Brrrrrr-inging trial to outerwear

Luxury outerwear brand Canada Goose has really grown in popularity, and if you've been intrigued by how warm the coats look and googled it or asked someone who owns one, you know they cost more than your average Patagonia or North Face down coat (sometimes 3x+ as much).

The company knows they need to put their own money where their mouth is to convince consumers to step up and spend the extra money on their coats, and is now rolling out arctic rooms in their stores so people can try the coats on in temperatures as low as -13 degrees. Brrrrrr-illiant!