youtube makes overlay ads easy
Until now, you might have needed an agency or someone with some production expertise to create an overlay ad for your YouTube video. Until now.
Just like Google has made adwords a breeze, YouTube announces their ad overlay making kit.
Fire your agency, and get on with it. Or - call your agency, increase their budget and let them do this for you. You're busy. You have real work to do.
Labels: adindustry, social media, youtube
posted by darryl ohrt @ 7:41 AM
0 comments
Monday, March 15, 2010
posting in lite mode
The world-class Brand Flakes for Breakfast blogging crew is at the SXSW interactive festival, so BrandFlakes will be in BloggingLite mode today and tomorrow.
Keep up with the details on the Brand Flakes SXSW Edition, and find all of the cool Humongo people to follow in this post. We've also been interviewing interesting marketing geeks, and have some awesome videos to share later in the week.
In the meantime, enjoy this 8 bit map of Austin, TX. Just because you needed it, and 8 bit is all the rage.
Labels: adindustry, humongo, sxsw
posted by darryl ohrt @ 8:57 AM
0 comments
Friday, March 12, 2010
not going to austin? fake it.
Plenty of interactive geeks from across the land are on their way to Austin, Texas to partake in the SXSWinteractive conference. (We're covering our adventures, in a SXSW edition of BFFB.)
Maybe your boss wouldn't approve the budget. Or you're afraid of Texas. Or you have work to do.
If that's the case, SwissMiss has started a #VirtuallyAttendingSXSW hashtag, and will be tweeting away. And there's plenty of other people who have joined in on the fun.
If you're more of a lurker, and less of a tweeter, we suggest that you keep an eye on @tsand's Twitter stream. He's been known to create his own ImagicationSXSW, that's pretty much guaranteed to have you spitting coffee into your keyboard.
Going to Austin? Give any of the Humongo crew a shout. We want to drink Texas beer with you. Details and links here.
Labels: adindustry, creativeinspiration, sxsw
posted by darryl ohrt @ 6:33 AM
1 comments
Thursday, March 11, 2010
a list of 50 really creative people
Creativity Magazine just named their 50 people and companies who they believe have made the biggest impact across creative culture.
While they completely missed out on Humongo and Brand Flakes for Breakfast, we like that they included Lady Gaga, our friends at Ford Motors, our new best brother Alex Bogusky, and a bunch of other agencies that are bigger than us.
You can always Photoshop yourself into the list, and give it to your mom for the fridge.
Labels: adindustry
posted by darryl ohrt @ 7:50 AM
0 comments
in the old days, there was geocities
You probably like reading Wired because it keeps you up on the latest in everything interactive, technology, design and stuff that we generally like to call "yummy."
It's also fun to look back a few years at the stuff our industry pimped, promoted and then threw away. That's the premise of Wired Reread, a blog devoted to scanning old issues of Wired to show dead, funny, or the overall ridiculousness of our industry. Like an ad for Geocities, above. Geocities. Hehe.
Labels: adindustry, blogging, creativeinspiration, publishing
posted by darryl ohrt @ 7:43 AM
1 comments
Friday, March 05, 2010
guest posting on adland this week!
Just in case you haven't been paying attention, I've joined a few of the most awesome bloggers in the blogosphere and am guest posting over at Adland this week. Badass blogger Ask Dabitch is taking some unblogging time, and we're filling in with goodness.
(Mostly, I'm attempting to find stuff that @mtlb and @caff haven't already found on the internet days ago...which is almost impossible.)
Labels: adindustry, blogging
posted by darryl ohrt @ 8:57 AM
0 comments
Tuesday, March 02, 2010
john denver never sounded more manly
The Old Spice ad that is now a part of our pop culture is also a beautiful love song. This had to happen.
Labels: adindustry, ads, parody, pop culture, viral
posted by darryl ohrt @ 7:21 AM
0 comments
Monday, March 01, 2010
guest blogging this week on adland!
I've joined a worldwide consortium of super bloggers that are guest-blogging on super awesomse Adland!
Check out Adland all week for our most delicious posts while the queen of blogging, the most badass, redheaded advertising geek, Ask Dabitch takes a well earned break from her duties.
Today's posts include Art delivered like the paper, Badges like us (a MUST see if you either love or hate Foursquare updates) and a history of Olympic stick figure dudes.
Stay tuned all week for more super blog juice, and then add Adland to your blog reader for good, regular doses of brilliance.
Thanks Ask, for the opportunity!!
Labels: adindustry, blogging, self promotion
posted by darryl ohrt @ 8:30 AM
0 comments
Thursday, February 25, 2010
when crap is good
Finally, there's a council that's been put together to maintain crappy standards. Because really bad is the new good.
From Make the Logo Bigger.
Labels: adindustry, creativeinspiration, parody
posted by darryl ohrt @ 7:56 AM
0 comments
Friday, February 19, 2010
the alternate version of that dodge ad
You probably already saw the emasculated man Dodge ad ("Man's Last Stand") that debuted during the SuperBowl.
There was a ton of internet chatter about the multitude of emasculated men spots (and people in underwear spots), but a handful of NYC creatives took it a step further, and created the female version.
