how to get a skater's attention
Skate brand Performa installed rating labels next to popular skate obstacles, rating their difficulty.
This campaign gets to where their audience lives, and then proves that the brand thinks just like them. Genius. From @Khuda1.
Labels: action sports, ads, outdoor, sports marketing, stunts
posted by darryl ohrt @ 7:51 AM
0 comments
Tuesday, February 09, 2010
winter olympic fun with samsung
Samsung just released a series of videos celebrating winter sports in a more fun way than the typical figure skating or half pipe riding.
Labels: action sports, ads, sports marketing
posted by darryl ohrt @ 8:03 AM
0 comments
Wednesday, December 23, 2009
alone during the holidays? bring cardboard.
Here's a cute story about a girlfriend who misses her boyfriend, and decides to replace him with a cardboard version. (Turns out her cardboard boyfriend is actually part of snowboard brand Neff's identity - a total win for them.)
Labels: action sports, creativeinspiration, identity
posted by darryl ohrt @ 7:36 AM
0 comments
Thursday, November 19, 2009
the history of skateboard art II
The author of "Disposable: A History of Skateboard Art" wasn't content with his first bible of skateboard art and has published a new tome that chronicles the history of deck design even better than his first.
Cool Hunting interviews the author to find out what makes this book even more awesome than the first. Put it on your coffee table and your friends will automatically think you're a little bit cooler than you are right now.
This comes at a good time and serves as excellent inspiration for those completing their decks for the Bordobello fundraiser. (My board is coming along quite nicely. See the progress here.)
From @charliecurve
Labels: action sports, design, pop culture, productdesign, publishing
posted by darryl ohrt @ 7:20 AM
0 comments
Wednesday, October 21, 2009
a visual history of some awesome sneakers
Skateboarding culture has infected pop culture since its birth. So whether you're a skater or marketer, you'll really enjoy a peek at Made for skate, a book all about skateboard sneaker history.
You'll see where trends were born and be inspired by some kicks that have seen their share of paved glory.
Labels: action sports, fashion, pop culture, youthmarketing
posted by darryl ohrt @ 7:23 AM
0 comments
Monday, October 19, 2009
nike's english tunnel ride
Nike builds a masterpiece BMX dreamland inside a tunnel in England. They hold an event, and then gave it to the BMX/skater community. Everyone rides, everyone wins. Smart. From JKretch.
Labels: action sports, outdoor, sports marketing, youthmarketing
posted by darryl ohrt @ 7:54 AM
0 comments
Thursday, August 20, 2009
website takes a thrashing and keeps on clicking
Check out the latest Quiksilver site. It gets thrashed away by the Quicksilver skate team.
You've seen the concept before, but this execution is nice and audience appropriate. From Living Brands
Labels: action sports, fashion, Flash, youthmarketing
posted by darryl ohrt @ 7:14 AM
1 comments
Wednesday, July 08, 2009
finally a sport that creative people can compete in
I mean...not that art schools aren't already known for their basketball and football teams, but here's a sport where the crew in skinny jeans and flannel shirts could really excel: cardboard tube fighting.
They're looking for players in NYC for a match this Sunday. You in?
Labels: action sports, creativeinspiration
posted by darryl ohrt @ 7:16 AM
0 comments
Thursday, February 12, 2009
ridin' them slots hard
Hardee's and Carl's Jr. are sponsoring a new series of episodes about...slotcars. Their first features a profile on the new driver of the Hardees car: Smoky. A big black bear from Tennessee.
Just enough silly guy humor told by slot car action figures. Well done.
Labels: action sports, ads, video, yummyfood
posted by darryl ohrt @ 7:46 AM
0 comments
Tuesday, August 26, 2008
how to make a snowboard video fun
You'd think that just about everything has been done in the world of snowboard videos. And that watching dudes ride rails would get boring after a while.
Mike Benson proves otherwise, and re-imagines the snowboard video by adding a single wonderous effect. Totally, totally awesome.
Labels: action sports, video, viral, youthmarketing
posted by darryl ohrt @ 7:50 AM
2 comments
Tuesday, August 12, 2008
there's no surfing in ohio.
Here's a really engaging article about Hollister - and how they've basically 'stolen' the surf industry...from the surf industry. With branding.
Many don't know that Hollister is a product of Abercrombie. And that they're not an age old surf brand from California - but instead a manufactured story from the Abercrombie headquarters in Ohio.
What's weird is that Hollister really gets branding. And they've done a stellar job at creating, building and promoting a lifestyle brand to kids who now believe they're a legit surf brand. So much so, that they're eating sales away from the real surf brands - or the other chain retailers like Zumies and PacSun - who carry gear made by actual surf companies. They've made surf style popular with mainstream youth before the real surf brands could fully capitalize on it.
This is an interesting trend in retail. It used to be that indie brands could start with a fringe audience and grow into mainstream. Plenty of skateboarding, snowboarding and earlier surf brands have built their businesses on this. But now big business is watching - and they're getting adept at identifying a trend, and building a private-label brand to satisfy the need. They're doing this even better than the indie brand could, for a mainstream audience. Which will likely stunt future growth opportunities for independent brands.
If you're in branding, read the whole piece in TransWorld . If you're in the surf industry, get off the beach and start a campaign outing Hollister as "fake." It's a huge anti-brand opportunity waiting to happen. If you're a Hollister kid, don't worry. Keep shopping.
Labels: action sports, branding, retail, youthmarketing
posted by darryl ohrt @ 7:50 AM
5 comments
Wednesday, June 04, 2008
star wars & snowboarding. two great things that belong together.
If George Lucas had video tools like this when he was 19, imagine where he'd be today. Oh, wait.
Gnar Wars. Gnuff said.
Labels: action sports, creativeinspiration, video
posted by darryl ohrt @ 7:25 AM
0 comments
Tuesday, June 03, 2008
vintage skateboard stickers for your briefcase
Someday there will be a massive museum erected to showcase the culture and history of skateboarding. For now, there's Retro Skate Stickers. A super sweet collection of vintage skateboard stickers. I was totally stoked to see my buddy Per Welinder represented (above). Awesome. Found on Hip.Young.Thing.
Labels: action sports, art, illustration, pop culture, sports marketing
posted by darryl ohrt @ 7:42 AM
1 comments
