Googly-eyed robots, aisle 9


The owner of Giant grocery stores is teaming up with a company called Badger Technologies to launch robots in 172 of its mid-Atlantic stores.

At 6'3", it's a rather tall robot, unlike small roombas that scoot around partially undetected. It's end result helps consumers in some way, by making sure products are stocked on shelves and spills get cleaned up quicker, but it also benefits store operations and brands by checking for things like planogram compliance and price integrity.

To make the robot more appealing to consumers as it makes its rounds, checking shelves, the company has placed LARGE GOOGLY EYES on it. And apparently consumers are eating it up and taking selfies with it.

See a video of Marty the Robot in action here.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites