Everyone knows L.L. Bean as a company that makes products and gear focused around being outdoors, but the company realized that a lot of its target audience work, requiring them to spend most of their time during the week indoors.
To celebrate being outdoors, and encourage people to go outside during the work day, the brand created a variety outdoor work spaces near New York's Bryant Park, complete with glass cubes, meeting rooms, cycling desks and more. While it doesn't require that they use L.L. Bean gear to enjoy it, the activation made a strong connection with consumers that L.L. Bean cares about their enjoyment of the outdoors in general, building affinity for the brand while reinforcing the company's own ethos. All without specific product trial.
So take a conference call hike.
1 comment:
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