Tuesday, March 09, 2010
how to sell a fast bike



Your creative brief: show that this BMW Superbike can go from 0 to 60 in 2.9 seconds. How do you do that?

Simple, effective, awesome. From The Denver Egotist.

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posted by darryl ohrt @ 7:59 AM   0 comments



Wednesday, March 03, 2010
you could use a little officeplace tornado



What kind of PowerPoint deck do you need to present to your boss to convince her that the office needs a workplace twister??

Mercedez-Benz has tricked out their museum's HVAC system to produce the world's largest artificial tornado. You should head down to the facility room in your joint, do some re-wiring, and see what you could do.

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posted by darryl ohrt @ 7:33 AM   0 comments



Monday, March 01, 2010
scion gets all up in your facebook



Scion wants to show you their new limited edition TC car, so they've created a campaign site that pulls items from your Facebook news feed, and puts them in the video.

Maybe this will inspire you to buy the one of only 1100 cars. Or maybe you'll just like seeing your Facebook feed in another video presentation. Or maybe you'll want to share it with your 600 Facebook friends. Scion is waiting.

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posted by darryl ohrt @ 7:07 AM   0 comments



Friday, February 05, 2010
how to make a fiat cute



Did you ever wonder what your car might look like, if you painted it with your sister's nail polish? Or how long it might take? Yeah, me too.

Watch a new Fiat get painted pink with a little tiny brush and a kabillion bottles of nail polish. It's all part of Pink My Ride, a new campaign for Fiat and lovers of cute pink cars.

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posted by darryl ohrt @ 7:52 AM   1 comments



Friday, January 08, 2010
tweet while driving. safely.



We've been saying that every car should be a rolling internet device for about a kabillion years now. Hooray to the Ford Motor Company for taking the most forward steps toward making it happen.

They were all the buzz yesterday at the CES show, debuting among other things, their new Sync system - which integrates a Twitter tool (!) and Pandora, an awesome internet radio station.

How sweet to have your tweets read to you outloud, while driving! CEO Alan Mulally says "We're moving at Silicon Valley speed, delivering the car of tomorrow today." (He should have tweeted that, while driving down Las Vegas Blvd.)

Disclosure: Ford is a sponsor of our PlaidNation tour, but that doesn't change our opinion on how awesome they're doing.

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posted by darryl ohrt @ 7:22 AM   0 comments



Wednesday, December 30, 2009
someone got some serious santa love



Check out the awesome post-Christmas outdoor work for MINI, in Amsterdam.

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posted by darryl ohrt @ 7:30 AM   0 comments



Thursday, December 17, 2009
sears: powering parking lot dance parties



This is a fun way to demonstrate the power of a Sears DieHard battery.

Do you think they hired Reggie Watts for his last name, or was that just serendipity? Thanks, Seth!

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posted by darryl ohrt @ 7:40 AM   0 comments



Monday, November 23, 2009
the only person that's seen the new volvo is blind



Volvo is pretty stoked about their new S60 car. They say it looks totally hot, but they're not ready to show it to you yet. So they hired a blind artist to take a "look" at the car and represent it in a painting. Cool.

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posted by darryl ohrt @ 7:43 AM   1 comments



Tuesday, October 13, 2009
old people are getting cooler. or funnier.



Wired reports on the latest trend in the senior citizen state: tricking out your golf cart.

Seniors in Florida retirement communities are overclocking their batteries, adding under carriage lighting, sound systems and body mods to have the sweetest rides ever. Time to visit grandpa.

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posted by darryl ohrt @ 7:47 AM   2 comments



Friday, October 09, 2009
make exercise fun and people will do it.



Check out this fun initiative (brought to you by VW!) that answers the question "if we made the stairs more fun than the escalator, would people take them? Cool.

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posted by darryl ohrt @ 7:19 AM   3 comments



Monday, October 05, 2009
ford: 50,000 leads, $0 advertising.



Ford's Fiesta Movement is credited with generating 50,000 new potential customers. That's after 4.3 million YouTube views, 540,000 flickr views and 3 million Twitter impressions. And ZERO spent on traditional advertising. Social media drives one. Nice.

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posted by darryl ohrt @ 7:35 AM   0 comments



Tuesday, September 22, 2009
new castrol campaign knows your car



Castrol is utilizing some bitchin' technology in their new outdoor campaign.