AdAge interviews one of the makers of Woman's Last Stand for the complete back story. Suhweet.
Labels: adindustry, ads, superbowl
posted by darryl ohrt @ 7:58 AM
0 comments
the making of the man you could smell like
Everyone's talking about the Old Spice man - the man every woman wants, and that every man wants to smell like.
How'd they make the spot? Was it all one shot? Was it CG? Leo Laporte gets to the bottom of it all. Awesome. From @bmorrissey
Labels: adindustry, ads
posted by darryl ohrt @ 7:23 AM
1 comments
Monday, February 15, 2010
google is stalking you
Google has added re-targeting to the ads they serve up on search. Re-targeting?? There are ads on my search engine?? What does all this mean? Braniac Ben Kunz explains it all at Thought Gadgets.
Realize this: if you're an advertiser, you'll want to chat with your media buyer, as a whole new world of opportunity has just opened up. If you're a consumer, the ads you see will begin to look extra creepy. Like ads for stuff you searched for yesterday. (Kind of like Facebook, isn't it?)
Labels: adindustry, google, search
posted by darryl ohrt @ 7:02 AM
0 comments
Wednesday, February 10, 2010
source code: now for sale to ad industry.
In a genius move to promote the new video game Dante's Inferno, EA Games created ASCII art/ads and placed them within the source code of sites like Digg.
Each ad contains a password, and if you collect them all and enter them on the site HellisNigh.com, you'll win something. Or trigger hell on earth. Or something like that.
Labels: adindustry, ads, gaming, webdev
posted by darryl ohrt @ 7:49 AM
0 comments
this is how to sell t-shirts.
Rhett and Link, makers of the finest local tv spots ever seen by humans, have a new project called T-shirt war.
So good, so creative, and so fun. You'll want to be these guys. In the meantime, you can buy the shirts off their backs.
Labels: adindustry, creativeinspiration, viral
posted by darryl ohrt @ 7:14 AM
0 comments
Monday, February 08, 2010
how mullen and radian 6 turned the superbowl into a marketing victory
As an agency, Mullen wants to get attention from marketers. And social media monitoring service Radian 6 wants to speak to agencies and brand people. They both know that Superbowl is the one television event that brings everyone together for the night.
Together, they created BrandBowl 2010 , a site that monitored the Twittersphere for chatter about the Superbowl ads, and measured the sentiment. The best ads were ranked on a live leaderboard with live chat streamed in too.
The genius behind this creation was that it spoke to their audience perfectly. Agency people and marketers alike now experienced a live demonstration of the Radian 6 product. And they did so with an excellent presentation by Mullen. Classic "create for your audience" marketing that made many agencies (including us) thinking "wish I thought of that."
Labels: adindustry, marketing, social media, superbowl
posted by darryl ohrt @ 7:38 AM
0 comments
backstories on the hot spots from last night
One of the more talked about ads from last night was the David Lettermen/Jay Leno ad, with Oprah. Want all of the background on how the Superbowl miracle came together? The NY Times has all the juice.
Meanwhile, AdFreak shows the difference between the beauteous Google spot and an actual search of the same questions.
(I still want to know what vitamins Betty White is taking.)
Labels: adindustry, ads, google, superbowl
posted by darryl ohrt @ 7:25 AM
0 comments
Wednesday, January 27, 2010
jingle artists get mad competitive
You have probably already seen that the greatest jingle in the history of jingledom was produced earlier this week.
It turns out that Love Jingles isn't the only jingle maker in the jingle industry. Brian King, another jinglemaster wants in on the action. He's challenged Love Jingles to a jingle-off. (That sounds dirty, doesn't it?)
They'll each post a jingle for the Purple Goldfish Project, and the winner will probably have to buy the other jingler a beer. Or gets the jingle crown.
Can't we all just jingle along? (See what you're missing, if you don't pay attention to the internet??)
Labels: adindustry, music
posted by darryl ohrt @ 7:59 AM
4 comments
get in the door with goodness
Chris is a copywriter, in search of a job. Or an opportunity. And he knows that every great opportunity usually starts with a good meeting. How do you get a meeting with a bunch of creative people who don't have time for you?
Karma. Here's how it works. You give Chris the benefit of your time, and meet with him. (And who knows, maybe you'll hire him.) In return for that meeting, Chris will volunteer for two hours at the charity of your choice. Everyone wins.
Excellent door opener, conversation starter, and generally good thing. What are you doing to get in the door?
Labels: adindustry, copywriting
posted by darryl ohrt @ 7:23 AM
0 comments
Wednesday, January 20, 2010
superbowl play by play for the ad industry
Adland, the definitive source for everything Superbowl ad related, has a rundown of the spots scheduled to run in the upcoming "big game."
Impress your jock friends with an uncanny ability to predict what spots will air in what quarter. They'll be amazed, and forgive you for going to the bathroom during the game instead of the commercial breaks.
She's also archived 37 years of Superbowl spots, should you want to prepare for the game with some historical research.
Labels: adindustry, sports marketing, superbowl
posted by darryl ohrt @ 7:55 AM
0 comments
what you look like as a one eyed monster
Weren't you just saying to your friends that you wished you were a one-eyed freak?
