how google goggles can help you eat
Did you ever order dinner while at a restaurant in a foreign country, and make your best guess on what the translation for "chicken" is? And then your meal arrives, and you learn that you've ordered cow stomach?
This genius Google scientist shows the near future of Google Goggles on your Android. You'll never eat cow stomach again. Holy smoke.
Labels: augmented reality, google, mobile, technology
posted by darryl ohrt @ 7:38 AM
0 comments
Monday, February 15, 2010
it's like winter olympics for geeks and creatives.
If you haven't been keeping up with the TED conference, you'll want to begin checking it out. You can start with this melt your eyes augmented reality demonstration that took place last week. Beats people in sequins dancing on ice, any day.
Labels: augmented reality, creativeinspiration, technology
posted by darryl ohrt @ 7:14 AM
0 comments
Friday, February 05, 2010
welcome to your augmented reality future
In the future, everything will be augmented reality and plastered with banner ads. And making tea will never be easier. Thanks, Casey!
Labels: augmented reality, creativeinspiration, technology, viral
posted by darryl ohrt @ 7:29 AM
0 comments
Friday, January 08, 2010
augmented reality for buildings
Check out this mall building in Tokyo. The facade is wallpapered with a giant digital QR code. View the building through your cell phone, and you get all of the detail about the stores inside.
In the future, we will walk the streets with our cell phones at arm's length. Oh, wait...we already do that. From @adgenius.
Labels: architecture, augmented reality, japan, outdoor
posted by darryl ohrt @ 7:11 AM
0 comments
Tuesday, December 08, 2009
get your google goggles on
Google Goggles looks to be a pretty sweet new mobile app. Take a pic with your mobile phone, and instantly search based on the results of your pic.
It works on locations, objects and data, which opens some Googleicious opportunities for retailers, brands and other businesses. The day where you can snap a photo and then see someone's Facebook, Twitter and other social profiles may be just days away.
Development opportunities are going to be endless. Let's go.
Labels: augmented reality, google, search
posted by darryl ohrt @ 7:31 AM
0 comments
Tuesday, December 01, 2009
augmented reality for your holiday drinking pleasure
Stella Artois has jumped on the augmented reality bandwagon to produce this animated holiday greeting.
Watch the YouTube video above, so that you don't have to deal with any of the augmented reality pain-in-the-assness that's associated with most of these applications. (Would be interesting to see what gets more views: the YouTube video, or the actual AR application.) From @tommyjames.
Labels: augmented reality, beverage
posted by darryl ohrt @ 7:27 AM
2 comments
Tuesday, November 17, 2009
more pr about esquire's augmented reality experiment
Everyone's raving (and complaining) about the new augmented reality issue of Esquire. Regardless of what side of the fence you're on, you may really appreciate this behind the scenes interview with the issue's creators.
Labels: augmented reality, publishing
posted by darryl ohrt @ 7:11 AM
2 comments
Thursday, October 15, 2009
augmented reality outdoor art installation
Artist Chris O'Shea produced an outdoor installation in Liverpool, England that allows his giant hand to play with the crowd that's watching.
Watch the video, and you'll see how it works.
Labels: art, augmented reality, outdoor, stunts
posted by darryl ohrt @ 7:11 AM
2 comments
Thursday, July 16, 2009
an actual useful augmented reality app
Here's an augmented reality app for your iPhone that helps you locate the nearest subway station. Cool. Useful. Not a total waste of a download.
It's great that augmented reality is growing out of the novelty stage and into the useful stage. From Waxy.
Labels: apps, augmented reality, gps, iphone, newyork
posted by darryl ohrt @ 7:20 AM
0 comments
Monday, June 08, 2009
augmented reality with an actual purpose
There's a lot of chitter chatter about augmented reality, and some even compare it to the hype of Second Life.
It's true that most of the uses of this new technology have been solely to show the tool itself - adding wow factor to an audience of people who haven't experienced it yet. This of course gets tired, kind of like using a brand new font in a design because it's new - not because it's the right choice for the task.
Now Adverblog has found someone using augmented reality in a way that adds value to their customers. And it's not from a bleeding edge internet company. Or a sneaker brand. Or a new film. It's the post office. Yep - you can now utilize augmented reality to check and see what size box you need for Priority Mail packages. Awesomeness.
Labels: augmented reality, technology
posted by darryl ohrt @ 7:47 AM
3 comments