Their new billboards in London:
+ take a pic of your license plate,
+ match your marker number to the department of motor vehicles database,
+ determine the year and model of your car,
+ cross reference your car year and model against the Castrol database,
+ and then display the type of oil that you should be using.
All in a split second.

Amazing.

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posted by darryl ohrt @ 7:07 AM   0 comments



Friday, September 11, 2009
mini and audi both go to auto show with "untamed" themes



The Frankfurt Automotive Show will be treated to two campaigns with the "untamed" theme. Audi launches their Untamed Electricity campaign with a campaign site and a bunch of videos about electricity.

Meahwhile, MINI launches MINI. Two Untamed, featuring set of twins getting all untamed with themselves.

Frankly, this just leaves me all confused and wondering what the "tamed" automotive brands are doing.

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posted by darryl ohrt @ 7:42 AM   0 comments



Friday, July 03, 2009
"i only bought a ford because of twitter."



Some people say trying to monetize Twitter is like trying to monetize the telephone (I tend to agree, mostly), but sometimes Twitter allows for stronger relationship and brand building. Seeing this tweet from Chris Lovett says it pretty succinctly.

And before you say "let's get our best intern on this," consider this post from Church of the Customer. Would you let an intern:
* Man your customer service line?
* Be your receptionist?
* Be your spokesperson to the Wall Street Journal?
* Be the main contact for your most talkative customers?
Is your presence on Twitter creating future tweets like the one from Chris Lovett? Could it?

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posted by darryl ohrt @ 8:37 AM   0 comments



Tuesday, June 23, 2009
vw tweet analyzer



VW has a fun set of new banner ads that analyze your tweets and tell you which VW might suit you best. I like that it put me in something black and fast.

Hopefully you won't get the beige Jetta Wagon. (Not that there's anything wrong with that.) From Red Square Agency

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posted by darryl ohrt @ 7:19 AM   3 comments



Thursday, June 18, 2009
how to get your friends to carry your car for you



There's a new cute spot for BP that shows a bunch of people lifting and carrying a dude's car around - illustrating that BP fuel Takes You Further.

If you thought that the people in the spot are really strong, or forgot that spots cost a lot of money to make and require massive crews or CG effects to pull stuff like this off, well then you should watch the clip above.

The making of Takes You Further, reveals the tricks behind the floating car, and shares scenes from the shoot. It's always fun to see footage from shoots, and more brands/agencies should share this with the interwebs.

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posted by darryl ohrt @ 7:19 AM   0 comments



Tuesday, May 19, 2009
gas hogs illustrated



What a wonderfully creative way of illustrating the difference between the big, over sized gas guzzling tanks/SUVs versus the minimalist stance of MINI.

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posted by darryl ohrt @ 7:25 AM   0 comments



Friday, May 08, 2009
300 tons of advertising



This "bus" was created and parked outside of Sweden's biggest airport, as a part of a campaign titled 50 cars = 1 bus. The installation reminds drivers that they're being carbon pigs, and that things would be so much nicer if they just rode a Flygbussarna bus to the airport.

Apparently the stunt was so successful that it caused traffic jams at the airport. A campaign site helped complete the story. Some cool shots of the build and links to the media coverage are featured on CR Blog.

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posted by darryl ohrt @ 7:34 AM   0 comments



Friday, April 24, 2009
science is awesome



Scientists rock. Not because they're curing disease, or eliminating pollution and bad things from our lives - but because they've invented a car that can change color with the weather.

For real. MINI is introducing a model at the Singapore car show that changes color. It will auto morph into a more reflective color on hot days (to reflect the heat) or darker colors on colder days (to attract the sun.)

I want one with a remote control, that I can change from an internet browser. Please??? From David Armano.

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posted by darryl ohrt @ 7:03 AM   1 comments



Monday, April 20, 2009
things you can do without a roof on your car



MINI shows some of the benefits of having a car without a roof on it. If this dude was in my car, I'd slam on the brakes.

I like the warning "Do not attempt to fly upside down in your Cabrio." Hopefully there's a sticker to that effect on the dashboard. And there's a "how we made this" video, too.

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posted by darryl ohrt @ 8:17 AM   0 comments



Thursday, April 16, 2009
the van as an action hero



This Respect the Van spot is now old based on internet time standards, but a new interview in Studio Monthly with the producers reminded me how cool it is. Not just for the action packed van shots - but because it barely features the actual product it's promoting. No product feature titles. Only a single product shot. But pure van hotness.

