"Oh Sh*t" insurance for Millennials

Younger generations (aka Millennials) are buying less insurance for potentially varying reasons - shifting towards shared economies, or just a sense of not needing or not being able to afford policies like renters insurance.

Sonnet Insurance has created a tactic to try and convert new, younger consumers with an "Oh Sh*t" policy that will allow consumers to get a quote on a claim for an unexpected event that could otherwise be covered by insurance (spilled beer on your expensive speakers). If they accept the quote right then and their, Sonnet will cover that initial claim that just happened.

It's an interesting solve and offer to counter a growing consumer behavior to try and win them over long-term.