New Balance jumps on the 90s nostalgia train


Come on ride the train - and ride it! New Balance is launching its newest sneaker, the X-90, by celebrating the '90s. As part of the launch, they partnered with Foot Locker to create an experiential pop-up shop that throws consumers back in time with various rooms decked with items from the era. They invited '90s celebrities like Ben Savage and Jaleel White to attend the launch party (I wonder if Jaleel came as Steve or Stephan?). The sneakers themselves also have elements that are reminiscent of shoes from that time as well.

See a video of the pop-up here.

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