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posted by darryl ohrt @ 6:46 AM   0 comments



Wednesday, April 01, 2009
bus on bus action



The Teva Center has one of the coolest educational/promotional vehicles I've ever seen. This puts the bookmobile to shame. Don't you want to know what's inside?

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posted by darryl ohrt @ 8:01 AM   0 comments



Tuesday, March 31, 2009
dirty car art



A dusty collection of dirty car art. So much nicer than the "wash me" seen in our parking lot. From Quipsologies.

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posted by darryl ohrt @ 7:20 AM   0 comments



Thursday, March 26, 2009
"i think we're in a viral."



Here's a fun piece for MINI Clubman that plays on a popular concept for viral videos - but in a different way.

"You're a fake, I'm a fake, everything's a fake."

By the looks of it, the video is starting to actually go viral. Cool work.

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posted by darryl ohrt @ 7:48 AM   1 comments



Tuesday, March 24, 2009
get a car at ikea, and then put furniture on its roof



If Detroit completely implodes - not to worry. We can all get cars at Ikea. Yeah, apparently Ikea is launching a car in April.

Either that, or they've launched a pretty fun hoax to get everyone's attention. Will you have to put it together yourself? With an allen wrench?

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posted by darryl ohrt @ 8:00 AM   1 comments



Tuesday, March 10, 2009
giant billboard features actual traffic



Holy cow, check out the traffic on that billboard. Russia's largest billboard - one and a half acres - now features a bunch of BMW cars on it. Actual cars. With working headlights and tail lights. Cool.

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posted by darryl ohrt @ 7:33 AM   3 comments



Monday, January 26, 2009
new mini not so mini



MINI is at it again, attracting attention to a car that you can't buy yet. It's an awesome concept car that they're showing off at the Bread and Butter conference in Barcelona.

It's a MINI with more room - we guess that when they mean "crossover" they mean not entirely a small car, but not entirely a big car. Whatever. You can't buy it yet, it's just an auto-designer's dream for now.

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posted by darryl ohrt @ 8:00 AM   1 comments



Friday, January 09, 2009
benefits win.



You've got to love ads that can show clear product benefits in a creative way.

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posted by darryl ohrt @ 7:47 AM   0 comments



Tuesday, December 30, 2008
donuts are on twitter. are you?



Even now, after like six examples a day, you're still unsure of what your brand could be doing on Twitter?

Here's another great piece about how companies are using the tool to help their brands. This post talks to Dunkin' Dave (Dunkin Donuts), Scott Monty (Ford Motors), Tony Hsieh (Zappos) and other professional Tweeters to profile how they've used Twitter to help their brands. (In the land of the future, we'll be able to deliver donuts through tweets. Mmmmm.)

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posted by darryl ohrt @ 8:05 AM   0 comments



Friday, December 19, 2008
mini gets inside your webcam to get inside your magazine



Check out this super cool print ad that produces aa 3D version of a MINI, when exposed to your webcam. It's MINI magic.

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posted by darryl ohrt @ 7:44 AM   1 comments



Monday, November 24, 2008
will we all get free cars if the bailout goes through?



If you've been buried in news or opinions or stress over the automaker bailout, here's a perspective from the other side. Social media rock star Scott Monty, who came in from outside of the auto industry - and from Boston - now works at Ford Motors. He's a one man social media department at an age old automotive brand.

He's posted a really insightful piece reflecting his perspective, some advice and some great links related to the bailout that everyone's talking about.

(And when they begin handing out free cars to the citizens that support the bailout, I'll be driving a Ford Flex - pictured above. Or maybe a Ford Airstream. That would rock.)

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posted by darryl ohrt @ 7:39 AM   1 comments



Friday, November 21, 2008
putting people behind your website



This is one of the most fun website/navigation designs that I've seen in a long time. Awesome work, VW. (They still make Foxes??)

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posted by darryl ohrt @ 7:34 AM   1 comments



Thursday, November 20, 2008
you may be killed after watching this ad



You're probably thinking that you die just a little inside, every time you're forced to watch the Toyota "Saved by Zero" ad. You're not alone. There's online protests, Facebook groups and plenty of fuel fired to take the annoying ad off the air.

Now, there's proof that the spot will kill you. If you see it again, just turn it off. Immediately.