Before you schedule the surgery, now you can see what you'll look like, thanks to Monoclops. Upload a photo and turn yourself into a monoclops.
It's all in the spirit of promoting Minneapolis agency Mono, who are one-eyed freak friendly.
Labels: adindustry, creativeinspiration, self promotion, smallagency
posted by darryl ohrt @ 7:46 AM
0 comments
Thursday, January 07, 2010
milking got milk
Finally, there's a blog devoted to documenting the campaign that will never, ever go away. The Got Milk campaign must be the most parodied ad campaign in history, and it continues with each and every day.
Milking Got Milk is a group blog devoted to documenting the exploitation of this legendary addition to pop culture. Seen a "Got ____" ad around your town? Submit a photo. This could go on for eternity.
Labels: adindustry, blogging, creativeinspiration, photography, pop culture
posted by darryl ohrt @ 7:46 AM
1 comments
Tuesday, December 29, 2009
business cards for the new economy
Ogilvy has taken what Moo created and made it better. Smaller business cards that grab attention and feel unique.
Isn't that mostly what it's about now, anyway? From @gariphic
Labels: adindustry, design, identity, marketing
posted by darryl ohrt @ 7:12 AM
1 comments
Monday, December 28, 2009
television comes to the back of trucks
Sure, it all starts with safety in mind - see a projection of what's in front of the truck displayed on video monitors on the back of the truck. Drivers get to see what's coming, and the truck is no longer a visual obstacle.
But then...our lovable industry will take it over. And before you know it, you'll be watching full-on television productions from the back of the tractor trailer in front of your car. Imagine vampires jumping out at your car to promote a new film, or a new smaller car driving head-on toward you, to as an ad for the car. This is both completely exciting and totally scary at the same time.
Labels: adindustry, outdoor
posted by darryl ohrt @ 7:14 AM
1 comments
Wednesday, December 23, 2009
that spam is real
Without question, the absolute best agency "client gift" ever delivered. Wonderfully inspiring.
Labels: adindustry, holiday
posted by darryl ohrt @ 7:30 AM
1 comments
Monday, December 21, 2009
blast agency people in the face with snow
Torchbox decided to create their own white Christmas, and to put you in charge of the snow. Watch their office streaming live on UStream, type your name in the entry box, and watch the Torchbox employee get blasted in the face with a bunch of
Different employees are on camera during different times of the day, which lets you take out your frustrations on them all. Holiday awesomeness for all to enjoy.
Labels: adindustry, holiday
posted by darryl ohrt @ 8:09 AM
0 comments
synchronized phones for your holiday pleasure
This is definitely the best agency card that we've seen this year. Hooray for engineers, coders and geeks.
Labels: adindustry, holiday, mobile
posted by darryl ohrt @ 7:36 AM
1 comments
Thursday, December 17, 2009
your tire's all flat and junk dance remix talking tool
The Sutter Group has just taken one of the most annoying spots on earth and made it a whole lot of fun. You've probably seen the talking pothole spots for Geiko.
John Sutter took the audio from that spot and created a short little remix of the song (which is pretty fun.) If that wasn't enough, John's coworker Aaron Waldon took the remix and mapped the vocal track to the movement of the pothole. The end effect is here.
That's pretty awesomely impressive, but they've made it even better. They've created a pothole talking tool that lets you speak to your computer, and the pothole's "mouth" moves accordingly. Now you can be the pothole that you've always wanted to be. From @garretohm.
Labels: adindustry, ads, creativeinspiration, mashup
posted by darryl ohrt @ 8:01 AM
1 comments
Tuesday, December 15, 2009
talk to the moose reinvented
Ok, it's official. That super annoying spot for the Gap is now the spot that you totally want to produce a parody of. Admit it. You want to do this. Let's do it today.
Labels: adindustry, ads, parody
posted by darryl ohrt @ 7:25 AM
1 comments
Thursday, December 10, 2009
cheap jingles for most of 2010
You've got to love the originality of this concept. This dude named Love (for real) writes and records jingles. To promote his jingle awesomeness, he's created Love Jingles, where he'll record a jingle a day for the entire year of 2010. His fee starts at $1 on January 1, and increases by one dollar every day.
For you - this is an awesome way to get some fun, cheap jingles.
For Love - this is a great way to show new clients what he's capable of while getting loads of others to hear his jingles. We're signing up for at least one. (Why not??) Hurry. Half of January is already sold out.
Labels: adindustry
posted by darryl ohrt @ 8:07 AM
2 comments
Monday, December 07, 2009
red popping up
RED has done an outstanding job getting their brand in front of shoppers just in time for the holiday season. They've installed pop-up stores in London, Tokyo and New York, and then bought aggressive outdoor ads to support them.
The pop-up stores look like awesome representations of the brand, and allow the consumer to see the entire breadth of product that's typically spread across multiple retailers. Smart.
Labels: adindustry, nonprofit, outdoor, retail
posted by darryl ohrt @ 7:50 AM
0 comments
Monday, November 30, 2009
is mobile the great pumpkin of the ad industry?
Ben Kunz over at Thought Gadgets points out that the mobile ad market is never as big as everyone says it is. Sure, it's growing in leaps and bounds - but it never quite reaches the point that all of the forecasters predict.
