katie sent me porn.
Just when you think you know someone. Intern Katie sent me this naked image. It's an ad for PS3. (Full version probably wouldn't be considered safe by your uber conservative IT department.)
Two comments:
1. It's insane that an ad like this would never be safe in the U.S., but we're allowed to show killing, dismemberment, and other murderlicious imagery.
2. I don't get it. It's meant to appeal to men, to promote a Playboy PS3 game. But are men who are interested in Playboy also interested in nearly naked man pics? I don't think so.
Thanks, Katie. I think.
posted by darryl ohrt @ 8:17 AM
3 comments
train tunnels: the only place people will watch speed racer?
The tunnel between Hollywood and Universal features a special show for it's train passengers. An ad for Speed Racer, played over 360 individual LED frames. The movement of the train animates the piece.
NYC had a similar piece a while ago, but it didn't include LED panels.
The bigger whoop-de-do: People are riding trains in Los Angeles?? Like, actually using public transportation? Do they have valet parking at the train stations?
Labels: ads, newyork, technology
posted by darryl ohrt @ 7:32 AM
2 comments
art museums: not all are stuffy.
Check out this cool series of print ads for The Power Plant, a contemporary art museum.
posted by darryl ohrt @ 7:08 AM
0 comments
stuff you can't do on an iphone
To showcase what you might be able to do with the new Motorola Z10 phone, agency Cake has produced a campaign that features a marriage proposal. A proposal shot and edited on the phone.
Oh yeah - the agency says that she said yes. I would assume that she called him to say yes, using a Motorola Z10.
posted by darryl ohrt @ 5:55 AM
0 comments
when is your service not appropriate for ads?
So, you may or not know about this new personal cosmetic thing that's going on. If you're even slightly conservative in the sexual area, stop reading now.
Anal bleaching. (Here's a completely safe for work explanation) Invented first on the west coast (no surprise), and now it's in New York. Supposedly, there's only one anal bleaching provider (?) in all of New York City. And, he wants to spread the word about the services he provides.
People in NYC are getting upset. And they don't want to see ads with pics like the one above (from the Face to Face NYC website) on ads, on their streets. The campaign is currently running in gay magazines, posters, and phone booths (yeah, phone booths. they still exist).
My favorite quote from the TimeOut NY article: “There’s no market for anal bleaching on the Upper East Side, unless I’m in the dark.” Oh my.
posted by darryl ohrt @ 8:11 AM
2 comments
how greenpeace does beauty
Today being "twist on the beauty spots day", I thought you might also enjoy the Greenpeace version of the now classic Dove spot. Saw this on Adverblog, first.
Labels: ads, green, nonprofit, parody, viral
posted by darryl ohrt @ 7:49 AM
0 comments
some people need to shave more than others
Those people at Philips really know how to shave a guy. This is a pretty cool twist on showing product benefits from someone who might know a thing or two about shaving some tough hair.
This is already all over the internets, but I really like The GirlRiot's review of this spot, best.
posted by darryl ohrt @ 7:44 AM
2 comments
the elevator is lying to you.
This is an interesting factoid, about human behavior, and product design. You've probably seen the clip that's made its way around the internets, featuring the guy stuck in the elevator for 41 hours. Yech.
This leads to a fun fact about elevator design. It turns out that the handy "close door" button doesn't work. In ANY elevator manufactured since the early 90's. It's only there to make you feel like you have a sense of control.
When I read this, it made me angry. Why can't we be honest?
There's a new Quiznos spot running, featuring a yummy looking chicken thing. And in the new spot, it features the sandwich as "naughty." I laughed, because I saw that as honest. I'm not going to eat a mega-calorie gut buster because I think it's the healthy thing to do. I'm going to eat it because I deserve it. Or because I feel like being naughty. (In the eating, kind of naughty way.)
So, bring on the honesty. Let's stop deception. Let's get naughty.
Labels: ads, branding, productdesign, yummyfood
posted by darryl ohrt @ 7:32 AM
2 comments
the fix for hair loss, small breasts and beer belly.
Funny series of print ads for an online dating service.
Labels: ads
posted by darryl ohrt @ 7:41 AM
0 comments
yesterday is so today
70's and 80's are the new 90's. But if you love graphic design from the 20's through the 80's, then you'll love this gallery of retro-design.
Labels: ads, creativeinspiration, design, illustration, photography
posted by darryl ohrt @ 8:04 AM
0 comments
that dude's in his undies.