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posted by darryl ohrt @ 7:32 AM   1 comments



Tuesday, November 11, 2008
finally a car that you can take naps in. while driving.



Volkswagen has launched a new campaign, and the accompanying site will tell you all about some sweet new features in the latest models.

By far the best technology ever invented has to be Lane Assist. Some Volkswagen magic that keeps your car on the road and in the proper lane. So now you can finally catch up on that much needed sleep time, while heading home after a long day. From Adverblog.

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posted by darryl ohrt @ 7:49 AM   1 comments



Friday, November 07, 2008
the cat head people are coming, and they know karate



When the cat head people come to town to take revenge for the negative stereotyping we've perpetuated with Cats on Broadway, they may arrive in Toyota Corollas.

If the "Saved By Zero" rage inducing ads didn't turn you off to the Toyota brand, perhaps fighting kitten head zombies will.

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posted by darryl ohrt @ 8:07 AM   0 comments



Tuesday, November 04, 2008
ford motors: doing internet marketing right



Marketers, pay attention: harnessing the power of the internet does not mean a YouTube video contest. (Well, it did a few years ago, but we're all over that now.) It IS about utilizing existing tools, creators and audiences and allowing them to do what they do best.

Here's a sweeet example: CommonCraft (maybe you've seen their explanations of Twitter, or the electoral process) produces a video showing exactly how Ford Sync works. And guess what? Without overtly "selling", they've shown product benefits and created desire. Bravo, Ford. And Common Craft. And all who use the internet for goodness.

From GeekMommy, via Twitter

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posted by darryl ohrt @ 7:45 AM   5 comments



Thursday, October 30, 2008
the road is my record



What if you spaced those "rumble strips" along the road in just the right position so that they played songs as cars drove over them? Adverlab has a great post about the invention and making of some famous 'road songs.'

Songs that are made by cutting thousands of little grooves in the pavement that produce a sound when cars drive over them. (So - if you go back and forth real quick, is that scratching? Could you remix roads?) Just wondering.

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posted by darryl ohrt @ 7:39 AM   0 comments



Friday, October 24, 2008
stickers on cars are harder to find



The Chicago Tribune just noticed that people don't really use bumper stickers on their cars any more.

So rather than be entertained by the story of the car in front of you while in traffic, you'll have to entertain yourself. Perhaps texting, or watching a DVD will suffice.

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posted by darryl ohrt @ 7:34 AM   1 comments



Wednesday, September 24, 2008
turn a hummer into a rolling joke



Ji Lee, Andrew Wilcox and Nelly Ma wanted to do something to raise awareness about the harms of the monster truck mommy vans called Hummers, rolling through suburbia. So they produced Tag a Dummer.

Download perfectly sized "D" letters and you can turn a Hummer into a Dummer. All you'll need is a printer some double stick tape, and you'll be turning beasts into demonstration vehicles!

Users can upload pics of tagged Hummers while learning about the harm they're doing to the environment. (I wonder what Hummer Brand Managers think of all this.) From Josh Spear

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posted by darryl ohrt @ 7:21 AM   0 comments



Friday, September 12, 2008
another cool party we didn't get invited to



MINI just had a series of sweet rooftop parties to highlight the creative use of space. It it looks like awesome fun, and a classy brand event.

We have a rooftop patio at our agency. Only it's not filled with loungy beds or seating pods or hipster models. Maybe that's a good thing, maybe that means it's time for a renovation. (How do they keep pigeons from crapping all over those rooftop beds??)

Anyway, Cool Hunter has some nice pics of the glorious MINI rooftop, and the party that they did get invited to.

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posted by darryl ohrt @ 7:34 AM   0 comments



Tuesday, September 09, 2008
esquire and ford get electric



Just in case you don't pay attention to paper based products, or visit a newstand, Esquire did something pretty awesome yesterday. They've released the first ever digital ink magazine. And it features the very first e-ink ad - for the Ford Flex.

They've utilized the same e-ink technology as the Amazon Kindle. Wired doesn't like it. (Jealous?) They do have one point though - People who actually subscribe to Esquire won't be getting the light-up-my-life cover. (Way to punish your fans.)

It's getting massive buzz and water cooler chat, which probably makes it all worthwhile for Esquire and Ford. There are only 100K copies - so you'd better hurry if you want one. What could you be doing with e-ink?

