a micro niche audience that's totally hot
So the people at Vans are doing something a little different. They've opened a Model Lounge at the Delicatessen Restaurant in NYC.
Here's how it works: Access is limited to female fashion models at invited Top 10 Agencies. They get an all-access card. They get to hang with other beautious types between casting calls, shoots and cigarettes. They get a bunch of cool gifts (and Vans gear) that they could totally afford to buy on their own. They see the entire Vans Girls line.
And just maybe, hot models start wearing the Vans Girls product. And then other girls follow suit. And guys like hot girls that wear Vans. And so they buy more Vans product. Hot girls are happy, guys are frustrated and Vans sells product.
Genius? Weird? Proof that hot people live better than you do? All of the above?
posted by darryl ohrt @ 7:47 AM
2 comments
coke and pepsi fall in love on twitter
After years of sitting side by side on grocery store shelves and 7-11 coolers, you kind of wonder how they didn't fall in love before. It took the magic of social media to bring to opposites together, and romance has blossomed.
Here's how it went down:
Coke sends Pepsi a tweet. Pepsi responds. And then the Twitterverse suggests that they end the war and follow each other. And now Coke follows Pepsi. And Pepsi follow Coke.
World peace is certainly next. Twitter: turning hate into love since 2009.
Labels: pop culture, social media, twitter, yummyfood
posted by darryl ohrt @ 7:36 AM
1 comments
Wednesday, July 01, 2009
people are tweeting about you
We've posted before about Convo Monitor and other useful Twitter tools. Steve Rubel points to another one: Backtweets.
When people post urls on Twitter, they're usually shortened and therefore not picked up using normal Twitter search. So how do you know if people are tweeting up your site?
The folks at Backtweets have figured out some secret magic to search through the actual urls of tweets. I found a bunch on BrandFlakes that I didn't know about before.
Genius. And useful.
Labels: search, social media, twitter
posted by darryl ohrt @ 8:00 AM
0 comments
finally, you'll know where the emergency exits are
Air New Zealand has a fun new ad campaign featuring painted bodies. They've taken it even a step further and produced their in-flight safety videos using the same theme. Really smart. We're pretty sure that you'll pay attention now.
(What would be fun: get a bunch of sloppier looking people, paint their bodies, and then try to board an Air New Zealand flight.)
posted by darryl ohrt @ 7:52 AM
1 comments
what to do with that big jar of pennies
Maybe you've thought about staying at the Standard Hotel, but now there's a reason to eat there, too. The Standard Grill, inside the Standard Hotel, has a floor made from pennies. Finally, our currency system being put to a good use.
Labels: architecture, hospitality, interior design, yummyfood
posted by darryl ohrt @ 7:42 AM
0 comments
teens love events
A new study by Fuse Marketing and University of Massachusetts Amherst shows that teens see event sponsorship as adding credibility to a brand. Even more interesting - according to this survey, teens still know what "radio" is. Hmmmm.
Labels: branding, marketing, youthmarketing
posted by darryl ohrt @ 7:31 AM
0 comments
Tuesday, June 30, 2009
fool your friends and let them think you still read the paper
Love blogs but afraid that the old people you hang with will make fun of you?
Not to worry! Now you can get the latest blog posts printed out in old-school paper format. Al Gore is crying somewhere. From @benkunz.
Labels: blogging, publishing
posted by darryl ohrt @ 7:36 AM
0 comments
youtube lets you link your videos to anywhere
Starting today, you can add links to your YouTube videos that link to the outside world. Like away from YouTube. Think call to action.
YouTube hearts marketing. :) This is a good day in the YouTube-iverse.
(Silly teen girls for your enjoyment only. They have nothing to do with this post. But I guess they like to touch their hair.)
posted by darryl ohrt @ 7:11 AM
5 comments
nyc: play with our data and make cool tools
Mayor Bloomberg just announced a new initiative to entice web developers to utilize NYC data and build applications that "create the connectedness that will benefit the city economically, civically and socially" says Mr. Mayor.
