because any reason is a good reason for a drink
This new series of ads for Carlton Draught show us that even your Weenis might suggest a drink. Just as creepy as it is funny. Let's drink.
posted by darryl ohrt @ 7:48 AM
0 comments
miss...your bag is on fire.
To promote their new exhibit about Pompeii, the National Museum in New Zealand went to where tourists are. Collecting their bags.
Then they covered them in hot, flowing lava. Just like tourists like it. Nice.
posted by darryl ohrt @ 7:38 AM
0 comments
Wednesday, March 17, 2010
death wants to play catch with your pets
Here's an ad for Italy's National Animal Protection Institute that illustrates how pets in the pound have a sad, sad, deadline.
Super depressing yet slightly humorous in a death-walking-around-with-a-Frisbee kind of way.
posted by darryl ohrt @ 7:44 AM
0 comments
Thursday, March 11, 2010
this is a really big poker game
I don't know why, but over-sized props thrown into real life always looks interesting.
So when PokerStars.com needed to get the word out about their super large hub of everything poker, they pulled together really large English rugby players, and some extra large cards. Cute. In a rugby player playing poker kind of way.
posted by darryl ohrt @ 7:34 AM
0 comments
Wednesday, March 10, 2010
widgets done well
We've all heard the buzz about widgets, but the truth is, not many brands have done this well. Worklight is looking to change that.
Check out the widget they produced for Best Western. Guests can get rates, check availability and make reservations without ever leaving Facebook, the blogs or the sites that they're on.
With the Worklight platform, brands can build widgets once (or have their agencies build them :), and Worklight syndicates it out to multiple platforms. Securely. Sounds like a deal. Let's go.
Labels: ads, hospitality
posted by darryl ohrt @ 7:38 AM
1 comments
Tuesday, March 09, 2010
what do people need most, to buy your product?
Money. How many times have you been out with friends, and you just need some more cash to pick up the next round? And the bar has an ATM, but there's a $7 service fee.
Not to worry. Absolut has you covered, with a branded cash machine that doles out the dough without any service fee. Think people will buy Absolut on the next round?
(More importantly, do all of the girls in Europe wear ginormous belts??)
posted by darryl ohrt @ 8:01 AM
1 comments
how to sell a fast bike
Your creative brief: show that this BMW Superbike can go from 0 to 60 in 2.9 seconds. How do you do that?
Simple, effective, awesome. From The Denver Egotist.
Labels: ads, automotive, viral
posted by darryl ohrt @ 7:59 AM
0 comments
coffee that does the trick
When a single shot can communicate your entire message, that's advertising on fire. Wonderous.
posted by darryl ohrt @ 7:50 AM
1 comments
a trailer for a book that you'll want to read
Xplane produced this video for Youngme Moon, to promote her new book "Different."
It's beautifully produced, thoroughly engaging, completely inspiring, and makes you want to buy the book. Which is exactly what a trailer for a book should be doing. Nice work.
Labels: ads, publishing
posted by darryl ohrt @ 7:36 AM
0 comments
Monday, March 08, 2010
how to show people that drawing is fun
The Aldrich Contemporary Art Museum is hosting an event called Draw On, that looks to inspire people from all walks of life to draw.
They've got impressive drawing elite involved with the event, like Maurice Sendak, Peter H Reynolds, and street artist KAWS. Here's the challenge: most adults have been been told for years that "you're not creative." Or that "drawing is for artists. Or kids."
This is exactly the mindset that Draw On! hopes to crush. Anyone can draw, and have fun doing so. Our own Matt Hunsberger produced a site that is entirely drawn. Even down to the sponsor logos. If that wasn't enough drawing, he created the site in mostly black & white, with ample white space, and gave the user a box of drawing tools. Go ahead. Draw all over the site. Have fun. Draw like you haven't drawn since you were 12.
Disclosure: Aldrich Contemporary Art Museum is a client and Matt Hunsberger works for the greatest agency in the land, but that doesn't change the fact that this is awesome work.
Labels: ads, illustration, nonprofit, self promotion
posted by darryl ohrt @ 8:05 AM
0 comments
how to get a skater's attention
Skate brand Performa installed rating labels next to popular skate obstacles, rating their difficulty.
This campaign gets to where their audience lives, and then proves that the brand thinks just like them. Genius. From @Khuda1.
Labels: action sports, ads, outdoor, sports marketing, stunts
posted by darryl ohrt @ 7:51 AM
0 comments
Thursday, March 04, 2010
chat roulette chick challenge
You've probably already seen your local news station sensationalizing the dangers of the the new internet hit Chat Roulette, a social video chat service that pairs random visitors with other random visitors for instant video chat. (Hilarity, freakeeness and NSFW activities ensue.)
Now French Connection has launched a new promotion on the controversial network that will pay cash to any man (or woman) who can successfully seduce a woman on Chat Roulette.
Awesome timing with a new tool that's getting loads of buzz and yet somehow directly on target for a slightly edgy fashion brand. Good sleazy fun for anyone who wants it.
Labels: ads, fashion, social media, viral
posted by darryl ohrt @ 7:35 AM
0 comments
how coffee and hockey come together
Here's the perfect convergence of brand power, creating copywriting, awesome execution and great planning. Dunkin Donuts shares a big hello with their Boston Bruin fans. Nice.
posted by darryl ohrt @ 7:26 AM
0 comments
Tuesday, March 02, 2010
john denver never sounded more manly
The Old Spice ad that is now a part of our pop culture is also a beautiful love song. This had to happen.
Labels: adindustry, ads, parody, pop culture, viral
posted by darryl ohrt @ 7:21 AM
0 comments
Monday, March 01, 2010
think you can't have fun with a cancer message?
These nipple badges are a great way to raise money and awareness about breast cancer. And proof that no matter how ugly your disease or serious your non-profit, you can deliver an effective message in a fun and entertaining way. Go nipples!
posted by darryl ohrt @ 7:37 AM
1 comments
scion gets all up in your facebook
Scion wants to show you their new limited edition TC car, so they've created a campaign site that pulls items from your Facebook news feed, and puts them in the video.
Maybe this will inspire you to buy the one of only 1100 cars. Or maybe you'll just like seeing your Facebook feed in another video presentation. Or maybe you'll want to share it with your 600 Facebook friends. Scion is waiting.
Labels: ads, automotive
posted by darryl ohrt @ 7:07 AM
0 comments
Friday, February 26, 2010
finally, a beer with your name on it.
Newcastle has a fun new promotion that lets you design your own bottle labels. Even better, when you buy a new 12-pack, they come with laser printer ready stickers so that you can easily impress your friends.
It's Friday. What are you waiting for?
posted by darryl ohrt @ 8:14 AM
0 comments
don't be that dude at the gym.
Adidas gets to the bottom of gym culture with a series of videos about how to dress at the gym. Awesomely perfect.
Labels: ads, fashion, sports marketing
posted by darryl ohrt @ 7:44 AM
0 comments
Wednesday, February 24, 2010
you know it's a success when the cell phone cams come out
KLM's experiential work to promote their new comfortable seating puts a guy in an invisible chair in the middle of an airport. Cute, fun, and cell phone pic worthy.
posted by darryl ohrt @ 7:43 AM
0 comments
snacks you can eat without a tummy
Gusto snacks are so easy and carefree, that you can enjoy them in the most difficult situations. Like if you ever cut your head off, and your body falls out the window. (I know. That always happens when you're starving, doesn't it??)
posted by darryl ohrt @ 7:36 AM
0 comments
how to keep airplanes free of screaming kids
The Boost Mobile spots aren't new, but if you haven't seen the kid in the cage spot, you'll get a laugh. In a it's-funny-when-kids-are-in-cages kind of way. (Excellent copywriting, too.)
posted by darryl ohrt @ 7:19 AM
0 comments
Tuesday, February 23, 2010
anything with dogs = instant cute
Dogs. In slow motion. Catching a treat. And that is how cute sells dog food. From @ericfleming.
posted by darryl ohrt @ 7:10 AM
3 comments
Friday, February 19, 2010
the alternate version of that dodge ad
You probably already saw the emasculated man Dodge ad ("Man's Last Stand") that debuted during the SuperBowl.
There was a ton of internet chatter about the multitude of emasculated men spots (and people in underwear spots), but a handful of NYC creatives took it a step further, and created the female version.
AdAge interviews one of the makers of Woman's Last Stand for the complete back story. Suhweet.
Labels: adindustry, ads, superbowl
posted by darryl ohrt @ 7:58 AM
0 comments
a love song from real men
Think a bunch of hard core soccer/football fans can't sing a great love song? Puma proves otherwise.
posted by darryl ohrt @ 7:34 AM
0 comments
the making of the man you could smell like
Everyone's talking about the Old Spice man - the man every woman wants, and that every man wants to smell like.
How'd they make the spot? Was it all one shot? Was it CG? Leo Laporte gets to the bottom of it all. Awesome. From @bmorrissey
Labels: adindustry, ads
posted by darryl ohrt @ 7:23 AM
1 comments
Thursday, February 18, 2010
you can use skype to reach zany artists
This new campaign for Skype lets you experience the product by actually using it.