You'll especially appreciate this if you're from Europe. Or South Beach. Or if you're just a dude who likes his banana in a hammock. Oh yeah - or, if you like ice cream.
posted by darryl ohrt @ 7:43 AM
0 comments
a very rare, good copy idea in a banner ad.
When was the last time you clicked on a banner ad? When was the last time a banner ad did anything other than 'make an impression?' In a world where "creative" means Flash rollovers, this was refreshing. It's so rare that copy is even considered in most banners. Usually, it's "re-purpose the art from this or that."
Don't get me wrong - the design here sucks. Beyond bad. The savings copy on the bottom is completely unnecessary. But the ninja copy? Totally sweet.
Labels: adindustry, ads
posted by darryl ohrt @ 7:15 AM
4 comments
keep it down out there
In an effort to get people to shut up and to appreciate the nice quiet appliances they make, Electrolux has launched an outdoor campaign in London, Madrid, Berlin, Brussels, and Milan. The billboards feature live LED decibel meters.
There's a nice campaign site that measures the current noise level of each city with the billboards. (So far, it looks like Milan is the most peaceful.)
Awesome work that creates brand awareness and city self-awareness of the noise around us. Nice job.
posted by darryl ohrt @ 8:02 AM
1 comments
simple = better.
No stunning photography. No gorgeous models. No design. Just a simple message. Absolutely love this street campaign for Zyrtec.
Labels: ads, copywriting, streetteams
posted by darryl ohrt @ 7:37 AM
3 comments
how not to do social media
Please stop doing YouTube video contests, and pretending that it's a new, or exciting social media campaign. It's old, tired and lame, ok?
The people in those anti-fashion gold jackets have launched a YouTube campaign to show your house, and promote their real estate company. Here's the clincher: You must list your house with them, must include your listing agent in the video, and must shoot the video while the sun is at 43 degrees from the horizon. Yikes.
YouTube contests have become so ho hum that some bloggers even refuse to cover them any more. Amen. Please, please, please hire an agency that uses social media to create your social media campaign for you. Just sayin'.
Labels: ads, social media, youtube
posted by darryl ohrt @ 8:16 AM
2 comments
montana: not the best place to get your meth anymore
I always thought that Montana was filled with beautiful mountains, trees and bears. Turns out, that until recently, it was also filled with Meth addicts. That is, until the Montana Meth Project launched their campaign a couple of years ago. Meth use is down substantially.
Thanks to their really disturbing print ads, tv spots and a campaign that has you reaching for anti-bacterial gel, the campaign says that meth use has declined 45% and adult Meth use has declined 72%. That's an ad campaign that's done something great. Which means that we can think of Montana for trees and mountains and bears again. Nice work.
Labels: ads, nonprofit, youthmarketing
posted by darryl ohrt @ 7:18 AM
0 comments
lowes launches bear penis ad campaign
Some people watch tv spots closer than others. And some people believe they have seen an exposed bear penis in the new Lowes spot. This had us worried, and unsure of what to do, or who to call.
Lucky for us, the trusty folks at Adland have launched a full investigation. Mostly because they own the AdLand Bear Penis Detector Zoom 3000. With this tool (no pun intended), they can detect bear penis on any television spot. I suspect they've been quite busy, as that's a regular problem in our industry.
Read the Adland investigation and decide for yourself if there's penis in the air. And then head to Lowes, to go shopping for wood. And a good screwdriver.
Labels: adindustry, ads
posted by darryl ohrt @ 8:00 AM
0 comments
a five minute break that you really deserve
Send this to the guy three cubes down from you. The one with the veins popping out of his neck, and beads of sweat dripping onto his keyboard. The guy that moans or growls when you walk by.
It's a 5 minute relaxation break, using self-hypnosis. A great self promo for Multiverse Labs.
Note:
If this site embeds some secret command that has you waking up naked in a cornfield an hour from now, not remembering anything, I can't be held responsible. Blame Thought Gadgets, because that's where I found this gem. (Don't worry. Just because it happened to me, doesn't mean it will happen to you.)
Labels: ads, self promotion
posted by darryl ohrt @ 7:25 AM
1 comments
the caveman has some nice moves
When I was at SXSW, I got to see the Caveman's moves first hand. Now they've built a campaign site for the Geico Caveman, so that the world can see the caveman hustle. You can even download screensavers, and have the caveman dancing all over your machine.
posted by darryl ohrt @ 7:33 AM
0 comments
spend a day and a half exploring the dark knight
Our resident Batman expert, Brian Garofalo points us to the massive online campaign that's been produced for the new Dark Knight release.
