Turning yoga pants into business attire


Some industries evolve and innovate not just for a customer need, but by a customer born out of a need not being met.

Enter Joanna Dai - a former bank exec who worked long hours and found that today's high-end business clothing for women weren't holding up as well as she could, from long days to hopping on a flight and going right to a meeting. No one wants to show up in a wrinkly mess of silk.

So she created a new line of more 'formal' business attire made out of stronger materials that keep up with the pace of modern business - like yoga pant fabric. Yup. It was only a matter of time that this happened. But props to Joanna because the clothing still looks sharp and impeccable.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites