labels: ads, automotive, illustration, sports marketing
posted by darryl ohrt @ 7:46 AM
0 comments
if only this were real.
An excellent spot from Make and Do Creative is making the rounds, without the client tag at the end. Leaving people wondering if maybe it were real.
So wish this could happen to every car shouting salesman, furniture shouting salesman, and every other obnoxious tv pitch pro. See the full version of the spot on the agency's site. Cool work.
Labels: ads, automotive, tv
posted by darryl ohrt @ 8:21 AM
0 comments
japanese nerd cars
What started as a comic nerd trend is beginning to cross over to more mainstream audiences in Japan. Or at least to the cooler geeks. Otaku (aka "geeks") are rollin' with stickered cars and custom comic inspired interiors. The cars are called "itasha", supposedly chosen because the word sounds similar to "italian."
Got a mini-van? Customize it with Sailor Moon stickers. That would rock. Don't even ask your wife. Just do it.
Labels: anime, automotive, illustration, pop culture, trends, youthmarketing
posted by darryl ohrt @ 7:20 AM
0 comments
artcar fest coming in september
Another reason to go to California...
The annual ArtCar Fest. The largest collection of art cars outside of Burning Man.
Labels: art, automotive, creativeinspiration
posted by darryl ohrt @ 7:12 AM
0 comments
licensing miracle for jeep
Never mind what it cost (I'm sure there's plenty of Jeep money to go around) - but imagine what it took to negotiate licensing for clips from Devo, LOST, Jane Goodall, Elvis, Teletubbies and so much more. Awesome spot.
Labels: ads, automotive
posted by darryl ohrt @ 6:57 AM
0 comments
sweet ride.
Artist Heide Hesse created a bubble gum Humvee. Could have used this on tour.
Labels: art, automotive, creativeinspiration
posted by darryl ohrt @ 7:23 AM
0 comments
not just for soccer moms anymore
Introducing the new skull crushing, villain killin', go anywhere SUV. From Ford.
It's pretty funny that a Ford SUV was used to crush someone's head in the season finale of the Sopranos, and Ford isn't sure if it's a good thing, or a bad thing. But they definitely didn't pay for the placement. Let the parody spots begin.
Labels: automotive, television
posted by darryl ohrt @ 7:14 AM
0 comments
can't wait to see this on extreme makeover
I'm a fan of MINI. And all of their branding. But this is a bit much. A MINI fridge. I guess for the guy who keeps a fridge in the garage, or for the person who likes to decorate their apartment just like their car. Thanks Devon!
Labels: automotive, productdesign
posted by darryl ohrt @ 7:44 AM
0 comments
vw says i'm sorry
Just found this insert in a popular men's magazine, promoting VW. It's an actual greeting card. Here's what it says on the inside. So really, it's an apology card. Something that you can send to the BMW owner that you blew away at the light.
Cuz veedub owners are caring people, yo. Selling the benefits without the boring details? Priceless.
Labels: ads, automotive
posted by darryl ohrt @ 7:03 AM
0 comments
the end of old school radio
BoingBoing reports on a device that was getting a ton of buzz at South by Southwest, called Slacker. It's an internet radio station (both free and premium offerings) AND they're coming out with a hardware device - that feeds off of wifi OR satellite feeds.
The difference is that this device uses existing satellites, so they don't have to blast their own hardware into space, like Sirius or XM do. We'd assume this means satellite radio really cheap. Internet in our car is just moments away. Can't wait.
Labels: automotive, technology, trends
posted by darryl ohrt @ 7:37 AM
2 comments
screw light pollution, we've got advertising to do.
Cool.
Labels: ads, automotive, outdoor
posted by darryl ohrt @ 7:48 AM
0 comments
mini launches hammer and coop
MINI. Just awesome. They've launched their new campaign, to promote the new line of Coopers due for release in a couple of days. It all starts with a trailer for Hammer and Coop. You can see the trailer online - but also in theaters - which is a pretty cool move, for a fake trailer. There are supposed to be new, weekly episodes of the Hammer and the Coop show, I assume, starting on February 17. Lovin' the stache.