So all of those prediction numbers you hear on the business news reports? They're just the great pumpkin of the ad industry...keep waiting. (We're just happy that someone other than us is checking the math.)
Labels: adindustry, mobile, trends
posted by darryl ohrt @ 7:33 AM
0 comments
Wednesday, November 25, 2009
don draper can teach you some stuff
Bask in the smartness of a booze soaked, smoky smelling Don Draper. Or just put some of his quotes in your next PowerPoint presentation and impress your friends.
Someone's edited together all of the Mad Man's magical one liners into one clip of sheer brilliance. Requote away.
Labels: adindustry, creativeinspiration, madmen
posted by darryl ohrt @ 7:20 AM
0 comments
Friday, November 20, 2009
ad council ads all in one handy place
Finally, all of the American Ad Council ads are neatly packed together all in one place. Not that searching YouTube was a real chore, but it's cool that they've created a "channel" for anyone who needs quick access to the body of work. Nifty.
Labels: adindustry, ads
posted by darryl ohrt @ 7:52 AM
0 comments
Monday, November 16, 2009
how to handle a brand criticism
Last month, Steven Colbert made some less than lovely remarks about Miracle Whip on his show. So Miracle Whip fought back. In a truly, totally creative, advertising inspired takeover of his show.
Watch the Miracle Whip setup above, and see a clip from Stephen Colbert's show on the Adweek blog. Brands who face criticism could give this a good look and some creative consideration the next time they're faced with a similar situation. Nicely done.
Labels: adindustry, branding, marketing, tv
posted by darryl ohrt @ 7:06 AM
3 comments
Monday, November 09, 2009
who says local has to be bad?
Yet another beautious piece of television work by the geniuses Rhett and Link, the masters of awesome local spots. If you need a mobile home, you'll know where to go.
Labels: adindustry, ads, creativeinspiration, tv
posted by darryl ohrt @ 7:46 AM
2 comments
Friday, November 06, 2009
when is it ok to start your xmas campaign?
AdWeek has some interesting poll results from a survey about when it's socially acceptable to begin your holiday advertising campaign. (I saw my first Christmas display this year mid-October!)
According to the poll, if you wait until Thanksgiving, 77% of the population won't hate you. Thanks, Jim Cioban
Labels: adindustry, holiday
posted by darryl ohrt @ 7:33 AM
1 comments
Wednesday, November 04, 2009
coworking space can look hot, too
Check out this coworking space in Dallas, Texas. Cohabitat is an excellent example of two things:
1. Coworking space can be as unique and as engaging as the population that it serves,
2. You can turn former residential space into original, cool workspace.
Nice joint.
Labels: adindustry, interior design, workplace
posted by darryl ohrt @ 7:14 AM
0 comments
Tuesday, November 03, 2009
every creative person could learn from this math teacher
By now you've probably seen this clip from Matthew Weathers, the greatest math teacher that ever lived.
The Denver Egotist points out that this is fantastic inspiration to look at your own work place, work style, work solutions and explore a more creative way. This is great advice. What kind of over-the-top creativity could you bring to your day?
Think it doesn't belong in a meeting? An account presentation? A contract? You could argue the same for a math class. Go wild.
Labels: adindustry, creativeinspiration, workplace
posted by darryl ohrt @ 7:52 AM
1 comments
Monday, November 02, 2009
flyvertising. need we say more?
A major breakthrough in advertising technology has now arrived. Flyvertising. Attaching your ads to flies, and then letting them lose on the world.
We wouldn't recommend this for the restaurant industry. Or certain world leaders.
Labels: adindustry, stunts, tradeshow
posted by darryl ohrt @ 7:21 AM
1 comments
Thursday, October 29, 2009
where's the cap'n??!!!!
While doing some research on a new report from Yale that says sugary cereals advertise more than the healthier ones, I came upon an internet travesty: THEY TOOK DOWN THE CAP'N.
Possibly the tastiest cereal on the entire planet, and Quaker Oats didn't believe him worthy of an interim internet site. How does this happen? Did the Cap'n fall on hard times? Why is he not on Twitter so that we can ask him all of these important questions?
Please, please, please do everything you can to support the Cap'n. Call Congress. Call our President. Wake up the Quaker Oats marketing department. Introduce them to an agency that would never let this happen. Someone, please do something.
Labels: adindustry, pop culture, youthmarketing, yummyfood
posted by darryl ohrt @ 7:39 AM
0 comments
Tuesday, October 27, 2009
will your content really connect?
Adweek has a great piece about how some online media makers like Digg, Federated Media and Gawker are helping brands craft messages that speak to their audiences in a more appropriate way.
Sometimes even agencies aren't great at writing and creating content for unique communities, and nobody speaks community like the community itself.
Labels: adindustry, copywriting, social media
posted by darryl ohrt @ 7:06 AM
0 comments
Friday, October 09, 2009
@adlawguy lays down the advertising law
Here's proof that not all lawyers are evil, devil worshiping maniacs. We had a great meeting yesterday with Michael McSunas from Chambliss, Bahner & Stophel.
While we learned loads about ad law, there's another story here, too: Sharing is the most spectacular business development tool ever.