They've set up artists all over the world and given you everything you need to connect with them: their Skype name. Simple, cool, fun.
posted by darryl ohrt @ 7:54 AM
0 comments
Tuesday, February 16, 2010
lotion that's not for internet workers
Here's a great series of print executions for lotion maker On the Job. They don't make lotion for girls. Or for guys who spend their days typing on keyboards. On the Job is lotion for hands. Hands that work for a living.
Headline reads: Repairs hands that work for a living. Nice work.
Labels: ads
posted by darryl ohrt @ 7:54 AM
0 comments
Monday, February 15, 2010
miss piggy: say my name, say my name.
As part of their Give a Day Get a Day volunteer promotion, Disney has created a site that's customizable to your name. You've seen that before, but they've taken it a step further by adding customized audio as well.
Hearing Kermit and Miss Piggy say your name will take you back to your favorite Muppets episode. Or make you want to volunteer. Or have you sending it to a friend.
If that wasn't enough, when you revisit the site, they produced an entirely different segment, acknowledging your return. Wasn't a necessity, but a super nice, unexpected surprise. And nice surprises deliver results, on the internet.
Labels: ads, hospitality
posted by darryl ohrt @ 7:07 AM
0 comments
Thursday, February 11, 2010
the man knows not what sequins is.
This new ad for French Connection introduces you to a man. And he apparently doesn't believe in wearing sequins.
posted by darryl ohrt @ 8:07 AM
2 comments
Wednesday, February 10, 2010
source code: now for sale to ad industry.
In a genius move to promote the new video game Dante's Inferno, EA Games created ASCII art/ads and placed them within the source code of sites like Digg.
Each ad contains a password, and if you collect them all and enter them on the site HellisNigh.com, you'll win something. Or trigger hell on earth. Or something like that.
Labels: adindustry, ads, gaming, webdev
posted by darryl ohrt @ 7:49 AM
0 comments
guys: don't smell like a lady.
This new campaign for Old Spice is nothing but manly awesome hilariousness.
Labels: ads
posted by darryl ohrt @ 7:29 AM
1 comments
Tuesday, February 09, 2010
making tv more real
If you're a fan of the Office, you know that Dunder Mifflin was just acquired on the show, and the characters are going through the typical process of a corporate acquisition.
NBC has a great history of tying the on-screen fun to the internet world, and they haven't stopped with the acquisition. Check out the site for the new parent company, Sabre Corp.
The employee welcome video featuring Christian Slater is especially heart warming. Thanks, RJ!
posted by darryl ohrt @ 8:09 AM
0 comments
winter olympic fun with samsung
Samsung just released a series of videos celebrating winter sports in a more fun way than the typical figure skating or half pipe riding.
Labels: action sports, ads, sports marketing
posted by darryl ohrt @ 8:03 AM
0 comments
don't have a valentine? how about the meter maid?
Skittles has launched a promotion that's asking you to join their "mob the rainbow." A rainbow mob is like a flash mob, only it doesn't necessarily involve showing up to a particular place, and its goal is to spread happy rainbow goodness. (Like a flash mob for lazy people.)
This particular rainbow mob is all about sending some random meter maid a valentine. If we all do it, she'll get a kabillion valentines and be the most loved meter maid in meter maid history. Or, she'll be really freaked out and give us all tickets.
Nice idea, and great tie to the rainbow of deliciousness.
posted by darryl ohrt @ 8:03 AM
0 comments
denny's: the series
After you're done with this morning's free Grand Slam at Denny's, you can enjoy more Denny's internet goodness.
Because many people didn't believe that the chicken takeover of the SuperBowl was enough, they've created more. More chicken videos, served up like a second helping of flapjacks. Or another Moon over Miami. (You can actually call Janeth at Denny's too - which is a nice touch.)
posted by darryl ohrt @ 7:17 AM
1 comments
Monday, February 08, 2010
backstories on the hot spots from last night
One of the more talked about ads from last night was the David Lettermen/Jay Leno ad, with Oprah. Want all of the background on how the Superbowl miracle came together? The NY Times has all the juice.
Meanwhile, AdFreak shows the difference between the beauteous Google spot and an actual search of the same questions.
(I still want to know what vitamins Betty White is taking.)
Labels: adindustry, ads, google, superbowl
posted by darryl ohrt @ 7:25 AM
0 comments
Friday, February 05, 2010
how to make a fiat cute
Did you ever wonder what your car might look like, if you painted it with your sister's nail polish? Or how long it might take? Yeah, me too.
Watch a new Fiat get painted pink with a little tiny brush and a kabillion bottles of nail polish. It's all part of Pink My Ride, a new campaign for Fiat and lovers of cute pink cars.
Labels: ads, automotive
posted by darryl ohrt @ 7:52 AM
1 comments
Wednesday, February 03, 2010
coke creates snowball association
You've probably seen the new Coke spot that features an Olympic inspired snowball fight. In order to take the concept a little further than the tv spot, they created a fictional association called the IFST (International Federation of Snowball Throwing).
Check out SnowballThrowing.com, the official site for IFST, and enjoy comments on the Coke spot, snowball making tips and more. Great extension of the campaign online.
posted by darryl ohrt @ 6:57 AM
1 comments
spirit airlines targeting...who?
Spirit Airlines has a new campaign that's captured the spirit of...a frat boy? Their ads feature MUFF Diving Sales and MILF Sales.
This is sure to offend many, which makes you wonder if a targeted campaign to frat boys for spring break will have negative impact for their larger audience in the long haul. Here's an interesting lesson in the mechanics of micro and macro targeting. And, I just said MILF.
posted by darryl ohrt @ 6:50 AM
2 comments
Tuesday, February 02, 2010
tired of the talking babies?
Tough. They're not going away. In fact, you can count on them making an appearance in the Superbowl. Because people love talking babies.
Make your own talking baby video message on the eTrade BabyMail site. (No babies were actually mailed in the making of this stunt.)
posted by darryl ohrt @ 7:50 AM
2 comments
fly oceanic, tonight
There are ads running on Kayak for a flight on Oceanic 815, the fictional airline featured in Lost. They've worked the creative direction so that the banners actually look like real search results, and the flight details are the same as the one that crashed on the island.
Great work that fans will appreciate (and be reminded of the season premiere, tonight.)
posted by darryl ohrt @ 7:30 AM
0 comments
Monday, February 01, 2010
what seatbelts are for
Adrants points to to this beautious spot promoting seatbelts. Here's a fantastic example of concept and message coming together in perfect harmony. Without any shock, blood or gore. Nice.
posted by darryl ohrt @ 7:29 AM
2 comments
Friday, January 29, 2010
dirty laundry
This clever print piece for Clean & Pretty dry cleaners suggests "Don't let your clothes look older than they are."
Labels: ads
posted by darryl ohrt @ 7:47 AM
1 comments
Thursday, January 28, 2010
australia's tv stars get together for therapy
This is probably especially funny if you're familiar with the programming and stars on Australia's Network Ten channel. They've pulled together their greatest talent to produce a spot mocking group therapy, and promoting their 2010 schedule.
It's rare that television networks can pull multiple talents together under one execution, but you can see that when they do, it's extra powerful. Nice. From @daniellewarby
posted by darryl ohrt @ 6:57 AM
0 comments
Wednesday, January 27, 2010
walmart, with a sense of humor
You can tout a value message and have fun with it.
posted by darryl ohrt @ 7:30 AM
1 comments
Thursday, January 21, 2010
magic hat gets magically delicious
Check out some awesome stop motion animation work promoting Magic Hat's new brew called Vinyl, which is apparently produced by green flying pixies. Mmmmmm, tasty. From @tsand.
posted by darryl ohrt @ 7:44 AM
0 comments
if you could date robots...
A new promo piece for the DVD release of Surrogates explores what the ordering process might be like for obtaining a Surrodate.
Enter your preferences and you're delivered a hottie that's made to order. (You'll have to make your own, because I've already purchased Kate.)
posted by darryl ohrt @ 7:29 AM
0 comments
Wednesday, January 20, 2010
diesel embraces stupidity
A new campaign for Diesel suggests that you be more stupid.
The print work features slogans like "smart critiques. stupid creates." and essentially embraces exploration and failure. See print versions here, and then Watch the video, where you'll see the concept come to life.
Stupidly smart work.
posted by darryl ohrt @ 7:36 AM
2 comments
Tuesday, January 19, 2010
your coffee is ready
This outdoor piece for McDonalds is a great way to remind customers that there's a hot cup of coffee waiting for them. Or scare them into thinking their bus shelter is on fire.
posted by darryl ohrt @ 8:05 AM
3 comments
Friday, January 15, 2010
how puma does a stage show
Fans of choreography, set design and awesome stage direction will wet their pants over this new piece from Puma.
Labels: ads, fashion, sports marketing
posted by darryl ohrt @ 8:01 AM
0 comments
Tuesday, January 12, 2010
get your inner tooth fairy on
The promotional site for the new movie Tooth Fairy has borrowed some tools that exist in the movie - like invisibility spray, shrinking paste, and cat away, and incorporated them into the promo website.
