what happens if your parents meet in the voice studio
Here's what life might be like if your parents were professional voice artists. From AdFreak.
Labels: adindustry, creativeinspiration, viral
posted by darryl ohrt @ 7:02 AM
0 comments
meet the next big agency
This weekend, I attended the CT Innovation Expo, a pretty cool program that the state sponsors for high school students. The event took place at the CT Convention Center, and featured some of the brightest students from across the state. Lots of future coder geeks, gaming geeks, engineers and....creatives.
It was pretty cool to meet the crew from Woodland Regional High School, who have created their own high school ad agency. Called AMP, they provide agency services for any school event.
You probably remember the handmade, lame-o flyers that your friends made for the high school dance. AMP creates, prints, and distributes cool flyers. They'll create MySpace pages. And they'll get the word out, for the events they promote.
What an awesome idea. For the event planners that hire them (who better to target teens, than TEENS?), and for the students. These future creative superstars are getting a real-deal look at what it's like to work with a client, while building their pre-college portfolios.
Kids weren't this smart, when I was in high school. Nice job.
Labels: adindustry, education, youthmarketing
posted by darryl ohrt @ 8:14 AM
1 comments
hot to be a superstar
Advergirl has a sweet series of posts all about improving your career in the advertising industry. Most would apply to any industry - so pass them along to your friends.
Start at Advice for Newbies, or Advertising agency interview tips, or explore around on your own. And you don't have to be a girl to get in on the learning. Seriously great advice for any knowledge workers: man, woman, or elf.
My fave: Be as valuable your fifth year as your first year.
Labels: adindustry, productivity, workplace
posted by darryl ohrt @ 7:39 AM
0 comments
how to send off an employee
When Art Director Tim Blount left Modernista, they sent him off with a video, to remember the good times. Not just any video. But a shot by shot remake of Journey's Separate Ways. Awesome.
Labels: adindustry, video, workplace
posted by darryl ohrt @ 7:33 AM
2 comments
a very rare, good copy idea in a banner ad.
When was the last time you clicked on a banner ad? When was the last time a banner ad did anything other than 'make an impression?' In a world where "creative" means Flash rollovers, this was refreshing. It's so rare that copy is even considered in most banners. Usually, it's "re-purpose the art from this or that."
Don't get me wrong - the design here sucks. Beyond bad. The savings copy on the bottom is completely unnecessary. But the ninja copy? Totally sweet.
Labels: adindustry, ads
posted by darryl ohrt @ 7:15 AM
4 comments
ten rules of lois
The April issue of Metropolis has a wonderful spread devoted to the Esquire cover designs of legendary ad man George Lois.
The piece features ten covers, with George's "rules" on their design. The Ed Sullivan cover above, accompanies rule #5:
"If your magazine doesn't have the clout to sign up the celebrity you need for your idea, attack him at the stage door."
You'll have to (gasp!) invest in the paper copy of the magazine for the other rules, because unfortunately, Metropolis doesn't have this spread available on line.
You can view a truly inspirational gallery of covers with George's commentary, on his official site.
Labels: adindustry, photography, publishing
posted by darryl ohrt @ 8:18 AM
1 comments
darryl: too sexy for online adage
AdAge readership is expected to soar this week, as they've printed a super sexy pic of me, in their article Separating Brilliance from Blabber. You'll need to buy the print copy to see my headshot - it was too damn sexy to include in the online version.
You can also get a good view of my left ear, in the group shot. Mmmm. Hot. Obviously, my quotes were even too brilliant for an article with 'brilliance' in the headline.
I will be appearing at Borders this Friday night, signing copies, and accepting gifts. Links to pics of less attractive bloggers can be found on ToddAnd's coverage of the piece.
Labels: adindustry, blogging, plaid, self promotion
posted by darryl ohrt @ 8:14 AM
3 comments
lowes launches bear penis ad campaign
Some people watch tv spots closer than others. And some people believe they have seen an exposed bear penis in the new Lowes spot. This had us worried, and unsure of what to do, or who to call.
