Move over DeLorean, tunnels are the new time machine

Insurance is, in theory, something there to help you during tumultuous or bad times. Croatia Insurance wanted to illustrate that the company itself has endured and survived tumultuous times throughout the country's history while still serving consumers and being there for them, and brought that to life with an interactive experience.

The company transformed a WWII shelter tunnel into a virtual time machine that showcased major events from its own history and the country's over the past 13 decades through videos throughout the tunnel. To deepen the emotional connection, personal stories from consumers shared via social media were added to the exhibition in real-time to create a rich and unique historical mosaic, and spotlight their ancestors and untold stories.

View a vide of the activation here.


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