Watch the trailer, and then use the tools on the site - or any site across the internet. Pretty fun.
posted by darryl ohrt @ 7:51 AM
0 comments
Monday, January 11, 2010
a tool to clean your balls
Call me immature, or call me "in the demo", but stupidly funny innuendos are always stupidly. funny. I've watched this more than once.
posted by darryl ohrt @ 7:45 AM
0 comments
when coffee attacks
There's just something that's so much fun about putting a mascot into obnoxious situations. Nice piece for Verbatim.
posted by darryl ohrt @ 7:34 AM
2 comments
Thursday, January 07, 2010
the colonel is here to help your fire department
Who says fast food chains don't care about their communities? KFC has a new promotion for their hot wings that gives cash to cities and fire departments, in exchange for putting the Colonel's face on their fire hydrants. Because you know, the wings are so fiery you'll need something to extinguish the hottness.
Seems like a fun promo where everyone wins. And it's always cool to see that all that chicken is keeping the Colonel alive and kicking, too.
posted by darryl ohrt @ 7:43 AM
1 comments
the old lady behind google
Ever wonder how a search engine works? Like what happens after you press the "enter" button on a Google search? Inside your search looks to answer that question, with a behind the scenes look at your search page.
The effort promotes Weetabix, a UK based food company that makes a bunch of foods that keep you energized, nourished and un-hungry. From @forfeng.
posted by darryl ohrt @ 7:25 AM
0 comments
Wednesday, January 06, 2010
aflac duck takes over the stock market
Aflac took over the stock quotes page in USA Today yesterday, with a unique and fun ad featuring a shadow of the Aflac duck. Cool concept.
The work leads to You Don't Know Quack, a campaign site that helps dispel some common misconceptions about insurance.
(Disclosure: Aflac is a client, but this is not our work. It's still awesome creative.)
Labels: ads
posted by darryl ohrt @ 7:30 AM
0 comments
Monday, January 04, 2010
let's get pizza for lunch.
Dominos Pizza takes the criticism about their pizza head on - and listens. They've reinvented their recipe, have pizza that they say is now awesome, and they're ready to tell the world.
You've probably seen the ad campaign, which centers around their confidence in the new recipe. This video tells the story in more detail, with actual Dominos employees - and it's so believable that you'll want to order a pizza. Today. From @gangwayadv
posted by darryl ohrt @ 7:50 AM
0 comments
Wednesday, December 30, 2009
someone got some serious santa love
Check out the awesome post-Christmas outdoor work for MINI, in Amsterdam.
Labels: ads, automotive, outdoor
posted by darryl ohrt @ 7:30 AM
0 comments
Tuesday, December 22, 2009
stuff you'll need on the competing airline
If you haven't seen the JetBlue Flyer's Collection campaign, you'll want to check out their Facebook promotion. The site features a fictional catalog of items that you might need if you fly with other airlines. Cute, great execution and copy.
posted by darryl ohrt @ 7:25 AM
0 comments
Thursday, December 17, 2009
your tire's all flat and junk dance remix talking tool
The Sutter Group has just taken one of the most annoying spots on earth and made it a whole lot of fun. You've probably seen the talking pothole spots for Geiko.
John Sutter took the audio from that spot and created a short little remix of the song (which is pretty fun.) If that wasn't enough, John's coworker Aaron Waldon took the remix and mapped the vocal track to the movement of the pothole. The end effect is here.
That's pretty awesomely impressive, but they've made it even better. They've created a pothole talking tool that lets you speak to your computer, and the pothole's "mouth" moves accordingly. Now you can be the pothole that you've always wanted to be. From @garretohm.
Labels: adindustry, ads, creativeinspiration, mashup
posted by darryl ohrt @ 8:01 AM
1 comments
Wednesday, December 16, 2009
the other side of people getting hurt on youtube
YouTubers count on the fact that watching other people getting hurt gets massive views. All fun when it's your own dumbass falling off a ladder, but it's entirely different when the participants are unwilling.
That's the point of this UK campaign that brings the viewer into the role of a cyber bully. The series of spots remind us that there's a person behind the egg on the face. Depressingly guilt ridden.
posted by darryl ohrt @ 7:25 AM
0 comments
Tuesday, December 15, 2009
talk to the moose reinvented
Ok, it's official. That super annoying spot for the Gap is now the spot that you totally want to produce a parody of. Admit it. You want to do this. Let's do it today.
Labels: adindustry, ads, parody
posted by darryl ohrt @ 7:25 AM
1 comments
Monday, December 14, 2009
send this to your friend that drinks/texts while driving
This is 20 years of road safety campaigns put together in a heart wrenching edit that as Steve Hall says, "will make you cry."
posted by darryl ohrt @ 7:48 AM
0 comments
Friday, December 11, 2009
google chrome features told in video
A collection of cute videos illustrating the benefits of the Google Chrome browser. Nice work.
posted by darryl ohrt @ 7:22 AM
0 comments
Thursday, December 10, 2009
how to put your team in the world cup
People love tweeting about sports. Home runs, touchdowns, bad calls, rants and raves about their favorite teams, everyone knows it's more fun to watch the game with Twitter by your side than it is with just the TV alone.
Sony Ericsson saw this as an opportunity, and created the Twitter Cup. It's a World Cup soccer tournament of tweets. If you like a particular team, you tweet their name with the appropriate hashtag (ie: #twc England), and the team with the most tweets wins the World Cup. (The Twitter one, at least.)
Labels: ads, mobile, sports marketing
posted by darryl ohrt @ 8:15 AM
2 comments
Tuesday, December 08, 2009
clever wins every time
What if you only had $500 to promote your brand?
Len Kendall points to an eyeglasses retailer that implemented a smart campaign that generated mondo results for just a few hundred dollars. Don't you love it when people outsmart, rather than outspend?
Labels: ads
posted by darryl ohrt @ 7:18 AM
0 comments
Thursday, December 03, 2009
hot cookie action.
You just really can't go wrong with a gingerbread man and 70's style action. Sugar Streak is a fun interactive YouTube game to promote Koodo Mobile.
Gingerbread man. Chase scenes. Nothing more needs to be said.
posted by darryl ohrt @ 7:35 AM
0 comments
Monday, November 30, 2009
bringing the old school ads back to life
Schweppes makes vintage ads hot by adding live action arms. Super clever work that didn't take a kabillion dollar effect budget. Great ideas rock!
posted by darryl ohrt @ 7:29 AM
0 comments
Wednesday, November 25, 2009
how to make your turkey day super awkward
Think your dysfunctional family Thanksgiving is uncomfortable? Imagine sharing turkey with PETA girl.
posted by darryl ohrt @ 7:28 AM
5 comments
Tuesday, November 24, 2009
gather the kids around the computer
As your family gathers around the Thanksgiving dinner table later this week, Blackberries and iPhones in hand, remember that families have a long history of gathering around the computer.
Technologizer has compiled a wonderful collection of ads proving this point, and celebrating everything that is family. And technology. And a time when all ads featured 12 paragraphs of body copy. Enjoy. From @bakertweets.
Labels: ads, pop culture, technology
posted by darryl ohrt @ 7:28 AM
0 comments
Monday, November 23, 2009
are you tagworthy?
This is what happens when life takes over. One day you just wake up, and you're wearing shoes that give you cankles. This fun ad plays off that unforeseen, inevitable tag in a Facebook photo.
Time to go shoe shopping. From @mtlb
posted by darryl ohrt @ 7:55 AM
1 comments
Friday, November 20, 2009
ad council ads all in one handy place
Finally, all of the American Ad Council ads are neatly packed together all in one place. Not that searching YouTube was a real chore, but it's cool that they've created a "channel" for anyone who needs quick access to the body of work. Nifty.
Labels: adindustry, ads
posted by darryl ohrt @ 7:52 AM
0 comments
Thursday, November 19, 2009
senior citizen butts = the new hot
To call attention to the upcoming Master Tennis event happening at Intercasino, Isobel created some ads that explore what a master tennis player might look like...today. Hot.
Labels: ads, sports marketing
posted by darryl ohrt @ 8:07 AM
1 comments
Tuesday, November 17, 2009
not all hospitals produce lame ads
The health care industry is soooo ripe for heart touching creative campaigns, yet most hospitals opt instead for pictures of their doctors or tv spots about robot surgery. Blech.
So when a health care provider does produce fantastic creative, it stands out even more. Such is the case with this new print campaign by the Credit Valley Hospital. Nice work.
Labels: ads, healthcare
posted by darryl ohrt @ 7:40 AM
0 comments
Monday, November 16, 2009
zombie shooting fun for the family
Check out this trailer for the new Resident Evil video game: you get to shoot zombies within the trailer. What better way to get users into your product than to actually give them the product experience?
(Tell your boss that you're not just shooting zombies...you're doing marketing research.) From BrandFreak.
posted by darryl ohrt @ 7:21 AM
0 comments
Friday, November 13, 2009
the holiday cards are here
The Gap has released their holiday greeting card just in time for Thanksgiving, and it lets you send a customized cheer (with annoying lumberjack style models) to your friends. The dancing lumberjacks tie to the tv campaign that just launched with the same theme. (Everyone knows that lumberjacking cheerleaders are the new hot.)
What's really smart about this piece is that the recipients get a 20% off coupon code. That's not a bad thing to send to a friend. (If they like the Gap.) So is it a holiday card? Or an entertaining coupon?
posted by darryl ohrt @ 7:06 AM
3 comments
vintage posters for new up dvd
Check out these cool vintage style travel posters that Disney's produced to promote the DVD release of UP.
Beautious design, and apparently, you can buy them. For $145. Promotional posters. For $145. Clearly Disney doesn't subscribe to the freeconomy business model.
posted by darryl ohrt @ 6:48 AM
0 comments
Thursday, November 12, 2009
coca cola with velcro
Apparently people in France have a problem holding on to their Coca Cola bottles. So Coke redesigned the packaging with fancy grips, and needed to tell the fashionable people of France about this.
The outdoor bus shelter ads were printed entirely on Velcro, so that they would catch a person's coat, and call attention to the new, better grip for holding. This would be so tempting to throw on a wool coat and jump on the ad all velcro wall style. From Quipsologies.
posted by darryl ohrt @ 7:41 AM
1 comments
because potty humor never gets old
Everyone loves a good poop gag. Right?
Labels: ads
posted by darryl ohrt @ 7:16 AM
1 comments
Wednesday, November 11, 2009
talking to old people is creepy
AdFreak thinks this new spot from Kodak is a little creepy. Like the Grandma (and maybe the little girl) come off as being ghosts.
Maybe it's the shrinking couch that feels like something from the Shining, or just the thought of looking at photos in their non-digital medium, but we tend to agree.
Labels: ads, photography
posted by darryl ohrt @ 7:43 AM
1 comments
Tuesday, November 10, 2009
nokia 900 turns you into an e-freak
The Nokia N900 ships this month, and they're launching it with a clip that should appeal to all of the scifi/CGI geeks. It's fast, has all of the tools you want, and might get into your system. Pretty sure that's what they're saying here.
posted by darryl ohrt @ 7:50 AM
0 comments
everything is awesome with fries
Sometimes the simple approach is best. There's wifi at McDonalds.
posted by darryl ohrt @ 7:23 AM
1 comments
Monday, November 09, 2009
who says local has to be bad?
Yet another beautious piece of television work by the geniuses Rhett and Link, the masters of awesome local spots. If you need a mobile home, you'll know where to go.
Labels: adindustry, ads, creativeinspiration, tv
posted by darryl ohrt @ 7:46 AM
2 comments
Wednesday, November 04, 2009
clean those stupid photos from your friend's facebook
Wisk just launched a Facebook application that allows you to "clean" the stupid, nasty, ridiculous or embarrassing photos that your friends have uploaded to Facebook.
Actually, it lets you tag photos that you don't like, points them out to your friends, and if they agree, Wisk will "clean" them from their profile. So much for the internet being permanent.
posted by darryl ohrt @ 7:33 AM
0 comments
Tuesday, November 03, 2009
fighting morning face with kum & go coffee
When we discovered Kum & Go while on tour driving through Missouri and Arkansas, there was some frat boy chuckling about whether the store's name was real or not. It is. Putting that aside, you'll have to appreciate their new promotion about Kum & Go coffee.
Fight Morning Face lets Kum & Go customers upload pics of their grossest, most out of sorts morning face for a chance to win a Kum & Go prize pack. The effort promotes "the cure for morning face," which of course is Kum & Go coffee, Nuclear energy drinks and breakfast sandwiches. Yummy.
posted by darryl ohrt @ 7:38 AM
0 comments
Thursday, October 29, 2009
all your viral hits in one fast clip
To promote the fact that they've been providing internet to Sweden since 1999, Comhem produced a clip featuring all of the most popular virals since they started. How many can you identify?
Labels: ads, pop culture, viral
posted by darryl ohrt @ 7:35 AM
1 comments
Friday, October 23, 2009
windows does something right
Amazing. Miraculous. Windows actually launched an interactive campaign that makes sense. Brian Morrissey writes about the Windows Facebook page that launched the other day.
They've even included a content aggregator within the page that pulls feeds from all of the other social media properties like Twitter, blogs and YouTube, and shares what people are saying about the product. Windows. Working. Wow.
Labels: ads, facebook, microsoft, social media
posted by darryl ohrt @ 7:43 AM
0 comments
Thursday, October 22, 2009
ever wonder where your money's been?
This gritty realization of money travel produced for a German heart foundation will make you wish that you used your debit card more frequently. Thanks, Lee!
posted by darryl ohrt @ 7:52 AM
1 comments
Tuesday, October 20, 2009
products to make your weak life easier
In order to raise the awareness of the importance of milk in your diet, the British Columbia Dairy Foundation created The Weak Shop.
The Weak Shop features all of the products you might need if you don't drink milk - like Chair Pants, the Freedom Strider or the Wallet Walker (above). Outstanding copy and execution. Nicely done.
posted by darryl ohrt @ 7:25 AM
0 comments
Wednesday, October 07, 2009
how texting kills
Make the Logo Bigger points to an excellent spot intended to illustrate the dangers of texting while driving.