Lucky for us, the trusty folks at Adland have launched a full investigation. Mostly because they own the AdLand Bear Penis Detector Zoom 3000. With this tool (no pun intended), they can detect bear penis on any television spot. I suspect they've been quite busy, as that's a regular problem in our industry.
Read the Adland investigation and decide for yourself if there's penis in the air. And then head to Lowes, to go shopping for wood. And a good screwdriver.
Labels: adindustry, ads
posted by darryl ohrt @ 8:00 AM
0 comments
in the old days, creative people actually worked for a living.
On your most stressful day of slamming out emails, or creating wonderful things by clicking a mouse, take a look at this piece on how they made the HBO show open. In the old days, before computers.
This would be a funny concept for a behind the scenes piece that shows the making of something obviously digital, but pretend that it was produced in an old school way. I can already see this in my head, and trust me, it's genius.
Labels: adindustry, creativeinspiration, video
posted by darryl ohrt @ 8:31 AM
0 comments
stop fixing your hair
Super vixen CK just nailed one of the best realizations about photographing life's wonderness.
At any event, there's always the "we need a photograph" moments, where everyone stands in a group, arms over shoulders, and does their best not to blink when the flash pops (I am not capable of this, and it's ruined my modeling career.) In the end, it's these photos that always suck.
The photos that make their way to the top, and into people's hearts are the shots that capture real human emotion. CK writes a beautiful post about the above photo of her meeting Arun for the first time.
If you're a photographer, you're probably saying "duh" right now - but for the rest of us: can we all just refuse those group shots from here on?
Labels: adindustry, blogging, creativeinspiration, photography
posted by darryl ohrt @ 8:25 AM
3 comments
bloggers left their desktops
Bloggers from around the world left their desktop machines and traveled to NYC this weekend, just to socialize. No panel discussions, no exhibit hall - just a social. Organized by CK and Drew and their countless helpers, this was a memorable weekend for so many reasons:
+ Crayon, through their client ooVoo and the MyooVooDay promotion, donated $30,000 to the Frozen Pea fund. Bloggers making a difference.
+ Loads of bloggers met for the first time in person.
+ The sun came out on the east coast. Proof even mother nature loves bloggers.
+ Rumors had Joseph Jaffe getting a BloggerSocial'08 Tattoo on Saturday night.
+ I wore a tie for the first time in years - and it wasn't a funeral. (At least it was a skinny tie.) It didn't hurt as much as I thought it would.
You can see some of the pics on the Blogger Social Flickr group.
Lots of blog love for CK (as Lady Liberty, above), Drew, Lori Magno, and everyone who did anything to make this happen. What a wonderful weekend, sparkled with some of the coolest, smartest people I've ever had the honor of meeting. Thanks to all for making the trek to NYC!
Labels: adindustry, blogging
posted by darryl ohrt @ 8:52 PM
1 comments
blogger social this weekend
This weekend, I'll be attending the Blogger Social event in NYC. It's a meat-space social event for some of the most interesting, popular and brilliant bloggers from across the globe. (Or anyone that agreed to participate. Like me.)
There's a really awesome set of profiles of the bloggers who will be in attendance that Steve Woodruff has put together.
The event isn't filled with panels - just social time. Old school, hang with people you have something in common with kind of social time. I'm looking forward to meeting some new friends, and learning a thing or two. I think it's another great example that the blogger community is indeed a community.
If there's anyone on the list that you'd like me to meet on your behalf, ask questions of, or push into the Hudson River, please let me know. Here to serve.
Labels: adindustry, blogging, newyork, social media
posted by darryl ohrt @ 6:51 AM
1 comments
smart people agree: brandflakes rocks!
The most important chart to ever be published in the history of the advertising industry, or in the history of charts, or in the history of anything, has just ranked BrandFlakes as one of the 25 most read advertising blogs in the world!
