Foolproof and kid-proof insurance

Sometimes insurance can be daunting to really dive into and understand all the policy features and technicalities. Digit Insurance in India made some informational booklets that were straight forward to show how simple their policies are, and they put them to the test. They had several groups of different aged kids read the booklets and then be quizzed on the content.

A the end of the video, their point is that the information is simple and straight forward enough for 15 year olds to understand, so give it a shot.

Surprise beer deliveries from a pro

Miller Lite put retired football players to work, and surprised unsuspecting football fans with beer deliveries from Jason Witten.

They had some diehard fans set up to view a game and be filmed, but the visit from Witten was totally unsuspected. He hung out, pet their dogs, and signed some cans for them.

Surprise and delights, and access to celebrities and athletes, is always a nice way to endear fans to a brand.

Philly (Philly) gets a "special" statue from Bud Light

And in another amazing extension of its Dilly Dilly campaign (also see this), Bud Light has bestowed Philadelphia with a statue featuring the Eagles' QB Nick Foles and coach Doug Pederson making the fateful decision to run the Philly Special play (in which Foles caught a touchdown pass, showing up Tom Brady's previous fumble). In that moment, Foles asks "You want Philly Philly?"

The statue is a smart move on Bud Light's part and a great homage to the team and city that especially glommed on to its Dilly Dilly campaign, and a great way to appeal to such a 'passionate' fanbase. A nice gift as the Eagles take the field in the first game of this season tonight.

Well done, Bud Light.

WeWork wants to (we)market startups

WeWork is a great business model that offers shared, cost efficient work space to freelancers, small businesses and start-ups. They're making a move to offer content marketing services to those startups who are too busy building their brand and business on the back-end to worry about front-end marketing or can't yet hire someone dedicated to that role.

It's a smart evolution for WeWork to expand its business to augment its professional tenants experiences with the company.