You can begin your experience on the I Believe in Harvey Dent site. Which will lead you to a batload of microsites, all produced around characters, brands or themes in the film. Extremely well done.
Here's Brian's list of stuff that you can explore so far:
ibelieveinharveydent.com
ccfabg.org/
gvafoundation.org
gothamcityrail.com
gothamcityclerk.com
trustgarcetti.com
www.clowntravelagency.com (click the envelope then follow the new url:www.acmesecuritysytems.com/delos)
trustgarcetti.com
thegothamtimes.com (click the Gotham Times logo on the paper for the "alternate version")
Yesterday, there was a worldwide scavenger hunt, that even involved phone numbers, voicemail and other goodies. Why work, when you can have fun like this??
Thank Brian for being the ultimate Batgeek.
posted by darryl ohrt @ 8:03 AM
1 comments
the smell of your crotch reminds me of spring
Ad goal: Grab the reader's attention, and communicate the awesome smelling powers of our detergent.
Mission accomplished??
Labels: ads
posted by darryl ohrt @ 7:28 AM
0 comments
sony bravia spot: most fun on a shoot
This is a shoot that looks like fun. Imagine getting to cover Miami in foam. Sony has rocked the blogosphere repeatedly with their Bravia spots. And they're doing it again. They invited some bloggers to the shoot of their new spot. Sent others (like BrandFlakes) behind the scenes shots (above). All to build anticipation about an upcoming video spot.
This is working, because we've all loved the consistently wonderful spots, and want to know more about how they're made, and what's up next. PR people - pay attention. This is how you build buzz.
Labels: adindustry, ads, technology, television
posted by darryl ohrt @ 7:21 AM
0 comments
f the competition
Mr magic blue dot has a unique way of differentiating himself from other auto insurance providers. Let's just say he gets right to the point. From Make the logo bigger.
Labels: ads, automotive
posted by darryl ohrt @ 8:24 AM
0 comments
holographic sea monsters take over japan
Here's a pretty cool promo for the movie The Water Horse: Legend of the Deep. Outdoor made from water and projections. I'm going to try this at lunch today, and spit water across the table in the exact shape of a scary sea monster. My coworkers will be impressed.
posted by darryl ohrt @ 8:05 AM
0 comments
in the future, you'll smell minty fresh
In the future, they'll have spray deodorant again, because the ozone will already be dead. And in the future, this deodorant will protect you from the most dangerous things that will exist in your everyday life. And in the future, you'll always be fresh.
Labels: ads
posted by darryl ohrt @ 8:19 AM
0 comments
now hiring: pinata man
A new spot for chocolate Skittles features a new breed of humans. We need a few people at our office that we can bash open at random, for tasty snacks.
Labels: ads, workplace, yummyfood
posted by darryl ohrt @ 8:25 AM
0 comments
so much better than that stupid fundraising thermometer
How about an information graphic that works as an advertising message too?
Some awesome outdoor for the Denver Rescue Mission accomplished exactly that, with a billboard that evolved as people donated to the campaign. The visual effect reflecting the actual results of donor money - getting homeless people off the streets. Nice.
Labels: ads, nonprofit, outdoor
posted by darryl ohrt @ 8:13 AM
0 comments
driving and sleeping = bloody mess
Separating your sleepytime from driving time is a good idea. This New Zealand campaign offers a brutal reminder of the consequences of driving, while asleep. Awesome work.
posted by darryl ohrt @ 7:25 AM
0 comments
jack gets freaky
Ever dream of having a threesome in a hot tub with that freaky headed dude from Jack in the Box? Yeah, me too.
Well, now you can live your dreams and upload your photo next to Jack and some babe with 70's hair. And then send it to your friends, like a trophy. From AdFreak, appropriately.
posted by darryl ohrt @ 8:16 AM
0 comments
unscrew america
It's a pretty rare event that conceptual, strategy, copywriting, design, illustration, sound design and flash development all converge to produce something great. Unscrew America is just that type of project.
The goal is to inform people about energy-efficient CFLs and LEDs - and also make sure people know that CFLs contain mercury and have to be properly recycled.
The incredible online component to the campaign feature beautious Flash animation, video, audio, writing, and everything else. Boom Design Group and their sister company Fluid did the Flash and sound design and video.