Check out Scamp for the most sweet chart of ad blogs. If you're not already reading other blogs on the list, don't worry. Just keep reading this one. There's really nothing else interesting out there. Stay focused. Ignore everything else. You are getting sleepy. You now believe that BrandFlakes is more popular than the Beatles. Sleepy. You will include BrandFlakes in your next PowerPoint presentation. Very sleepy. Send an email out to everyone in your address book, and suggest that they read BrandFlakes. You are completely relaxed.
When you click this link, you will awake and only remember your love for BrandFlakes.
(thanks Ryan Kuder for pointing this out!)
Labels: adindustry, blogging, self promotion
posted by darryl ohrt @ 7:29 AM
3 comments
the ultimate communicating device
Sometimes the simplest things just make you laugh at how far we've come. Thanks, Milk. From Make the Logo Bigger.
Labels: adindustry, technology, web2.0
posted by darryl ohrt @ 7:19 AM
0 comments
how to quit your job.
Art Director Andy Tider decided to leave his agency, BBH. But on the way out, he figured he'd take a few things. And capture the process on video. And then send the video back to his friends at the agency.
Awesomely funny. And I'll bet it generated a ton of resumes to BBH.
Labels: adindustry, workplace
posted by darryl ohrt @ 7:56 AM
0 comments
sony bravia spot: most fun on a shoot
This is a shoot that looks like fun. Imagine getting to cover Miami in foam. Sony has rocked the blogosphere repeatedly with their Bravia spots. And they're doing it again. They invited some bloggers to the shoot of their new spot. Sent others (like BrandFlakes) behind the scenes shots (above). All to build anticipation about an upcoming video spot.
This is working, because we've all loved the consistently wonderful spots, and want to know more about how they're made, and what's up next. PR people - pay attention. This is how you build buzz.
Labels: adindustry, ads, technology, television
posted by darryl ohrt @ 7:21 AM
0 comments
websites: so yesterday.
A lot of people are chatting about how the website as we know it is doomed, and a thing of the past. That mashups, feeds and other tools have made full-on sites an unnecessary thing. You can see this happening slowly, already.
Modernista just put it into fast-forward, with the the launch of their new site. That's a screen grab of the site - in the upper left corner, in red. That's right - only a few pixels wide.
The first page lands on the Modernista Wikipedia page, or keeps the site that you've clicked from in the background. And they've used existing social tools to show you their work, their history, their news.
Uber smart concept, and a creative way to show what's possible using existing tools. Beats the hell out of those Flashturbation sites so common with the other big agencies. Totally, totally, awesome.
Labels: adindustry, design, social media
posted by darryl ohrt @ 7:24 AM
3 comments
advertising age says brandflakes knows the future.
Advertising Age asked some of their favorite bloggers what was the most important technology that marketers should be paying attention to in 2008.
Wisely, they included my opinion. I will now be appearing at carnivals and road shows, predicting the future for all, with my social media crystal ball. I'm also available for parties.
Labels: adindustry, social media
posted by darryl ohrt @ 8:57 AM
0 comments
fresh video entertainment for media buying geeks
This big ball of cheez is for all of our media buying friends. We suppose they'll be gafawing their way to the copy machine with all of the buzzword rappin' madness. From Adrants.
Labels: adindustry, video, youtube
posted by darryl ohrt @ 8:11 AM
0 comments
superbowl ads: suck one.
Sooooo...Remember when you used to watch the Superbowl, spot after spot, and thought "wish I thought of that," in amazement of the brilliant conceptual work? Those were the days.
Last night seemed like lots of re-hashed creative ideas that looked like they came out of the first 20 minutes of a brainstorm.
These were my only highlights of creative wondermont:
+ Alice Cooper. Excellent casting.
+ Taste the Smoke. Excellent copywriting/tag line.
+ If stains could talk. Excellent execution.
+ Coke. Excellent family entertainment.
+ Suck One. The only line from the entire night that has a chance of working its way into pop culture. (Ironically, that would have been a good tag line for the Justin Timberlake/Pepsi spot, too.)