While this spot is directed toward teens, I have a feeling that about 50% of the adults on the road could use the same talking to. Send to your friend.
posted by darryl ohrt @ 7:21 AM
0 comments
Tuesday, October 06, 2009
they liked turtle necks and body copy in the 70's
Check out this gallery showing the history of Apple advertising.
Apparently in the 1970's, copywriters ran the ad industry and demanded that every ad be filled with at least a half page of content. Thanks, Casey!
Labels: adindustry, ads, copywriting
posted by darryl ohrt @ 8:13 AM
0 comments
Monday, October 05, 2009
football first.
This new series of ads for CBS College Football are pretty awesome. So awesome, that you know they'll be hanging in dorm room, basement and living room walls across the football land.
Labels: ads, copywriting, sports marketing
posted by darryl ohrt @ 7:41 AM
0 comments
Thursday, October 01, 2009
coke does consumer contest fresh
Coca Cola has launched a new global casting call searching for people to appear in a new commercial. You only need to record a video of yourself imitating the classic sounds of a glass of Coke being poured.
Details for the contest are being shared by none other than Dusty and Michael (above), the creators of the original/official Coca Cola Facebook fan page. This is a story unto itself, and Coke has come out a winner in the manner in which they handled it. Rather than sending lawyers after Dusty and Michael, they now work in tandem with the duo to produce content for the page that they started.
Even cooler, Coke adds that any videos submitted will be done so under a Creative Commons license, allowing other fans to play, remix and have fun with the submissions. They've setup their contest with all of the tools necessary to create a meme. Grab a glass and bring it on.
posted by darryl ohrt @ 7:45 AM
0 comments
Monday, September 28, 2009
mmmm. pancakes.
Here's a promo from Hungry Jack that understands that you already have a half used box of pancake mix in your pantry. Called Use Up the Box, the campaign acknowledges that we once bought the product, and encourages you to do creative things with it.
Although the site is a beast of ugliness that was designed by someone who loves 1970's internet style, the concept is nothing short of pancake eating genius.
(Let's have pancakes tomorrow, ok?) From BrandFreak.
posted by darryl ohrt @ 8:19 AM
1 comments
what you look like as a scarecrow
To celebrate the fact that the Wizard of Oz will be available as a digital download tomorrow, (and streaming on October 3), Netflix has created Oz Yourself, one of those grossly overused customize-a-video-clip-with-your-face promos.
Here's my version, which looks a little like leatherface from the Chainsaw Massacre films. (Cool, but I really wanted to be a flying monkey.) From YesButNoButYes.
posted by darryl ohrt @ 8:01 AM
0 comments
Friday, September 25, 2009
because you've always wanted to be in a paint fight?
Not entirely sure what this says about the Samsung Corby mobile phone, but who doesn't love a great paint fight?
posted by darryl ohrt @ 7:42 AM
0 comments
Thursday, September 24, 2009
mother nature takes on serena williams
Tampax has brought on Serena Williams as a spokesperson in a campaign that kicks off in October. They don't blame her recent outburst on PMS, but they do bring on Mother Nature as a formidable challenger. (And Mother Nature has way more sass than you likely imagined.)
Ads hit in a couple of weeks, but in the meantime you can enjoy the Mother Nature vs. Serena clip above. Cute.
Labels: ads, sports marketing
posted by darryl ohrt @ 7:15 AM
0 comments
Wednesday, September 23, 2009
smoking isn't as sexy as the madmen make it seem
If you've taken up smoking recently so that you could live life more like your favorite MadMen character, then you might want to take a good peek at this new anti-smoking video from the UK.
It may actually be appropriate to call this bloody good.
posted by darryl ohrt @ 7:11 AM
0 comments
Tuesday, September 22, 2009
new castrol campaign knows your car
Castrol is utilizing some bitchin' technology in their new outdoor campaign.
Their new billboards in London:
+ take a pic of your license plate,
+ match your marker number to the department of motor vehicles database,
+ determine the year and model of your car,
+ cross reference your car year and model against the Castrol database,
+ and then display the type of oil that you should be using.
All in a split second.
Amazing.
Labels: ads, automotive, london, outdoor
posted by darryl ohrt @ 7:07 AM
0 comments
lawyers: please stop it.
You're probably already thoroughly entertained by the disclaimer copy at the end of most pharmaceutical ads that promises projectile diarrhea, loss of appendages and melting eyeballs.
Bill Baker points to a hilarious legal disclaimer on the Ambien site. The home page features some models rotating on a giant six foot in diameter pill. There's a disclaimer that says "not actual pill size."
If that's not enough, the accompanying television ad features a magical floating pill over a sleeping woman's head, with particles sprinkling their way into her skull. The printed legal disclaimer says "dramatization."
Seriously??
Labels: adindustry, ads, healthcare
posted by darryl ohrt @ 6:40 AM
1 comments