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posted by darryl ohrt @ 7:16 AM   0 comments



Monday, September 08, 2008
the rocket cars that we were supposed to be driving by now



Daniel Simon has a sweet new book titled Cosmic Motors: Spacehips, Cars and Pilots of Another Galaxy. You can take a look at a sneak peek slide show over at Wired.

Absolutely amazing artwork. Or product design. Or whatever you call the design of rocket cars that can't possibly exist. Yet.

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posted by darryl ohrt @ 7:34 AM   0 comments



Tuesday, August 19, 2008
vw delivers back end support



Nothing like a little extra back end to seal the deal. This VW spot made me chuckle.

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posted by darryl ohrt @ 7:14 AM   0 comments



Wednesday, August 06, 2008
chevy aveo: buy it for pennies



To promote their new Aveo, Chevy produced a billboard with the car realized in pennies. Supposedly the exact amount of pennies that it would take to purchase the car. This is a really cool idea that illustrates the low-cost factor of the car.

Although I'm not buying the point that the pennies only lasted 30 minutes. Especially with the staged photograph of people taking pennies. "Careful - don't obscure the Chevrolet logo, little girl."

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posted by darryl ohrt @ 7:27 AM   1 comments



Monday, July 21, 2008
jeep: driving people together



Really liking the concept and design for these Jeep ads in Malaysia. Gotta love a client who says it's ok not to include the product shot.

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posted by darryl ohrt @ 7:23 AM   2 comments



Friday, July 11, 2008
sweet graphics for your mommy van



Your passenger van is going to look soooo hot. Infectious has produced vehicle graphics that you can use to customize your car. Get bored of them? Want something new? They're completely removable.

They've already partnered with some of the world's most awesome pop artists - and are accepting submissions for future designs from you. The Coop graphics will look bitchin' on your mom's car. Go for it. From Veer.

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posted by darryl ohrt @ 7:04 AM   0 comments



Thursday, July 10, 2008
now on CD: the sounds of car manufacturing



Agency Bullet just produced a series of videos for Audi to promote the R8. They assembled a bunch of musicians into an Audi orchestra. And they produced a piece to video that includes clips and sound effects from the factory floor.

I would like to see an interactive version, where users can control the orchestra and re-order the video clips to create their own versions. But I'm a control freak, and probably need to see someone about that.

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posted by darryl ohrt @ 8:21 AM   1 comments



Wednesday, July 09, 2008
history of bmw told with balls



Check out the sweet BMW exhibit in Munich. Berlin agency Art+COM created an installation made of 714 balls suspended from strings. They're all controlled by a team of children in the ceiling. Or maybe a computer - that's not really clear. Inspiring work and a very unique way to illustrate a story.

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posted by darryl ohrt @ 7:57 AM   0 comments



Thursday, July 03, 2008
stick this in your muffler



Two fun videos for Fiat. Here and here.

I would assume that if you try to put a baseball in your muffler pipe at home that your car will explode, the baseball will not be pitched at the right angle to swing at it with, and your car will not fly. But you never really know until you try, so don't let me stop you.

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posted by darryl ohrt @ 7:14 AM   0 comments



Friday, June 27, 2008
church on wheels



Here's a really cute piece on the moving of a church. It's a few months old, but is getting picked up and buzzed about. John Deere should be all over this. What a spectacular positioning of their brand.

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posted by darryl ohrt @ 8:08 AM   4 comments



Tuesday, June 03, 2008
typography at 10K



In the event you haven't seen this already, check out a "live" ad for Honda. Amazing. From Three Minds.

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posted by darryl ohrt @ 7:38 AM   2 comments



Tuesday, April 01, 2008
ny auto show without the crowds



Make the Logo Bigger Bill has put together a fun Flickr slide show of the best of the NY Auto Show. Bill's gone to every NY Auto Show since the beginning of time, and has commentary like only a person who works on the auto brands can sarcastically deliver. I like the matte black Lexus. But want it in a MINI.

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posted by darryl ohrt @ 7:23 AM   0 comments



Tuesday, March 25, 2008
f the competition



Mr magic blue dot has a unique way of differentiating himself from other auto insurance providers. Let's just say he gets right to the point. From Make the logo bigger.

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posted by darryl ohrt @ 8:24 AM   0 comments



Thursday, March 20, 2008
here's a list that you'd like to be on



The most over-the-top direct mail piece I've seen in a while. Metallic card in a leather envelope. Doesn't exactly say "throw me away."