It all starts next year (things don't move that fast in the big city) and the apps will launch using the new .NYC domain names.
Having access to awesome NYC data could be a boon for branded apps too!
From @CKSays (the princess of NYC.) Graphic courtesy of iTrans application.
Labels: newyork, social media, webdev
posted by darryl ohrt @ 7:02 AM
0 comments
Monday, June 29, 2009
preserving moments in a new way
News from the Herd points us to This Moment, a new tool geared toward saving and sharing the moments of your life.
All of these things exist separately thanks to countless internet tools, but This Moment has brought the art of photo, media and story telling together in a unique way. Fun concept. It will be interesting to see how this develops.
(Oh, and I have no idea who any of those people are. Just sharing someone else's "moment." ;))
Labels: photography, social media, video
posted by darryl ohrt @ 7:53 AM
0 comments
films for your fast paced lifestyle
You're busy. You don't have time. Those 180 minute long borefests can't hold your attention once the JuJuBes have run out. Not to worry. Now there's a series of films geared to your always on the move lifestyle: Five second films.
From Thought Gadgets.
posted by darryl ohrt @ 7:39 AM
0 comments
mmmm. vegetables.
A trip to the grocery store is almost always a fun adventure in packaging design. NOTCOT explores the beauty of produce food boxes.
Labels: design, package design, retail, yummyfood
posted by darryl ohrt @ 7:33 AM
0 comments
paintings of places in video games
Like many fine artists, James Barnett stakes out just the right location for his oil paintings. Only James seeks these locations within video games.
"Just think of me with my blue smock, sun hat, and luxurious beard in front of an easel on a hill in Fallout 3"
Wow. From Waxy.
Labels: art, creativeinspiration, gaming, pop culture
posted by darryl ohrt @ 7:24 AM
0 comments
a tribute told with twitter
Maybe you're tired of all of the Michael Jackson tributes and pretend news...but this one is completely different: A tribute to MJ carried forth with tweets. You'll want to watch it twice. Amazing.
From Robert Scoble
Labels: mashup, music, pop culture, twitter
posted by darryl ohrt @ 7:12 AM
0 comments
Friday, June 26, 2009
don't touch this. stop listening. close your eyes.
Do you take your senses for granted? Sensori, a new campaign to support International Deafblind Awareness Week attempts to show you just how important all of those senses are.
There's a tweet aggregator that pulls tweets from the twitterverse of people talking about what they're tasting, hearing, smelling, touching and seeing.
And there's Sensehub, an informational site and sensual lens that sits over the web and directs you to content on Youtube, Facebook, and other sites.
Cool probono work done by Matt from RMG, and all of his friends who he could talk into some free work for a good cause. Nice job.
posted by darryl ohrt @ 8:03 AM
1 comments
imagine leadership
Take six minutes this morning and devote them to leadership. This inspiring new video from the folks at XPLANE and Nitin Nohria is nothing short of wonderous.
We'll be meeting the folks at XPLANE when the PlaidNation tour stops in St. Louis on July 24th. If you loved this video, then be sure to watch the tour, and meet some of the people behind this breakthrough visual thinking. (Kicking off in just 23 days!)
Labels: creativeinspiration, design, illustration, inspiration, plaid, plaidsummertour
posted by darryl ohrt @ 7:47 AM
1 comments
get your twitter on
Turn any word that you want into a cute little Twitteresque logo. (Birdie not included.) From Chris Pirillo
posted by darryl ohrt @ 7:38 AM
0 comments
the story of a logo
Matchstic produced a gorgeous video about their exploration of a new logo for The Tabernacle. What a beautiful look into the process of identity design and an outstanding demonstration of the talent over at Matchstic. Pure awesomeness.
Labels: branding, creativeinspiration, design, identity, smallagency
posted by darryl ohrt @ 7:14 AM
0 comments
michael jackson broke the internet
Techcrunch has an interesting story about how the Michael Jackson news spread across the internet, and the impact of mondo traffic, public interest and internet stability.
And here's a great post on how the story broke, and how credibility still has value. Even on the internet, even with Michael Jackson.
