need a new name? there's an app for that.
We all know that every possible cool url is pretty much taken, so if you want to create a new brand or company, often the best tactic is to invent your own word.
The Brand Generator is a tool that makes up new words for you based on some basic direction that you supply. And it's an iPhone app, so you can generate names on the move. Because that's how you roll.
Not as fun as the pirate name generator, but maybe more useful.
posted by darryl ohrt @ 7:39 AM
2 comments
Wednesday, November 04, 2009
apps: your new ad campaign
Ben Kunz points out a terrific way to view the ever growing popularity of apps. There's loads of data that illustrates how people don't use most apps past the first day after download. Some may say that's reason to reconsider your app development budget.
Ben Kunz suggests just the opposite. Go app wild. If new, cool apps are always the new, cool thing that become a part of our conversation, why not allow your brand to be a part of it? Rather than attempt to produce the end-all, best-and-only-app-you-ever-need, create a hundred apps. Create two hundred apps. Think of them as individual components to your ad campaign.
We agree. Not just because that kind of thinking brings us loads of business, but it's an approach that's utilizing the media in a way that the audience has already decided to use it. Hooray. Increase your app spend now.
posted by darryl ohrt @ 7:45 AM
0 comments
Thursday, July 16, 2009
an actual useful augmented reality app
Here's an augmented reality app for your iPhone that helps you locate the nearest subway station. Cool. Useful. Not a total waste of a download.
It's great that augmented reality is growing out of the novelty stage and into the useful stage. From Waxy.
Labels: apps, augmented reality, gps, iphone, newyork
posted by darryl ohrt @ 7:20 AM
0 comments
Wednesday, May 20, 2009
that's stuff "for you kids"
You have to read the exchange between Nick Kinney at American Copywriter and his mom.
You'll find this absolutely hilarious, and likely completely indicative of the battle you're fighting in your own organization. Trying to get the company old schoolers to understand and embrace new internet tools and ways. Even when they know they have value. "That's for you kids."
When will the curmudgeons just leave?
Labels: apple, apps, iphone, pop culture, trends
posted by darryl ohrt @ 7:42 AM
0 comments
