The Super Bowl isn't just about the football - it's also about the ads, and of course the halftime show. Bud Light is creating its own brand experience centered around music and hosting an entire music fest the weekend leading up to the big game in Atlanta, where its being hosted. And they are getting pretty big names to participate.
It's an interesting way to take a part of the game fans love and blowing it out, and making the entire weekend a full experience for residents of the city and people traveling there for the game.
You can view more details about the music fest here.
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