We get a ton of calls from potential partners and vendors every day. And we don't have time to meet with the majority of them. Michael's approach was entirely different.
Michael offered our agency a no-cost presentation on advertising law. Something that our agency (and just about any other agency on the planet) could learn from. He didn't come in selling - he arrived giving.
And with just a little bit of time on his end (probably the same amount of time that his competitors would spend selling), he established himself as a friend of the firm, demonstrated his outstanding knowledge and experience in his field, and left an agency of sarcastic impossible-to-impress types more informed on copyright, trademark and advertising law.
This information couldn't come at a better time, as the lines are being blurred with new tools and media and publishing at the speed of light. We came away more edumacated than ever, all while forming an impression of Chambliss, Bahner & Stophel that we wouldn't have had before.
If you think that your firm could benefit from some schooling in ad law, give Michael a shout.
(Coworker Ausra Angermann and colleague Bill Green prove that it's ok to be seen with a lawyer, above.)
Labels: adindustry, legal
posted by darryl ohrt @ 7:59 AM
0 comments
Tuesday, October 06, 2009
they liked turtle necks and body copy in the 70's
Check out this gallery showing the history of Apple advertising.
Apparently in the 1970's, copywriters ran the ad industry and demanded that every ad be filled with at least a half page of content. Thanks, Casey!
Labels: adindustry, ads, copywriting
posted by darryl ohrt @ 8:13 AM
0 comments
Monday, October 05, 2009
ford: 50,000 leads, $0 advertising.
Ford's Fiesta Movement is credited with generating 50,000 new potential customers. That's after 4.3 million YouTube views, 540,000 flickr views and 3 million Twitter impressions. And ZERO spent on traditional advertising. Social media drives one. Nice.
Labels: adindustry, automotive, social media
posted by darryl ohrt @ 7:35 AM
0 comments
Friday, October 02, 2009
what it's like to drink like the madmen
The staff at Double X decided to see what would happen if they incorporated the drinking habits of the MadMen into their own routine.
The results didn't exactly increase productivity, but they did get to talk about things like urination at office lunch meetings. Pour me a double.
Labels: adindustry, creativeinspiration, madmen, publishing
posted by darryl ohrt @ 7:46 AM
0 comments
Thursday, October 01, 2009
tv spots too loud? the cure for what ails ya
SRS Labs has create a device that sits between the cable box and the tv. The voodoo magic box monitors the volume, and kills the difference between regular programming and annoyingly loud tv commercials.
It's already being included in some Samsung and Vizio tv's. Pure tv magic.
Labels: adindustry, technology, tv
posted by darryl ohrt @ 7:24 AM
0 comments
madmen, cleaned up
MadMen, done Sesame Street style. Just like MadMen, without all of the smoking, wife cheating and back stabbing.
Labels: adindustry, madmen, parody
posted by darryl ohrt @ 7:22 AM
1 comments
Tuesday, September 29, 2009
madmen tweets: the whole story
You've probably seen a handful of the MadMen characters tweeting about their lives back in the 60's...on Twitter.
MSNBC has done a nice job telling the story about how this started, and what it's evolved into - like how now even the office copy machine tweets. From Adbroad.
Labels: adindustry, madmen, twitter
posted by darryl ohrt @ 7:25 AM
0 comments
best career advice ever
World famous creative super hero Alex Bogusky has some pretty awesome career advice for those just getting their careers into gear, or about to enter the advertising/design/creative industry.
His post is geared toward students and young creatives, but I think you'll agree that it applies to just about everyone. Send this to any students or youngsters just starting out in the biz, and then read it yourself as a reminder to keep "success" in check. Beautious.
Labels: adindustry, workplace
posted by darryl ohrt @ 6:05 AM
0 comments
Tuesday, September 22, 2009
jobs!!
We all have at least four friends who have recently been downsized, laid off or thrown out. There's a new site that aims to help people on both sides of the fence.
Koda is a social recruiting site. We met Katie from Koda while visiting LaunchPad in New Orleans on the Plaid Nation tour. And we just now got around to checking it all out. And WOW.
First: there are JOBS. Real jobs. For smart, cool, awesome people. Send your unemployed friends in this direction.
Second: There are some awesome candidates for employers. Sure, there are hundreds of candidates lined up at your door, but Koda takes the time to measure the details and help you search for just the right candidates.
Nice tool, please pass it to your friend who's looking!
Labels: adindustry, workplace
posted by darryl ohrt @ 7:08 AM
0 comments
lawyers: please stop it.
You're probably already thoroughly entertained by the disclaimer copy at the end of most pharmaceutical ads that promises projectile diarrhea, loss of appendages and melting eyeballs.
Bill Baker points to a hilarious legal disclaimer on the Ambien site. The home page features some models rotating on a giant six foot in diameter pill. There's a disclaimer that says "not actual pill size."
If that's not enough, the accompanying television ad features a magical floating pill over a sleeping woman's head, with particles sprinkling their way into her skull. The printed legal disclaimer says "dramatization."
Seriously??
Labels: adindustry, ads, healthcare
posted by darryl ohrt @ 6:40 AM
1 comments
you should really fly to savannah. right now.
I'll be speaking about self promotion to the Savannah chapter of the American Advertising Federation, at Alligator Soul on Wednesday. If you get on a plane right now, you could probably make it.
FutureDarryl already attended the event (because you can do that when you have time travel at your fingertips) and he says it's the most awesome presentation ever.
From what I've heard, every awesome person within an hour's drive of Savannah is going to be there. If you live nearby, you should take a long lunch and attend. You don't want to be the one cool person left in your office with the creepy guy who decided to "eat lunch at his desk." Gross.
Labels: adindustry, plaid, self promotion
posted by darryl ohrt @ 6:25 AM
1 comments
Wednesday, September 16, 2009
mad men as an advertising history lesson
There's a new blog called The Footnotes of Mad Men that chats about advertising in the era of Mad Men, and ties real world topics to themes from the show. It's like a fun read about your favorite tv show, and a history lesson all in one blog.
The concept has already been picked up by Harper Collins for a book! Light up a smoke, pour yourself a scotch, and sit back and enjoy.
Labels: adindustry, blogging, publishing, tv
posted by darryl ohrt @ 7:18 AM
0 comments
Tuesday, September 15, 2009
the greatest article ever published on ad age
If you haven't been paying attention to Advertising Age lately, then you might have missed how it's become the most awesome publication on earth. Yes, they already feature Brand Flakes on their top 150 ad industry blogs, but now they've published several (that's more than two!) pieces of mine in their Small Agency Diary section.
These latest words of genius are titled Transparency Begins at Home, and it's all about being transparent with your employees. Taking the sharing philosophy inside the organization as well as outside the organization can do wonders, and you should give it a try.
We're here to change the world, and Ad Age is on board. Woot!
Labels: adage, adindustry, plaid, self promotion
posted by darryl ohrt @ 7:36 AM
1 comments
Thursday, September 10, 2009
the future of the music business = ad business?
In the old days, developing artists would do everything in their power to get attention from music labels - usually their single chance at success. Now that music labels have imploded and artists are born through advertising, the internet and elsewhere, artists have other opportunities.
Which led the band New Age Dad to create an open proposal for ad agency Crispin, Porter & Bogusky. They detailed the pitch through Twitter and their website, and propose that the agency use their song "the Weekend" in whatever new car commercial that Crispin produces. (That is, as soon as Crispin chooses which car company to work with, now that the VW account is so last year.)
Labels: adindustry, music
posted by darryl ohrt @ 7:48 AM
0 comments
Wednesday, September 09, 2009
tweet for a job
Hal Thomas points us to a sweet opportunity for anyone that might be looking for a job in social media. And you can apply by tweet.
Finally the job application process gets down to 140 characters. Finally there will be no room to state senseless crap like "I'm a team player, self starter, and highly motivated, blah, blah, blah."
May the best Tweet win. (Although we're really liking Hal's response.)
Labels: adindustry, social media, twitter
posted by darryl ohrt @ 7:40 AM
0 comments
Friday, August 28, 2009
walk, smoke and drink just like the madmen
Time Out New York has organized a self guided MadMen walk, so that you can experience NYC from an old ad executive's perspective.
From the bar that everyone celebrated Peggy's writing achievement in, to the hotel where Don crashed while kicked out of the house, you can see, smoke (outside anyway) and drink your way through Manhattan. Of course if you smoke as much as Don Draper, you won't be able walk this at all - so you might want to budget for cab fare.
Labels: adindustry, madmen, newyork
posted by darryl ohrt @ 7:23 AM
0 comments
Friday, August 21, 2009
interns make more videos
The interns at Crispin, Porter & Bogusky made a video. Everyone in the industry reacted with "oooohh...Crispin interns can make video!!"
And now it's becoming a meme. Interns from agencies across the land are scrambling to outdo each other. The interns at Archival (both of them) took on the challenge to better the Crispin dudes, and created their own "we're interns" video (and at least on cinematography, killed it.)
What can your interns do?
Labels: adindustry, video
posted by darryl ohrt @ 7:13 AM
0 comments
Wednesday, August 19, 2009
what it takes to make a magazine cover
If you've ever wondered what it takes to put together a magazine cover (those paper things, that are like blogs), or maybe you've questioned why your creative agency takes so long to complete that ad of yours - then you have to watch this time lapse video of the creation of a MacWorld cover.
From photo shoot to published in three minutes. Wonderful and beautiful and you'll wish that we could time lapse every project like this.
Labels: adindustry, creativeinspiration, mac, photography, publishing
posted by darryl ohrt @ 7:15 AM
3 comments
Friday, August 14, 2009
life before don draper
If you're counting down the days until Sunday's premier of the new MadMen season, this should buy you some time: A complete retrospective of Jon Hamm's television and movie career. Before he was Don Draper, he was a fireman, a boyfriend and a guy with bad facial hair.
Labels: adindustry, pop culture, tv
posted by darryl ohrt @ 7:03 AM
0 comments
Tuesday, August 11, 2009
go to playboy.com. it's work...really.
Ben Kunz over at Thought Gadgets points us to the new Playboy site. Not because there's almost naked girls on the site - but as an example of the changing landscape in the publishing industry.
As Ben points out, the main broadcast networks have sold $1 billion less in primetime upfronts this year, down from $9 billion in 2008. And we all know what's going on in the newspaper/magazine industry.
