Look out Super Bowl, Bud Light's coming to town


The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting pretty big names to participate.

It's an interesting way to take a part of the game fans love and blowing it out, and making the entire weekend a full experience for residents of the city and people traveling there for the game.

You can view more details about the music fest here.

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As a brand, we have a background marked by making connecting Super Bowl promotions," said Andy Goeler, vp of Bud Light. "This year, we will bring our greatest development Bud Light Seltzer to the greatest snapshot of the year, and we will do it with our greatest devotees of the year.
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