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posted by darryl ohrt @ 8:24 AM   0 comments



Monday, February 25, 2008
crazy eyes: the new black



First, the Mastercard spot (masterful art direction, btw). And now, Adfreak points to a new print campaign for Renault. I predict everyone's going to be sporting crazy eye by springtime. I'm getting mine installed now.

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posted by darryl ohrt @ 7:18 AM   2 comments



Thursday, January 24, 2008
countdown to the audi superbowl



Audi is sooo stoked about their Superbowl spot, that they've created a countdown, so that you can watch in anticipation as every second passes between now and super ad Sunday. Think the SuperBowl copyright dudes will mind my "audi superbowl" blog title?

Thanks Diana!

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posted by darryl ohrt @ 8:03 AM   1 comments



Thursday, January 10, 2008
let's go to the place with giant monkeys



Giant monkey/gorilla monsters rock. And the ones they found to star in this spot for Ford Ranger are awesome. I'm not sure what language it's in, but wherever this spot is from, they have giant monkeys that taunt humans. Probably some giant monkey island, off the Gorilla coast. I'd like to move there.

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posted by darryl ohrt @ 7:44 AM   0 comments



Sunday, November 25, 2007
concept cars suck



I hate concept cars. Just a big tease of something we'll never see.

And now, Chevy takes it to a whole new level. No longer just a tease at the car show, or car magazine, they're actually advertising a car that you can't buy.

Ben over at Thought Gadgets points out how the campaign is a loser, for all of it's assumed intended audiences. I agree.

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posted by darryl ohrt @ 8:14 PM   0 comments



Friday, October 26, 2007
donks rock.



When we were on the Plaid nation tour this summer, fellow tour mate Ryan taught us all about the details of donks.

And we saw a few while on tour. While cruising around on Current, I found this sweet video all about donks. Nice. (C'mon Current - why no embed feature??)

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posted by darryl ohrt @ 7:52 AM   0 comments




most effective audi commercial ever.



This is a brilliant ad for Audi. I will now forever think of their logo in a new way. That's branding. From Brian Shaler, via Twitter

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posted by darryl ohrt @ 7:20 AM   3 comments



Thursday, October 18, 2007
"there's no trucks in world of warcraft!"



This gets funnier every time I see it. Great piece for Toyota. Found on Ad Goodness.

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posted by darryl ohrt @ 7:20 AM   3 comments



Tuesday, October 16, 2007
mini perplexes and teases and counts down



MINI just launched a new countdown site to promote their new clubman model coming out in November. At The Other View, you can see cool twisted video clips that will have you wondering. And then in a few days, you can see a few more, and wonder more. And then one day, the Clubman will be announced, and all will ok.

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posted by darryl ohrt @ 8:13 AM   0 comments



Tuesday, October 09, 2007
you could drive this on the other side of the world



This is a cool way to illustrate that a Subaru sticks to the road.

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posted by darryl ohrt @ 7:14 AM   0 comments



Monday, October 01, 2007
when razr phones attack



Silly outdoor for Razr, that's making the rounds this morning. Not sure what it says, other than watch out for giant flying cell phones. Or, if you own a giant cell phone, don't throw it out your window while driving. Or, the new Razr's are so big, they don't fit in your car.

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posted by darryl ohrt @ 7:50 AM   0 comments



Friday, September 28, 2007
cute cars the next big thing



Wired Magazine has a little piece on the latest Japanese school girl trend. Cute cars.

The Pino, by Nissan, is a sweet little car that comes in a variety of really cool colors, and is completely customizable. From seat patterns, to tissue dispensers, stickers and matching fashions. And, they're cheap. They sell for about $8K - and Nissan has already sold more twice what they projected for the brand. Can't wait for these to hit the USA.

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posted by darryl ohrt @ 7:26 AM   1 comments



Friday, August 31, 2007
honda sports ads not what you'd expect



This series of ads from Honda rocks. I can imagine they they'd jump out of the publications that they're featured in - which are typically filled with "dude shots" of ATV's and motorcycles getting air. Nice work.

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posted by darryl ohrt @ 7:46 AM   0 comments



Thursday, August 23, 2007
if only this were real.




An excellent spot from Make and Do Creative is making the rounds, without the client tag at the end. Leaving people wondering if maybe it were real.