Labels: ads, automotive, sports marketing
posted by darryl ohrt @ 7:52 AM
1 comments
fry workers need to laugh more
Typical to their being about 3 days behind the blogosphere, I saw some coverage on broadcast news last night about the K-Fed Superbowl spot. Fry workers are all up in arms about it. C'mon. Have we completely lost our sense of humor? Are we allowed to laugh at anything anymore? Adrants put it best.
At least Nationwide is getting a ton of extra press and publicity, and KFed is collecting a paycheck. (Not sure there's anything actually good about that last one.)
Labels: ads, automotive, superbowl
posted by darryl ohrt @ 7:39 AM
1 comments
see how cavemen live
Crazy about the cavey? Geico has created the Caveman's Crib. Caveman fans can rejoice and explore, hang out, or watch tv with the caveman. (They should have included an episode of Captain Caveman.) You can even pick out outfits for him to wear. I'm actually enjoying his iPod. And I've already spent way too much time there. Really well done. Found on MakeTheLogoBigger.
Labels: automotive, Flash, viral
posted by darryl ohrt @ 7:23 AM
1 comments
monster trucks were here
Great idea to promote a monster truck rally, in Canada.
Labels: automotive, outdoor
posted by darryl ohrt @ 7:08 AM
0 comments
aluminum dream machine
Of course, we'll never likely see something so cool actually make it to production, but it's always fun to dream. Ford teams with Airstream, to produce a shiny cool car. From Rebel Base.
Labels: automotive, creativeinspiration, productdesign
posted by darryl ohrt @ 7:12 AM
0 comments
music with your gas
Total gasariffic promotional idea: A free song with every fill up.
Dresser Wayne calls their reinvented gas pump the Ovation iX. It's a gas pump with wifi, with speakers, with video screens, and some other stuff. Of course, the obvious would be real-time news, promotions, and content. But with the internet at your pump, anything's possible. Like a free song with every fill-up. I'd never get gas anywhere else.
Apple should get into the petroleum business, and create iPumps. And Apple gas.
Labels: automotive, outdoor, technology
posted by darryl ohrt @ 7:32 AM
0 comments
MINI billboards customized to car owners
I bought a MINI a few months ago, so I've been able to experience their self-promotion first hand. It's really amazingly impressive branding machine, that doesn't end when you drive off the lot.
Nearly every month after my purchase, I've received something special in the mail from MINI. Everything from a "MINI parking" stencil kit, to a box of car entertainment goodies. This is quite effective in turning brand enthusiasts into brand evangelists. MINI owners feel like they're in a special club. I've never experienced this with any other auto brand.
So it's no surprise to see their latest outdoor campaign. They're sending RFID key fobs to MINI owners in select cities. You can then go online and program your own message. Then, when you drive your MINI under the billboard, it displays your personal message, for everyone to see. I wonder if they'll allow expletives.
Labels: automotive, branding, outdoor, technology
posted by darryl ohrt @ 7:16 AM
0 comments
internet in your car
Once the internet is in your car, you won't need that GPS, your cell phone, or your radio. It's coming. Lots of articles about the internet coming to cars, for real. Looks like it's going to happen this year. Microsoft and Ford(!) are doing it, and Avis is planning on an offering too. Oh, the possibilities.
Labels: automotive, technology
posted by darryl ohrt @ 7:43 AM
0 comments
the year in concept cars
BusinessWeek has a collection of photos of concept cars from 2006, as a kickoff to the The North American International Auto Show that starts this week. Cute, but for me, it's lacking inspiration and design excellence of the concept cars from yesteryear.
Labels: automotive, productdesign
posted by darryl ohrt @ 7:28 AM
0 comments
how ryan rides
Ryan, our intern, helped his brother decorate his car for the holidays. Lights on cars are awesome. Ryan lives in one of the wealthiest suburbs in the US. It makes me laugh that his neighbors are probably all cringing as the car drives down the street, quickly checking their homeowner's association rules.
Now he needs a loudspeaker on the roof, blasting xmas carols. Way to go. Nice ride.
Labels: automotive
posted by darryl ohrt @ 7:33 AM
1 comments
spread the hate
Truly hateful ad from Honda. Great concept, wonderful execution. I'm feeling the hate. From beyondmadisonavenue.
Labels: adindustry, ads, automotive, marketing, video
posted by darryl ohrt @ 7:06 AM
2 comments
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