How to survive? Provide creative content and integrate your advertisers. That's what Playboy is doing. They've allowed the MadMen brand to takeover the site - and tailored their history of relevant content around the brand.
They've integrated their advertisers into the content (see the Southern Comfort screen shot above.) And they've backed it up with deep content. You can browse every issue of Playboy from the 1960's, page by page - including ads - which are just as entertaining as the pinups. For real. Sadly, you can't link to individual pages - which would have been awesome to show you some old Hathaway or Wrangler ads. Now you'll just have to "explore" yourself.
Go ahead...it's work.
Labels: adindustry, publishing, trends
posted by darryl ohrt @ 7:32 AM
4 comments
Monday, August 10, 2009
a movie about advertising
Art and Copy. This is a movie that you'll probably want to see more than G.I. Joe. (And don't dare complain that there's too many commercials before they start the film.) From GreyNY Interns
Labels: adindustry, film
posted by darryl ohrt @ 8:31 AM
1 comments
Wednesday, August 05, 2009
new intern trend: make youtube videos
If you intern at a big agency, chances are that you'll be asked to produce a video. That seems to be the trend now - even at America's hot shop Crispin Porter + Bogusky. Most are annoying, but this one had more funny moments than the others. If you can get past the silly beards, anyway.
Labels: adindustry, video
posted by darryl ohrt @ 7:04 AM
0 comments
Sunday, August 02, 2009
The Dude™ abides—with ceviche
Time to wrap up my guest blogging stint and bring it back around to the officially wrapped Plaid Nation Tour. You know by now that the lads of Danbury spent a few weeks profiling the small-mid agency scene, and David at Ad Pulp does this regularly too, sans Ford Flex though. One of the recent shops he came across is out of Seattle called Creature.
The spot above is for Pacifico Beer, one of their clients, and it’sbabes, bikinis and brew is
Labels: adindustry, ads, beverage
posted by mtlb @ 4:26 PM
0 comments
Thursday, July 23, 2009
“Graphic design and social commentary...
part of the practice.”
Watching Milton Glaser and you see how design principles remain constant no matter what media you work in. With so much design now online, it’s easy to lose sight of the graphic designers of the 60s and 70s who influenced future a generation to cross from traditional over to digital. It’s even easier when you’re online to forget about those very same underlying influences and instead, focus on the eye candy of a really great interactive piece.
There’s room for both though, just as long as each group doesn’t forget the other.
(via, via.)
Labels: adindustry, creativeinspiration, design
posted by mtlb @ 3:17 AM
0 comments
Wednesday, July 22, 2009
Coke Coke Coke Coke Coke is it
David Kaplan over at PaidContent predicts online video will soon be surrounded by advertising clutter. It seems the giant networks who fund all that entertainment are worried that online dimes won't match television dollars, so are squeezing in more spots.
Now we could get all deep on you and explain how this will set off a vicious cycle of diminishing response rates and inflated inventory, driving down CPMs as marketers bail and consumers flit away to other media, doing to web video hubs what the internet did to newspapers, cascading the tragedy of the commons into an Andersonian free price singularity, thus destroying the ad industry ... but hey, we're guests here and this is the Brandflakes blog.
So. Dude. Will this screw up the layout?
Labels: adindustry, television, video
posted by Ben Kunz @ 7:44 AM
0 comments
Tuesday, July 07, 2009
people don't learn much from banner ads
A new Harris Interactive poll shows that 37% of Americans say that television ads are most helpful in making their purchase decision while 17% say newspaper ads are most helpful and 14% say the same about Internet search engine ads.
Interesting...but let's be careful not to mis-interpret here...this is a comparison of ads. Not online research, engagement, social interaction, branded tools or other experiences that users partake on the magical internets. Shouldn't be a huge surprise - when was the last time you learned anything from a paid search ad??
(The photo of coworker @spadachris getting dizzy on a spinning teacup has nothing to do with this post. Just an interesting graphic to keep you entertained while you read a bunch of boring numbers and statistics and attempt to make sense of it all.)
Labels: adindustry, trends, tv
posted by darryl ohrt @ 7:38 AM
2 comments
Wednesday, June 24, 2009
how girls got slutty in 1964
Copyranter has scanned a Fredericks of Hollywood catalog from 1964. Nothing but awesomeness. And plenty of these dresses are totally hot. (But that's just an opinion.)
The girl on the cover better watch out. That dude's eyebrows and white gloves have serial killer written all over them.
Labels: adindustry, fashion, pop culture, trends
posted by darryl ohrt @ 7:31 AM
0 comments
the most influential tag lines ever
Advertising Is Good For You points to the Most Influential Advertising Tag Lines Since 1948.
Here are the top ten:
1. Got milk? (1993) California Milk Processor Board
2. Don’t leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Where’s the beef? (1984) Wendy’s
5. You’re in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10.Takes a licking and keeps on ticking. (1956) Timex
Labels: adindustry, copywriting
posted by darryl ohrt @ 7:26 AM
0 comments
Tuesday, June 23, 2009
in the olden days of the ad industry...