So wish this could happen to every car shouting salesman, furniture shouting salesman, and every other obnoxious tv pitch pro. See the full version of the spot on the agency's site. Cool work.

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posted by darryl ohrt @ 8:21 AM   0 comments



Wednesday, August 22, 2007
japanese nerd cars



What started as a comic nerd trend is beginning to cross over to more mainstream audiences in Japan. Or at least to the cooler geeks. Otaku (aka "geeks") are rollin' with stickered cars and custom comic inspired interiors. The cars are called "itasha", supposedly chosen because the word sounds similar to "italian."

Got a mini-van? Customize it with Sailor Moon stickers. That would rock. Don't even ask your wife. Just do it.

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posted by darryl ohrt @ 7:20 AM   0 comments



Friday, August 10, 2007
artcar fest coming in september




Another reason to go to California...

The annual ArtCar Fest. The largest collection of art cars outside of Burning Man.

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posted by darryl ohrt @ 7:12 AM   0 comments



Wednesday, August 08, 2007
licensing miracle for jeep



Never mind what it cost (I'm sure there's plenty of Jeep money to go around) - but imagine what it took to negotiate licensing for clips from Devo, LOST, Jane Goodall, Elvis, Teletubbies and so much more. Awesome spot.

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posted by darryl ohrt @ 6:57 AM   0 comments



Friday, August 03, 2007
sweet ride.



Artist Heide Hesse created a bubble gum Humvee. Could have used this on tour.

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posted by darryl ohrt @ 7:23 AM   0 comments



Wednesday, June 13, 2007
not just for soccer moms anymore



Introducing the new skull crushing, villain killin', go anywhere SUV. From Ford.

It's pretty funny that a Ford SUV was used to crush someone's head in the season finale of the Sopranos, and Ford isn't sure if it's a good thing, or a bad thing. But they definitely didn't pay for the placement. Let the parody spots begin.

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posted by darryl ohrt @ 7:14 AM   0 comments



Tuesday, June 05, 2007
can't wait to see this on extreme makeover



I'm a fan of MINI. And all of their branding. But this is a bit much. A MINI fridge. I guess for the guy who keeps a fridge in the garage, or for the person who likes to decorate their apartment just like their car. Thanks Devon!

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posted by darryl ohrt @ 7:44 AM   0 comments



Friday, May 11, 2007
vw says i'm sorry



Just found this insert in a popular men's magazine, promoting VW. It's an actual greeting card. Here's what it says on the inside. So really, it's an apology card. Something that you can send to the BMW owner that you blew away at the light.

Cuz veedub owners are caring people, yo. Selling the benefits without the boring details? Priceless.

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posted by darryl ohrt @ 7:03 AM   0 comments



Thursday, March 15, 2007
the end of old school radio



BoingBoing reports on a device that was getting a ton of buzz at South by Southwest, called Slacker. It's an internet radio station (both free and premium offerings) AND they're coming out with a hardware device - that feeds off of wifi OR satellite feeds.

The difference is that this device uses existing satellites, so they don't have to blast their own hardware into space, like Sirius or XM do. We'd assume this means satellite radio really cheap. Internet in our car is just moments away. Can't wait.

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posted by darryl ohrt @ 7:37 AM   2 comments



Monday, March 05, 2007
screw light pollution, we've got advertising to do.



Cool.

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posted by darryl ohrt @ 7:48 AM   0 comments



Thursday, February 15, 2007
mini launches hammer and coop



MINI. Just awesome. They've launched their new campaign, to promote the new line of Coopers due for release in a couple of days. It all starts with a trailer for Hammer and Coop. You can see the trailer online - but also in theaters - which is a pretty cool move, for a fake trailer. There are supposed to be new, weekly episodes of the Hammer and the Coop show, I assume, starting on February 17. Lovin' the stache.

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posted by darryl ohrt @ 7:52 AM   1 comments



Wednesday, January 31, 2007
fry workers need to laugh more



Typical to their being about 3 days behind the blogosphere, I saw some coverage on broadcast news last night about the K-Fed Superbowl spot. Fry workers are all up in arms about it. C'mon. Have we completely lost our sense of humor? Are we allowed to laugh at anything anymore? Adrants put it best.

At least Nationwide is getting a ton of extra press and publicity, and KFed is collecting a paycheck. (Not sure there's anything actually good about that last one.)

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posted by darryl ohrt @ 7:39 AM   1 comments







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