I'm just going to work "suck one" into my conversation all day today. Just to see how many times I can do that. You should try it too.
Labels: adindustry, ads, beverage, superbowl
posted by darryl ohrt @ 8:13 AM
2 comments
stuck with a bunch of sport holes this weekend?
On Superbowl Sunday, will you be stuck in a house filled with a bunch of people who are all quiet during the game, and start chitty chatting during the commercial breaks? Bleck. Now you can escape the inconsiderate sportholes, and hang with your advertising friends, thanks to Adrants.
They've created a Superbowl ad chat - where you can chat live, before during and after about Super Bowl ads. You can even chat right now. Chat in the full size version here, or play around in the embedded version above. Thanks Adrants!!
Labels: adindustry, social media, superbhttp://www.blogger.com/img/gl.link.gifowl
posted by darryl ohrt @ 7:37 AM
1 comments
5 principles of installation advertising
Advertising's totally awesome superhero, Advergirl, writes an outstanding post about outdoor. Specifically, installations. Titled Avoiding Purple Gorillas: 5 Principles of Installation Advertising, this is a must read.
Labels: adindustry, ads, outdoor
posted by darryl ohrt @ 8:22 AM
0 comments
where is your old cellphone?
Inhabitant points to a cool piece titled The Secret Life of Cellphones. The video showcases the fact that most people don't know they can recycle their phones. Many keep them, many toss them in the garbage.
There's a massive opportunity here for a cell brand. Most brands have a recycle box tucked away in the back corner of their retail stores, out of view from their customers.
What about a brand campaign that encourages consumers to recycle? Wouldn't that be a unique way to drive traffic to their stores? And encourage people from competing brands to come into their stores and recycle? All while sending a "we care about the world and environment" brand message. Hello?
Labels: adindustry, branding, mobile
posted by darryl ohrt @ 7:42 AM
0 comments
watch nothing but commercials between now and superbowl
Firebrand, the site/channel/brand that's all about commercials and nothing else, celebrates what we love most about the Superbowl. Screw the Giants or the Pats, you know why we really watch.
Firebrand has organized a week long commercial celebration to lead up to the game, and their nationally declared day, Firebrand Monday. Anyway, here's how you can organize your viewing schedule (or your TIVO, to the ION channel) this week:
Tonight: "CHICKS IN CHARGE" IN CLASSIC BIG GAME COMMERCIALS.
Thursday Jan 31st: "BIG TIME CELEBRITIES" IN CLASSIC BIG GAME COMMERCIALS.
Friday Feb 1st: "BIG TIME BRANDS" IN CLASSIC BIG GAME COMMERCIALS.
Sunday: Watch the game, I guess.
Monday Feb 4th: IT'S FIREBRAND MONDAY, THE DAY AFTER THE BIG GAME – CELEBRATE THE HOLIEST DAY IN ADVERTISING WITH THE OFFICE LINEBACKER, CARMEN ELEKTRA AND CLASSIC BIG GAME COMMERCIALS!
(Sorry for all of the CAPS, I copied right from their press release, and I'm too lazy to change it.)
Oh yeah - their promo spot, above is pretty damn funny. Geez, I wish that Firebrand would produce the Superbowl. Then we wouldn't have to deal with all of that sport crap in-between our commercials.
Labels: adindustry, ads, superbowl, tv
posted by darryl ohrt @ 7:35 AM
0 comments
know everything about all of the ads in the superbowl
Impress all of your non-industry friends with your predictions of what commercials will air when, and what the content of the spots will contain.
Do it all with the superlicious superbowl ad spoiler guide from Adland.
Better yet, now you can be that guy that talks over every spot just as it's starting, and say profound things like "oh yeah, this is the spot where they honk at every house to find the deaf guy's house. Har, har, har, I love this spot."
Labels: adindustry, ads, superbowl
posted by darryl ohrt @ 7:40 AM
0 comments
worst ever super bowl ads
To get you even more stoked for the upcoming east coast Superbowl, Adland has put together a wonderful collection of all of the crappiest spots from the Superbowls of yesteryear.
