Would you ever buy one of product for the price of two? (BOGT anyone?) Of course not. Snickers knows it too, but in their latest digital media ad campaign, they are advertising this and giving a message to anyone "crazy" enough to click it, asking them if they are ok.
The campaign reinforces their platform that "you're not yourself when you're hungry," and its a playful way to engage consumers who are curious enough to investigate such a preposterous deal, and remind them Snickers can help stave off unusual actions prompted by hunger.
You can watch the video response message here.


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