Visualizing the distance of texting while driving

Perspective is everything. Countless campaigns have talked about how dangerous texting and driving is, and in various ways. The organization Parents of Road Victims in the Belgium created a campaign called "Blind Meters" that uses technology to actualize the distance it takes someone to text simple, short phrases that people assume they can get out quickly without harm, but in reality they are still 'driving blind,' to get them to rethink and stop texting while driving.

At, you can type in a short phrase like "Be home soon," and it will stretch out in a special font to show just how far and long the distance actually is on the road to text it, based on average speeds driven there. Social media influencers were also leveraged to get behind the wheel and drive the distances it takes to type certain phrases.


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