Adbroad points us to the Museum of Forgotten Art Supplies, so that we may never forget that prior to the button pushing futuristic world that we now live in, artists and ad people actually had to work. Like getting ink on their hands and stuff. Gross.
Labels: adindustry, creativeinspiration, photography, workplace
posted by darryl ohrt @ 7:37 AM
5 comments
Thursday, June 18, 2009
how to get your friends to carry your car for you
There's a new cute spot for BP that shows a bunch of people lifting and carrying a dude's car around - illustrating that BP fuel Takes You Further.
If you thought that the people in the spot are really strong, or forgot that spots cost a lot of money to make and require massive crews or CG effects to pull stuff like this off, well then you should watch the clip above.
The making of Takes You Further, reveals the tricks behind the floating car, and shares scenes from the shoot. It's always fun to see footage from shoots, and more brands/agencies should share this with the interwebs.
Labels: adindustry, ads, automotive
posted by darryl ohrt @ 7:19 AM
0 comments
Tuesday, June 02, 2009
boone oakley site = best agency site ever
This is the best ad agency web site that you've seen in a very, very, very long time. Maybe ever. The entire BooneOakley site is produced in YouTube. Yep. For real.
When creative people take an existing technology and use it in a clever, unique way, awesomeness follows. My favorite page of awesome: News. Thanks, Syd!
Labels: adindustry, youtube
posted by darryl ohrt @ 7:31 AM
3 comments
Friday, May 29, 2009
what if client bad practices existed outside the ad industry?
Here's something that everyone in the agency business, or who has ever worked in the agency business, will absolutely totally appreciate. What if bad client behavior happened out in the real world? Hilarious.
Thanks, Jesse! (a really good client, btw.)
Labels: adindustry, parody
posted by darryl ohrt @ 7:33 AM
1 comments
Thursday, May 21, 2009
don't touch my delicious burrito
Our friends over at Denver Egotist are massive Chipotle fans. And what's not to love? Awesome burritos perfectly wrapped like little silver gifts from the burrito gods.
If you've never eaten at a Chipotle (!!!) you should know that they are famous for their burritos, their burritos are delivered in tightly wrapped foil packages and their past campaigns have celebrated this fact.
Here's where everything gets ugly. Chipotle hired a new ad agency. And a new campaign direction, new logo, and new menus followed (because everyone knows that a logo change drives customers to tacos.) The new campaign is "value" driven, and looks very much like a Taco Bell campaign.
Burrito lovers are pissed. And the Denver Egotist is leading the charge in an anti-campaign. Check it all out at Cheapotle. Wow.
Labels: adindustry, ads, yummyfood
posted by darryl ohrt @ 7:47 AM
4 comments
Monday, May 18, 2009
ad boy to the rescue
Check out this new book devoted to the illustrative side of advertising mascots. Adboy documents the nutty characters that have been featured in print ads, on television and on packaging.
Can't wait for your copy to arrive? Check out the Adboy blog. Quisp and Quake, RIP.
Labels: adindustry, illustration, pop culture
posted by darryl ohrt @ 7:19 AM
0 comments
Friday, May 08, 2009
put those old biz cards to good use
If you get laid off this week, make sure to get those business cards when you're asked to clean out the desk. All of the cool people are now recycling their cards.
Just cross out the irrelevant stuff and tell your story. Then upload it to Cards of Change, a project created by...you guessed it...recently laid off ad industry employees. 100% awesome.
Labels: adindustry, identity
posted by darryl ohrt @ 8:01 AM
0 comments
Thursday, April 16, 2009
the van as an action hero
This Respect the Van spot is now old based on internet time standards, but a new interview in Studio Monthly with the producers reminded me how cool it is. Not just for the action packed van shots - but because it barely features the actual product it's promoting. No product feature titles. Only a single product shot. But pure van hotness.
Labels: adindustry, ads, automotive
posted by darryl ohrt @ 6:46 AM
0 comments
Wednesday, April 15, 2009
twitter hashtags seen in the wild
Twitter hashtags are used to sort and combine tweets around a particular topic. Putting a hashtag after a tweet (like #brandflakes) would allow Twitter search engines to pull together all tweets regarding that particular topic. The practice is popular among tweeters who are chatting within any meme.
And now, it's jumped out of the Twittersphere. Caffeine Goddess reports on Land Rover ads asking people to tweet about their brand, and use the hashtag #LRNY. You can see the results here.
Labels: adindustry, ads, social media, trends, twitter
posted by darryl ohrt @ 7:06 AM
0 comments
Monday, April 06, 2009
because you're a doer, not a thinker
Brand Flakes best buddy Bill Green over at Make the Logo Bigger has contributed to a new book titled Connect: Marketing in the Social Media Area. The book features 400 words by 100 people.
We say buy it:
+ Because you can expense anything with the words "social media."
+ Because the proceeds go to a great cause.
+ Because there are other really cool people that contributed too, and we really like them, but don't want to name some without naming others. And 100 is too many to name.
+ Because Bill Green has just trademarked a new term: Thought Doers. Yep - go tell your favorite Thought Leader to put his PowerPoint slides away. Anyone can think. Only the best do.
Labels: adindustry, books, social media
posted by darryl ohrt @ 7:49 AM
0 comments