Labels: music, news, pop culture, publishing
posted by darryl ohrt @ 7:05 AM
0 comments
Thursday, June 25, 2009
remember times of awesomeness or just live vicariously
Everyone loves a great music festival. If you're too uptight to go to one, or just want to see the experience through other eyes, your day is here. Festival Annual looks to be the most glorious photo annual ever assembled.
What better way to share the festival experience, than with the people that make it happen? Festival Annual is collecting the most awesome gallery of shots from festivals across the globe. The best will make the book. You can get in on the action and submit your own shots, too. Or at least follow them on Twitter. Awesome idea.
From FrankLampen
Labels: music, photography, pop culture
posted by darryl ohrt @ 7:36 AM
0 comments
windows users: another 5 years of crappy email?
There's a new version of Outlook 2010 coming out, and it seems that a lot of Windows users are worried that they're going to be stuck with a few years of crappy looking, broken email. Rather than giving up and switching to Macs, they're doing something about it.
The Outlook revolutionaries have created Outlook’s broken—Let’s fix it, a site devoted to raising awareness about the problem and attempting to get Microsoft to do something about it. They're asking all Outlook users to join the revolution. It's easy - you only have click on the button that says "have your say now." Thanks, Justus!
posted by darryl ohrt @ 7:36 AM
0 comments
make your metrics look impressive for your powerpoint
Data geeks, you'll love this. A datalicious presentation from Google on how to visualize your Google analytics results as motion charts. From Sean Howard.
Labels: google
posted by darryl ohrt @ 7:15 AM
0 comments
the ramones are social media experts
I believe in punk rock as a life philosphy. Even as a branding strategy. So there's some special love in my heart for this video that declares social media as the new punk rock. Hey. Ho. Let's go.
From Greg Verdino.
Labels: music, social media
posted by darryl ohrt @ 6:56 AM
0 comments
Wednesday, June 24, 2009
plot your twitter followers globally
Ever wonder how widespread your Twitter friend group is? Are you global? Foller.Me gives you all sorts of senseless information about your activity on Twitter, including a handy map of your followers charted on a Google map.
Clearly I need to follow more people in Kazakhstan. And all of Africa. From Greg Verdino.
Labels: mashup, social media, twitter
posted by darryl ohrt @ 8:06 AM
2 comments
decorate your house with a sharpie
Here's how you decorate a room with just $10 of Sharpie. Let's hope that Sharpie is sponsoring this guy to travel around and do events, and decorate their trade show booth live...such a cool opportunity.
(Side note: Like the Xplane blog? We're visiting their headquarters on the PlaidNation tour starting in just 25 days!)
Labels: illustration, interior design
posted by darryl ohrt @ 7:43 AM
0 comments
how girls got slutty in 1964
Copyranter has scanned a Fredericks of Hollywood catalog from 1964. Nothing but awesomeness. And plenty of these dresses are totally hot. (But that's just an opinion.)
The girl on the cover better watch out. That dude's eyebrows and white gloves have serial killer written all over them.
Labels: adindustry, fashion, pop culture, trends
posted by darryl ohrt @ 7:31 AM
0 comments
the most influential tag lines ever
Advertising Is Good For You points to the Most Influential Advertising Tag Lines Since 1948.
Here are the top ten:
1. Got milk? (1993) California Milk Processor Board
2. Don’t leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Where’s the beef? (1984) Wendy’s
5. You’re in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10.Takes a licking and keeps on ticking. (1956) Timex
Labels: adindustry, copywriting
posted by darryl ohrt @ 7:26 AM
0 comments
confirmed: brandflakes is the best blog ever
There's a new chart in town, and we like it lots. Mostly because they put Brand Flakes For Breakfast as the #11 blog of all the blogs about branding. And the #6 blog based on unique visitors (!!) but you can visit the list to learn about lots of other really cool (but slightly less awesome) blogs around the industry and around the world.
Labels: blogging, branding, self promotion
posted by darryl ohrt @ 7:21 AM
1 comments