There's also print ads and even a tv component, which includes a role for Paul Reubens. Can't wait to see that. Nice campaign, by GSD&M. Nice job!!
Labels: ads, copywriting, creativeinspiration, Flash, illustration, nonprofit
posted by darryl ohrt @ 7:43 AM
0 comments
crazy eyes: the new black
First, the Mastercard spot (masterful art direction, btw). And now, Adfreak points to a new print campaign for Renault. I predict everyone's going to be sporting crazy eye by springtime. I'm getting mine installed now.
Labels: ads, automotive
posted by darryl ohrt @ 7:18 AM
2 comments
a sweet and tasty facebook campaign
Mashable reports that MarsUK has launched a campaign allowing Facebook users to actually purchase chocolate for their friends. Not chocolate made from those nasty tasting pixels - but actual, delicious chocolate treats.
The campaign allows you to send points to your friends, that they can then redeem at a local convenience store chain. AWESOME. That's the way to promote, sell and utilize a social network in a new way.
Everyone wins. Twix gets great social branding. People get Twix. Retailers get store traffic. Isn't chocolate the most wonderful thing ever?
Labels: ads, facebook, social media, yummyfood
posted by darryl ohrt @ 7:50 AM
1 comments
what the kids are drinking today
I've got to get to the store today, and get me some Bot. I don't even care how many calories. Or if it's made from the blood of gypsies. I'm just sold by the awesomely delicious spot. I hope it mixes with vodka. From Adfreak.
Labels: ads, beverage, youthmarketing, yummyfood
posted by darryl ohrt @ 7:34 AM
0 comments
obay: finally a drug to control those unruly teens
Check out the mysterious ad campaign popping up in Ontario. The ads feature a fake pharmaceutical titled "Obay" that will help parents control their kids.
Some originally attributed the work to a re-branding of "Obey" by street artist Shepard Fairey, but The Torontoist figures that it's the work of Colleges Ontario.
Can't wait to see the payoff. I hope there's a significant online effort. Kind of surprised there isn't a campaign site, already. They should be handing out bottles of Obay at events, too.
Labels: ads, youthmarketing
posted by darryl ohrt @ 7:18 AM
0 comments
how to quit your job over an ad campaign
Funny ad for CareerBuilder.
The banner ad features what the user believes to be the age old internet joke "boss button", which usually delivers an image of a boring spreadsheet. Instead, CareerBuilder clickers get a giant popup of "I QUIT."
This would be really cool to leave open on the desktop of that really loud and annoying person, down the hall. You know who I'm talking about. Just do it.
Found on The slippery Truffle
posted by darryl ohrt @ 7:50 AM
0 comments
how to make ad words creative
The oldest nerd art technique comes back, in the form of Google ad words. These ASCII art Google adwords ads are awesome.
posted by darryl ohrt @ 8:07 AM
0 comments
the next round of mac parodies is here
Someone's produced a Nintendo version of the Macbook Air spot. The Apple copyfight attorneys keep taking it down from YouTube, but for now, you can see it here. Found on Engadget.
Labels: ads, apple, gaming, parody
posted by darryl ohrt @ 7:46 AM
0 comments
Hillary Clinton Endorses Obama �
This is a fantastic ad. And it's being passed around the interweb like mad. Because it's relevant. And communicates the brand message. Wonderful concept.
Labels: ads, politics, youthmarketing
posted by darryl ohrt @ 7:12 AM
0 comments
ads so good you can lick them.
Holy, sweet mother of David Ogilvy. This has to be the greatest invention in the entire history of advertising. Lickable ads. I can't wait to incorporate this into a campaign. Sweet, deliciously good idea for so many applications.
In the meantime, I'm just going to begin licking all of the ads in the subway stations and in the magazines at the doctor's office. Just to see how they taste. Field research. Thanks Maura!
Labels: ads, creativeinspiration, directmarketing
posted by darryl ohrt @ 8:04 AM
3 comments
old spice is for you
Regardless of where you have hair, Old Spice is for you. Awesome work by Wieden + Kennedy.
posted by darryl ohrt @ 7:39 AM
0 comments
brown and gooey is the new flavor of romance
Marmite, now in the flavor of love. Unilever has released a special flavor of Marmite - with champagne - just in time for Valentine's Day. You can see the spot on the Kontraband site. The special packaging is cool.