Labels: adindustry, ads, superbowl
posted by darryl ohrt @ 7:49 AM
1 comments
jwt creates giant homeless dude to take your coat
JWT in New York did a cool thing. They run an annual coat drive, for the homeless. That's a worthwhile cause, and one that any New York worker could relate to.
This year, to remind employees and visitors to donate their old coats, artist Julie Rutigliano created a massive installation in one of their lobbies, of a giant homeless dude. A homeless dude so big that he takes up multi-stories, in the JWT multi-storied lobby. A homeless dude so big, he could have starred in Cloverfield. A homeless dude that looks at a glance like...Iggy Pop?? Anyway...this homeless dude also has a wall full of hooks around him - so that people can hang their donated coats.
By the end of the drive, JWT had four times as many coats as expected, and the lobby installation was a super coated giant. Nice.
Labels: adindustry, newyork, nonprofit
posted by darryl ohrt @ 8:27 AM
0 comments
you've been deputized.
File this under "wish I thought of it."
Introducing the design police. A full set of templates that you can print on sticker paper on your own printer, and then walk around town like a design sheriff. Fun stickers that allow you to call attention to bad design.
I so want to harvest this idea and create a different set of stickers. One that includes 3rd eyes, scars, bullet holes, Frankenstein plugs and blood drip. I could enhance outdoor advertising all day long. So much fun.
What do Design Police uniforms look like? I bet they're hot.
Labels: adindustry, design, outdoor, streetart, streetteams
posted by darryl ohrt @ 7:15 AM
2 comments
RFP's. Stupid business concept turns into cool agency promo tool.
Every agency will tell you that an RFP is the WORST way to hire an agency. In fact, we usually won't even respond to them anymore, at our firm. If this is news to you, you'll definitely want to read SmashLAB's post about this.
Anyway - New Orleans agency Trumpet has turned the tables around. Or whatever the expression is. They've created an RFP...or Request for Problem, and sent it to Chief Marketing Officers across the land. That's a cool idea.
Agencies solve problems. And this is a nice way to illustrate the concept to marketing geeks. Nice job!
Labels: adindustry, self promotion
posted by darryl ohrt @ 8:23 AM
2 comments
how to produce a whopper freakout
You've seen the Whopper Freakout. Maybe you've wondered how the geniuses over at Crispin, Porter, Bogusky pulled it off. Are all of the people real? Actors?
Turns out they used some actors - but the real people reactions were so much better, they used them instead! Read all about this and more in the cool behind the scenes interview with the director, over at Creativity-Online. (Their site looks like it was hacked late last night - check this link later.)
From SwissMiss (whom I totally have a blog crush on)
Labels: adindustry, viral, yummyfood
posted by darryl ohrt @ 7:36 AM
0 comments
how to not choke
Guy Kawasaki has some sweet advice for any business person or entrepreneur. And it's relevant for creative/knowledge workers too.
In How to Not Choke, he writes about avoiding negative people, ignore those you can't avoid, looking for positivity, and framing yourself.
Careerlicious wisdom for any person - but especially appropriate to creative people. Half the job of making a brilliant concept come to life is having the ability to communicate its brilliance to the people who will give it the green light. Whether you're presenting ideas to your Art Director, your client, or your CEO, Guy's positivity approach is great advice.
If you can't get your positivity on, it might help to show the Plaid gang sign, as Rob demonstrates above. I find this is universally recognized, wherever I go. I plan on showing it to the nice fellows in the sketchy neighborhood the next time I drive through. I'm sure they'll wave back and smile.
Labels: adindustry, workplace
posted by darryl ohrt @ 7:55 AM
2 comments
blast sleepy agency people with a face full of snow
This is a pretty sweet idea. London agency Archibald Ingall Stretton setup a snowmachine blaster gun at their entrance, and put the controls in your hands. If you're awake at 9am their time, you can push the button and blast their creatives in the face, when they walk in for the morning. Or you can watch on the live webcams.
Awesome. I'm sure they all had it coming to them. :) From Adrants.
Labels: adindustry, holiday, self promotion
posted by darryl ohrt @ 7:36 AM
0 comments
how to be creative while surrounded by december stress.
All of your projects are due in just three weeks. It's all got to be done before the holidays. And the family stuff. And the Xmas shopping. And your boss expects breakthrough creative.
Take a deep breath, and bookmark this sweet advice on maximizing creativity from LifeClever. SERIOUSLY. This is outstanding advice.
(The Cherry Chocolate Rain video is for your enjoyment only. Has really nothing to do with this post.)
Labels: adindustry, creativeinspiration, productivity, workplace
posted by darryl ohrt @ 7:47 AM
1 comments
Lynn Elliott Marketing sucks ass.
We see these counterfeit sites from time to time. And every time I hear about them, it's infuriating. Our media buying friends over at MediAssociates point to another vendor who completely copied their site.
The original is above. The plagiarized version is here:
Just one more reason to hire a reputable design firm to produce your collateral materials. MediAssociates is taking the high road, and enjoying the flattery. I'll take comfort knowing that eventually, Google will pick up on the headline to this blog post. :)
Labels: adindustry, design, smallagency
posted by darryl ohrt @ 7:39 AM
1 comments
marketers: watch this facebook video
Here's an outstanding primer on how to place ads on Facebook. So easy to target an exact audience. Reminds me of the early days of Google AdSense. So exciting.
Duh - you'll need Facebook to see this. If you're not on, either slap your IT person, or leave your job today.
Labels: adindustry, facebook, social media, trends
posted by darryl ohrt @ 7:30 AM
0 comments
pay a mad blogger to diss your competition
As a virtual slap to the silly business of PayPerPost, our friend and co-hort Make the Logo Bigger Bill has launched a new project...Pay Per Diss. You pay him, and he says bad things about your competition. Like only a blogger can.
Hilarious. I think I'm going to see what it would cost to diss Bob's Furniture. Because their commercials annoy me.
Labels: adindustry, blogging, marketing
posted by darryl ohrt @ 8:07 AM
2 comments
ad age launches 3 minute vidcast
Ad age just launched their equivalent of Morgan Webb's WebbAlert, but for the ad industry. (Only their host isn't as cute or cool as Morgan Webb.)
It's called 3 minute Ad Age. Watch it, so you don't have to touch paper. From The Denver Egotist.
Labels: adindustry, podcasting
posted by darryl ohrt @ 7:24 AM
0 comments
we write ads, or people die.
Cute. From Ernie Schenck Calls This Advertising?
Labels: adindustry, film, parody, youtube
posted by darryl ohrt @ 7:08 AM
0 comments
is your out of the box marketing piece offending greensters?
AboutDesign makes a great point about a new ad insert for Yellow Tail Wines. He was offended by the ad. Not in the traditional way you might expect to be offended by advertising. There was no racy message, nudity or inappropriate language here. Richard was offended by waste.
Yellow Tail Wines produced an insert in RealSimple Magazine, where the ad incorporated blinking LED lights. You've seen this before - cute, and attention-getting. And probably a significant budget expenditure for the brand. What they didn't consider was that they'd also be putting hundreds of thousands of electronic parts into a landfill. Not a great practice for a product that originates from the earth.
It's not easy being green. Customer perceptions and cares are changing. And as creatives, we're not all accustomed to thinking about the impact of our physical campaigns. But some audiences are paying attention - as evidenced by Richard's post.
Before launching your next physical campaign, it may be a good idea to ask things like:
"what impact does this have to the environment?"
"how will my customers with environmental concerns perceive this piece?"
Because the best advertising can capture attention and be green.
Labels: adindustry, ads, beverage, green, yummyfood
posted by darryl ohrt @ 7:32 AM
0 comments
we're hiring.