Not sure if it's available in the US. Or if you even care - because it's all brown and gooey. But brown and gooey with champagne. mmmmmm.
Labels: ads, package design, yummyfood
posted by darryl ohrt @ 7:44 AM
1 comments
roto rooter to give away sooper pooper room
I definitely would have called this promo the Roto Rooter Sooper Pooper. But they've gone with "pimped out powder room," instead. Also not sure why they went with the Dallas Cowboy Cheerleader sluts, to speak to women. A carpenter dude from any one of the two billion decorator shows out there might have been better.
But I really like that it's produced in a way that you wouldn't typically think of the Roto Rooter brand. I also like how they've tied in multiple partners on the prize package - like Pottery Barn, Conair, Flavia and others. If you've always dreamed of a pink sooper pooper, today's your lucky day.
Thanks Suzy!
Labels: ads
posted by darryl ohrt @ 7:39 AM
0 comments
mmmm. chew breath.
Here's a a cool campaign in Wyoming, aimed at tobacco chewers. The concept hits brown mouthed spitters where they buy their chew - at the gas station. Great strategy to reach the audience when they're in buying mode. And wonderful design work to boot. Work by Sukle.
posted by darryl ohrt @ 7:43 AM
0 comments
miller beer on top of the game
In the event you haven't already seen this, check out the Miller Beer spot they released immediately following the Superbowl. Very smart move, and impressive turnaround for creative. Brands that can react at internet speed are going to be the winners in the glorious internet future.
Labels: ads, beverage, superbowl, yummyfood
posted by darryl ohrt @ 7:17 AM
0 comments
old movies don't need writers.
TCM has a clever ad supporting the writer's strike...all while promoting the fact that Turner Classic Movies still has stuff to watch on television. Well done.
Labels: ads, copywriting, television
posted by darryl ohrt @ 7:42 AM
0 comments
new diesel campaign is ultra safe
Diesel has launched some new, fresh gear. Yes, that means there are some sweet new jeans available that you really can't afford. More importantly, it means the start of a new Diesel ad campaign. It's like spring is here already.
I really liked the Diesel safety video. Simple, old idea, but made fresh, entertaining and fun with great copy and just enough design goodness. Found on Computerlove™
Labels: ads, branding, fashion, video
posted by darryl ohrt @ 7:27 AM
0 comments
superbowl ads: suck one.
Sooooo...Remember when you used to watch the Superbowl, spot after spot, and thought "wish I thought of that," in amazement of the brilliant conceptual work? Those were the days.
Last night seemed like lots of re-hashed creative ideas that looked like they came out of the first 20 minutes of a brainstorm.
These were my only highlights of creative wondermont:
+ Alice Cooper. Excellent casting.
+ Taste the Smoke. Excellent copywriting/tag line.
+ If stains could talk. Excellent execution.
+ Coke. Excellent family entertainment.
+ Suck One. The only line from the entire night that has a chance of working its way into pop culture. (Ironically, that would have been a good tag line for the Justin Timberlake/Pepsi spot, too.)
I'm just going to work "suck one" into my conversation all day today. Just to see how many times I can do that. You should try it too.
Labels: adindustry, ads, beverage, superbowl
posted by darryl ohrt @ 8:13 AM
2 comments
four eyes are cooler than two
Check out this series of ads for a Belgian optician. So much more fun and interesting than the horribly shot fake fashion style photos you see in US eyeglass ads.
posted by darryl ohrt @ 7:30 AM
0 comments
some superbowl ads before the superbowl
Here's a PepsiMax spot that made me chuckle. (Is it ok to use the word chuckle?)
And here's a Pepsi Stuff ad for the JT fans.
Watch them now, so on Sunday, you can say to your friends "I already saw those. That's so last week."
Not to be outdone, Coke has created a blog devoted to their history of big game spots. This will be good if they continue well past the Superbowl, and really talk about the brand. Let's watch. Nothing worse than brands that launch blogs and forget about them a week later.
Labels: ads, superbowl, yummyfood
posted by darryl ohrt @ 9:36 AM
0 comments
5 principles of installation advertising
Advertising's totally awesome superhero, Advergirl, writes an outstanding post about outdoor. Specifically, installations. Titled Avoiding Purple Gorillas: 5 Principles of Installation Advertising, this is a must read.
Labels: adindustry, ads, outdoor
posted by darryl ohrt @ 8:22 AM
0 comments
happy thursday.