We're hiring a Tech Lead at our agency Plaid. Send this job description to your coder/geek/tech friends who kick your ass in Halo3:
Tech Lead
An agency full of creatives needs a geek to be our friend. We'll make you
cool, you'll make us error free.
As the interactive lead for an uber-hot agency, you'll:
+ Manage all programming and development for our interactive business.
+ Interact with outside developers and coordinate/manage all details of
projects.
+ Coordinate with designers/art directors needs, changes, and requirements.
+ Perform some programming for projects
+ Communicate with client IT personnel, to review needs and implementation
plans.
Skillz you've mastered:
+ Intimately familiar with html, javascript, PHP, Ajax, Flash and other current internet programming tools.
+ Ability to write code. The old fashioned way - not just with wysiwyg tools.
+ Project management master. Capable of pulling together (and scheduling, coordinating) multiple team members to get the job done.
+ Great communication skills, with ability to explain any of the above to designers and clients and people who generally won't know what you're talking about.
Plaid is the coolest agency in all of the world, sporting clients from entertainment industry to action sports to consumer brands and b2b. Name brands you know, and stuff you've never heard of.
Extremely relaxed and fun work environment, where you'll never wear khakis. (Unless you're into that sort of thing.) Profit sharing, 401(k), 100% paid health benefits, and a salary lower than you'd get at the big stressful agency.
Interested? Send resume to:
darryl(AT)thinkPlaid.com
Labels: adindustry, plaid, webdev, workplace
posted by darryl ohrt @ 5:54 PM
0 comments
just say yes.
SwissMiss has found some outstanding advice for anyone with a customer. Which I guess would include just about everyone. And everyone in our business should read the original post from Ideas on Ideas. Awesome outlook on our business.
Labels: adindustry, marketing, smallagency, workplace
posted by darryl ohrt @ 7:26 AM
0 comments
talk to your daughter
Just in case you're not one of the 46,000 people who have already seen this spot. Another great piece from Dove.
Labels: adindustry, ads, fashion, youthmarketing
posted by darryl ohrt @ 8:08 AM
1 comments
generation y: it's ok to fail.
Spherion's Career Blog has a nice post on managing Generation Y. And that it's ok to fail. That's how we grow. Even though when you were 9 years old, your parents told you "Both soccer teams won. We're not playing to win or lose."
Reminds me of the kick ass philosophy of WK12 - "Fail Harder." Because you certainly can't achieve breakthrough creative without trying. And some failing. Awesome. (Image courtesy of The FA.)
Labels: adindustry, workplace, youthmarketing
posted by darryl ohrt @ 7:28 AM
0 comments
future ad executive
From Cheri Uppal, via Facebook.
Labels: adindustry, parody
posted by darryl ohrt @ 7:14 AM
1 comments
firebrand is advertising tv
Nearly all of us have said at one time or another that there should be a channel devoted entirely to advertising. Firebrand just announced something even better.
A destination devoted entirely to commercials. Ads. All in one place. Well, actually - more than one place. They'll also have FireBrand on TV, on mobile and on-demand. Commercials wherever, and whenever.
Will there be enough content? One of the founders John Lack says "when we started MTV, we only had 26 videos." (And they didn't have the cavemen, either.)
They're arranging the whole thing around a really well designed dashboard, that allows users to explore and watch and get details and offers from the brands they're interacting with. Like watching a trailer, and getting a coupon for a discount to the show.
There's a pretty massive campaign set to promote the launch on October 22. See a lot of it on their YouTube channel.
I'm lovin' the concept. Can't wait to see the beta. I have a feeling that we'll all be spending loads of time there. Watching ads. Heh.
Labels: adindustry, ads, mobile, pop culture, tv
posted by darryl ohrt @ 8:09 AM
0 comments
my new favorite blogger: a facebook friend
A couple of weeks ago, I suggested that Facebook could easily replace blogging. And a few other things (like work).
Now, I have a new favorite blogger. Cheri Uppal. Everytime I open the Facebook tab on my browser (admittedly, too many times during the day), Cheri has posted links to some of the most awesome finds on the inter